• Title/Summary/Keyword: media strategy

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Research on Korean Language Textbooks to Activate Media Literacy for the Era of Cultural Convergence (문화융합시대의 미디어 리터러시 활성화를 위한 국어교재 연구)

  • Lim, Ji-Won
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.389-395
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    • 2020
  • This discussion is a study that proposes to introduce a strategy to positively interpret the narrative meaning in media language based on a generalized cognitive environment in order to activate correct media literacy in the era of cultural convergence. have. In particular, by using advertising content that has the most reinforced creativity related to cultural interpretation, it was induced to grasp the informational manifestation of that era and to reproduce meaning interpretation with relevance. In addition, it attempted to utilize an argumentative writing strategy in the process of reproducing Korean language learners' writing, which was capable of cognitive interpretation. The intention of the public service advertisement content developer always expects a positive effect in the social and cultural aspect, and the learner dreams of reflection and a correct future through the effect. The research on activating media literacy in the era of cultural convergence, which I intended, has not yet been much discussed. We hope that the proposed discussion of this study will be actively utilized in mass media language education of the contents of textbooks for Korean language learners, and we are sorry for the part that does not contain quantitative analysis contents, and we expect the results in subsequent thesis.

Why Do You Use A Podcast Service? : A UTAUT Model (당신은 왜 팟캐스트 서비스를 사용하는가? : UTAUT 모형)

  • Kim, Hyeong-Yeol;Kim, Tae-Sung
    • Journal of Information Technology Applications and Management
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    • v.23 no.2
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    • pp.153-176
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    • 2016
  • This study investigated factors affecting the use intention of podcast service users based on the unified theory of acceptance and use of technology (UTAUT). Performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, innovativeness, and media credibility were used as independent variables in the model. The survey data from the users of the podcast portal 'podbbang' were analyzed with Smart PLS 2.0 to test the structural equation model. The results revealed that the podcast service user's effort expectancy, facilitating condition, hedonic motivation, and media credibility have a significant influence on use intention. However, the relationship between the podcast service user's performance expectancy, social influence, innovativeness, and use intention were not identified as significant.

The Effects of Social Media Influencers' Advertising Disclosure on Consumer Responses on Instagram

  • Abdullahi, Fartun
    • International Journal of Contents
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    • v.16 no.1
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    • pp.10-24
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    • 2020
  • As many brands use social media influencers (SMIs) on Instagram to advertise, not disclosing advertised content affects how consumers perceive these influencers. The purpose of this study was to investigate two objectives: 1) recent advertising disclosure types on Instagram and 2) the factors that affect consumer responses towards Instagram influencers posting advertised content. Using an experimental 2x2 between-subjects design (N=200), the findings show that "sponsored" and "paid partnership with" are two recent types of ad disclosures. However, both factors are insignificantly different from each other. Also, ad disclosure condition enhances the trustworthiness of the influencer than no disclosure. Ad skepticism, source credibility, and the level of persuasion strongly relate to how consumers perceive Instagram influencers advertising for brands. These factors enable consumers to assess if the influencer is a reliable source of information when faced with advertisement. Ultimately, using disclosure gives full information to consumers about the persuasive intent, as well as increases positive consumer responses towards the influencer who discloses, thereby, enhancing the ethical use of the influencer advertising strategy and long-term consumer relationship.

Isogeometric thermal postbuckling of FG-GPLRC laminated plates

  • Kiani, Y.;Mirzaei, M.
    • Steel and Composite Structures
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    • v.32 no.6
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    • pp.821-832
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    • 2019
  • An analysis on thermal buckling and postbuckling of composite laminated plates reinforced with a low amount of graphene platelets is performed in the current investigation. It is assumed that graphaene platelets are randomly oriented and uniformly dispersed in each layer of the composite media. Elastic properties of the nanocomposite media are obtained by means of the modified Halpin-Tsai approach which takes into account the size effects of the graphene reinforcements. By means of the von $K{\acute{a}}rm{\acute{a}}n$ type of geometrical nonlinearity, third order shear deformation theory and nonuniform rational B-spline (NURBS) based isogeometric finite element method, the governing equations for the thermal postbuckling of nanocomposite plates in rectangular shape are established. These equations are solved by means of a direct displacement control strategy. Numerical examples are given to study the effects of boundary conditions, weight fraction of graphene platelets and distribution pattern of graphene platelets. It is shown that, with introduction of a small amount of graphene platelets into the matrix of the composite media, the critical buckling temperature of the plate may be enhanced and thermal postbuckling deflection may be alleviated.

A Study on the Current Situation and Strategy of Education based on Smart Media in the Environment of Broadcasting and Communications Convergence (방통융합 환경에서의 스마트미디어 기반 교육 현황 및 전략 연구)

  • Lee, Sanggil
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2020.07a
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    • pp.513-516
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    • 2020
  • 방통융합기술이 급격히 발전하고 이에 따른 서비스가 진화함에 따라 기존 미디어 환경은 실감화, 지능화, 연결화, 융합화 되는 스마트미디어 시대로 진입하면서 인간 생활에 혁신을 가져오고 있다. 기존 교육 환경이 학교의 틀에서 일방향의 형태로 지식을 전달하는 체제이지만, 4차 산업혁명시대에 진입하면서 사회는 굳은 조직과 질서의 틀을 벗어나 빠르게 다변화 하고 복잡해지는 사회 구조가 되어 가고 있어 지식을 쌓는 전통적인 교육보다는 당면한 문제를 주도적으로 해결할 수 있는 창의적 역량을 키워주어야 사회에서 적응할 수 있는 시대가 되었다. 따라서 이러한 스마트미디어를 교육 시스템에 활용하면 4차 산업혁명시대에 적합한 창의적 역량을 발휘할 수 있을 것이며 학습의 성취도, 만족도, 몰입도 등에서 상당한 효과를 얻을 수 있을 것이다. 본 논문은 현재와 미래의 융합미디어 환경에서 바람직한 교육정책을 제안하고자 한다.

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East Asian Communication Technology Use and Cultural Values

  • Danowski, James A.;Park, Han Woo
    • Journal of Contemporary Eastern Asia
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    • v.19 no.1
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    • pp.43-58
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    • 2020
  • This study examines media used for information in the East Asian countries of China, Japan, South Korea, Taiwan, and Singapore, using data from the World Values Survey. The sharing of Confucian culture may lead to a uniform media structure across these nations. Another possibility is technological determinism, which would also lead to similarity across nations. However, it is possible that countries are at different stages of technology development and will eventually become more similar. An opposing notion is that differences in other values among nations predict digital media use. To examine the evidence considering these possibilities, we factor analyze each population's use of nine traditional and digital media to see how similar the structures are. What results is a three-dimensional solution for four out of five countries, except Singapore, which has a more simple two-dimensional structure. Analysts regard Singapore as the most digitally connected society, which raises the question as to whether it is higher on a technological development trajectory, to which other countries may transition. Perhaps a more simple media use structure is an adaptation to increasing information load. As well, as mobile devices have become a primary means of accessing the range of traditional and social media, it may have an expanded role in reducing media channel entropy. In terms of frequency of media use, Singapore is highest, while China is the lowest. Singapore stands out in high mobile use, and China for low Internet use. There appear to be developmental differences across the nations. Regressions on Internet use for 18 values indices find different values predictors in the East Asian countries, ruling out Confucianism as producing similar media patterns.

The Research of Storytelling for Converting Webtoon Into Movie (웹툰의 영화화를 위한 스토리텔링 연구 : 웹툰 <이끼>의 스토리텔링을 중심으로)

  • Han, Chang-Wan;Hong, Nan-Ji
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.186-194
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    • 2011
  • This manuscript aims to study on the strategy in conversion of media to movie as the second exit for consumption on the webtoon and it can strengthen the position of webtoon as the orignal work. This was just since webtoon had been adapted in other media. The characteristics of media in webtoon can be merit but is variable because the characteristics of media between movie and webtoon are entirely different. , webtoon had storytelling with impressive characters as the component which was proper to media of movie in comparison of the precedent works whose media had been converted from the original webtoon. In case of movies whose media had been converted from the original webtoon, it is inevitably to be dramatized by a director because it is converted to completely different media. The discriminative factors of storytelling are largely owed to the variation of the simple lined characters and structure of storytelling. These could make receivers understand easily when they watch the movie . And then, it had a role as the mechanism that receivers satisfied their expectation. Finally, the movie was succeed with these reasons.

A Study on Activation of Movie Marketing Using Interactive Media (인터랙티브 미디어를 활용한 영화 마케팅 활성화 방안)

  • Song, Joon-hee;Lim, Chan
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.243-248
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    • 2019
  • As digital media technology continues to evolve, media arts are being created using new technologies. Among them, interactive media provides new experience and interest to the audience in that the audience is completed only by participating in the works. The use of these characteristics as a marketing strategy has led to an increase in sales and a positive image of the company. Through this study, we analyze the case of interactive media contents and infer the usage plan and elements. In addition, we propose a prototype of interactive media contents that can be used as a strategic marketing element by exploring ways to utilize interactive media as a marketing element of the film industry. This suggests the development direction of interactive media that provides a continuous and new sense of immersion to the audience, and suggests subsequent research on effective use of the industry as well as movie marketing.

A Study a Secure Energy Trading Strategy based on a Blockchain (블록체인 기반 안전한 에너지 거래 전략 연구)

  • Kim, Hak Boo;Kim, Kijung;Bae, Kitae
    • Smart Media Journal
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    • v.9 no.3
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    • pp.18-24
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    • 2020
  • Existing energy was a system produced by a specific company and sold to consumers, but it is expected that in the near future, producers will become consumers and consumers will become producers. Recently, the emergence of cloud systems, 5G network construction, and energy reuse, including solar energy, are changing the shape of the energy market. In order to share energy, there are various agent systems, energy networks, and structures that form markets. In this study, we defined the above three and proposed a strategy using the Secure Energy Model (SEM) by applying a blockchain for a safe and fair energy market. The analytical results showed that the trust between the energy producers and consumers participating in the energy trade was formed.