• 제목/요약/키워드: menu tendency analysis

검색결과 13건 처리시간 0.018초

빅데이터를 활용한 다이어트 현황 및 네트워크 분석 (Tendency and Network Analysis of Diet Using Big Data)

  • 정은진;장은재
    • 대한영양사협회학술지
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    • 제22권4호
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    • pp.310-319
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    • 2016
  • Limitation of a questionnaire survey which is widely used is time and money, limited numbers of participants, biased confidence interval and unreliable results. To overcome these, we performed tendency and network analysis of diet using big Data in Koreans. The keyword on diet were collected from the portal site Naver from January 1, 2015 until December 31, 2015 and collected data were analyzed by simple frequency analysis, N-gram analysis, keyword network analysis and seasonality analysis. The results showed that diet menu appeared most frequently by N-gram analysis, even though exercise had the highest frequency by simple frequency analysis. In addition, keyword network analysis were categorized into four groups: diet group, exercise group, commercial diet program company group and commercial diet food group. The analysis of seasonality showed that subjects' interests in diet had increased steadily since February, 2015, although subjects were most interested indiet in July, these results suggest that the best strategies for weight loss are based on diet menu and starting diet before July. As people are especially sensitive to diet trends, researches are needed about annual analysis of big data.

중식당의 시장세분화에 따른 세트메뉴 개발에 관한 연구 (A Study on the Development of Set Menu according to Market Segmentation of Chinese Restaurant)

  • 김현덕
    • 한국조리학회지
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    • 제23권5호
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    • pp.109-120
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    • 2017
  • This study aimed to develop Chinese restaurant set menu which was proper to tendency of market segmentation by using conjoint analysis. In order to examine tendency of market segmentation, this study investigated the important factors and effective values of whole market and segment market. First, the study found that whole market and segment market seemed to prefer seafood to meat except Cluster 3 (Gentle demand type). Second, regarding efficiency of attribute level, the study found that crap soup is favored over seafood in both whole market and segment market except Cluster 1 (strong demand type). Third, Cluster 1 (strong demand type) showed a high level of efficiency on menu which is mixed with meat and seafood. In Cluster 2 (middle demand type), there was a high level of efficiency in meat menu. In case of Cluster 3 (gentle demand type), seafood menu showed high level of efficiency. Forth, there was a high level of efficacy in rice and western dessert menu on the result of analysis on whole market and segment market. Therefore, this study suggests that the preference of seafood is more higher than the preference of meat. It means that current customers care their health more than they used to be. According to this study, people who want to develop Chinese restaurant menu should focus on seafood more than meat. What's more, marketers of chinese restaurants have to not only present new awareness and fresh atmosphere but also provide typical composition of set menu for target customers.

레스토랑 메뉴 수명주기(Menu Life Cycle) 패턴 분석 - T레스토랑 사례를 중심으로 - (Analysis of the Life Cycle of Menus in Restaurants - A Case Study of 'T' Restaurant -)

  • 신서영
    • 한국식품영양학회지
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    • 제25권1호
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    • pp.205-213
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    • 2012
  • This study investigated the life cycle of menus and made suggestions on the appropriate time for when new menus should be developed. For this purpose, a total of 636 customers who visited 'T' Restaurant more than 25 times in the past three years were used for analysis. After estimating product life cycles based on sales and selling period, an empirical study was conducted. In terms of product life cycle, a growth stage was observed in the category of pasta and pizza in both stores A and B, whereas sales in the rice category stayed constant. Regarding trend in seasonal sales, a big difference was detected between the two stores. While store A was already in the decline stage of the life cycle in all menu categories, store B remained in the growth stage. In terms of menu life cycle, the product life cycle of long-lived products was observed in the pasta category in both stores A and B. While the pizza category was in the growth stage, the product life cycle of long-lived products was observed in the rice category. It is expected that the results of this study could be useful in development of new menus and product life cycle management to fulfill diverse customer needs in the dining-out business.

우리나라 스님들의 식생활과 영양실태 조사.연구 (A Study on the Dietary Life and Nutritional Status of the Buddhist Priests)

  • 유영상;이윤희
    • 동아시아식생활학회지
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    • 제6권3호
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    • pp.425-434
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    • 1996
  • The purpose of this study was to investigate of the dietary life and nutritional status of the Buddhist priests. Dietary life, the state of prepare a meal and menu are carried out through the questionnaire and the nutritional status is carried out through the analysis of the constituents of the blood. The results of this study can be summarized as follows. 1. The traditional temple's foods undergo a change with the variety and westernization of dietary life. 2. Buddhist priests take a carbohydrate centered meal and the intake of protein and lipid is tendency to lack, but the intake of vitamin and mineral is sufficient with various vegetables. 3. The content of the lipid compoents and glucose of blood are low and they are free from the danger of geriatric diseases but the content of triglyceride is very higher than the healthy general adults. Therefore it is necessary to improve the nutritional status of the buddhist priests with decrease the intake of rice and increase the various side dish and to develop the standard menu for the Buddhist priests.

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빅데이터를 통한 2010년과 2015년의 다이어트 실태 비교 및 분석 (Comparison and Analysis of Dieting Practices Using Big Data from 2010 and 2015)

  • 정은진;장은채
    • 대한지역사회영양학회지
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    • 제23권2호
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    • pp.128-136
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    • 2018
  • Objectives: The purpose of this study was to compare and analyse dieting practices and tendencies in 2010 and 2015 using big data. Methods: Keywords related to diet were collected from the portal site Naver from January 1, 2010 until December 31, 2010 for 2010 data and from January 1, 2015 until December 31, 2015 for 2015 data. Collected data were analyzed by simple frequency analysis, N-gram analysis, keyword network analysis, and seasonality analysis. Results: The results show that exercise had the highest frequency in simple frequency analysis in both years. However, weight reduction in 2010 and diet menu in 2015 appeared most frequently in N-gram analysis. In addition, keyword network analysis was categorized into three groups in 2010 (diet group, exercise group, and commercial weight control group) and four groups in 2015 (diet group, exercise group, commercial program for weight control group, and commercial food for weight control group). Analysis of seasonality showed that subjects' interests in diets increased steadily from February to July, although subjects were most interested in diets in July in both years. Conclusions: In this study, the number of data in 2015 steadily increased compared with 2010, and diet grouping could be further subdivided. In addition, it can be confirmed that a similar pattern appeared over a one-year cycle in 2010 and 2015. Therefore, dietary method is reflected in society, and it changes according to trends.

HAZOP 전용 워크쉬트 프로그램 개발 (Development of Worksheet Program for HAZOP)

  • 윤익근;하종만;한정민;이정환
    • 한국가스학회지
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    • 제3권1호
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    • pp.41-47
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    • 1999
  • 최근 가스 및 화학 공장에 대한 위험성 평가 기법으로서 가장 많이 적용되고 있는 것은 HAZOP이다. 이 HAZOP은 매우 논리적이고 체계화된 기법이나 많은 분석 시간을 요구한다. 그러므로 HAZOP 수행시 적절한 워크쉬트 프로그램은 분석의 속도를 증진시키고 많은 자료를 관리하는데 매우 중요한 도구이다. 따라서 본 연구에서는 실제 HAZOP 수행 경험을 바탕으로 보다 사용하기 편리하고 쉬운 프로그램을 개발하였으며 그 특징으로는 HAZOP의 일반적인 절차를 메뉴로 구성한 화면과 유연할 편집 기능, 그리고 검색을 통한 기록 정보에 대한 탐색 및 고찰을 할 수 기능이라 할 수 있다. 그리고 개발된 프로그램을 이용하여 기존에 수행되었던 HAZOP 수행 결과에 대한 경향 분석 사례를 보이고 유용성을 확인하였다.

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IMF 극복을 위한 외식산업 경영전략 (A management Strategy of Eating-Outdoors Besiness for Recovering IMF)

  • 박명업
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제10권
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    • pp.187-202
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    • 1999
  • We desperately recognize from the economic situation in IMF crisis that only competive goods and serviced. It is anticipated that this difficult situation will probably be continued till 1999. Therefore, it is necessary to think over real aspects of eating=outdoors in IMF period and to provide an opportunity to confront with this crisis. Analysis a recent tendency of domestic eating-outdoors business, there appears, first of all, dual types of eating-outdoors; the one is a sort of 'Cost Sale', which provides some special menu with lowest prices, and the other is a type of 'Family Restaurant', which regards the atmosphere of the place as one of the most essential elements. Both types are getting more popular today. As the result, neither of the alternative cannot recover the current Depression. It is natural that no other conditions can compete with good tastes, fancy atmosphere, and good prices. As a matter of fact, however, it is quite difficult to run this type of bussiness adjusted the above whole conditions. Therefore owners of eating-house must decide to run either ' Cost Sale' or 'Family Restaurant' first and investigate some problems and conditions accordingly. In ane way, the owner intensively visits to some eating houses which is similar style in size and management to that of his style in size and management to that of his and look over what is good and what is bad Right after this investigation, it is efficient for he or she to improve his or her business style in size and management in a short period. It is helpful to check some complements; improvement of signboards, cleaning up of the interior, selecting suitable menu, adjusted prices, tastes, and service quality etc. Although eating-outdoors business is hard hit by IMF, We hope that it would rapidly be brisk in 2000, becaused by that time the basis of each industry would be high qualified, and rich technology would be accumulated.

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일식 레스토랑의 서비스 품질평가에 관한 연구 (A Study on the Customer Evaluation of Service Quality at Japanese Restaurants)

  • 최원영;이용석;최원균
    • 한국조리학회지
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    • 제8권3호
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    • pp.91-106
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    • 2002
  • To achieve these goals constituent dimensions and structural elements of the Japanese restaurants service quality are being investigated through the review of the food service industry and service. The survey about the importance and the Japanese restaurants was also conducted with a questionnaire to identify the tendency of customers who visited restaurants. These results and satisfactions hypotheses are being tested in the restaurant and the empirical research aye both conducted to achieve time research purposes. Japanese restaurants, located in the metropolitan area, are being selected as the object limits of the survey. Eighty-seven questionnaires are being distributed three kinds restaurants which means total 250 for all, and from which 230 are being analyzed. Frequency and $\chi$$^2$test were applied for the general matters and the conditions of object while Cronbach's Alpha coefficient and factor analysis were applied for reliability and validity. t-test was attempted to fine the importance and the satisfaction of the service quality. Also ANOVA was utilized. After examining the results of this survey, few facts were apparent. First the number of male ana female customers in the Japanese restaurants are divided evenly in about 55% of male customers and 45% of female customers. However, these people have a wide variety of jos. Another evident fact present on this survey shows that customers eating at a less expensive restaurants have a income of 1,000,000 won where as the expensive or high-end restaurants have customers with higher income than average. The price sensitive customers studied in this survey shows that they spend on average 30,000 to 70,000 won per person in the less expensive establishments. Therefore, with some service quality restructuring, application of new systems and ideas these restaurants could efficiently maximize their profit margin. Customers also showed that lower prices in lunch time would be an appealing incentive to deviate from standard lunch time 〈12:00~13:00〉and menu specials would be of interest to deviate from busy dinner time. In conclusion, since restaurants in the middle range category are not so many restaurants in lower range have a chance to maximize their profit. This study clearly shows that even the lower-end restaurants could raise their profit margin by incorporating new marketing techniques and by improving the service level of their restaurants.

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전통음식에 관한 도시 주부들의 의식조사 연구 -대구지역을 중심으로- (The Study of the Housewive’s Conciousness on the Korean Traditional Food in Taegu Area)

  • 조연숙;홍상욱;한재숙
    • 한국식생활문화학회지
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    • 제3권3호
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    • pp.281-292
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    • 1988
  • It is aimed to survey the housewive's interest and understanding on the Korean traditional dishes in relation to the importance and the significance of those dishes in the Korean traditional folk ceremony. Questionnaires were distributed to and answered by 667 housewives ranging from the the mother of kindergarden children to the mother of seniors in the university. Some of the significant findings and speculations derived from the analysis of data are summarized as follows: 1. About 90% of subjects have taken the knowledge on cooking the traditional dishes from their mothers and their grandmothers. And they have had many opportunities to known about traditional dishes through the home life education. 2. The kinds of the Korean traditional dishes which are used often at the folk ceremony are Tto k(Korean rice cake), Shikhae (fermented rice fruits punch), Sujong Kwa (persimmon fruits punch), Whachae(flower, fruits punch) etc. 3. About two thirds of the subjects have a little knowledge about Korean traditional special menu for the Korean folk ceremony, however, most of them observe New York's Day, Chusuk (The Korean Tranks giving Day), Dongji (The winter solstice), and Deborum (The 15th of the January on lunar Calender). 4. About 74% of the subjects use Korean traditional foods when they have Korean traditional folk ceremony. But there is a tendency to use nontraditional dishes among young housewives. 5. More than 73% of the housewives agree to the idea that Korean traditional dishes have to be succeeded and developed. 6. Most of the housewives think the Korean traditional folk ceremony is important and they are willing to make Korean traditional foods on the occasions, but they also think the ceremony must be rather simplified.

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커피전문점의 시장세분화와 소비자행동 차이 분석 : 카페베네 사례를 중심으로 (The Market Segmentation of Coffee Shops and the Difference Analysis of Consumer Behavior: A Case based on Caffe Bene)

  • 우종필;윤남수
    • 유통과학연구
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    • 제9권4호
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    • pp.5-13
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    • 2011
  • 본 연구는 커피전문점 중에서 최근 매장 수 기준으로 선두를 유지하고 있는 카페베네를 대상으로 선택속성에 따른 시장을 세분화하고 세분시장에 대한 프로파일(profile)에 바탕을 둔 세분시장 분석, 그리고 세분시장별 만족도의 차이를 분석함으로써 커피전문점 특히, 카페베네의 효율적 운영을 위한 전략적 대안을 제시하고자 하였다. 분석결과를 요약하면 다음과 같다. 첫째, 프랜차이즈 커피전문점 선택속성에 대한 요인분석 결과 '가격', '분위기', '편안함', '맛', '입지' 등 5개 요인이 도출되었으며, 도출된 요인을 이용하여 군집분석을 실시한 결과 3개의 세분시장으로 분류되어, 각각 '분위기 추구집단', '편리함 추구집단', '맛 추구집단'으로 명명하였다. 둘째, 군집변수에 대한 판별분석 결과, 군집분석에 이용된 변수의 시장세분화 기여도가 매우 유의적인 것으로 나타났으며, 입지요인과 분위기 요인이 군집분석에 대한 기여도가 가장 높은 것으로 밝혀졌다. 셋째, 세분시장별 인구통계학적 특성에 따른 교차분석을 실시한 결과 '분위기 추구집단'의 경우 20대 초반 연령대의 여성으로서 인지경로가 '길을 걷다가'와 '지인을 통해서'인 경우가 많은 주로 옥외광고 및 소개를 통해 매장을 찾는 집단인 것으로 나타났다. '편리함 추구집단'은 여성고객이 많으며 20대 초반의 대학생 또는 전문직 종사자인 경우가 많고, 타 집단에 비해 카페베네의 추천의향이 높게 나타나 충성도가 높은 집단으로 나타났다. '맛 추구집단'은 타 집단과는 달리 20대 후반의 대학졸업 이상의 학력자가 많았으며, 추천의향이 비교적 낮아 충성도가 낮은 집단인 것으로 확인되었다. 넷째, 세분시장에 대한 만족도 차이를 분석하기 위해 one-way ANOVA분석을 실시하였으며, 그 결과 메뉴 만족과 전반적 만족 각각에서 세분시장별 유의적인 차이를 발견하였다. 이러한 결과를 통해 선택속성에 대한 만족도가 높은 집단일수록 메뉴 만족이나 전반적 만족을 크게 지각한다는 사실을 알 수 있었다. 이러한 연구결과는 고객이 커피전문점을 선택할 때 가격, 분위기, 편안함, 맛, 입지 등을 중요하게 고려하며, 세분시장에 따라 인구통계적 특성의 차이를 보이고 있어 세분시장별 차별화된 마케팅 전략 수립이 필요함을 알 수 있다. 즉, '분위기 추구집단'의 경우 매장의 분위기나 편안함에 대해서는 높은 만족감을 표시하는 한편, 가격에 대해서는 낮은 만족도를 보이고 있는데, 이는 이 집단이 10대 후반 및 20대 초반의 연령대가 많으며, 경제적인 문제로 인해 가격에 부담감을 갖기 때문인 것으로 풀이된다. 따라서 일률적인 가격정책 보다는 시즌별 가격차별화, CRM시스템 구축을 통한 개인별 다양한 가격할인 혜택 등의 정책으로 가격부담을 완화시키는 것이 필요하다. '편리함 추구집단'은 입지나 매장의 편리함에 대해서는 비교적 높은 만족도를 보이고 있으며, 타 집단에 비해 20대 초반의 여성고객이 많고 학생과 전문직 종사자가 많으며 카페베네의 추천의도가 가장 높은 집단으로 분석되었다. 따라서 이러한 충성고객 집단에 대해서는 봉사 활동 및 사회적 기업으로서의 이미지를 지속적으로 전달함으로써 기업에 대한 긍정적 이미지를 심어주는 것이 필요하다. '맛 추구집단'의 경우 맛이나 입지에 대한 만족수준이 높은 반면, 추천의향은 상대적으로 낮게 나타났다. 이 집단은 주로 20대 후반으로서 대학 졸업 이상 고학력의 전문직 종사자가 많은 편이다. 따라서 다양한 메뉴 제공이나 커피의 품질 관리를 통해 맛에 대한 만족도를 높이는 한편, 상대적으로 만족수준이 낮은 가격에 대한 불만요인을 줄일 수 있도록 직장인이나 전문직 종사자에 대한 할인혜택 제도 등을 마련할 필요가 있다. 한편, 본 연구는 서울 소재 카페베네 매장 만을 대상으로 하였기 때문에 이러한 연구 결과를 카페베네의 전체매장 혹은 전체 커피전문점에 그대로 적용하는데 한계가 있다. 따라서 향후에는 다양한 커피전문점, 서울 이외의 지역, 그리고 다양한 직업군을 대상으로 한 연구가 이루어짐으로써 연구의 객관적 타당성을 높일 필요가 있다. 또한, 본 연구에서 사용된 변수인 메뉴 만족이나 전반적 만족 이외에 신뢰, 고객충성도, 전환비용 등 다양한 변수를 이용한 연구가 이뤄져야 할 것이다.

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