• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.421-428
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• 2020

The study investigates the causal factors affecting mobile banking services acceptance by customers in Thailand. This study employs quantitative research methodology and non-probability sampling to draw 400 mobile banking users from the population who are the mobile banking users of commercial banks in Thailand. The online questionnaires were used as a research tool to collect data with the Cronbach's alpha coefficient as 0.931. By using the structural equation model to analyze data, the results have shown that service quality, perceived usefulness, perceived ease-of-use, safety in use, and social factors influenced mobile banking services acceptance by customers in Thailand.By checking the harmony with the statistics χ² = 108.618, df. = 86, χ²/df. = 1.263, p-value = .050, CMIN/DF =1.263, GFI = .989, AGFI=.962, TLI= .962, CFI = .976, RMSEA = .037,along with testing the weight factor. In conclusion, the research model was found to be harmonious with the empirical data at the significance level 0.05. The findings of this study suggest that the commercial banks should apply this research to understand the acceptance behavior of mobile banking users, also to determining marketing strategies, identifying opportunities and creating a competitive advantage for their services in the future.

• Journal of the Korea Society for Simulation
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• v.12 no.3
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• pp.55-68
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• 2003

As mobile IP has been suggested only to support mobility of mobile station(MS) by which it dose nothing but guarantee MS's new connection to the network, it is for nothing in Quality of Service(QoS) after handoff of MS. QoS is very important factor in mobile IP network to provide multimedia applications and real-time services in mobile environment, and it is closely related to handoff delay Therefore as a main issue in mobile IP research area, handoff delay problem is actively studied to guarantee and promote QoS. In this paper, in order to resolve such a problem, we suggest Simple Network Management Network(SNMP) information-based routing that adds keyword management method to information-based routing in active network, and then propose QoS controlled handoff by SNMP information-based routing. After setting up routing convergence time, modeling of suggested method and existing handoff method is followed in order to evaluate the simulations that are carried out with NS-2. The result of simulation show the improvement of handoff delay, and consequently it turns off the QoS has been improved considerably.

• Asia pacific journal of information systems
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• v.16 no.3
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• pp.205-227
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• 2006

This study suggests major characteristics of the ubiquitous environment, which include pervasive connectivity, context awareness, and playfulness, by surveying mobile contents users. Also, this empirical study attempts to validate nine hypotheses and all the ubiquitous factors of mobile contents have positive effect on perceived interactivity. It is revealed that perceived interactivity is an intermediary factor which positively affects users' perceived performance, satisfaction and continuous use intention. Hypotheses of positive relationships among users' behavioral outcome factors are also accepted. Results show that ubiquitous characteristics of mobile contents influence the users' attitude and behavior through the intermediary role of perceived interactivity among users and messages and devices. This study contributes to the literature by presenting and empirically verifying the effect of ubiquitous factors of mobile contents and perceived interactivity on uses' attitude and behavior intention. Based on study results, user-oriented theoretical bases are provided for various mobile contents service, the issue of policy-making and business planning are addressed, and managerial implications are discussed.

• Journal of Information Technology Applications and Management
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• v.28 no.4
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• pp.59-78
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• 2021

Mobile Grocery Shopping (MGS) has become the New Normal as the COVID-19 pandemic has changed the way consumers shop. Drawing on the framework of Customer Journey Map (CJM), this study explores consumers' MGS by identifying specific stages of Customer Journey and comparing consumers' satisfaction between PC-based online and mobile shopping experiences at each stage throughout the journey. This study collected 562 responses from subjects who have mobile and PC-based grocery shopping experiences at the major domestic e-Commerce platforms. Independent t-test analysis showed that differences in satisfaction between mobile and online shopping experiences exist in 5 main stages and 16 sub-stages of CJM. The results of service and technological innovation mentioned in the actual industry report were seen as empirical results leading to continued use of MGS as well as customer satisfaction. The findings of this study contribute to the research stream on Customer Journey by adopting the structure of CJM and analyzing specific stages of the journey in the context of MGS. Managerial implications for mobile-based business practitioners are also discussed.

• The Journal of Industrial Distribution & Business
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• v.14 no.12
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• pp.11-21
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• 2023

Purpose: This study aims to investigate the impact of mobile shopping app components on shopping flow and the continuous usage intention of the shopping apps in the rapidly growing mobile market facilitated by advancements in the mobile environment. Research Methodology: A survey was conducted, targeting users aged 20 and older with experience in using mobile shopping apps. The responses of 456 participants were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. Results: The study found that within the components of mobile shopping apps, enjoyment significantly impacted both shopping flow and the continuous usage intention of shopping apps. The diversity of product assortment had a significant effect only on shopping flow. The usefulness and ease of use influenced on the intention to continue using shopping apps. Conclusions: Based on the findings, it is recommended that shopping app operators try to identify essential components for stimulating user interest and engagement when developing or modifying apps. Additionally, a diverse range of products enhances the shopping experience and drives spontaneous purchases. Furthermore, providing an easy interface and minimizing the effort required, this experience can enhance user perception of its value and sustain consumers' continuous usage intention of the shopping app.

• Korean Security Journal
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• no.6
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• pp.147-165
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• 2003

Since Electronic Security System is introduced in Korea in 1981 by foreign technology, Security market has been increasing considerably during short period, and It performs it's security roles well in place of security guards. As electronic and communication technology is highly developed, Electronic Security System and security market structure is changing naturally. Especially high-tech mobile communication technology will change the method of Electronic Security business. Also the pattens of residence and life style, such as the trend toward nuclear family and single life could effect security market. In recent year, new business models that apply the mobile phone and internet is appeared. Although Electronic Security System is changed by the changes of technology, It is very difficult to change the basic elements, such as sensing, alarm signal transfering, and response. The rate of increase of Electronic Security market is expected to matain it's increase pace for the time being. But the development of new system for new protectes such as childeren, old person, vehicle rather than immovable facility is necessary to prepare for the continuous competition.

• Proceedings of the KSR Conference
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• 2011.10a
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• pp.2573-2580
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• 2011

SMRT(Seoul Metropolitan Rapid Transit Corporation) changed PC-oriented office system to Smart-Phone oriented mobile office system(STnF: SMRT Talk & Flash), and provided smart phone to all staffs. STnF make it possible not only voice communication between staff, but also to input and inquiry all kind of information related to work(ex: Facility maintenance, Rolling Stock management, office management, Finance, human resource etc.) based on smart phone. STnF conquers the limitation of time and space. All staffs can commute to the site directly to reduce moving time and to share information between staffs, so SMRT improve speed and reliability of work by making a quick decision and action on the spot. After introduction of STnF, within 1 year, the equipment failure ratio fell to 47%. Mobile office system reduced and level-off the step of approval. so enhanced civil customer service. Quantification and scientific movement of work make it fast evolution and development. These business improvement make it possible to put more outstanding manpower on new business and R&D project, and this contributes to company's management effectiveness.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.646-651
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• 2007

Secure digital payment is critical in the successful shaping of global digital business. Digital payments are increasingly being used as a substitute to traditional payments, contributing markedly to the efficiency of the economy. The focus of every digital business transaction is to minimize risks arising from transactions. It is essential to ensure the security of digital payment whether used in internal networks or over wireless Internet. This paper analyses secure digital payment methods from the viewpoint of systemic security and transaction security. According to comparative analysis of digital payment models, this paper proposes a comparative analysis framework to investigate and evaluate secure digital payment. In conclusion, the comparative analysis framework, comparison of digital payment models and mobile payment models proposes a useful academic and practical foundation to enhance the understanding of secure digital payment methods. It also provides academic background and practical guidelines for the development of secure digital payment systems.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.144-147
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• 2003

It is important to understand the process of technology diffusion among end users for effectively implementing adoption and coping with frequent changes in the environment. Previous studies indicate that information and communication technology (ICT) adoption is affected by innovation influence such as usefulness, ease of use and self-efficacy. Most of these studies, however, bypassed imitation influence such as subjective norms, word-of-mouth, and advertising, specifically, interactive innovation having critical mass in technology acceptance research. Thus, this study investigates imitation influence in individual adoption of mobile communication technology, more specifically, mobile phones, using Mahaian's diffusion model in individual ICT adoption.

• Proceedings of the Korean Vacuum Society Conference
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• 2005.02a
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• pp.103-103
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• 2005