• Title/Summary/Keyword: mobile commerce

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A Mobile Agent Programming System for Efficient Distributed Applications (효율적 분산 응용을 위한 이동 에이전트 프로그래밍 시스템)

  • Jeong, Won-Ho;Kang, Mi-Yeon;Kim, Yun-Su
    • The KIPS Transactions:PartA
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    • v.10A no.5
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    • pp.439-452
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    • 2003
  • Mobile agent is one of the good technologies for overcoming network load and latency in distributed applications, and it may be a promising way of base technology of distributed applications because of its high adaptability for various network environments. In this paper, a mobile agent programming system, called HUMAN, is designed and implemented efficient use in various distributed applications based on mobile agents. HUMAN supports such high level utilities as file searhing, addressing by groups of nodes, storing path information, storing search information, and thus it gives us high easiness in agent-based programming. And it provides various itinerary modes and flexible reply modes for easy adaptation to given network environment. It also provides a management server for registering and active agents. Thus it can be efficiently applied for such varous distributed applications as searching distributed information, remote control, and file sharing in networks. A simple electronic commerce system is designed is designed and implemented as a HUMAN based illustrative application.

Effect of E-Service Quality of Fashion Mobile Applications on Flow, User Satisfaction, and Service Loyalty (패션 모바일 애플리케이션의 e-서비스 품질이 몰입 및 사용자 만족과 서비스 충성도에 미치는 영향)

  • Jhee, SeonYoung;Han, Sang-Lin
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.39-56
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    • 2023
  • Due to restrictions on offline activities caused by COVID-19, the use of mobile applications is increasing along with interest in online shopping, which are non-face-to-face commerce. Accordingly, mobile applications and various industries are combined, and the number of cases of using mobile applications in the fashion industry is increasing. In this study, the effect of e-service quality of fashion mobile applications on user's flow, user satisfaction, and service loyalty was examined. To conduct this study, a survey of 274 people who experienced the 'ABLY' fashion mobile application was used for analysis to verify the hypothesis. As a result of the analysis, it was found that informativity and responsiveness among the e-service quality of fashion mobile applications had a positive (+) effect on flow. And it has been confirmed that informativity, reliability, and responsiveness affect user satisfaction. In addition, flow has a positive (+) (+) effect on user satisfaction, and user satisfaction has a positive (+) effect on service loyalty. However, among the e-service quality of fashion mobile applications, reliability did not have a positive (+) effect on flow. And ease of use did not have a positive (+) effect on both flow and user satisfaction. Finally, it was confirmed that flow did not directly affect service loyalty. Through this study, we intend to contribute to the establishment of marketing strategies for fashion mobile application users, who are increasing with the development of mobile technology, and provide practical implications for the post-COVID-19 era.

Electronic Settlement System Model Using an Indirect Authentication Method by Interrelationship (상호 관계성을 가진 간접 인증 방법을 이용한 전자 결제 시스템)

  • Park, Young-Ho;Lee, Keum-Suk
    • Journal of the Korean Institute of Telematics and Electronics T
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    • v.35T no.2
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    • pp.93-99
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    • 1998
  • There is only authentication of end-to-end in electronic commerce technique. But in a distributed system, an authentication that is ensured users and computers has a big threats which an identify of those is unbelievable because it can be occurred an fabrication or a false personation. Authentication for other elements included customers and vendors is required in the case that there is many a broker connecting customers with vendors as well. In authentication like above, many elements playing different role participated, were performed by the known techniques, processing was more complicated. In this paper, the Mutual Indirect Authentication technique is used to solve and avoid that condition and the generalized electronic commerce using a mobile agent is accomplished with this technique.

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Critical Assessment on Performance Management Systems for Health and Fitness Club using Balanced Score Card

  • Samina Saleem;Hussain Saleem;Abida Siddiqui;Umer Sheikh;Muhammad Asim;Jamshed Butt;Ali Muhammad Aslam
    • International Journal of Computer Science & Network Security
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    • v.24 no.7
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    • pp.177-185
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    • 2024
  • Web science, a general discipline of learning is presently at high demand of expertise with ideas to develop software-based WebApps and MobileApps to facilitate user or customer demand e.g. shopping etc. electronically with the access at their smartphones benefitting the business enterprise as well. A worldwide-computerized reservation network is used as a single point of access for reserving airline seats, hotel rooms, rental cars, and other travel related items directly or via web-based travel agents or via online reservation sites with the advent of social-web, e-commerce, e-business, from anywhere-on-earth (AoE). This results in the accumulation of large and diverse distributed databases known as big data. This paper describes a novel intelligent web-based electronic booking framework for e-business with distributed computing and data mining support with the detail of e-business system flow for e-Booking application architecture design using the approaches for distributed computing and data mining tools support. Further, the importance of business intelligence and data analytics with issues and challenges are also discussed.

Effects of Live Commerce and Show Host Attributes on Purchase Intention: Including the Mediating Effects of Content Flow (라이브 커머스 및 쇼 호스트 특성이 구매의도에 미치는 영향: 콘텐츠 몰입의 매개효과를 포함하여)

  • Kim, Sung Jong;Heo, Chul Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.177-191
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    • 2021
  • Due to the development of mobile devices and streaming technology, many changes in consumption patterns have appeared. In addition, social impact is becoming an era of non-face-to-face consumption due to the panthermic environment of COVID-19. Accordingly, in line with the non-face-to-face consumption trend, we focused on the importance of live commerce, which is emerging as a new distribution channel, and tried to investigate the causal relationship that the characteristics of live commerce and show hosts have on purchase intention. The respondents of this study were 235 general adults of live commerce users. Interaction, economics, entertainment as the characteristics of live commerce and attractiveness, professionality, and awareness as the characteristics of show hosts were set as independent variables. Purchase intention was set as the dependent variable, and content flow was set as the mediating variable. As a result of the study, it was found that the characteristics of live commerce such as Interaction, economics, entertainment, and the characteristics of show hosts such as attractiveness, professionality, and awareness all had a positive (+) significant effect on purchase intention. The impact was shown in the following order: entertainment of live commerce, awareness, attractiveness, professionality of show hosts, economics, interaction of live commerce. In addition, the results of the mediating effect of content flow on purchase intention are as follows. Content flow was found to play a mediating role between interaction, entertainment, attractiveness, professionality, awareness and purchase intention. On the other hand, economics was analyzed to have no mediating effect. The implications of this study are as follows. Companies and show hosts that sell products in live commerce should sell products that can inspire consumers rather than simply sell products. In addition, it is considered that content that provides entertainment and attractions gives pleasure to consumers. If not only a well-recognized show host, but also people with high recognition in various fields such as influencers and creators, become show hosts, consumers' content flow and purchase intentions will increase. And vendors must offer interesting content development and reasonable prices. Show hosts need to focus on active communication with consumers.

The Dynamic Group Authentication for P2P based Mobile Commerce (P2P 기반의 모바일 상거래를 위한 동적 그룹 인증)

  • Yun, Sunghyun
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.335-341
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    • 2014
  • To play the networked video contents in a client's mobile device in real time, the contents should be delivered to it by the contents server with streaming technology. Generally, in a server-client based commerce model, the server is in charge of both the authentication of the paid customer and distribution of the contents. The drawback of it is that if the customers' requests go on growing rapidly, the service quality would be degraded results from the problems of overloaded server or restricted network bandwidth. On the contrary, in P2P based networks, more and more the demand for service increasing, the service quality is upgraded since a customer can act as a server. But, in the P2P based network, there are too many servers to manage, it's possible to distribute illegal contents because the P2P protocol cannot control distributed servers. Thus, it's not suitable for commercial purposes. In this paper, the dymanic group authentication scheme is proposed which is suited to P2P based applications. The proposed scheme consists of group based key generation, key update, signature generation and verification protocols. It can control the seeder's state whether the seeder is joining or leaving the network, and it can be applied to hybrid P2P based commerce model where sales transactions are covered by the index server and the contents are distributed by the P2P protocol.

The Influence of Using Intention by G4C Smart Application Service Characteristics: Comparing Korea and China (G4C 스마트 앱 서비스 특성이 사용의도에 미치는 영향: 한·중 비교 분석을 중심으로)

  • Chang, Hui-Qiang;Kim, Hwa-Kyung;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.85-100
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    • 2014
  • Purpose - Recently, the prevalence of high-speed mobile communication technology (4G) and mobile devices (smart phones, tablet PC, etc.) is leading innovative changes across all fields in society as well as business environments. Furthermore, a diversified mobile application service has spread rapidly through mobile devices such as smart phones and tablet PCs. Accordingly, the traditional E-government services paradigm has rapidly changed into mobile intelligence. To identify the influencing factors on the using intention of G4C smart app services, based on previous studies, the variables that influence using G4C smart app services are defined; these are user cognitive factors (perceived usefulness, perceived easiness), user characteristics factors (user innovativeness, self-efficiency, social influence), service quality factors (convenience, interactivity, accessibility), and system quality factors (instant connectivity, safety). Research design, data, and methodology - This is designed not only to collect data with a questionnaire survey (9/22/13~10/23/13) but also to test hypotheses with SEM by SPSS 21.0 and AMOS 21.0 in both Korea and China. All items are used with Likert 5 scales. A total of 643 questionnaires (Korea 318, China 325) are used. Results - The perceived usefulness and perceived easiness in user cognitive factors have positive influence on using intention. The user innovativeness, self-efficiency, and social factors in user characteristics factors have positive influences on using intention. The convenience, interactivity, and accessibility in service quality factors have positive influences on both reliability and using intention. Safety in system quality has positive influence on both reliability and using intention. Reliability has positive influence on using intention. The control variables (Korea and China) affect its control hypothesis. Strategies and implications are suggested to assist the public using the intention of smartphone's e-government services based on the results of the empirical analysis. The mobile application service can be considered a new emergence of the paradigm just like the government's on-line portal websites appeared in the past. Under this prevailing situation of mobile smart devices, to promote the success of e-government mobile APP services, accurate analysis and understanding of users should precede anything, to provide services to grasp and satisfy users' desire properly. Conclusions - This study proposes implications to help E-governmental officers and companies make strategies. First, this is expected to give some information on the understanding and knowledge regarding the process of G4C smart APP service based on the empirical study. Second, this helps to make future policies and ways about E-government G4C smart APP service. Third, it is proved that super speed mobile communication technology and devices including phones will be crucial to change the structure of E-government services in 2-3 years. Fourth, it is necessary to increase the trust and using intention of users. Fifth, considering what type of environment users are placed in, to present proper public information matching their inclination, is important. Finally, various ways of experiencing service to explore potential users and ceaseless public relations are required.

A Study on the Promotion of Mobile Easy Payment Services in the Fintech Era (핀테크 모바일 간편결제 서비스 활성화 방안)

  • Cho, Eun-Young;Kim, Hee-Woong
    • Informatization Policy
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    • v.22 no.4
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    • pp.22-44
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    • 2015
  • With the growing interest being reflected in the FinTech industry, much attention has been paid to mobile easy payment services as well. In the era of mobile commerce, the core advantage of using mobile easy payment services(simplifying complex payment procedures and thus facilitating user convenience and reducing the chance of giving up payment) are being more emphasized. Mobile easy payment service market not only includes mobile easy payment service providers but also users, non-users, affiliates, banks, and credit card companies as main stakeholders. Exploring those stakeholders is thus important to thoroughly understand such market. However, extant literature on mobile easy payment services mostly focuses on examining adoption intention of users or non-users. This study, an exploratory research based on interviews, thus aims to extract driving as well as inhibiting factors of mobile easy payment service use from six different perspectives (i.e., social platform, bank, credit card company, affiliate, user, and non-user) and analyze a sequence of cause and effect for each factor. For this, the causal loop diagram was developed to deduce key issues and propose an alternative. Theoretical and practical implications of this study will also be discussed.

Game Theoretic Analysis of the Mobile Discount Service of the Offline Retailers (오프라인 소매점의 모바일 할인 서비스에 대한 전략적 분석)

  • Cho, Hyung-Rae;Rhee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.3
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    • pp.47-55
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    • 2016
  • The proliferation of the Internet and related technologies has led to a new form of distribution channels, namely online retailers. The conventional offline and the new online retailers have different transaction costs perceived by the consumers in the following perspectives: the accessibility to the product information, the traffic cost and the opportunity cost for the time to visit the store, the delivery time and the possibility of 'touch and feel' to test the quality of the product. In particular, the online retailers have lower distribution cost structure in that they do not have physical stores, which results in lower selling price. Thus they continuously offer price competition against offline retailers using the lower selling cost as competitive weapon. Moreover the emergence of the social commerce is likely to intensify the competition between the online and offline retailers. To survive in this fierce competition, the offline retailers are trying to defend their business interests by sticking to offline transaction in anticipation of increased customer loyalty, customer's preference for 'touch and feel' style shopping, and others. Despite of these efforts, customers who touch and feel a product in an offline store but purchase the product through an online retailer are increasing. To protect such customers, recently, some of the offline retailers began to provide the mobile discount service (MDS) which enables the offline customers to purchase a product at a discounted price through the mobile applications. In business competitions, the price discount strategy is usually considered to secure more market share at the cost of lower profit. In this study, however, we analyze the effect of MDS as a weapon for securing more profit. To do this, we set up a game model between the online and offline retailers which incorporates the effect of the MDS. By numerically analyzing the Nash equilibrium of the game, some managerial implications for using the MDS for more profit are discussed.

The complexity of opt-in procedures in mobile shopping: Moderating effects of visual attention using the eyetracker (모바일 쇼핑에서 옵트인의 절차적 복잡성 연구: 아이트래커(eyetracker) 기반 시각적 주의의 조절효과)

  • Kim, Sang-Hu;Kim, Yerang;Yang, Byunghwa
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.127-135
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    • 2017
  • Consumers tend to feel concern about disclosure of personal information and, at the same time, to avoid inconvenience of procedural complexity caused by the privacy protections. The purpose of current paper is to investigate relationships between opt-in procedural complexity and shopping behavior using smart phones, moderating by the amount of visual attentions using eyetrackers. Therefore, we created a virtual mobile Web-site in which the complexity of opt-in procedures in our experiment is manipulated and measured. Also, we measured the dwell-time of area of interest using SMI-RED 250 instrument for tracking the real eye movement. Results indicated that the levels of procedural complexity are related to repurchase, indicating a moderating effect of the amount of visual attentions. Finally, we discussed several theoretical and practical implications of management for mobile commerce.