• 한국식품조리과학회지
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• 제19권5호
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• pp.581-590
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• 2003

The purpose of this study was to identify the combinations of factors combinations conferring the highest utility of family restaurants to university students, and establish the relative importance of these factors in terms of their contribution to total utility. 196 of 200 questionnaires were utilized for the analysis. (Eds note: to whom were the questionnaires administered) Frequencies, crosstabs, and the conjoint, max. utility, BTL and Logit models, K-means cluster and one-way ANOVA analysesis, and the Friedman test were the statistical methods used for this study. The findings from this study were as follows: 1) the Pearson's R and Kendall's tau statistics (Eds note: these were not mentioned earlier) show that the model (Eds note: which model is this) fits the data well. 2) it was found that of all the respondents, especially the first and third clusters, regarded both the type of food and the price as very important factors. 3) it was found that all the respondents, especially the third cluster, most preferred a family restaurant (design and simulation) that provided less than 6 fusion and traditional foods. The first cluster most preferred family restaurant (design) that provided over 10 traditional and less than 6 ethnic foods. The second cluster most preferred a family restaurant (design and simulation) that provided over 10 traditional foods. 4) the results of the study have provided some insights into the effective types of family restaurant designs that can be successfully developed by those who manage menu variety, quality and type of food, price, and quality of service to university students dining at family restaurants.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2004년도 하계학술대회 논문집 A
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• pp.488-490
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• 2004

The technical data for transmission line design and maintenance are calculated by a very complicated numerical formula so it is almost impossible to solve them by hand. Therefore the TOWER+ EXPERT SYSTEM was developed to systematically support technical data for transmission line design and maintenance. This system is able to calculate technical data which is applied to all conductors in our county, - that is 12 kinds of systems with 86 numbers of standard conductors, - and is programed to be user friendly by adopting dialogue windows, menu selection functions. Moreover, it minimizes input data by automatically providing standard transmission line design data, and it includes guidance of applicable work, program usage, data input process, help, explanation of terms and automatic error recovery functions that even a beginner can easily use.

• 대한지역사회영양학회지
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• 제22권2호
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• pp.115-126
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• 2017

Objectives: The purpose of the study was to develop communication strategies for effective nutrition education targeting pregnant women and to create nutrition education contents. Methods: The format and the contents of online resources on nutrition information for pregnant women provided by reliable institutions were analyzed. Possible solutions to overcome barriers of nutrition education as well as communication strategies for effective nutrition education were identified by a brainstorming process. Based on the communication strategies, contents for nutrition education were created. Understandability, level of interest, applicability to daily life, harmony of text and illustration, and overall satisfaction of the contents were evaluated by dietitians and pregnant women. Results: The four communication strategies were developed; (1) to focus on a few important messages, (2) to provide evidence-based information, (3) to create illustrations or infographics with a minimum amount of text, and (4) to provide tips on how to improve the current diet options. Based on these strategies, the contents were focused on three important nutrients for pregnant women, folate, iron, and calcium. The percentages of the recommended nutrient intakes of the three nutrients on selected menu and its improved version by adding a dish or changing a dish into another dish were calculated and provided. Finally, the contents were delivered as illustrations with a minimum amount of text. Overall, dietitians and pregnant women were satisfied with the contents. Conclusions: The contents developed in this study can be used in a pamphlet or a pregnancy diary, or can be shared in social networking services. Further contents on other nutrients and various menu are expected to be developed using these communication strategies.

• 한국BIM학회 논문집
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• 제11권3호
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• pp.45-54
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• 2021

The augmented reality (AR) has recently became an attractive technology in construction industry, which can play a critical role in realizing smart construction concepts. The AR has a great potential to help construction workers access digitalized information about design and construction more flexibly and efficiently. Though several AR applications have been introduced for on-site made to enhance on-site and off-site tasks, few are utilized in actual construction fields. This paper proposes a new AR framework that provides on-site managers with an opportunity to easily access the information about construction resources such as workers and equipment. The framework records videos with the camera installed on a wearable AR device and streams the video in a server equipped with high-performance processors, which runs an object detection algorithm on the streamed video in real time. The detection results are sent back to the AR device so that menu buttons are visualized on the detected objects in the user's view. A user is allowed to access the information about a worker or equipment appeared in one's view, by touching the menu button visualized on the resource. This paper details implementing parts of the framework, which requires the data transmission between the AR device and the server. It also discusses thoroughly about accompanied issues and the feasibility of the proposed framework.

• 한국프랜차이즈경영연구
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• 제11권3호
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• pp.43-57
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• 2020

Purpose: Along with the trend increasing dining-out and enjoying variety of menu, dessert café has been introduced as a new type of food service provider and grown up rapidly. We need to verify structural relationship that dessert café environment influences overall quality and brand image and loyalty. Research design, data, and methodology: This study seeks to understand how in-café environment influence overall quality, brand image and loyalty directly and indirectly based on SOR theory. We examine detail effect of in-café environment on overall quality and brand image and subsequently loyalty. Sample data were collected from 563 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The results indicates that all sub-dimensions of in-café environment influences positively overall quality. While, menu and atmosphere make positive impact on brand image. price, food and beverage quality, employee service do not affect significantly brand image. Further, overall quality influences positively brand image and both overall quality and brand image affect positively loyalty. In addition, overall quality plays full mediator role in relationship among price, food and beverage quality, employee service and brand image. Conclusions: Dessert café should differentiate itself from competitors through physical and non-physical environments which are likely to influence overall quality. As overall quality mediates between environment and brand image and influences loyalty, dessert café is required to communicate strength of functional quality and service quality aggressively. Additionally, favorable brand image affecting loyalty is required to be dominated in advance as the market is likely to be segmented along with its growth.

• 한국프랜차이즈경영연구
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• 제14권1호
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• pp.1-21
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• 2023

Purpose: During COVID-19, consumers prefer social distancing or contactless activities for safety, and hygienic condition has become one of the most important factors in evaluating restaurants. Therefore, this study aims to investigate whether offline/online word-of-mouth is affected by restaurant quality. Research design, data and methodology: The data were collected from 480 consumers who had experiences of visiting a restaurant in the past 90 days and analyzed with SPSS 28.0 and SmartPLS 4.0 programs. Results: Physical environment and menu had positively significant effects on brand love, while employee service and hygiene had no significance on brand love. Restaurant environment, menu, and hygiene had negatively significant effects on brand hate, but employee service had not significant impact on brand hate. Brand love had positively significant effects on offline and online word-of-mouth, and brand hate had negatively significant effects on offline and online word-of-mouth. Conclusions: First, restaurants need to develop a pleasant space where customers can have emotional experiences. Second, restaurants need to fulfill customers' desire for global food consumption. Third, restaurants should ensure hygiene and safety to prevent customers' brand hate. Lastly, restaurants need to establish offline/online word-of-mouth strategy to identify which restaurant quality attributes influence brand love/hate and offline/online word-of-mouth.

• 한국프랜차이즈경영연구
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• 제8권1호
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• pp.31-41
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• 2017

Purpose - As the domestic coffee market is rapidly growing and competition is intensifying, coffee shops need to establish a marketing strategy that grasps the needs and desires of consumers in order to secure a competitive advantage in terms of survival. From this point of view, this study suggests what choice attributes consumers consider when visiting coffee shops, and analyzes the effect of customer choice attributes on franchise and private coffee shops using fsQCA. Research design, data, and methodology - In the present study, we tried to understand the effect of the combination of choice attribute on satisfaction by the type of coffee shop based on the complex system theory, while studying the existing coffee shop choice attribute focuses on the causal relationship. FsQCA is a complementary analytical method between quantitative and qualitative research, and is a method for effectively analyzing the complex combination of causal variables. Result - The results of the study are as follows. First, cleanliness was found to be the most important factor in determining coffee quality, which is the most important factor affecting customer satisfaction. Second, customers who prefer franchise coffee shops seem to be most concerned about atmosphere, menu, cleanliness and price. On the other hand, customers who prefer private coffee shops consider image the most important. Conclusions - The implications of this study are as follows. Overall, coffee shops should manage cleanliness basically regardless of the type of store, but they should manage the choice attributes differently depending on the type of coffee shop. Franchise coffee shops will be able to increase the level of store satisfaction by systematically managing the store atmosphere, menu, cleanliness, and price according to the manual using the advantages of the franchise system. On the other hand, unlike the franchise coffee shops, private coffee shops can operate autonomous stores, so customers can use various marketing mixes to enhance their store image.

• 한국프랜차이즈경영연구
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• 제13권2호
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• pp.1-15
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• 2022

Purpose: The globalization of the Korean restaurant franchise industry differs from the business performance of enhancing the brand image and customers' intention to revisit depending on the degree of localization marketing. Therefore, it is necessary to consider the extent to which the localization marketing activities of overseas Korean restaurant franchise companies affect the customer's perception. This study aims to investigate the effects of localization marketing (Localized Menu, Localized Price, Localized Service Experience, Localized Promotion, Localized Physical Environment) of Korean restaurant franchise companies on customer revisit intention. Research design, data, and methodology: For this study, 150 questionnaires using local Korean restaurants in Beijing, China, were analyzed using SPSS Ver.21 and AMOS Ver.22. Result: It was confirmed that the localized menu, localized service experience, and localized physical environment all affect the intention to revisit customers. Based on these verification results, if overseas franchises fully recognize localization marketing, which is an important factor for local business success, and establish localization strategies, they can gain an edge in competition with local Korean restaurants or restaurant franchises founded by locals. There may be a higher probability that However, it was found that localization price and localization promotion had no mediating effect of brand image between revisit intention and revisit intention. It was found that it had no effect on the degree of inquiry and had a negative effect. Conclusions: Due to the impact of the COVID-19 pandemic, there have been many changes in the domestic and overseas food service industry over the past two years. Therefore, in future research, it is necessary to study the localization of overseas Korean restaurant franchise companies that are more multidimensionally subdivided. Various measures of customized localization marketing for optimal regional characteristics should be developed and applied to enhance customer revisiting and brand image of Korean restaurant franchise companies entering overseas. In the future, this study will be meaningful data for the establishment of localization marketing (Localized Menu, Localized Price, Localized Service Experience, Localized Promotion, Localized Physical Environment) strategies for Korean restaurant franchise companies that consider overseas expansion or have already entered.

• 디지털콘텐츠학회 논문지
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• 제11권3호
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• pp.307-314
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• 2010

국내에서의 사이버교육에 대한 수요는 점차적으로 늘어나고 있으며 이와 같은 상황에서 학습효과를 높일 수 있는 온라인 강의 콘텐츠 디자인에 관한 연구의 필요성이 제기되고 있다. 본 연구에서는 한국사이버대학교에서 제공되고 있는 기술적 정보 유형에 따른 온라인 강의 콘텐츠의 유형을 파악하고 한국사이버대학교 재학생 1,173명을 대상으로 온라인 설문을 실시하여 가장 선호하는 강의 유형과 가장 교육효과가 높은 강의유형을 조사하였다. 그리고 학생들의 강의 유형에 대한 수강경험이 강의 유형의 선호도에 영향을 주는가를 조사하였으며 강의 콘텐츠의 인터페이스 디자인에 관한 요구사항도 알아보았다. 학생들이 가장 선호하는 강의 유형은 e-Stream+flash의 유형이었으며 멀티미디어형 강의가 학습에 효과적이라고 응답하였다. 대부분의 학생들이 경험해 본 유형의 강의 콘텐츠를 선호하였으며 인터페이스 디자인 측면에서는 왼쪽의 고정메뉴를 선호하였다. 온라인 강의에서 강의 콘텐츠의 충실성 뿐 아니라 학습효과를 높일 수 있는 강의 콘텐츠 디자인도 매우 중요한 요소이다. 국내에서 사이버 교육에 관한 수요가 증가하고 있으므로 학습효과를 높일 수 있는 콘텐츠 디자인에 관한 연구는 앞으로 계속 이루어져야 한다고 생각한다.

• 디지털융복합연구
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• 제18권11호
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• pp.493-500
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• 2020

본 연구는 프리미엄 도시락과 일반 도시락의 라벨 디자인 시각요소 이미지가 구매의도에 미치는 영향을 분석하는 데 목적이 있다. 연구방법으로 국내 대표 편의점 브랜드인 세븐일레븐, GS25, CU의 프리미엄 도시락과 일반 도시락의 라벨 디자인 이미지와 구매 의도를 설문 조사하고, SPSS 21 통계로 분석한 뒤 측정된 평균값과 표준편차들을 기준으로 T-검증을 진행하였다. 연구결과 프리미엄 도시락의 라벨 디자인은 일반 도시락과 차별화된 프리미엄 이미지로 소비자에게 인식되고 있으며 '품질'과 '메뉴구성'의 구매요소 비중이 높게 나타나 편의점 프리미엄 도시락도 '가격'보다 프리미엄 제품다운 가치 경쟁력을 소비자들에게 제시할 수 있음을 알 수 있었다. 앞으로 본 연구를 기점으로 편의점의 프리미엄 도시락 라벨 디자인 기획 전략에 기여가 될 것으로 기대한다.