• 제목/요약/키워드: middle-aged consumers

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Color Sensibility Factors for Yellowish and Reddish Natural Dyed Fabrics by 40s Middle-Aged Consumers (황색과 적색계열 천연염색 직물에 대한 사십대 중년층 소비자의 색채감성요인)

  • Yi, Eun-Jou;Choi, Jong-Myoung
    • Science of Emotion and Sensibility
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    • v.12 no.1
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    • pp.109-120
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    • 2009
  • This study was carried out in order to investigate color sensation and sensibility for yellowish natural dye fabrics and reddish ones and to establish prediction models for color sensibility factors of them by color sensation and the related physical measurements focusing on 40s middle-aged people. Eight fabric stimuli which were dyed with a variety of yellowish or reddish natural dyes was subjectively evaluated in terms of color sensation and sensibility by 40s aged participants. As results, three color sensibility factors including 'Active', 'Characteristic', and 'Relax' were extracted and they were examined in respect of their relationships with color sensation and physical color properties. Color sensibility factor 'Active', the dominant factor for the naturally dyed fabrics was explained by $L^*$ and sensation 'Deep' in its predictive model and a yellowish fabric dyed with 300% solution of armur cork unmordanted was perceived the strongest in the factor. Factor 'Characteristic' was predicted by both $a^*$ and sensation 'Light' and reddish natural dye fabrics tended to be felt more strongly for it. Color sensation 'Strong' was the only predictor for factor 'Relax' in that naturally dyed fabrics with lower values for the sensation seemed to show higher 'Relax' factor and a reddish fabric dyed with safflower 125% was the highest for the color sensibility factor. These results could be utilized to design color-sensible natural dye fabrics for middle-aged people.

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A Study of the Nutrition Information on the Labels of Vitamin-Mineral Supplements and Consumer Use of this Information in Korea

  • Chang, Soon-Ok
    • Nutritional Sciences
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    • v.4 no.1
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    • pp.55-62
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    • 2001
  • Consumers'frequent use of micronutrient supplements has caused concerns o possible overdoses and prompted the view that the appropriate provision of nutrition information on such supplements is needed. In this study the nutrition information on vitamin-mineral supplements in Korea was evaluated based on the labels on the supplements. Consumers'use, reliance on and demand for nutrition information were examined by self-administered questionnaire. Subjects were 1,203 middle-aged housewives. Under examination were 141 multinutrient products (86.6%) and single nutrient products (13.4%). Various names and units were used for the same nutrient and the labels were not informative to consumers. The mode of nutrients contents in the supplements were several fold of RDA though not in the range of toxicity. %RDA value was seldom shown on the label. Currently these supplements are classified as general drugs in Korea so they are not subject to regulations on nutrition labeling. Half of the subjects read the nutrient content list but two-thirds of them did not understand the information. Numerous health claims related to diseases were listed on the label and more than half of the subjects read them and one-third believed those health claims. These results indicate the need for an appropriate format for nutrition information on vitamin-mineral supplements.

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A Comparative Study on the Nutritional Status of the Families with Working Housewives and with Non-working Ones: Analysis of 2001 Korea National Health and Nutrition Survey Data (주부의 취업여부에 따른 가족구성원의 영양상태 비교: 2001 국민건강영양조사 자료 분석)

  • Lee, Joung-Won
    • Korean Journal of Community Nutrition
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    • v.13 no.5
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    • pp.610-619
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    • 2008
  • In order to investigate if the employment of housewives may affect the nutritional status of their family members, an analysis was made for the data of 2001 Korea National Health and Nutrition survey. Housewives aged 20 or over were divided into two groups of the working (W, 44.3%) and the non-working (NW, 55.7%), and household income levels were divided into 4 groups of low, middle, high, and high above according to the minimum cost of living in the year of 2001. Nutrient intakes were assessed by using dietary recommended intakes for Koreans of 2005. Working housewives showed similar levels to those of non-working housewives in most nutrients intakes except energy and vitamin C. However their families excluding housewives of W, than those of NW, took less protein, calcium, iron, potassium, vitamin A, thiamin, riboflavin, niacin, and vitamin C when assessed as % of recommended intakes and took more sodium. Such differences were very strong in children and adolescents, and in the middle income households. More % of the families of W than those of NW consumed nutrients below the estimated average requirements. Percents of hypertension classified by both systolic and diastolic blood pressure were higher in adult family members of W than in those of NW. This tendency seemed to be more significant in the family members aged 30 to 49. Both obesity and under-weight rates of school children ($7{\sim}12\;yrs$) in W were higher than those in NW. The above resuIts suggested that employment of housewives could have negative influences on the nutritional status of their family members, especially of their children and in the middle income class.

A Study on the Patient's Right to Know - Focused on Level of Knowledge, Demand, Evaluation and Practice - (의료소비자의 알 권리에 대한 연구* - 지식, 요구, 평가 및 실행 수준을 중심으로 -)

  • 백혜란;이기춘
    • Journal of Families and Better Life
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    • v.21 no.1
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    • pp.73-89
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    • 2003
  • The goal of this study was to estimate the knowledge on the patient about treating and attitude about their right to know and how they practice. That is the study seek to find how much they claim about their right to know and how they evaluate it. Additionally describe how much the patient carry on their right to know and find out that of each level's associations. This main Purpose of the study was to increase patient's right to know during in medical services. Socio-demographic variables, personal service variables and other used variables which levels of consumers knowledge, demand, evaluation and about right to know on practice level were analyzed statistically. For this purpose, the subjects of this study were consumers who had experienced medical services. The survey was conducted on 551 Korean aged in off-line by self-administered questionnaires. Final analyzed sample sizes are 551. The regression, ANOVA, t-test and other descriptive analyses were used. The obtained results were as When the consumers were estimated the level of Knowledge, the degree of respondent's level was middle state. The level of demand showed low tendency but their practice level was relatively high. On the other hand, consumer's demand for the patient's right to know was very high. The level of knowledge, demand, evaluation have affected positively to the level of consumers practices. Based on empirical research, the statistics of consumers' knowledge level was significant to other variables and effecting highly. It was recommended consumer education should be provided effectively to increase protecting their right.

Study of Consumers' Perceptions of Eco-friendly Agricultural Products and Policies by Group (친환경 농산물 소비자의 집단별 소비특성 및 정책에 대한 인식연구)

  • Lee, Tae-gyeom;Kim, Eun-Sol;Choi, Jin Ah;Kim, sangbum;Lee, Jae-Ho
    • Journal of Korean Society of Rural Planning
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    • v.28 no.4
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    • pp.83-91
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    • 2022
  • The goal of this study is to promote the spread of environmentally friendly agricultural products, which have been receiving a lot of attention lately, as a way to improve food safety and quality. As a result of the increased labor input, increased production costs, and an aging population, environmentally friendly agriculture is making it more difficult for farmers to expand their enterprises. In the meantime, consumers find it difficult to spread eco-friendly agricultural products due to their high expectations for safety and quality, as well as the desire to purchase products at a reasonable price. Previous studies have revealed differences in perceptions between eco-friendly agricultural producers and consumers. In light of this, this study divided consumers based on their characteristics (such as age, purchase history, health concerns, etc.), and different policies were proposed in order to increase purchasing factors for each group based on their characteristics. In order to gather information for this study, general citizens were asked about their perceptions of eco-friendly agricultural products, future purchase intentions and awareness, reliability, necessity, purpose, and information sources. A two-step clustering analysis was conducted using nominal and continuous variables simultaneously. The paper presents the three derived group differences (senior organic interest group, middle-aged organic interest group, and indifferent young organics) as well as group differences for the purchasing/non-purchasing factor analysis and policy improvement for each group. An eco-friendly agricultural product distribution proposal was made at the end of this article.

Comparative Analysis of Children's Clothing Evaluative Criteria According to Groups Divided by Mother's Somatotype & Somatotype Cognition (어머니의 체형과 체형인식에 따른 아동복 구매 시 의복평가기준의 비교 연구)

  • Jun, Dae-Geun;Park, Sun-Mi
    • Journal of the Korean Home Economics Association
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    • v.47 no.9
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    • pp.91-99
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    • 2009
  • Mothers are a powerful consumer force in the children clothing market, and somatotype plays an crucial role on their evaluation of clothing and decision to purchase. It is therefore essential to identify the roles of mother's somatotype & somatotype cognition in relation to purchasing of children clothing. This study aimed to investigate the effects of mother’s actual somatotype & somatotype cognition on their children’s clothing evaluative criteria. In order to compare the clothing evaluative criteria of the groups and among the groups by mother’s somatotypes at the point of children’s clothing purchases, mother’s actual somatotype & somatotype cognition of their self and their children were adopted as variables. Total usable questionnaires were obtained from 147 middle-aged mothers of students aged between 10 & 13. Results indicated that practical, commodity & symbolic dimensions of children’s clothing evaluative criteria were used differently by each group to decide on purchase of clothing for thin, moderate & heavy children. This study provides important commercial information about mother’s actual somatotype & somatotype cognition related to their children’s clothing evaluative criteria, and as such can be used strategically to the effective communication with consumers.

A Study of Senescent Female Consumer's Design Preferences for their Lounge Wear and Buying Behaviors - A Focus on Elderly Women over Fifty - (시니어세대의 연령에 따른 실내복 디자인 선호도 및 구매행동 연구 - 50대 이상 중.노년 여성을 중심으로 -)

  • Chung, Sham-Ho
    • Journal of the Korean Society of Costume
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    • v.59 no.4
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    • pp.143-154
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    • 2009
  • The purpose of this research is to investigate elderly, middle-aged female consumers' design and material preferences for lounge wear and after understanding senescent women's propensity to purchase lounge wear. The subject of research were to those living in the Seoul and capital region and 612, which did not comprise missing values, were collected and used for data analyses. All the age groups including those in their 50s and 60s prefer jacket and pants styles the most and these styles are the most favored as lounge wear as well. Those in their 50s and 60s prefer a round neckline the most while those in their 70s favor a V neckline the most. Analyses of sleeve styles of senescent women show that all the age groups favor a straight set, or a sleeve design, the most. Although the aged people investigated in this research have relatively high purchasing power, it is found that they tend to buy low priced lounge wears. Reviewing all of the above-mentioned results, the prices of garments for senescent people will be set in consideration of their economic level, so that good quality commodities may be produced and sold at different prices.

A Study on Life Style and Clothing Purchasing Behaviors of Female Consumers - Focused on Comparison with Adolescence, Middle Age, and Senescence - (여성 소비자의 라이프 스타일과 의복 구매 행동에 관한 연구 - 청년층, 중년층, 노년층을 대상으로 -)

  • Jeon, Kyoung-Ran;Lee, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.444-460
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    • 2008
  • The purposes of this study were to investigate life style and various clothing purchasing behaviors of female consumers, and to analyze the differences of life style and clothing purchasing behaviors by 3 age groups(adolescence, middle age, and senescence). The subjects were 750 adult women aged from twenties to sixties who live in Daejeon and Chungnam province. The research method is a survey and research instruments consisted of life style questionnaire, clothing purchasing behaviors questionnaires, and demographic attribution. Data were analyzed by factor analysis, variance analysis, Duncan's multiple range test and $X^2$ test, using SPSS program. The research results are follows. First, 6 factors were emerged in life style(appearance-oriented, achieve-oriented, social life-oriented, economic- oriented, equality of sexes-oriented, and leisure- oriented). Second, 5 factors were emerged in shopping orientation(resonable shopping, conspicuous shopping, voluptuous shopping, devoted shopping, and convenient shopping). Third, clothing purchasing behaviors of adult women showed many differences by age groups. Adolescence women considered more criterion including design, price, and color or pattern, purchased their clothing by psychological reason such as fashion change, and used internet as important source of clothing, whereas senescence women purchased by physical reason such as body size change and functional trouble, used friend and sales person as important source of clothing, and purchased clothing at department store and old style market.

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Senior Men's Concern About Appearance and Their Cosmetics Buying Behavior

  • Kim, HyoKyoung;Shin, SaeYoung
    • Journal of Fashion Business
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    • v.19 no.3
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    • pp.88-100
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    • 2015
  • In our increasingly aged society, the term centenarian, meaning people 100 years old or older, is used more and more frequently. Indeed, anticipating long life, middle-aged to advanced-age people have changed their lifestyles to purchase goods for themselves. In addition, as the social trend of careful grooming for positive appearance spreads within the Korean society, the demand for senior male cosmetic products is likely to grow as the society ages further. However, previous large studies on the market for senior male cosmetics are limited. Since information is lacking about senior male consumers' awareness of cosmetics, this study examined their use of cosmetic products, purchase behaviors, and demand for cosmetics in order to explore correlations among interest levels in appearance, cosmetic purchase behavior, and cosmetic demand levels through diverse factors related to multiple variables. The results of this study were as follows : First, the more senior men managed their practical appearance, the more frequent their functional and psychological purchase behaviors. Second, the higher their practical purchase behavior, the stronger their demand for reasonable cosmetic prices. Third, the higher their value-oriented purchase behavior, the stronger the demand for greater product diversity. This study investigated men aged 50 or older residing in Seoul. Therefore, generalizing the findings of this study will be limited. Relevant subsequent studies should examine men aged 50 or older in each Korean region and more clearly identify the correlations among interest in appearance, cosmetic product purchase behavior, and cosmetic product demand using various factors related to multiple variables.

A Suggestion for the Size-designation for Obese Middle-aged Women's Swimsuits (중년 비만여성을 위한 수영복 치수규격 제안)

  • Lim, Ji-Yung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.4
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    • pp.391-399
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    • 2012
  • This study helps out-size consumers purchase swimsuits and improves fitness by classifying the torso of middle-aged obese women; in addition, it creates a size system based on each size interval for obese types. The criteria for subjects in this study were over 25kg/$m^2$ of the BMI, over 85cm of waist, and over 95cm of bust; 199 females were surveyed. Three torso types were categorized by a cluster analysis into X type (the vertical size of hip girth was the biggest of the three and the waist was slender), H-O type (larger than other groups in bust girth with more fat above the circumstance of the abdomen), and Y type (the upper half of body development type and lower body fatness were between those of type X and those of type H-O). As a consequence of size system establishment according to obesity types, the basic body sizes and reference body sizes were different according to types even in commonly-appeared size names at sections of respective types. The research findings show the necessity to understand obesity types according to bust girth and hip girth sizes that represent basic sizes as well as to design patterns in consideration of the characteristics of obese body shapes when swimsuits are designed for obese groups. The findings can be used as basic data to decide the desirable output of production according to respective body types.