• 인터넷정보학회논문지
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• 제19권4호
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• pp.95-105
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• 2018

As the IT industry has developed, the frequency of mobile communication usage has increased sharply. Mobile communication has many advantages such as improving work performance, communication beyond time and local constraints, and rapid and vast amounts of information exchange. However, mobile communication also allows supervisors to give their subordinates work at any time. Thus, mobile communication may also have a negative impact on workers' stress levels during non-work time. This study examined required time, urgent business, personal engagement, and trivial matters as sub-dimensions of mobile communication messages that workers could receive during non-work time. Further, the nature of the relationship between team leaders and members explains how these messages may increase the stress levels of workers. Supervisors should prohibit the use of such mobile communication, and efforts should be made at the enterprise level. Through this research, we aim to explain the dual nature of mobile communication, and understand how to optimize the usage of this innovative technology

• 한국정보시스템학회지:정보시스템연구
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• 제19권3호
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• pp.75-103
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• 2010

This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.121-130
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• 2021

In the mobile industry, customer complaints play a significant role in retaining customer loyalty to the services provided. Thanks to user complaints, mobile service providers can effectively identify problems and then propose solutions to adapt or improve their services. Hence, it's critical to understand the relationship between consumer complaints and satisfaction with mobile services. While several studies have shown that customer satisfaction is an intermediary variable that explains customer complaint intention, there have been few studies on the relationship between pre-determinants of their satisfaction, leaving a gap in our understanding of customer complaint intention. To demonstrate an in-depth approach to this matter, authors revisit justice theory and suggest trust and perceived responsibility variables be combined into a research model. A cross-section survey was conducted to collect data from 265 mobile services users of the three biggest mobile service providers in Kien Giang Province, Vietnam. This study employed Structural Equation Modeling (SEM) method to analyze the samples collected. The result showed that customer complaint intention is affected by distributive justice, interactional justice, trust but not procedural justice. Additionally, the moderating role of the perceived responsibility variable to the relationship between customer satisfaction and complaint intention is also proved.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.226-232
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• 2024

This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.

• 벤처창업연구
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• 제7권3호
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• pp.143-149
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• 2012

휴대폰의 사용이 증가하면서 이동 중 엔터테인먼트로써 모바일 게임이 부상하고 있다. 더욱이 스마트폰 보급이 확대되면서 모바일 게임 시장이 급격히 성장하고 있다. "2010년 대한민국 게임백서"를 기준으로 보면 모바일게임 시장은 연평균 10% 이상 성장해 2011년에는 시장규모가 98억 달러에 달할 것으로 예상된다. 이는 2007년에 비해 2배에 가까운 수준이다. 모바일 게임은 휴대폰이 스마트폰으로 진화하면서 고용량의 복잡한 게임도 구현이 가능해졌으며 동시에 사회적 네트워크 서비스(SNS)와의 연계되며 전 세계적으로 '모바일 생활'의 일부로 성장하는 추세이다. 모바일게임 산업은 2008년 애플이 애플리케이션 오픈마켓 앱스토어를 출시하면서 획기적인 전기를 맞이했다. 글로벌 스마트폰 모바일 프로그램 유통시장(App Store)이 열리면서 게임데이는 국내 시장을 벗어나 글로벌 시장을 대상으로 모바일 게임을 손쉽게 출시할 수 있게 되었다. 게다가 애플 앱스토어의 경우 개발자와 애플이 수익을 7 대 3으로 나눠 갖는 구조로써 이는 과거 통신업체가 독점하는 모바일 콘텐츠 채널에 게임을 공급할 때보다 개발자에게 유리한 조건이다. 현재 앱스토어 가장 많은 비중을 차지한 애플리케이션은 게임으로 게임데이는 새로운 환경변화에 발맞춰 한 단계 크게 도약할 수 있는 기회를 맞이하고 있다.

• 한국멀티미디어학회논문지
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• 제11권1호
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• pp.117-128
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• 2008

최근, 사람과 사람 사이의 상호작용이 증대됨에 따라 개인의 명함이 개인정보교환의 매개체로써 많이 이용되고 있다. 이로 인해 개인이 소유하게 된 명함의 수는 방대해져 중요한 명함이 유실되거나, 원하는 명함의 검색이 매우 어려운 일이 되었다. 그리고 명함은 자신의 개성을 표현할 수 있는 매개체이므로, 사람들은 개성이 담겨 있는 명함을 만들고자 하는 요구가 많다. 따라서 이런 오프라인 상 명함관리의 문제점 해결과 개성표현 모두를 만족시키기 위해 명함제작과 관리를 통합시킨 새로운 시스템을 제안한다. 본 논문에서는 모바일 단말을 통해 시간과 장소에 구애 받지 않고 명함전송, 명함요청과 같은 기본적인 기능뿐만 아니라, 개인이 창작한 사진과 동영상을 담은 명함을 제작할 수 있게 한다. 그리고 개인정보표현 표준 규격인 vCard를 따름으로써 vCard를 지원하는 다른 응용 프로그램에서도 제작된 명함의 이용이 가능하다. 마지막으로 명함에 삽입된 동영상과 사진의 내용기반검색을 통한 새로운 명함검색 기법을 제공한다. 따라서 표준화를 지원하는 명함에서부터 개인의 개성을 표현한 명함의 제작 및 관리까지 만족시키는 하이브리드형 명함시스템을 제안한다.

• 지식경영연구
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• 제16권3호
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• pp.1-21
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• 2015

The mobile market has introduced unprecedented shopping opportunities to customers and is expected to grow rapidly over time. However, little is known about how customers make purchase decisions in the mobile market. The purpose of this study is to investigate the drivers of mobile VOD purchases and to deliver valuable insights to mobile business operators. We focus on the purchase of VOD contents that have to be purchased and consumed using mobile devices and examine how individual-level purchase decisions are determined by three factors: perceived usefulness, usage behavior, and privacy concern. We obtained the panel data from a leading market research company that contains the mobile logs and survey results. Our main results suggest the followings. First, the perceived usefulness affects customers' mobile VOD contents purchases positively whereas the usage behavior exerts no influence on mobile contents purchases. Moreover, the privacy concern lowers the positive effect of perceived usefulness on mobile content purchases; however, it enhances the effect of the usage behavior on mobile contents purchases. These empirical findings indicate that mobile business operators should pay more attention to potential differences in perception and behavior using mobile devices and keep in mind that the privacy concern plays an additional key role in driving mobile contents purchases.

• 패션비즈니스
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• 제18권2호
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• pp.80-94
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• 2014

The utilization of QR code for mobile marketing in fashion business has been receiving growing attention with the increasing smart phone users and wireless internet environment. The purpose of this study was to investigate the effects of utilizing QR code for mobile marketing on consumer's purchasing intention based upon TAM model. This research was conducted by questionnaire method, in which the questionnaire was distributed to the consumers in Seoul. Among the questionnaire returned from the consumers, 196 were selected to be included in the analysis by developing descriptive statistics, factor analysis, cronbach's alpha, and regression analysis using SPSS15.0. The results of this study were as follows: There was a significant effect of QR code characteristics such as usability, mobility, aesthetics of design on perceived ease of use. The factors of individuality, interactivity, and aesthetics of design significantly affected on the perceived usefulness of QR code. The ease of use and usefulness significantly affected the consumers' enjoyment which positively affected on purchasing intention.

• Journal of Computing Science and Engineering
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• 제4권1호
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• pp.80-95
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• 2010

In order to truly integrate e-Learning system into regular curriculum at a university, mobile access to Learning Management Systems has to be enabled. Mobile devices have the potential to be integrated into the classroom, because they contain unique characteristics such as portability, social interactivity, context sensitivity, connectivity and individuality. Adoption of Learning Management Systems by students is still on the low rate, mostly because of poor usability of existing e-Learning systems. Our initial research has confirmed this hypothesis. Usability issue is rising to the higher level on the mobile platform, because of the mobile devices' limited screen size, input interfaces and bandwidth, and also because of the context of use. Our second hypothesis was that it is wrong to consider a mobile device as a surrogate for desktop or laptop personal computer (PC). By just adopting the existing Learning Management System on mobile devices with adaptive technologies such as Google proxy, we do not acquire the satisfactory results. Usability can prove to be even lower compared to desktop application. One possible solution to the problem could be development of rich client applications for today's mobile devices that would raise the usability to a higher level. We developed a PocketPC prototype application by using user-centered design principles, which we presented as a third alternative in usability research conducted among university students. Results gathered in such a way have confirmed that development of e-Learning system, in order to be widely accepted by students, needs to have the user(student) in the center of development process.

• 한국콘텐츠학회논문지
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• 제13권10호
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• pp.461-469
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• 2013

본 연구는 패션콘텐츠의 모바일 유통을 목적으로 콘텐츠 비즈니스 모델을 설계하고자 하였으며 스마트폰 기반의 모바일 어플리케이션을 구현하였다. 단순 패션콘텐츠만을 제공하는 것이 아닌 패션콘텐츠의 활용을 높이기 위한 정보공유 방법과 사용자의 자가 코디를 지원하는 콘텐츠 직접생산, 활용 및 거래 시스템을 구현하고 사용시장의 확대를 위한 접근전략을 제시하였다. 모바일 접근성에 차별화된 콘텐츠 비즈니스 모델과 수익구조를 설계하고자 하였으며 이를 위해서 기존의 연구와 모바일 앱의 현황을 벤치마킹하였다. 연구의 결과로써 Android, iOS 기반의 모바일 어플리케이션을 구현하였으나 낮은 인지도, 낮은 진입장벽, 업계의 빈약한 패션콘텐츠 등의 문제점이 있다. 본 시스템은 제휴기업의 콘텐츠를 제공받아 사용자에게 제공하는 형태이므로 향후 패션 블로그, 카페 등과 연계홍보, 잡지와 같은 패션매거진과의 제휴 등으로 외연을 확대할 필요가 있다.