• Fashion & Textile Research Journal
• /
• v.10 no.3
• /
• pp.298-306
• /
• 2008

The purpose of this study was to consumer's evaluation toward salesperson attributes, satisfaction of salesperson and apparel store on relationship continuity. To this end, a total of 500 questionnaires were distributed to men and women university students and 443 samples were used for the final analysis. Data were analyzed by using frequency, percentage, factor analysis, cluster analysis, One-way ANOVA, crosstabs, Pearson's correlation analysis, regression analysis. The results of this study were as follows; Looking at the effects of evaluation toward salesperson attributes, satisfaction of salesperson on relationship continuity, they showed satisfaction of salesperson had direct influence on relationship continuity extremely when men and women university students are purchasing their clothing. Uniformity, customer orientation, expertise, kindness were as follows. Looking at the effects of evaluation toward salesperson attributes, satisfaction of apparel store on relationship continuity, it showed uniformity has direct influence on maintaining relations extremely when men and women university students are purchasing their clothing. Customer orientation, satisfaction of apparel store, expertise, kindness were as follows. Through this study, it will be applied into program development data for consumer management and education, and salesperson's efficient consumer response as well.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.3 no.1 s.4
• /
• pp.39-49
• /
• 2005

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

• Journal of Fashion Business
• /
• v.4 no.3
• /
• pp.35-45
• /
• 2000

The purpose of this research is to offer basic data for the study of men's suit by investigating the wearing conditions of men’s suit. For data collection, a questionnaire was composed of the number of times and the reason of wearing the suit and the number of suits they possessed etc. The subjects were male who aged 25-39 and resided in Seoul, kyunggi and Chungnam region. The results of the research are summarized as the following : 1. The mean age of wearing the suit for the first time is 22.3 years old. 2. A number of times of suit wearing for a week is less than 2 days mostly. In the case of job, office men is wearing suit many times more than others. Most of the adult men is wearing the suit as a ceremonial costume. 3. As a general rule, men have about 1.5 business suits for spring/fall/winter, and few character suit.. Korean adult men like character suit more than business suit. Also their favorite suit brand is Gallaxy and Intermezo.

• The Research Journal of the Costume Culture
• /
• v.8 no.1
• /
• pp.102-114
• /
• 2000

The works of the Futurism were developed along with manifestos and statement in publishing. Futurist aesthetic and ideological agenda on futurist fashion displayed in manifestos on clothes. Futurist fashion propagated in consummate Futurist style through the written manifesto. The Futurists anticipated much of modern fashion phenomenon. In Futurist Men's Clothing, men's clothing is aggressive, agile, dynamic, simple and comfortable, hygienic, gay, luminous, volatile, asymmetric and variable. In Futurist Manifesto on Woman's Clothing, woman is now a principal agent of revolt, a walking synthesis of the audacious, performance-oriented aesthetic of the futurist universe. For Futurist woman's clothing they claimed ingenuity, daring, and economy. The Futurist Manifesto of Italian Hat was continued with their provocative style and radical ambition. Their innovation will rescue a lagging Italian expert and restore the Italian male to his former Iatin Vigor. Speed, dynamic, utility, and funtionality are the main characters. In Futurist Manifesto of Italian Cravat, Futurist cravat is called Anti-cravatta, which is anti-traditional style and made of unconventional materials. In general, the Futurist argued for clothes that promoted simple and functionality. These Futurist fashion project were invention of the new style, avant-garde style, in daily wear and were realized for the renewal of taste in clothing design as a modernizing factors.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.5
• /
• pp.723-740
• /
• 2022

This study aimed to develop an Arduino-based garment pressure device (APD) on the basis of using Single-Tact sensor by suggesting the reliable clothing pressure range and coefficient of selected sensors through the APD calibration process. Once the APD was validated, the pressure of the experimental men's lower body compression wears was measured using the APD and was compared to the pressure measured using the existing air-pack type pressure meter. The subjects were one mannequin and eight men in their 20's, and the trial compression wears were calf sleeves and pants. Clothing pressures were measured in hip, mid-thigh, calf, and ankle. In terms of the 99% confidence level, the experimental clothing pressure measured at the designated measuring points using the APD was considered identical to the one measured using an existing clothing pressure meter. Therefore, on the basis of the experiment results, this study demonstrated that the APD is as reliable as the existing clothing pressure meter within the pressure ranges of 0.54-16.79 kPa and 0.18-25.47 kPa as provided by the SingleTact sensor supplier's data on the basis of using an external ADC (Analog to Digital Converter) module.

• Fashion & Textile Research Journal
• /
• v.17 no.4
• /
• pp.626-634
• /
• 2015

This study analyzes the wearing and purchasing conditions of outdoor jackets by senior men who are over 50s, and examines product sizes of outdoor jackets in the market. A total of 134 questionnaires and sizing systems (or product size) of 10 outdoor brands were used as analytical data. The results were: a high number of senior men enjoyed hiking as an outdoor activity, with most of them following this activity1-3 times per month and as a preferred personal activity for over 5 years. Most needed outdoor wear suitable for these daily life activities. Outdoor wear satisfaction tends to decrease as people age. The major reason for the dissatisfaction with outdoor wear was price. Senior men aged 50s and 60s emphasize design and color when purchasing outdoor wear; however, men in their 70s considered price a priority. Senior men preferred outdoor brands based on a comfortable fit. An investigation on 10 outdoor brands indicated that they had not designated a specific target customer. A comparison of the product size of outdoor jackets with a similar silhouette indicated some deviations among sizes; however, the age of customers was not considered. The human body tends to shrink in stature and increase in girth as a person ages; consequently, we need to reflect body shape changes and senior's size in outdoor wear.

• Journal of the Korean Society of Costume
• /
• v.61 no.1
• /
• pp.20-33
• /
• 2011

This study aims to analyze the expressive aspect of men's shirts through examining the characteristics of men's shirts with the trend of men's clothing well represented and considering the image based on high fashion. As a method of study, I have conducted the theoretical study through the literature data, and the content analysis through photographs from S/S collection in 2005 to F/W collection in 2010. Especially, in the recent men's shirts, the materials of glossy silk, wavering chiffon and jersey tend to appear and various images are represented with the tasteful decoration such as ruffle, pin tuck and embroidery together with pastel color. Thus, the result of this study is as follows: Firstly, the masculine and romantic images are researched as the image emphasizing the beautiful and soft masculine beauty which doesn't lose the masculinity even though they are seasonedwith the feminine elements. Soft masculine beauty is emphasized by using romantic image decoration of frills, beads and pin tuck or silk, jersey and openwork materials etc. Secondly, practical fusion images have been studied as the images emphasizing the freshness with practicality through grafting more than two items onto one shirt. Many designs have appeared representing new shapes by grafting more than two items onto one shirt or obscuring the border line between the items. Thirdly, the avant-garde chic images have been researched as the image emphasizing the chick image through representing unique and odd designs by excessively expressing the silhouette in general shapes of shirts. I come. to find that the mainly the designs, emphasizing the uniqueness and the distinction with transformed shapes of sleeves, cuffs and the length of shirts in exaggerated manners, are appearing. Thus, I intend to provide a reference material which will be useful for the newly created design and researches of figurative characteristics in the future fashion.

• Journal of Fashion Business
• /
• v.20 no.5
• /
• pp.60-75
• /
• 2016

This research was conducted to understand the different circumstances for wearing shirts by adult males aged 20-39, and to provide this basic information to the shirt industry prior to developing new functional men's shirts. A total of 345 respondents participated in the survey. Most of questionnaire, frequency, mean and standard deviation were calculated and the differences between the 20s and 30s were analyzed by t-test or ${\chi}^2$ test. The results of the survey are as follows. Grading the satisfaction degree of their body parts, the respondents were relatively unsatisfied with their height, weight, and waist, abdominal and hip circumferences. Majority preferred department stores, discount stores and outlets for purchasing shirts. Many have never owned tailored shirts - men in 20's had less experience with tailoring than men in 30's. The foremost selection criterion for purchasing shirts was fit -during purchase, men in their 20's considered fit more important than men in their 30's. The most preferred unbuttoning of the top button when wearing shirts. For favored collar shapes with one button unbuttoned, the most valued collar angle and style was V-neck shape when unbuttoned, low collar band, collar with unopened collar, and stiff collars. Most shirt designs and details included slim fit, no dart in the front and one dart on the back. Men in 20's more preferred the no dart in the front and one tuck on the back, as compared to men in 30's. On the other hand, men in their 30's preferred one dart shirts than men in 20's. Regarding shirt bands and cuffs, one button and regular collar and one button cuffs with round angle design, were the most preferred, respectively.

• Journal of the Korean Home Economics Association
• /
• v.49 no.4
• /
• pp.105-113
• /
• 2011

The purpose of this study was to develop the pattern of scuba diving suits for local men in their thirties by using 3D body-scanned data. It is widely acknowledged that draping method is more suitable than flat pattern for body shape as most scuba diving suits in the market are designed to fit the body tightly in a single piece with sleeves and legs. A dummy for this study was made based on men's standard clothing sizes in 30's which was derived from data of 2004 Size Korea. Accordingly, the basic body block was built upon through draping method. Next, a scuba diving suit was made from neoprene, followed by fit and the clothing pressure tests in order to evaluate the diving suit's functionality and comfort. The results of the fit test had high points of 4.33 in majority parts except armhole and crotch ones. In comparison of clothing pressure between wearer and dummy, the clothing pressure of wearer was indicated relatively low in most parts other than armhole and knee, resulting from cushion function of skin and muscle and high stretch of fabric.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.3
• /
• pp.353-360
• /
• 2000

The purpose of study examined the changes of the man's underclothes from the ancient ages to the early modern ages. The method of study researched literatures and possessions of the museum. In ancient ages, a suit of clothes had the functions of both underclothes and outer garments. In middle ages, underclothes were not exposed and the importance was not recognized while they were worn to show the sense of sin and humility or to punish criminals. In early modern ages, the importance of underclothes recognized as they were exposed. In Renaissance period, the fashion of the day influenced much on the underclothes. In Baroque ages, the functions of underclothes were different according to sexes and men wore underclothes to show their social status. As the outer garments were shortned, shirt wwere also conspicuously exposed. In Rococo ages, drawers were tightened due to the influence of outer garments, men exposed their shirts to show the social status and underclohtes were usually worn to express sexual attraction. Men's underclothes had the functions of class distinction from the ancient ages to the modern ages, except the middle ages and underclothes had the additional functions such as supporting body-shape and sex attraction. The fashion of the day influenced on the changes of the shapes of the shapes of men's underclothes and the changes of outer garments were reflected on underclothes.