• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.29-37
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• 2016

With the emergence of SNS, TV, newspapers and radio, which are one-way communication media, have become less important. Therefore social networking enables social networking beyond the constraints of time and space, and communication and emotional communication required for social relations have emerged as a factor in the importance of social media. Social media, which is based on rapid connectivity and scalability, is an medium of expression that is advantageous for companies and consumers to communicate more easily than traditional advertising media. Advertising can form a consensus that consumers and companies can create an atmosphere of friendly conversation because of the social media that has the efficiency of communication. This study compares two ads. One is the advertisement of 'Bear and Hare', an animation of John Lewis department store in the UK, where a new form of advertising marketing strategy is fused with emotional storytelling and social media. The second is an advertisement of LG, 'I love you LG' to be. Social media should be remembered as a warm and loving company in the heart of customers through open communication with customers, rather than companies that pursue merit profits by using social media ads as a medium of emotional transmission to consumers. It is a study on useful advertising strategy that can pursue the sales of the company at the same time.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.208-217
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• 2007

The media industry influenced by digital convergence is developing in the direction which the media consumers change their passive attitudes for positive participation on the base of the interactivity of convergence media of telecommunication and broadcasting. And content is progressing toward on-demand service which is customer-oriented and open. In light of these findings, interactivity is the most important feature which is able to shift the paradigm of the media industry and critical success factors which should be considered in order to plan the media strategy. This study is aimed at shedding light on the effects of interactivity factors, which are main factors of ubiquitous environment, on consumer's acceptance intention and describing the role of perceived interactivity and awareness of media substitution in the process of formation of acceptance intention..

• Journal of the Korean Data and Information Science Society
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• v.25 no.3
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• pp.665-676
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• 2014

As social media draws attention as a business tool, organizations, large or small, are trying to exploit social media in their business. However, lack of understanding the characteristics of each social media led them to develop a naive strategy for dealing with social media. Thus, this study aims to deepen the understanding by comparatively analyzing how social media users perceive (the image of) each social media. Facebook, Twitter, YouTube, Blogs, Communities and Cyworld were chosen for our study and data from 132 respondents were analyzed using multidimensional scaling technique. The results show that there are meaningful differences in users' perception of social media attributes, which are grouped into four; information feature, motivation, promotion tool, usability. It is also analyzed whether such differences can be found between male and female users. (Such differences are also analyzed in both male and female users' perceptions.) Further, we discuss some implications of the research results for both practitioners and researchers.

• Proceedings of the Korea Database Society Conference
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• 1995.12a
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• pp.191-196
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• 1995

PC에서 가상 현실을 구현하고 사용자가 원하는 대로 장면을 이동시키고, Movie 화면을 돌려보면서 원하는 물체를 누르면 필요한 정보와 멀티미디어 효과를 얻도록 오쏘링 할 수 있다면 PC에서의 멀티미디어는 한단계 진보 할 수 있을 것이다. 그것이 바로 QuickTime V.R인 것이다.

• Bulletin of the Korean Chemical Society
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• v.32 no.10
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• pp.3559-3560
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• 2011

• Korean journal of communication and information
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• v.53
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• pp.100-120
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• 2011

The inauguration of President Lee Myung-bak symbolizes the success of the "Lost 10 Years" election strategy. This study investigated the meaning of the "Lost 10 Years" strategy and compared this strategy to other traditional propaganda strategies. Although the "Lost 10 Years" is a Grand National Party (GNP) election strategy, it also functions as a conservative propaganda strategy by conservative political groups and media. Thus, this study intends to compare the rhetoric of the GNP with conservative media and find any similarities between the two entities in the context of the "Lost 10 Years" propaganda strategies. This study gathered data from various conservative sources such as the GNP homepage and conservative newspapers to uncover common conservative propaganda messages. The results showed that the first-level propaganda strategies are very similar to the second-level traditional Lasswell strategies. This implies that the "Lost 10 Years" strategy benchmarked traditional propaganda strategies and the GNP won the presidential election because the effectiveness of traditional propaganda strategies was culminated with the support of the conservative media. With these research findings, the study discussed the implications of the propaganda strategies used by conservatives and future research prospects about the subject.

• Journal of Information Technology Applications and Management
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• v.13 no.3
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

• Journal of Information Technology Applications and Management
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• v.25 no.4
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• pp.171-184
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• 2018

Social media has been integrated into a part of travel industry. Subsequently, it has influenced tourists' travel behavior. Prior studies claim that individuals have different behaviors regarding the use of social media for travel purposes. With lack of studies focusing on age group, the objective of this study is to determine whether there is a difference in the motivation among three generations in using social media for the sake of sharing travel experiences. Finding shows that all generations use social media with similar motivation for travel purposes. They have high motivation in obtaining travel information before the trip and in sharing memorable travel experiences through social media. They also wanted to keep such information as personal document during and after the traveling.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.219-223
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• 2022

The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

• Strategy21
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• s.31
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• pp.120-141
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• 2013

Korea, China, and Japan forms triangle structure which mixed complicatedly on the history and maritime territorial disputes. Nationalism lies on the basis of triangle structure, and it is a main factor which increase tension and conflicts among three countries. Considering dynamics of changing nationalism circumstance, Ieodo issue needs to prepare active countermeasures which considers cope with nationalism confrontations. The aim of this article is suggests preparations of active countermeasures cope with nationalism provocative actions. First, I will specify nationalism as a factor of territorial dispute, and review characters of Ieodo issue. Second, I will analyse China's nationalism to Ieodo through analysis of China's media contents and coverage trend of Ieodo issue (2006~2008). I will suggest necessity of active defense measures coup with China's nationalism, basis of these analysis. As a result, China's nationalism might be a criterion which measures of China's desire for Ieodo. Stimulating Ieodo coverage of China's state media can be a criterion which predicts China governments's for Jurisdiction of Ieodo. We need active measures coup with China's nationalism Which evolves into a much more bold and assertive.