• Title/Summary/Keyword: medium consumption

Search Result 512, Processing Time 0.026 seconds

Acceptance of Smart Clothing Based on Outdoor Consumption Behavior

  • Cho, Hakyung;Lim, Ho-sun
    • Fashion & Textile Research Journal
    • /
    • v.22 no.2
    • /
    • pp.209-221
    • /
    • 2020
  • Recently, following the commercialization and market entry of smart clothes with diverse functions, smart clothes have been changing from technology-centered products to user-centered products. However, the analysis of consumer demand centered on actual commercialized products is lacking. Therefore, this study classified commercialized smart clothes by function and analyzed the demand and requirements of smart clothes according to sports/outdoor clothes consumption behaviors. As a result, consumers were classified according to their sports/outdoor clothes consumption behaviors into an outdoor leading group with high consumption propensity, an outdoor pursuit group with medium consumption propensity, and an outdoor following group with low consumption propensity. Among the commercialized smart clothes, those with a heartbeat measuring function, those with a heating function, and those with a light-emitting function were presented and demand analysis was conducted. According to the results, the outdoor leading group and the outdoor pursuit group had higher levels of awareness, preference, and purchase intentions than the outdoor following group. In addition, the outdoor leading group showed the highest level of purchase price acceptance while the outdoor following group showed the lowest level of purchase price acceptance. However, this study has a limitation that the acceptance for smart clothes were analyzed with consumers who had experience in sports outdoor clothes consumption. Therefore, in future, studies will be conducted with a wide range of consumers.

Measuring the Moderating Effect of Food Involvement in the Relationship between Food Choice Motives and Fruit Consumption (음식 선택 동기와 과일 소비의 관계에서 음식 관여의 조절효과 평가)

  • Kang, Jong-Heon;Jeong, Hang-Jin
    • Journal of the Korean Society of Food Culture
    • /
    • v.23 no.4
    • /
    • pp.448-454
    • /
    • 2008
  • The principal objective of this study was to assess the effects of food involvement moderating the relationship between food choice motives, including health concerns, weight control and ethical concern, and fruit consumption. A total of 290 questionnaires were completed. Moderated regression analysis was utilized to assess the relationships among variables. The results of the study showed that the results of data analysis also indicated good model fit. The direct effects of health concerns on fruit consumption were statistically significant in Models 1 and 2. However, the direct effects of ethical concern on fruit consumption were statistically significant in Model 3. As had been expected, the interaction of ethical concerns and food involvement exerted a significant effect on fruit consumption in Model 3. However, the interaction of health concern and food involvement, as well as weight control and food involvement exerted no significant effects on fruit consumption. Moreover, ethical concerns about fruit consumption exerted a significant negative effect at the low level and a positive effect at the high level of food involvement, except in cases in which the level of food involvement was medium. The results of this study revealed that fruit marketers should attach importance to the interaction effect of food involvement in order to better understand the elements of market demand and customer loyalty.

Survey on Building Owner's Awareness of Building Energy Load (건물주의 건축물 에너지 부하량 인식 조사)

  • Yeo, Chang-Jae;Yu, Jung-Ho
    • Proceedings of the Korean Institute of Building Construction Conference
    • /
    • 2014.05a
    • /
    • pp.292-293
    • /
    • 2014
  • Many project (such ESCO or BRP) are being implemented for existing building energy saving. Most of medium or large building that use many energy being implemented this project. In the case of large or medium building must implement obligatorily Energy auditing. Therefore, They can be recognize their building energy consumption situation. But, In the case of small building don't need obligatorily energy auditing. Therefore, They can't be recognize their building energy consumption situation. As a result, Small buildings are difficult to participate in energy efficiency retrofit. In this research, Building owners of buildings energy load recognition and energy efficiency retrofit possible participation was analysis though survey. Survey results, Most building owners don't know building energy load. But they have a good mind to retrofit building energy efficiency. As a result, If they have energy load information, they will be participate energy efficiency retrofit.

  • PDF

How Desirable is the Medium? Effect of Point Accumulation Scheme on Consumer Loyalty Toward Reward Program

  • Eujin Park
    • Asia Marketing Journal
    • /
    • v.24 no.4
    • /
    • pp.190-205
    • /
    • 2023
  • An accruable point scenario study was applied to examine the effect of the point-accumulation trend (diminishing vs. increasing) and the nominal value (small vs. large) of a medium for repeated consumption on program loyalty. The results showed that both factors affect consumer loyalty toward a reward program. Consumers who received a medium with an increasing accumulation trend and a large nominal value perceived a reward to be more valuable than those who received a diminishing trend and a small nominal value. The results confirmed that a large nominal value or an increasing accumulation trend increased the perception of reward and program loyalty. However, when the desirability of the medium was controlled, the effect of trend was reduced to almost negligible whereas that of the nominal value remained the same. These findings suggest how consumer perceptions of loyalty programs can be practically managed through point accumulation processes.

Economic Comparison of Medium Capacity and Multi Boiler System Applied to Military Officer Housing (군간부 숙소에 적용한 중용량 및 멀티보일러 시스템의 경제성 비교)

  • Kim, Min-yong;Kim, Young Il;Chung, Kwang Seop
    • Journal of Energy Engineering
    • /
    • v.24 no.4
    • /
    • pp.81-88
    • /
    • 2015
  • In midst of electrical energy consumption on the rise due to the industrial development and the improved quality of living, medium capacity and multi boilers which use gas that is comparatively low cost and can be supplied reliably are simulated for energy consumption using the partial load data obtained from the experiment. Economic analysis that considers initial and operation costs is carried out based on the Annual equal payment method.

Development of Export Volume and Export Amount Prediction Models Based on Supervised Learning (지도학습 기반 수출물량 및 수출금액 예측 모델 개발)

  • Dong-Gil Na;Yeong-Woong Yu
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.46 no.2
    • /
    • pp.152-159
    • /
    • 2023
  • Due to COVID-19, changes in consumption trends are taking place in the distribution sector, such as an increase in non-face-to-face consumption and a rapid growth in the online shopping market. However, it is difficult for small and medium-sized export sellers to obtain forecast information on the export market by country, compared to large distributors who can easily build a global sales network. This study is about the prediction of export amount and export volume by country and item for market information analysis of small and medium export sellers. A prediction model was developed using Lasso, XGBoost, and MLP models based on supervised learning and deep learning, and export trends for clothing, cosmetics, and household electronic devices were predicted for Korea's major export countries, the United States, China, and Vietnam. As a result of the prediction, the performance of MAE and RMSE for the Lasso model was excellent, and based on the development results, a market analysis system for small and medium sellers was developed.

A Comparison of Fast foods and Soft drink Consumption among Korean Adolescents by Geographical Regions (우리나라 중 고등학교 학생들의 패스트푸드 및 탄산음료 섭취에 관한 지역별 비교연구)

  • Lee, Gyu-Young;Ha, Yeong-Mi;Kim, Sung-Hee
    • Journal of the Korean Society of School Health
    • /
    • v.21 no.2
    • /
    • pp.47-60
    • /
    • 2008
  • Objectives: The purpose of this study was to compare Fast foods and Soft drinks consumption of Korean adolescents in a large city, a medium city, and a rural area. Methods: This was a descriptive comparative survey using a convenience sample of 2,261 8th and 11th grade students. The data were analyzed by X2-test and ANOVA using SPSS 10.0 statistical program. Results: For fast food consumptions, the higher in a large city than in a medium city and a rural area(p=.000). For soft drinks in a school, cafeteria or vending machines was higher in a large city and a medium city then in a rural area(p=.000). For eating snacks including cookies and popcorns was higher among students in a rural area than those in a medium city and large city(p=.008). Conclusions: 1. Overall, the health information among rural students is lower than those among other areas, as well as taking a health education course among rural students is also lower. Thus, the health inequality by regional differences should be considered. To decrease health inequality among different regions, health professionals who can systematically teach a health education course for middle and high school students and undertake students' health are needed. 2. Soft drinks sold in schools are higher in a large city and medium city than in a rural area. Therefore, there is a need of strong regulations and policies about the restriction of soft drinks sold in vending machines or school cafeterias.

A Study on Development Strategies of the Korean Fisheries Outlook Project based on AHP (AHP 기법을 이용한 우리나라 수산업관측사업의 추진방향에 관한 연구)

  • Nam, Jong-Oh;Nho, Seung-Guk
    • The Journal of Fisheries Business Administration
    • /
    • v.41 no.1
    • /
    • pp.25-52
    • /
    • 2010
  • The purpose of this paper is to suggest major strategies and necessary new projects for the medium- and long-term development of the Korean Fisheries Outlook Project. To suggest the Korean Fisheries Outlook Center with the above purpose, this paper employs Analytic Hierarchy Process analysis based on surveys obtained by special groups related with the KFOP. The survey is broadly composed of two goals; the medium- and long-term development directions and setting up of new furtherance projects. Each goal has upper and lower strategies respectively. The first goal, the medium- and long-term development directions, has four factors as upper strategies. The upper strategies are composed of accuracy, efficiency, timeliness, and political effectiveness of the fisheries outlook information. In addition, each upper strategy has three lower strategies respectively. For example, accuracy of the fisheries outlook information includes strength of data collection function, strength of satellite photography function, and strength of data analysis function. The second goal, setting up of new furtherance projects, has three factors as upper strategies. The upper strategies consist of accuracy promotion of outlook information using high-technique, field expansion of outlook species, and strength of analyzing function on oversea fisheries information. Each upper strategy has three lower strategies respectively. For instant, accuracy promotion of outlook information using high-technique has strength of information analysis function covered from production to consumption, strength of satellite information function, and structure of forecasting model on demand and supply by outlook species. The above upper and lower strategies were analytically drawn out through insightful interviews with special groups such as officials of the government, presidents of the producer and distributor groups, and researchers of the Korea Maritime Institute and other research institutes. As a result of AHP analysis, first, priorities of upper strategies with the medium- and long-term development directions are analyzed as accuracy, timeliness, political effectiveness, and efficiency in order. Also, priorities of all lower strategies reflecting priorities of upper strategies are examined as includes strength of data collection function on the fisheries outlook information, delivery of rapid information on outlook products for all people interested, strength of data analysis function on fisheries outlook information, strength of consumption outlook function on fish products, and strength of early warning system for domestic fish products in order. Second, priorities of upper strategies with the setting up of new furtherance projects are analyzed as accuracy promotion of outlook information using high-technique, field expansion of outlook species, and strength of analysis function on oversea fisheries information in order. In addition, priorities of all lower strategies reflecting priorities of upper strategies are examined as building up of forecasting model on demand and supply by outlook species, strength of information analysis function covering all steps from production to consumption, expansion of consumption outlook for consumers, strength of movement analysis function of oversea farming industry, and outlook expansion of farming species.

Effects of Chinese Consumer lifestyles on perceived value, purchase intention, and satisfaction of Korean medium & low price cosmetics (중국 소비자 라이프스타일이 한국 중·저가 화장품의 지각된 가치, 구매의도, 만족도에 미치는 영향)

  • Kim, MinJeong;Rhee, Hyongjae
    • Journal of Service Research and Studies
    • /
    • v.10 no.3
    • /
    • pp.103-118
    • /
    • 2020
  • Chinese economic growth and Chinese adoption of foreign cultures have changed varied phenomena, consumption patterns and consumer life-styles, in particular. In order to understand behavior of Chinese consumers, it is critical to explore their lifestyles and its effects on their purchase behavior. For attaining this goal, our research classifies Chinese consumer lifestyles related to cosmetics, into four types: brand oriented, price sensitive, rational consumption, and impulse buying. The research further analyzes the effects of consumer lifestyles on perceived value, satisfaction, and purchase intention in each case of skin care cosmetics and make-up cosmetics. Significant difference are found in perceived value, satisfaction, and purchase intention of skin care cosmetics exists between brand-oriented type and rational consumption type. This is also the case between rational consumption type and impulse buying type. Purchase intention is only found to be different between rational consumption type and price sensitive type. In case of make-up cosmetics, significant differences in perceived value, satisfaction, and purchase intention in the pairs of brand-oriented type and rational consumption type, rational consumption type and impulse buying type, and rational consumption type and price sensitive type. This implies rational consumption type should be more appropriate target consumers in the Chinese cosmetics market.

Energy-Efficient Cooperative Medium Access Control (MAC) Protocol for Wireless Sensor Networks

  • Ahmed, Mohammad Helal Uddin;Hong, Choong-Seon
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2011.06d
    • /
    • pp.267-268
    • /
    • 2011
  • Recent research activities in cooperative communication focus on achieving energy efficiency and reliability. Relay selection strategy for cooperative communication improves the performance significantly. However, due to imbalance consumption of power, network might die earlier and more than 90% energy remains unused. In this paper, we provide a framework of an energy-efficient medium access control protocol that minimizes these problems and improves energy efficiency.