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A Study on the Effective Ways of Charity Campaigns - focused on a Classification of Charity Case Studies (기부캠페인 활성화 방안에 대한 연구 -유형별 사례분석을 중심으로)

  • Park, Jinhee
    • Journal of the Korea Convergence Society
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    • v.8 no.12
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    • pp.227-234
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    • 2017
  • People believe donations are done by others who have the leisure time and money to do so. In addition, people distrust charity organizations because they aren't sure if the money is used properly which makes them hesitant to donate. In order to gain general public's trust and involvement, people need to start campaigning about trusting and donating to organizations. Looking into many different successful charity case studies, we can find how these different cases are attracting people and building their trust. Therefore, I propose the proper and effective ways to campaign for charity organizations through analyzing different case studies. The result shows that a campaign is most effective when arising amusement and curiosity in the general public. Also trust gets built in the minds of the public once the charity organizations became more transparent.

Developing Standards for Measuring Consumers' Ability of College Student: Focus on the Consumer Education Effects (대학생 소비자능력 측정을 위한 척도개발: 소비자교육효과 측정을 중심으로)

  • Seo, In-Joo
    • Journal of Family Resource Management and Policy Review
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    • v.13 no.4
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    • pp.115-139
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    • 2009
  • This study focused on the development of a scale measuring the effect of consumer education. The purposes of this study were to develop a tool which could measure consumer knowledge, consumer attitudes and consumer behavior. Data were collected from 266 college students. Analysis was done using frequency, cross tabulation analysis, reliability test, principle components factor analysis, confirmatory factor analysis (Amos 5.0), and multiple regression analysis. The results from this study were as follows: 1) Nine consumer knowledge factors (23-items) were identified: consciousness of consumer education and evaluation, consumer rights and allowance management, methods of consumer education and consumer institutions, green energy and environmental consumption, essence and content of consumer education, consumer rights and consumer duty, critical consideration and consumer's damage salvation, buying minds and decision-making, independent consumers. Total variance was 58.4%. Cronbach's alpha for the nine factors ranged from .68-.79. 2) Five consumer attitude factors (26-items) were identified: green environmental consumption, consumer's role and rights, resources saving and consumer's damage salvation, consciousness of consumers, and right consumption. Total variance was 59.2%. Cronbach's alpha for the five factors ranged from .89-.94. 3) Seven consumer behavior factors (27-items) were identified: social role and rights of consumer and consumer movement, right buying and segregated garbage collection, green environmental consumption and resources saving, altruism and decision-making, allowance management and impulse buying, consumer's damage salvation, and consciousness of consumer. The total variance was 59.1%. Cronbach's alpha for the seven factors ranged from .77-.88. Finally, a scale measuring the effect of consumer education consisting of 76 items (consumer knowledge: 23 items (9 factors), consumer attitude: 26 items (5 factors), consumer behavior: 27 items (7 factors)) was constructed.

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Experience in Health Management of Middle-aged Working Women having Children (취업주부의 건강관리 경험)

  • Kim Kyoung-Seon
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.4 no.2
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    • pp.217-228
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    • 1997
  • According to industralization the percentage of working women with children is on the continuous increase. There has been a growing concern over important health problems of middle-aged women, especially with working women. But we didn't know how to care of themselves yet even if it was importment to fint out that. So this reseach was an attempt to identify the nature of experience of their health management so that it is to be contributed to be knowledge development of women' health management strategy. The phenomenological approach in qualitative studies was used to serve this purpose. Subjects were 10 middle-aged working women having children in well-being state. The result of this study was as follows : 'Diet pattern' was to unbalanced and irregular but they tried to correct balanced and harmony dietary life. 'Exercise' was very simple and irregular. They have closed-minded of kinds of exercise. 'Controlling the environment and their minds' was to obtain emotional stability and be free from stress. They put emphasis on refraining from being overtiring and watching their condition carefully. They always tried to keep the peaceful mind. 'Reducing fatigue' was to be bathing, hot streamed-bath, finger pressure therapy, massage, singing, communication with others and maintenance of personal relationships. 'Identification of self-esteem' was very key point to maintain their health. Working regulary gave them to please and value of the life. 'Work oriented life pattern' was to be harm their health state so that it need to be available clinics to check up their health state after work. The rest of this study showed that it need to be social support for working women to work with comfort. Further study regarding working women engaging in the lower level is nesessary.

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The Effects of Creative Climate on the Regional Economic Growth and the Total Factor Productivity of Korean Finns -A Panel Study of Electric and Electronic Finns of the Industrial Complex- (창의성 여건이 지역경제 성장과 기업 생산성에 미치는 영향 연구 - 한국산업공단내 전기.전자기업을 중심으로 -)

  • Gheem, In-Choll;Han, Jae-Myung
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.67-109
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    • 2010
  • The theory of creative class has shown that the creative people are the key factor of success in regional economic growth. The creative people strengthen the economic competitiveness which is crucial to attract, cultivate and mobilize the resources of that region. In order to examine the theory of creative class for regional economic growth and firm productivity in Korea, this study uses the panel data of 492 Korean firms of the industrial complex producing electic and electronic manufactured goods. They are grouped into 10 industrial complexes among 16 metropolitan areas. Our findings demonstrate that creative class and 3Ts are related to the ratio of creative population density and the regional economic growth. Specifically the creative core class is of more significance to the regional economic growth than the creative professional class or the creative artist class. In our findings the panel analysis of random effects model shows that the talent index of 3Ts as well as the regional climates arc related to the individual firm's total factor productivity. This also reflects a conglomeration of the other regional climates statistically. On the other hand, the research and development expenditure of individual firms shows positive influence for each second consecutive year for the total factor productivity. Sales volume also contributes to the total factor productivity. In conclusion, we recommend that it is important to upgrade the level of creative climates by attracting the creative minds and R&D investment of the enterprises for regional economic growth and firm's total factor productivity.

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A Study on Modern Chinese Black-and-White Documentary Photography -Focused on Photographs of Xie Hailong, Hou Denke, Xiao Quan (중국 근현대 다큐멘터리 흑백사진 연구 -시에 하롱, 호 뎅케, 샤오 촨 작품을 중심으로)

  • Tong, Shiyuan;Yang, Jong Hoon
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.97-105
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    • 2015
  • In the history of photograph, after the development of color photographs, those with multiple colors and high definition has gradually become the mainstream works in the field of photography. In the modern society of China that has been through reform and opening up, people's minds were increasingly liberated to widely accept color photos in terms of photography. Furthermore, the broad penetration of digital photography has brought together a new trend in the field of black-and-white photography. In line with this trend, more black-and-white photographs have appeared which are different from existing ones in the film-based period. In this recognition, the study seeks to compare the black-and-white documentary photograph works of Chinese photographers and analyze the modern Chinese black-and-white photographs.

A Study on Modern Fashion Applying the Characteristics of the Traditional Architecture Types in Southeast Asia (동남아 전통건축의 유형별 특성이 적용된 현대패션연구)

  • Yoon, Ji Young;Park, Hee Jeong;Kan, Ho-Sup
    • Journal of Fashion Business
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    • v.20 no.2
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    • pp.46-58
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    • 2016
  • Architecture and Fashion mutually affects the shape and appearance of the other as an art of space according to the hybrid trends. Therefore, the purpose of this study is to find the correlations between the characteristics of traditional architecture types in Southeast Asia and modern fashion. Firstly, characteristics of the types obtained through the theoretical consideration of Southeast Asian architectural tradition include vertical, symmetrical, geometrical, epeated and continual structure. On the basis of these characteristics analyzed from 2013's S/S to 2015's F/W collection of Alexander McQueen, Gareth Pugh, Victor & Rolf, designers with strong creative and experimental minds who juxtaposed designs of two opposing points as well as hybrids since 2000, the following formativeness exists. First, the vertical structure of high floor is represented as a straight silhouette, a color contrast, vertical cut or wrinkle. Hence, it impresses verticality, rhythm, etc. Second, symmetrical structure of the gable roof is represented as a trapezoidal shape starting from the shoulder line or neck line widened into sleeves, impressing symmetry, dynamism, etc. Third, the geometry of the assembled is represented as vertical and horizontal bands or pattern pieces like puzzle, impressing geometry, three-dimensional, etc. Fourth, repeated structure of the weaving pattern is represented as repetitive patterns of woven fabric or printing techniques. Thus, it impresses repeatability, harmony, etc. And lastly, continuous group structure is represented as a connection of collars or hem-lines, as well as a crossing of fabric that impresses continuity, liquidity, etc.

Cognitive Emotional Schema Analysis through Characters' Network in Shakespeare in Love : The Writing Process of Romeo and Juliet and the Subject of Desire (<셰익스피어 인 러브> 인물 관계망을 통한 인지 감성 분석: 『로미오와 줄리엣』의 창작 및 욕망의 주체)

  • Park, Eun Jung;Sohn, Kirak
    • Journal of Digital Convergence
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    • v.14 no.4
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    • pp.425-435
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    • 2016
  • This paper has the aim to track down the viewers' cognitive emotion of how they are interacting with the story of Shakespeare in Love. Human minds have cognitive and emotional flows while plots, characters, and action-ideas are intertwined in the story of the film. This paper especially focused on the analysis of characters' networks with four statistical data pictures in order to schematize the storytelling architecture on how and why Shakespeare has strongly motivated to write a great star-crossed love play, Romeo and Juliet in his very young age. This paper examines that Shakespeare's subject of desire is to accomplish both a true love and a sincere play which can make the nature of love true. The desire of subject is always slipped aside into scattering with "object a." In the film of Shakespeare in Love, the "object a" is a writing process and has a product of Romeo and Juliet as well.

Scenario-based 3D Objects Reuse Algorithm Scheme (시나리오 기반의 3D 객체 재사용 알고리즘)

  • Kang, Mi-Young;Lee, Hyung-Ok;Son, Seung-Chul;Heo, Kwon;Kim, Bong-Tae;Nam, Ji-Seung
    • The Journal of the Korea Contents Association
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    • v.6 no.11
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    • pp.302-309
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    • 2006
  • This paper propose a practical algorithm to reuse and expand the objects. This algorithm is based on the Motion Path Modification rules. We focus on reusing of the existing motions for synthesizing new motions for the objects. Both the linear and the nonlinear curve-fitting algorithm are applied to modify an animation by keyframe interpolation and to make the motion appear realistic. We also proposes a framework of the scenario-based 3D image synthesizing system that allows common users, who envision a scenario in their minds, to realize it into segments of a cool animation. The framework is useful in building a 3D animation in game programming with a limited set of 3D objects.

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Students' Responses and Self-understanding in Liberal Arts and Personality Class (교양과 인성 수업에 나타난 학생들의 반응과 자기 이해)

  • Park, Joo Eun;Park, Sung Hae
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.289-296
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    • 2022
  • The purpose of this study was to examine the students' responses and self-understanding in the liberal arts and personality class, one of the compulsory liberal arts subjects at S University. The results of the study are as follows. First, the degree of influence on students' positive change in this class was higher than normal using a five-step Likert scale. In particular, as a result of the film discussion conducted by the researcher, satisfaction was very high. Second, as a result of picture test analysis, changes in coping ability through stress and resource scales were seen in the students, and it was an opportunity for students to understand themselves by looking into their minds. This study presented example of classes that can cultivate students' personality through literature, art, and video, and cultivate their qualities as global citizens, such as responsibility, leadership, cooperation, consideration, communication, and empathy, through discussion.

A Qualitative Study of Food Consumer Behavior Using the Means-end Chain Method - Illustrating Research into Swede's Perception on Asian Food - (연상네트워크기법(Means-end Chain method)을 이용한 식품소비자행동 질적 연구 - 스웨덴인의 아시아 음식 인식을 중심으로 -)

  • Lee, Kyung-Ran;Mengoni, Mariangela;Mayazi, Adja;Pehrsson, Anders
    • Journal of the Korean Society of Food Culture
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    • v.24 no.6
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    • pp.641-648
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    • 2009
  • The principal objective of this study was to analyze Swede's perceptions of Asian food using a means-end chain method, which may contribute to our understanding of new markets for a food industry interested in globalizing Korean food. With the Means-end chain method, one can determine the cognitive structures built in consumer's minds, which are developed by connecting attributes of product, consequences, and values. The attributes of Asian food that are most positively perceived by Swedes are 'fresh vegetables', 'low-fat', 'light meat and seafood', 'exotic ingredients', 'not expensive' and 'unknown food'. The consequences of eating Asian food connected to these attributes are 'healthy', 'tasty', 'good way to save money' and 'curious'. Finally, Swedes expect to enjoy a value of 'achievement' at the end. Based on the result that 'unknown food' attribute is connected to 'achievement' value, Swedes are assumed to be attracted by the fact that Korean food is 'unknown food'. However, the effect of the 'unknown food' attribute will fade away with time; therefore, stressing Korean food's status as a 'healthy' food, which can be attributed to its use of 'fresh vegetable' and 'light meat and seafood' ingredients and 'low fat' cooking method may be effective as a long-term strategy for making Korean food attractive. The 'healthy' consequence is connected to Swedes' perception of the value 'achievement' and simultaneously to their perception of the value 'belonging and love/sense of belonging'.