• Title/Summary/Keyword: media strategy

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Human factors guidelines for designing anchors in the moving pictures on multimedia systems (멀티미디어 시스템의 동영상 노드를 위한 앵커의 인간공학적 설계지침)

  • Han, Sung-H.;Kim, Mi-Jeong;Kwahk, Ji-Young
    • Journal of Korean Institute of Industrial Engineers
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    • v.22 no.2
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    • pp.265-276
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    • 1996
  • Multimedia systems present information by various media, for example, video, sound, music, animation, movie, etc., in addition to the text which has long been used for conveying the information. Among many multimedia applications, the multimedia information retrieval systems commercialized in the forms of multimedia encyclopedia CD-ROMs, benefited from various media for their ability to present information in an efficient and complete way. But using several media, on the other hand, may cause end users' confusion and furthermore, poorly designed user interface often exacerbates the situation. In this study, the multimedia systems were studied from the standpoint of usability. The conceptual framework of the user interface of the multimedia system was newly defined. And 100 initial variables for user interface design of general multimedia systems were suggested through literature survey and expert opinions based upon the framework developed. Among various application areas, the multimedia information retrieval systems were chosen for investigation, and 36 variables particularly relevant to user interface of the multimedia information retrieval systems were selected. According to the sequential research strategy, the variables that were considered to be most important were finally selected through a screening stage. A part of selected variables were verified through a human factors experiment as the first step of sequential research. Based upon the result of the experiment, guidelines for user interface design were provided. For future study, the variables remained will be Investigated and the study will expand to another application areas.

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Arab Spring Effects on Meanings for Islamist Web Terms and on Web Hyperlink Networks among Muslim-Majority Nations: A Naturalistic Field Experiment

  • Danowski, James A.;Park, Han Woo
    • Journal of Contemporary Eastern Asia
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    • v.13 no.2
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    • pp.15-39
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    • 2014
  • This research conducted a before/after naturalistic field experiment, with the early Arab Spring as the treatment. Compared to before the early Arab Spring, after the observation period the associations became stronger among the Web terms: 'Jihad, Sharia, innovation, democracy and civil society.' The Western concept of civil society transformed into a central Islamist ideological component. At another level, the inter-nation network based on Jihad-weighted Web hyperlinks between pairs of 46 Muslim Majority (MM) nations found Iran in one of the top two positions of flow betweenness centrality, a measure of network power, both before and after early Arab Spring. In contrast, Somalia, UAE, Egypt, Libya, and Sudan increased most in network flow betweenness centrality. The MM 'Jihad'-centric word co-occurrence network more than tripled in size, and the semantic structure more became entropic. This media "cloud" perhaps billowed as Islamist groups changed their material-level relationships and the corresponding media representations of Jihad among them changed after early Arab Spring. Future research could investigate various rival explanations for this naturalistic field experiment's findings.

Analyzing Online Fake Business News Communication and the Influence on Stock Price: A Real Case in Taiwan

  • Wang, Chih-Chien;Chiang, Cheng-Yu
    • Journal of Information Technology Applications and Management
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    • v.26 no.6
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    • pp.1-12
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    • 2019
  • On the Internet age, the news is generated and distributed not only by traditional news media, but also by a variety of online news media, news platforms, content websites/content farms, and social media. Since it is an easy task to create and distribute news, some of these news reports may contain fake or false facts. In the end, the cyberspace is full of fake or false messages. People may wonder if these fake news actually influence our decision making. In this paper, we discussed a real case of fake news. In this case, a Taiwanese company used some fake news, advertorial news, and news placement to manipulate or influence its stock price and trade volume. We collected all news for the case company during a period of four years and five months (from January 2013 to May 2017). We analyzed the relationship between published news and stock price. Based on the analysis results, we conclude that we should not ignore the influence of news placement and fake business news on the stock price.

Terrestrial Broadcasting Content Distribution Strategy in the Multi Platform Environment (멀티 플랫폼 시대 지상파 방송 콘텐츠 유통 전략 방안)

  • Chung, Dong Hun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.2
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    • pp.117-130
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    • 2012
  • Due to the development of network and device, it is called mobile age that boosts various distribution routes of multi-media content and it constructs a new digital content consumption trend. N-screen is one of the new-introduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multi-media environment that people watch multi-media content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the N-screen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of N-screen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, so-called 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multi-tasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.

A Study on the Paradigm Shift to Content Management in the Networked Environment (네트웍환경에서 내용관리로의 패러다임 변화에 관한 연구)

  • Nam Tae-Woo;Moon Kyung-Hwa
    • Journal of the Korean Society for Library and Information Science
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    • v.33 no.4
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    • pp.85-111
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    • 1999
  • This study represents an attempt to forecast the increasingly complex and dynamic interplay between the transformation of media and collection management function in the networked environment. As the importance of electronic media rather than printed media is emphasized, there is a need to shift from the traditional collection management to content management for collection development strategy. In order to satisfy the needs of library users who have thirst for more various information, the traditional function of collection management has limitations. Therefore, we suggest that the future collection management must shift from the traditional collection management to content management.

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N-Screen Era, Issues and Perspectives on the Dispute of Copyright: Based on the Right of Communication to the Public and the Private Copy on the Sling Box (N-Screen 시대, 저작권 분쟁의 쟁점과 시각: 슬링박스의 공중송신권과 사적복제의 문제를 중심으로)

  • Kim, Hee-Kyung;Lee, Jae-Ho
    • Korean journal of communication and information
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    • v.59
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    • pp.211-232
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    • 2012
  • The N Screen service has been focused because of the explosive growth of Smart media. However, between content producers and service providers have been causing the copyright issue while N-Screen service providing real-time channels. In this study, the current copyright issues are analyzed by examining at the right relationships associated with the right of communication to the public and private copy that caused by sling box which is activated N Screen.

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How Do Low Achieving Students in an Urban High School Learn with Information?: An Exploratory Study

  • Chung, Jin Soo;Kim, Jinmook
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.2
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    • pp.25-45
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    • 2016
  • This study investigates how high school students with low academic achievement seek and use information. Participants were seven US students in an American Literature and Composition course of the $11^{th}$ grade Remedial Education Program who completed a class project that required comprehensive information seeking and use. Data were collected through comprehensive observation and individual interviews with each student, the teacher, and two library media specialists. Additionally, we gathered and analyzed the instructions the teacher and the two library media specialists provided and all documents each student produced to complete the class project. The process of data analysis was supported by QSR NVivo. The findings of the study implied that students experienced cognitive and affective challenges for their information seeking and use required for the tasks and suggested that technological and individual conferencing would motivate the students to continue their information seeking and use. We then conclude the study with some important implications that can be used as a basis for designing information literacy instructions for students with low academic achievement.

A study on Social Networks and Twitter Services (Social Networks과 Twitter 서비스에 관한 고찰)

  • Shon, Young-Woo
    • Journal of Korea Multimedia Society
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    • v.14 no.4
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    • pp.546-553
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    • 2011
  • Every day 60 million emails are sent out around the world. IT technology has given us so many ways of communicating. Technology such as twitter has the potential to give us more than just an opportunity to tell others what happened in our day. If we understand and appreciate what twitter is capable of, we can use it to instantly share our lives with others. In this paper, we introduce to the trend of web and social networks, mini blog and twitter services of digital new media age. Finally, we proposed a strategy of application for the social media and the direction of growth for twitter.

On the reading method of Korean old poetry in the digital age (디지털 시대 고전시가 읽기)

  • Yeom, Eun-yeol
    • Journal of Korean Classical Literature and Education
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    • no.16
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    • pp.65-90
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    • 2008
  • This study is on the reading method of Korean old poetry in the digital age. Now days, we are living in digital media. The method of getting, organizing, and producing information is changed a lot. So for keeping pace with this change, we should reflect our teaching method. Of course, the purpose of our reflection is not to follow digital media's method and change or alter existing reading or teaching method, but it is to identify proper own reading strategy of old poetry and adjust existing method for our student who are skilled with digital media. We propose three kinds of method for student readers in school. These are 1) starting like a newspaper reader, 2) getting context (reading, making hyperlink), and 3) figuring as an architect (reading as space or scenery creator). In addition, we think about recent tendency that Korean old poetry is de-constructed and re-constructed as digital contents in digital space. We call it digitalizing of old poetry. The experiencing old poetry as a digital contents is different from reading old poetry, so we cannot alter old poetry reading experience into experience of digital contents. In conclusion, digitalizing contents should be used restrictively to fertilize reading experience of original old poetry.

A Study on Development of a Tourism Course in Seosan using Social using Media Big Data

  • Ha, Yeon-Joo;Park, Jong-Hyun;Yoo, Kyoungmi;Moon, Seok-Jae;Ryu, Gihwan
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.134-140
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    • 2021
  • Big data has recently been used in various industries such as tourism, medical care, distribution, and marketing. And it is evolving to the stage of collecting real-time information or analyzing correlations and predicting the future. In the tourism industry, big data can be used to identify the size and shape of the tourism market, and by building and utilizing a large-capacity database, it is possible to establish an efficient marketing strategy and provide customized tourism services for tourists. This paper has begun with anticipation of the effects that would occur when big data is actively used in the tourism field. Because the method of use must have applicability and practicality, the spatial scope will be limited to Seosan, Chungcheongnam-do, and research will be conducted. In this paper, to improve the quality of tourism courses by collecting and analyzing the number of mention data and sentiment index data on social media, which reflect the tourist's interest, preference and satisfaction. Therefore, it is used as basic data necessary for the development of new local tourism courses in the future. In addition, the development of tourism courses will be able to promote tourism growth and also revitalizing the local economy.