• 제목/요약/키워드: mobile market

검색결과 1,211건 처리시간 0.024초

Prioritization-Based Model for Effective Adoption of Mobile Refactoring Techniques

  • Alhubaishy, Abdulaziz
    • International Journal of Computer Science & Network Security
    • /
    • 제21권12spc호
    • /
    • pp.375-382
    • /
    • 2021
  • The paper introduces a model for evaluating and prioritizing mobile quality attributes and refactoring techniques through the examination of their effectiveness during the mobile application development process. The astonishing evolution of software and hardware has increased the demand for techniques and best practices to overcome the many challenges related to mobile devices, such as those concerning device storage, network bandwidth, and energy consumption. A number of studies have investigated the influence of refactoring, leading to the enhancement of mobile applications and the overcoming of code issues as well as hardware issues. Furthermore, rapid and continuous mobile developments make it necessary for teams to apply effective techniques to produce reliable mobile applications and reduce time to market. Thus, we investigated the influence of various refactoring techniques on mobile applications to understand their effectiveness in terms of quality attributes. First, we extracted the most important mobile refactoring techniques and a set of quality attributes from the literature. Then, mobile application developers from nine mobile application teams were recruited to evaluate and prioritize these quality attributes and refactoring techniques for their projects. A prioritization-based model is examined that integrates the lightweight multi-criteria decision making method, called the best-worst method, with the process of refactoring within mobile applications. The results prove the applicability and suitability of adopting the model for the mobile development process in order to expedite application production while using well-defined procedures to select the best refactoring techniques. Finally, a variety of quality attributes are shown to be influenced by the adoption of various refactoring techniques.

Relationship between Service-Related Activities, Service Capability and Market Diffusion: Case of WiBro

  • Kim, Moon-Koo;Park, Jong-Hyun;Paik, Jong-Hyun
    • ETRI Journal
    • /
    • 제36권3호
    • /
    • pp.490-497
    • /
    • 2014
  • The market performance of WiBro in Korea has not been as expected, and its rapid diffusion in the near future is unlikely owing to the existence of competing services. There has been little research on the factors affecting this low market diffusion. This study is based on an analytical framework in which a lack of service capability and the insufficiency of service-related activities have resulted in the current poor market performance. An expert survey was conducted on WiBro specialists and verified using the analytical hierarchy process method. The result of this analysis is as follows: underinvestment in network deployment and marketing, insufficient promotional policies, and a shortage of service capabilities are to be analyzed as the main causes of WiBro's low market diffusion.

Case study on Management Strategies of Korean Satellite- DMB Companies: Treasure Island Strategy of Entertainment and Movie Contents:

  • Kim, Seung-Wook;Kim, Kee-Hong
    • International Commerce and Information Review
    • /
    • 제1권1호
    • /
    • pp.57-66
    • /
    • 2008
  • The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

  • PDF

An Empirical Research of Gender Impact on Customer Behaviour towards Mobile Entertainment Services in India

  • Satish Kumar, G.N.
    • 아태비즈니스연구
    • /
    • 제3권2호
    • /
    • pp.8-15
    • /
    • 2012
  • Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

  • PDF

A Study on Usability Improvement of Mobile Healthcare Services

  • Kim, Heesun
    • International journal of advanced smart convergence
    • /
    • 제6권2호
    • /
    • pp.72-81
    • /
    • 2017
  • The developments in mobile technology and the increase in the production of smartphones have led to the growth of the mobile healthcare market. Moreover, the number of mobile healthcare apps is on the rise, and users are benefiting from using healthcare, exercise tracking, and body monitoring apps, as well as they have been searching for health information through mobile health apps. This paper evaluated the usability of a symptom checker application that provides information on diseases, treatment methods, and related hospitals through self-diagnosis of symptoms. Symptom checkers are currently being developed, and are widely used overseas. This paper sought to evaluate the usability of a symptom checker app, and suggested ways to introduce enhancements.

조절 초점에 따른 개인 특성이 스마트 결제시스템 수용에 미치는 영향 (Personality impact on adoption of mobile convenient payments according to the regulatory focus)

  • 김기호;이형용
    • 지식경영연구
    • /
    • 제18권4호
    • /
    • pp.213-235
    • /
    • 2017
  • In the rapidly changing business and economic environment, environment-equipped appropriate capacities should be used to adapt to the changing environment and the smart environment. First of all, it is important for the company to understand what kind of acceptance attitude it shows according to the consumers' tendency toward the mobile convenient payment system that users are increasing and deal with it accordingly. In order to analyze the market according to the individual personality factors of consumers, a model based on the integrated technology(UTAUT) and the regulatory focus suitable for the mobile environment was constructed and analyzed with the structural equation through PLS. As a result of analysis, it was found that neuroticism, openness to experience, and conscientiousness among consumer personality factors had a significant influence on accommodating the mobile convenient payment system according to the tendency of promotional focus. This study provides a direction for establishing a mobile convenient payment system for smart environment through data analysis of the propensity and personality of consumers from the viewpoint of knowledge management.

이동 통신 서비스 품질에 관한 연구 (효율성 분석을 중심으로) (A Study on Mobile Communication Service Quality)

  • 한경희;조재립
    • 대한안전경영과학회:학술대회논문집
    • /
    • 대한안전경영과학회 2009년도 춘계학술대회
    • /
    • pp.351-364
    • /
    • 2009
  • As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This article is to estimate service efficiency for Mobile Communication and Cellular company. In this paper, We tried to measure the service quality and overall satisfaction by using Data Envelopment Analysis(DEA), degree of combination and top2box which is a little bit different methodology from traditional ones. This paper uses CCR model in DEA to measure service efficiency in the Mobile Communication.

  • PDF

5G 이동통신시스템 동향 및 기술적 요구사항 (Trends and Technical Requirements for 5G Mobile Communication Systems)

  • 박재성;김범준
    • 한국전자통신학회논문지
    • /
    • 제10권11호
    • /
    • pp.1257-1264
    • /
    • 2015
  • 4세대 이동통신인 LTE의 성공적인 도입과 함께 최근 유럽, 중국, 일본 등 주요국은 2020년 5세대 이동통신 상용화를 목표로 기술, 표준화, 시장 주도를 위해 경쟁적으로 연구 개발 및 투자를 본격화하고 있다. 본 논문에서는 5G 이동통신의 향후 발전 방향을 가늠해보기 위해서 현재 국내외에서 진행되고 있는 5G 이동통신시스템의 전반적인 동향과 함께 각 국가에서 설정하고 있는 시스템 요구사항에 대해서 살펴보고자 한다.

Factors That Influence Consumer Satisfaction with Mobile Payment : The China Mobile Payment Market

  • Wang, Yuanyuan;Seo, Joo Hwan;Song, Woon-Kyung
    • International Journal of Contents
    • /
    • 제15권4호
    • /
    • pp.82-88
    • /
    • 2019
  • The purpose of this study was to investigate the key factors that influence consumers' preference for mobile payment in China. China has been quietly experiencing a third technological revolution that has markedly changed the way of life for its people. We used the structural equation modeling with 573 Chinese people to investigate the mobile-payment system in China based on the technology acceptance model. We found that factors such as value of service, security, convenience, and perceived usefulness have an impact on consumer satisfaction, and that satisfaction supports consumer purchasing. Also, it is possible to conclude that this proven instrument will assist researchers to further develop and refine mobile-payment research models.

번호이동성제도의 도입에 따른 이동통신업자의 대응전략과 고객서비스만족에 관한 연구 (A Study on Counter strategy of mobile communication enterprise and Customer satisfaction for Introduction Plan of Number Portability)

  • 정경희;조재립
    • 한국품질경영학회:학술대회논문집
    • /
    • 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
    • /
    • pp.31-37
    • /
    • 2004
  • This study analyzes strategy and main contents between each business market by mobile phone Number Portability. And, grasps what each mobile company customer satisfaction factors is effected on mobile phone Number Portability and estimates relative importance about the factors and understand counter strategies by these factors. Therefore, purpose of this study investigate weather the mobile phone Number Portability can specific function to promote competition in mobile Number Portability and present proper policy introduction direction examining factors to succeed

  • PDF