• Title/Summary/Keyword: media strategy

Search Result 917, Processing Time 0.028 seconds

Selection of High Tobramycin-Producing Mutants (Tobramycin 고생산성 변이주의 분리)

  • 나규흠;김학주;김기태;양중익;김계원
    • Microbiology and Biotechnology Letters
    • /
    • v.19 no.4
    • /
    • pp.343-347
    • /
    • 1991
  • An improved method for the selection of high tobramycin-producing mutants of Streptomyces tenebrarius ATCC 17920 was investigated. By the use of apramycin-containing media, low nebramycin-producing mutants were eliminated. Strain No. 23, resistant to apramycin and kanamycin B and sensitive to tobramycin, was isolated from soils, identified as Pseudomonas paucimobilis and used as a test organism for overlaying the mutants on agar plate. While inhibition zones were not shown when the parent strains were overlaid with soft agar containing the strain No. 23, clear zones were shown when high tobramycin-producing mutants were overlaid. Using this screening strategy, 58 mutants showing clear zones had been isolated. antibiotic activities of which were incresed to 3~8 fold compared to that of parent strain.

  • PDF

The effects of sales promotion and message framing on purchase intentions: Moderating effect of time pressure (모바일 커머스 환경에서 판매촉진 형태와 메시지 프레이밍이 구매의도에 미치는 영향: 시간압박의 조절효과를 중심으로)

  • Lee, Ho-Seong;Suh, Kil-Soo;Kang, Hyun-Jeong
    • The Journal of Information Systems
    • /
    • v.28 no.4
    • /
    • pp.251-270
    • /
    • 2019
  • Purpose Unlike advertising through the traditional media targeting unspecified number of people, the base of mobile environment using smartphone has expanded so that many companies can classify prospective customers according to their purpose, thereby enabling efficient targeted marketing with low cost. Design/methodology/approach This study has investigated how can marketing strategy be influenced by the price promotion type (immediate discount/delayed discount) and message framing (positive/negative) according to time pressure (low/high). Hypotheses are set through the consideration of prospect theory, endowment effect, framing effect, regulatory-focus theory, and time-pressure theory. Findings The results and interpretation of this study are as follows. First, it was found that the influence of the delayed discount on the purchase intention was larger than the immediate discount. Second, negative/loss frame messages have more influence on purchase intention than positive/profit frame messages. Third, when the price promotion type is delayed discount, the effect of the promotion message on the purchase intention when it presented by negative/loss frame is greater than the other cases. The implication of this study is that it can be used as a basic data for establishing a strategy to maximize the effectiveness of promotions effectively considering potential buyers of mobile commerce environment.

GOVERNMENT-CIVIC GROUP CONFLICTS AND COMMUNICATION STRATEGY: A TEXT ANALYSIS OF TV DEBATES ON KOREA'S IMPORT OF U.S. BEEF

  • Cho, Seong Eun;Choi, Myunggoon;Park, Han Woo
    • Journal of Contemporary Eastern Asia
    • /
    • v.11 no.1
    • /
    • pp.1-20
    • /
    • 2012
  • This study analyzes messages from Korean TV debates on the conflict over U.S. beef imports and the process of negotiations over the imports in 2008. The authors have conducted a content analysis and a semantic network analysis by using KrKwic and CONCOR. The data was drawn from nine TV debates aired by three major TV networks in Korea (MBC, KBS, and SBS) from 27 April 27 2008 to 6 July 2008. The results indicate substantial differences in the semantic structure between arguments by the government and those by civic groups. We also investigated the relationship between the terms frequently used by both sides (i.e., the government and civic groups), and the terms used exclusively by one side. There was a gradual increase in the number of terms frequently used by both sides over time, from the formation of the conflict to its escalation to its resolution. The results indicate the possibility of general agreement in conflict situations.

A Study on the Value Change of Digital Image According to Digital Technology

  • Choi, Won-Ho;Kim, Chee-Yong
    • Journal of information and communication convergence engineering
    • /
    • v.8 no.5
    • /
    • pp.595-601
    • /
    • 2010
  • The strategy through visual sense is one of the ways that subject builds the outside world and communicates. The visual sense seems higher level of dependence than the other senses and contributes to intercommunication. For this reason, the desire of image dates back to primitive art and visual image(visual media and visual culture) has dialectically developed in the history of mankind. Visual subject, based on perspective of Renaissance, was moved from God to human beings. Andre Bazin's 'la genese automatique' through technical art has epochally changed the paradigm of visual art and visual culture. From primitive art to photo and film, the image, based on visual sense, has reflected human wish, appealed visual desire and led to evolution of image. In the late 20 century, without dialectical evolution of technology and culture, rapidly progressive digital image has changed social and cultural implication over rational strategy of production and distribution and it strengthened authority of image through visual approach of endless desire. The goal of this study is to analyze the value change of digital image developing a new Renaissance through production, reading, communication, and implication of evolution due to digitalized image, which has evolved as object and tool of desire.

Environmental Marketing Policy to Enhance Customers' Environmental Awareness

  • WOO, Eun-Jung
    • Journal of Distribution Science
    • /
    • v.18 no.11
    • /
    • pp.23-30
    • /
    • 2020
  • Purpose: Increased awareness of the environment is essential, since the general health of people and the global economy is largely dependent on the health of the environment. The purpose of this study is to increase customer awareness and also to ensure that businesses enlighten their customers on how to act in an environmentally friendly manner, which can be done, for instance, through associations. Research design, data and methodology: Scant research is available regarding what elements of marketing strategy should be applied in an environmental plan to increase customer awareness. For this reason, this study suggests a specific marketing policy that conveys several strategies for practitioners who focus on successful environmental plans for their organizations. Results: The prior literature suggests that public education, mass media, campaign publications, and electronic networking, which are becoming more common today, can be used as platforms for conveying environmental messages that will increase environmental awareness among customers. Conclusions: Organizations can use health and safety training to ensure that customers are aware of the environment. Training programs by companies that point more to the environment can make customers aware of the environment and help them adopt activities that show respect to the environment.

Improvement of Power Generation of Microbial Fuel Cells using Maximum Power Point Tracking (MPPT) and Automatic Load Control Algorithm (최대전력점추적방법과 외부저항 제어 알고리즘을 이용한 미생물연료 전지의 전력생산 최대화)

  • Song, Young Eun;Kim, Jung Rae
    • KSBB Journal
    • /
    • v.29 no.4
    • /
    • pp.225-231
    • /
    • 2014
  • A microbial fuel cell (MFC) and bioelectrochemical systems are novel bioprocesses which employ exoelectrogenic biofilm on electrode as a biocatalyst for electricity generation and various useful chemical production. Previous reports show that electrogenic biofilms of MFCs are time varying systems and dynamically interactive with the electrically conductive media (carbon paper as terminal electron acceptor). It has been reported that maximum power point tracking (MPPT) method can automatically control load by algorithm so that increase power generation and columbic efficiency. In this study, we developed logic based control strategy for external load resistance by using $LabVIEW^{TM}$ which increases the power production with using flat-plate MFCs and MPPT circuit board. The flat-plate MFCs inoculated with anaerobic digester sludge were stabilized with fixed external resistance from $1000{\Omega}$ to $100{\Omega}$. Automatic load control with MPPT started load from $52{\Omega}$ during 120 hours of operation. MPPT control strategy increased approximately 2.7 times of power production and power density (1.95 mW and $13.02mW/m^3$) compared to the initial values before application of MPPT (0.72 mW and $4.79mW/m^3$).

An analysis of the predisposition of learners of English focusing on motivation and learning strategies (동기와 전략으로 본 영어 학습자들의 성향 분석)

  • Lee, Il-Yeon
    • English Language & Literature Teaching
    • /
    • v.8 no.2
    • /
    • pp.151-176
    • /
    • 2003
  • Motivation and learning strategies, some of the important factors affecting language learning, have mostly been studied with reference to their relationship in terms of proficiency. This study investigated motivation and learning strategies and their relationship in order to find the inward predisposition of learners. Data was collected from 200 university students in Taejon and Chungnam province, Korea language learning strategies were measured by the Strategy Inventory for Language Learning(SILL), and motivation by the Attitude / Motivation Test Battery(AMTB), with adaptations for Koreans. The detailed analysis of the data Indicated that Korean university students were more motivated to learn English for a practical goal than a formal one. They had a strong willingness to learn but showed 'the tendency of the new generation' of choosing the easiest and most convenient ways in studying English in terms of motivational intensity and strategy use. Findings imply that there have to be some changes and improvements in the deep-rooted classroom teaching methods. A systematic device is needed to induce students to be autonomous learners, providing them with a variety of activities suitable for their purposes and levels, as in opportunities of contacting native speakers, multi-media language labs, the Internet etc.

  • PDF

Network Arrangements Underlying Strategic Corporate Social Responsibility: Findings from Globalized Cyberspace and Lessons for Asian Regions

  • Choi, Jin-A;Park, Sejung;Lim, Yon Soo;Nam, Yoonjae;Nam, Inyong;Park, Han Woo
    • Journal of Contemporary Eastern Asia
    • /
    • v.20 no.2
    • /
    • pp.19-34
    • /
    • 2021
  • The purpose of this study is to introduce a synergetic configuration of stakeholders, especially government and university, into the corporate social responsibility strategy. The alignment of a company's CSR efforts with its business practices and values must be communicated strategically for effective and successful business outcomes. Therefore, the proposed process of CSR evaluation takes into account the three helices of the Triple-Helix perspective, university, industry, and government (UIG), and investigates how involvement in the Triple Helix actors influence corporations with CSR initiatives. Specifically, whether the public's awareness of a corporation's CSR activities is heightened by the concurrent support of the three helixes will be examined. We propose a methodology that enables corporations to determine effective levels of integration with government and educational institutions. The intensity of Triple-Helix indicators will be examined.

Over-The-Top (OTT) Platforms' Strategies for Two-Sided Markets in Korea

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
    • /
    • v.13 no.4
    • /
    • pp.55-65
    • /
    • 2021
  • The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-sided markets. For this, we examine six strategic factors influencing OTT's success in Korea. The analysis reveals, among six OTTs, Netflix utilizes five strategic factors except the same-side network effects. OTTs from pay TV operators and channel providers tend to block the cross-side network effects on the opponent OTTs, because they think their giveaway to content providers is in vein, if the invested content by them would be consumed on opponent rival platforms. Interesting is that after experiencing a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services, pay TV operators utilize the same-side network effects by offering hybrid services in partnership with global OTTs like Netflix, Disney+ which are considered as a complementary OTT. In conclusion, it is suggested to target a new connected TV based OTT service offering with collaboration with Korean TV device manufacturers for Korean OTTs' global strategy, because Netflix-like global market expansion is not easy for them to cover their content cost.

Strategy for Task Offloading of Multi-user and Multi-server Based on Cost Optimization in Mobile Edge Computing Environment

  • He, Yanfei;Tang, Zhenhua
    • Journal of Information Processing Systems
    • /
    • v.17 no.3
    • /
    • pp.615-629
    • /
    • 2021
  • With the development of mobile edge computing, how to utilize the computing power of edge computing to effectively and efficiently offload data and to compute offloading is of great research value. This paper studies the computation offloading problem of multi-user and multi-server in mobile edge computing. Firstly, in order to minimize system energy consumption, the problem is modeled by considering the joint optimization of the offloading strategy and the wireless and computing resource allocation in a multi-user and multi-server scenario. Additionally, this paper explores the computation offloading scheme to optimize the overall cost. As the centralized optimization method is an NP problem, the game method is used to achieve effective computation offloading in a distributed manner. The decision problem of distributed computation offloading between the mobile equipment is modeled as a multi-user computation offloading game. There is a Nash equilibrium in this game, and it can be achieved by a limited number of iterations. Then, we propose a distributed computation offloading algorithm, which first calculates offloading weights, and then distributedly iterates by the time slot to update the computation offloading decision. Finally, the algorithm is verified by simulation experiments. Simulation results show that our proposed algorithm can achieve the balance by a limited number of iterations. At the same time, the algorithm outperforms several other advanced computation offloading algorithms in terms of the number of users and overall overheads for beneficial decision-making.