• Title/Summary/Keyword: message design

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The Effects of a Company's Response Type Strategy due to New Product Failure on Consumers' Negative WOMs : The Moderating Roles of both Cause-related Marketing Activity and Message Strategy (신제품 실패에 따른 기업의 대응유형전략이 소비자의 부정적 구전에 미치는 영향: 공익연계 마케팅 활동여부와 메시지전략의 조절역할)

  • Yun, Hui Kyung;Choi, Young Min;Bae, Sang Wook
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.2
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    • pp.93-107
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    • 2018
  • The Purpose of This Study is to Investigate Consumers' Negative WOMs due to the Crisis Response Strategy that Companies Perform in Crisis Situations due to the Failure of New Products. To do This, the Crisis Scenarios and Response Strategies were Manipulated Using a Virtual Laptop Company, and then an Experiment was Performed. The Results of This Experimental Design are as Follows. First, According to The Response Type Strategies, It is Found that Apologizing rather than Denying for the Crisis Response Mitigates the Negative WOMs more. Second, It is Found that the Companies that have Engaged in Cause-Related Marketing Activities before the Crisis Caused by New Product Failure Mitigate Consumers' Negative WOMs more than those which have not. Third, It is Shown that the Message Strategy of the Firm does not Affect Consumers' Negative WOMs. Fourth, the Interaction between the Response Type Strategy and the Cause-Related Marketing Activities are Found to Exist, but the Interaction Between The Response Type Strategy and the Message Strategy does not Appear.

A Study on Smishing Block of Android Platform Environment (안드로이드 플랫폼 환경에서의 스미싱 차단에 관한 연구)

  • Lee, Si-Young;Kang, Hee-Soo;Moon, Jong-Sub
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.5
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    • pp.975-985
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    • 2014
  • As financial transactions with a smartphone has become increasing, a myriad of security threats have emerged against smartphones. Among the many types of security threats, Smishing has evolved to be more sophisticated and diverse in design. Therefore, financial institutions have recommended that users doesn't install applications with setting of "Unknown sources" in the system settings menu and install application which detects Smishing. Unfortunately, these kind of methods come with their own limitations and they have not been very effective in handling Smishing. In this paper, we propose a systematic method to detect Smishing, in which the RIL(Radio Interface Layer) collects a text message received and then, checks if message databases stores text message in order to determine whether Smishing malware has been installed on the system. If found, a system call (also known as a hook) is used to block the outgoing text message generated by the malware. This scheme was found to be effective in preventing Smishing as found in our implementation.

A Design and Implementation of WAP Gateway/server Integration Structure based on Linux (LINUX 기반 WAP 게이트웨이/서버 통합구조의 설계 및 구현)

  • Song, Byung-Kwen;Oh, Tae-An
    • The KIPS Transactions:PartC
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    • v.10C no.2
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    • pp.209-216
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    • 2003
  • As the interest in the wireless internet services is increasing recently, the related technology development is in active progress. According to WAP (Wireless Application Protocol) specification which is currently considered as one of the most powerful international standardizations, mobile terminal and WAP server are supposed to communicate through WAP Gateway. This paper is about the design and implementation of IWAP platform where WAP Gateway and Server are integrated and supported based on Linux. The proposed WAP platform broadly consists of four modules like WAP Gateway, JAVA based Server development environment, WML Tool-Kit, and MUL (Management User Interface) and for bearer network, SMSC (Short Message Service Center) and CSD (Circuit Switched Data) router are considered.

A study on the "Slogan T-shirts" as a fashion with social message (사회적 패션으로서의 "Slogan T-shirts" 연구)

  • Shin, Param;Lee, Hyojin
    • The Research Journal of the Costume Culture
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    • v.24 no.5
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    • pp.588-599
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    • 2016
  • The primary aim of this study was to analyze the fashion trend of wearing T-shirts with slogans at home and abroad and to consider the social influence of these shirts on fashion. The research method was based on the documentary method and the existing literature, and the study range was limited to the period from the middle of the 20th century to the present. Slogan T-shirts played important roles because they make the wearers highly visible wherever they go. T-shirts with slogans not only intentionally expressed the wearers' views on multiple social issues but they also made those issues more visible, thereby encouraging society to deal with them. The T-shirts also helped to form a social consensus regarding the issues. For this reason we referred to slogan T-shirts as 'the social fashion' in this research. Regarding the results, the research found that T-shirts with slogans were a social fashion that conveyed real political slogans and thus influenced people's political beliefs. Second, they politicized the issues in public interests with the public perspective. Third, the purpose of slogan T-shirts was to help people express their personality publicly and thereby bond with other people who held similar sympathies. Furthermore, the T-shirts conveyed multiple meanings in each message.

The Expressive Characteristics of Fashion Installation in Henrik Vibskov Collection (헨릭 빕스코브 컬렉션에 나타난 패션 인스톨레이션의 표현 특성)

  • Ko, Hyunzin
    • Journal of the Korean Society of Costume
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    • v.65 no.6
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    • pp.133-147
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    • 2015
  • The aim of this study is to review the creative fashion installation of Henrik Vibskov, Danish designer. Its intention is to contribute useful information for more innovative fashion presentation. As a research method, document and case study were performed and his collections from 2004 F/W to 2016 S/S were analyzed. In fashion installation, the designer puts objects in meaningful spaces in order to convey a certain message, to make an integrated artwork, and to interact with spectator. It has been used in fashion exhibitions, as well as in the set design of fashion performance and fashion show. The results were as follows. Henrik Vibskov's fashion installation has three features, which are 1)conceptual theme approach that communicates a twisted and metaphoric message, with a poetic and interesting show title, 2) surrealistic scenography that plays with fragmentation of the human body, clustering of plastic and symbolic objects, innovative color transformations, and visual trickery between figures and the background, and 3) setting for multisensory performance that makes spectators interact by making artistic objects and surroundings, which stimulates the five senses. Henrik Vibskov's fashion installation can exist as an independent artwork, and not just as a supporting piece for a fashion show. It has both artistic and fashionable values, and can be an effective fashion presentation communicating his conceptual fashion themes.

A TMO Supporting Library and a BCC Scheduler for the Microscale Real-time OS, TMO-eCos) (초경량 실시간 운영체제 TMO-eCos를 위한 TMO 지원 라이브러리 및 BCC 스케줄러)

  • Ju, Hyun-Tae;Kim, Jung-Guk
    • Journal of KIISE:Computing Practices and Letters
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    • v.15 no.7
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    • pp.505-509
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    • 2009
  • It is the most important object of real-time computing to make real-time tasks keep their given time conditions. In this paper, we implemented BCC(Basic Concurrency Constraint) scheduler which is provided as an essential element of TMO(Time-triggered Message-triggered Object) model, and TMO Supporting Library that supports object-oriented design for TMO. BCC scheduler is a means to design timeliness-guaranteed computing, and it predicts the start of SpMs first, and then it makes the execution of SvMs deferred when it is predicted that any SpM begins to run currently. In this way, BCC is able to prevent collisions between SpM and SvM, and it gives higher priority to SpMs than SvMs.

Design and Implementation of Fault-Tolerant IVR for Multi-Channel Service (다중 채널 서비스를 위한 결함허용 IVR 설계 및 구현)

  • Han, Yun-Ki;Koo, Yong-Wan
    • Journal of Internet Computing and Services
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    • v.9 no.3
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    • pp.103-117
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    • 2008
  • General customer uses internet, SMS(Short Message Service), ATM(Automated Teller Machine), DM(Direct Mail), and telephony services, etc, for service of big businesses and small and medium enterprises, securities, financial institutions, bank. In particular, the case of Fire insurance & Securities, financial institutions, banks must meet Real-Time constrain control through QoS(Quality of Service) ensure. In this paper, we design and implement a system model about Fault-Tolerance IVR(Interactive Voice Response) of Multi Channel Service based on CRM(Customer Relationship Management) environment for the first inbound position of customer. The proposed model can be widely used in Large-scale Customer Response service.

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Design of level crossing VMS(Variable Message Signs) system (철도건널목 실시간 정보현시장치 개발(I))

  • Cho, Bong-Kwan;Hwang, Hyeon-Chyeol;Cho, Hong-Sik;Lee, Ho-Yong;Lee, An-Ho;Ryu, Sang-Hwan;Choi, Ho-Jin
    • Proceedings of the KIEE Conference
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    • 2009.07a
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    • pp.1183_1184
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    • 2009
  • The synchronized visual message system device of level crossing provides warning system with the use of developed corresponding technology when the train is approaching forward to limited distance in level crossing. To ensure of safety driving for coming transit from road, it detect the location and velocity of train and transport the information to wayside warning device to prevent the collision with train. This paper is about the detailed design of synchronize VMS for passing transit at the level crossing and develop the physical contents of level crossing VMS with expression words, operational device, massage transportation algorism which are based on the proto type study of communication method and information contents for level crossing VMS.

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Design of Customized Medical CRM System Supporting Priority Retrieval (우선순위검색을 지원하는 고객맞춤형 병원 CRM시스템 설계)

  • Han, Jung-Soo;Kim, Gui-Jung
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.100-107
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    • 2009
  • This paper is focused on the medical CRM system design for a hospital custom management. CRM systems provides information and seminars to whom are necessity. For this, priority retrieval and similarity retrieval are able to be in the personnel order and the regional. The customer receives the message which sends out from the hospital, The hospital manages the message which reveals a participation intention in the seminar at real-time. The hospital grasps the participation degree of the seminar where the customer will participate and manages the patients who participate to the seminar actively, and when the next seminar will be hold, we designed the system able to provide the service as early as possible.

Design and Performance Analysis of Electronic Seal Protection Systems Based on AES

  • Kim, Dong-Kyue;Lee, Mun-Kyu;Kang, You-Sung;Chung, Sang-Hwa;Yoon, Won-Ju;Min, Jung-Ki;Kim, Ho-Won
    • ETRI Journal
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    • v.29 no.6
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    • pp.755-768
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    • 2007
  • A very promising application of active RFID systems is the electronic seal, an electronic device to guarantee the authenticity and integrity of freight containers. To provide freight containers with a high level of tamper resistance, the security of electronic seals must be ensured. In this paper, we present the design and implementation of an electronic seal protection system. First, we propose the eSeal Protection Protocol (ePP). Next, we implement and evaluate various cryptographic primitives as building blocks for our protocol. Our experimental results show that AES-CBC-MAC achieves the best performance among various schemes for message authentication and session key derivation. Finally, we implement a new electronic seal system equipped with ePP, and evaluate its performance using a real-world platform. Our evaluation shows that ePP guarantees a sufficient performance over an ARM9-based interrogator.

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