• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.157-166
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• 2005

The purpose of this study was to establish the upper garment sizing systems for elderly men. These were on the basis of classification of 294 elderly men's somatotypes aged between 60 and 80 with the extent of drop value and analysis of the sizing systems of men's wear companies. The results were as follows: First, the sizing systems of men's wear companies were established with priority given to the young and the middle whose heights were taller than the elderly. There was no sizing system only for elderly men in men's wear companies. Secondly, as the height range increased, the size of chest and waist proportionally increased; however, the waist sizes were limited to somewhat small size ranges. So the sizing systems of men's wear companies had difficulty in covering up the developed-waist somatotype of the elderly. Thirdly, only 1 company out of 10 established the sizing system according to the somatotype. Lastly, the total numbers of size which were established by this study according to somatotype were 40; 18 sizes were set for type A, 10 for type Y, and 12 for type B. The standard sizes were 97-88-165 for type A,94-79-165 for type Y, and 97-94-165 for type B.

• Journal of the Korean Society of Costume
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• v.53 no.4
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• pp.149-162
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• 2003

This study is designed for examining the names of men's and women's clothing of Choseon period, which can be divided into the upper, the lower, and the outer garments based on yu유, go고, po포 from the early period. Furthermore, amongst these various garments, this study shall define some kinds of clothing, which is shared its name and its use by both men and women, as the unisex clothing. Lastly we analyzed the special characteristics of this unisex clothing. With the names of clothing in Choseon period, we could understand about the difference of clothing's development by the names for the upper, lower, and outer garments as gender. And we also found the names for the unisex clothing in that period. The names of unisex clothing in Choseon period can roughly be divided into three garments; the upper, the lower, and the outer. Each category can also be subdivided into tku: i. e. the upper garments into jeogori저고리, hansam한삼, sama 삼아, jeoksam적삼, donguidae동의대, and godo고도; the lower garments into go고, gonja고자, and baji[paji파지, pachi파저］; and the outer garments into jangui장의, baeja배자, and juui주의. Furthermore, we can recognize that the shapes and uses of clothes in that period had been represented differently between the men's and women's.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.444-456
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• 2009

The purpose of this study is to understand consumer needs through Fashion Sensibilities and Consumer Sensibilities on Men's Casual Brand's Patterned Shirts. This study suggests the basis of planning effective design of Men's Casual Brand's Patterned Shirts by categorizing. The product from 2005 S/S to 2007 F/W is divided into the following sector: years, seasons, and product zones(adult, character, traditional), focusing on the design property of Men's Casual Brand's Patterned Shirts. An evaluation tool is composed of 19 pairs of image adjectives and 3 questionnaire as consumer need tool. Data were collected on March 3th to 31th in 2008 over Busan area. The data were sorted by using the SPSS statistics package program. Fashion sensibility of Men's Casual Brand's Patterned Shirts were expressed with 4 factors of attractivity, visibility, sensibility, hardness occupied 58.6% of the total. Therefore as attractivity, visibility, sensibility, hardness are important for product planning, it would be effective to consider these 4 factors before product planning.

• SUVANNABHUMI
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• v.9 no.2
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• pp.123-144
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• 2017

The changing of clothes in Balagtas' 1860 fictional comedy La filipina elegante y negrito amante (The Elegant Filipina and the Amorous Negrito) is used to explore the ethnic, cultural, and sartorial diversity in 19^th century colonial Philippines. But, how does plurality in men's clothing reflect the socio-economic conditions of the late Spanish colonial period? This paper focuses on the diversity in Philippine men's clothing around 1850 to 1896, taking into account the limited range of colonial archetypes in iconographic and documentary sources. Underscoring the colonial culture that shaped mentalities and tendencies, this study offers insights on how clothing was used and how it was perceived in relation to the wearer. In discussing clothing diversity, distinctiveness was articulated using the work of J.A.B. Wiselius (1875), a Dutch colonial administrator in neighboring Indonesia, who in comparing Spanish and Dutch systems of colonial governance, underscored the Filipino penchant for imitation.

• Journal of Fashion Business
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• v.18 no.1
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• pp.80-100
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• 2014

As men have started to show more desire to express themselves through clothing and accessories also they learn by themselves and take diverse experiences about fashion. At the same time, men's fashion-consciousness is growing together. The role of male consumers' is becoming significant in the fashion market, and there has been more research on their clothes and fashion is increasing, however research on the male casual clothing for their 30~49 years old group is still insufficient. This study aims to examine the casual brands for men in their 30~40s and their characteristics among other men's brands recently appearing in Korea. The results of the study found: first, regarding the questionnaire to give men's casual brand names, 30s males' answers showed clearer recognition about the casual brand than those of 40s males. secondly, the factors affecting attitude of male consumers' towards casual brands are designed 'aesthetics', 'surroundings' and 'price', and the men in their 40s put more important than men in their 30s on 'aesthetics' and 'surroundings'. third, when men were actually buying casual brand, they then took five characteristic factors into account namely: 'the external environment', 'functionality' design 'aesthetics', 'symbolic' and 'price'. Men in their 30s did not show much difference in actual purchase characteristics in regards for the brand factors but men in their 40s showed interest when asked about 'buying product with noticeable brand logo or trademark' item among 'symbolic' factors than men in their 30s (p< .01 of significant difference).

• The Research Journal of the Costume Culture
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• v.7 no.5
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• pp.80-92
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• 1999

The objectives of this study were to investigate the relation between personality(activity, emotional stability, and dominance) and clothing design preferences, and to examine the differences of clothing design preferences according to demographic variables of men. Subjects for the study were 255 male white-collar workers ranging in ages from twenties to fifties, in Seoul and Kwangju City, Korea. The men with higher activity of personality preferred the double jacket with 4 buttons, the combination of light color jacket and dark trousers, glen check pattern jacket, herringbone pattern jacket, light beige color dress shirts. The higher the emotional stability, the higher the preferences on diverse patterns such as fine stripe, plaid, hound\`s-tooth check, and small check pattern. The men with higher dominance preferred dark blue color suit, glen check pattern suit, and necktie of red circle, and disliked the necktie of gray circle. The men in their 20\`s and 30\`s liked the single jacket with 3 buttons, the suit of fine stripe and the necktie of gray circle more among three income groups. The higher the men\`s age and income were, the more they liked the conservative style such as a single jacket with 2 buttons. The men who reside in Seoul liked the suit of gray circle, the jacket and trousers of same color, the patternless jacket, and the patternless suit more than the men in Kwangju. Therefore, the men in methropolitan area preferred conservative clothing image. Fine stripe pattern and patternless materials were preferred when men wore jacket and trousers of same color, while glen check pattern was preferred as the pattern of jacket when jacket and trousers of different color. Male white-collar worker liked single jacket more than double jacket, and preferred the dark blue color suit and necktie, patternless suit, fine stripe suit, and the pale blue dress shirts generally. The present findings provide that the personality of male has influence on the clothing design preferences, and it is possible to infer men\`s personality by their attire.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.55-66
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• 2004

The objectives of this study were to examine how image evaluation and preference of women's clothing color vary according to perceiver's culture, gender, and clothing color; to investigate the differences of image evaluation according to body type and the clothing color; and to disclose what image affects to the clothing color preference of Korean and American. Subjects were 388 Korean and 363 American college men and women. The American evaluated the wearer more elegant, feminine, and neater than the Korean did. Clothing color gave significant influence on perception of all image variables. Koreans showed that red and blue color shirts were perceived to be individualistic. Koreans considered blue, indigo, purple, gray, and black were perceived to be less feminine. This means that they evaluated the colors of blue range and low chroma were masculine according to their traditional attitude. Women were more attracted by indigo and purple, while men tended to evaluate yellow as an appealing color. The evaluation of sociability varied depending on the perceiver's culture and clothing colors. The corpulent body type had negative evaluation rather than the ordinary one without the relation with the color of clothing for Koreans and Americans. The evaluation of sociability of Americans had an interaction effect by the body type and clothing color. Attractiveness gave the first significant influences on clothing color preference, and the next came individual(-) and splendid image for Korean men. The individual image gave Korean men to be negative effect. Attractiveness, elegance, and sociable image gave significant influences on clothing color preference in Korean women. For American men, elegance gave the first significant influences on clothing color preference, and the next came sociability and neatness, while elegance was the first and the next came sociability and attractiveness for American women.

• The Research Journal of the Costume Culture
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• v.11 no.3
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• pp.340-351
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• 2003

The purpose of this study was to examine the effect of clothing type and hair style on men’s impression formation. The experimental design was 4×2×2×2 (clothing type×hair style×perceiver’s age×perceiver’s role) factorial design with between-subjects design. The stimuli of color photographs of male in his 20's model and semantic differential scale were used. The data were obtained from questionnaires completed by 881 men and women in the metropolitan area of Seoul. The SPSS package was used for data analysis which includes factor analysis, t-test, and Cronbach’s a to measure the reliability. This study showed the following results. Four factors were derived to account for the dimensions of impression formation. These were dignity, activity, individual character, and social intercourse. Men evaluated individual character factor higher than women did. Dignity factor was evaluated higher by students, while social intercourse factor was evaluated higher by office workers. The clothing type of shirts/pants was evaluated to be more active and more sociable than of jacket/pants. Men wanted to exhibit natty image and women did elegant image through clothes.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.639-650
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• 2001

The purpose of this study is to investigate whether characteristics of the perceiver make differences in impressions of clothing types in the situation of first impression formation. Questionnaire was used as major method of gathering data. A poll of 650 men h women between the ages of 20∼39 living in Daegu was taken by the author for this study. Factor analysis, cluster analysis, frequency, ANOVA-test and t-test were implemented with the SPSS-package. The characteristics of clothing types used in our experiments include: sexy, masculine, feminine, dramatic, elegant-classic and casual. The results are as follows; 1 . Men favored sexy clothes more than women, whereas women tended to like masculine clothes more than men. 2. Positive, open-minded men were accepting of masculine, feminine, dramatic and elegant-classic clothes, but gave unfavorable responses toward casual clothes. In contrast, positive open-minded women continued to show unfavorable impressions of sexy clothes. Attitude towards clothing affected the outlook towards clothing by the perceiver 3. Clothing-dependent/vain men favored sexy, dramatic and elegant-classic clothes, while clothing-indifferent men tended toward casual clothes. Furthermore, clothing-dependent/vain women were interested in the feminine style, but women in general continued to show negative responses toward sexy and dramatic clothes.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.8
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• pp.1117-1129
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• 2013

The sizing system for Korean Standard of Disposable Protective Coveralls (DPC) uses the ISO sizing system without modification even though the user suitability for Koreans is unverified. This study provides useful information to improve the size standard of Korean DPC by analyzing measurement DPC data from Korean men and women. The distribution of Korean measurements shows that the size sections were unsuitable for Korean men and women for a protective clothing size standard. Body types were categorized into five types based on a cluster analysis of representative men's and women's measurement factors. Two clusters mostly consisted of men, two other clusters mostly consisted of women, and the other cluster relatively evenly consisted of men and women. Therefore, characteristic body measurements and measurement distribution differences were identifiable for men and women. In conclusion, an unmodified ISO protective clothing size standard is unsuitable for Korean men and women and may cause fit problems. This study shows that a Korean Standard of protective clothing is beneficial for protective clothing manufacturers and wearers if smaller size intervals are added for women and the difference in the distribution of men and women is reflected in the current sizing system. ISO is appropriate to use a Korean Standard in this global era, however, it should be reviewed to provide improved Korean data.