• 제목/요약/키워드: media rhetoric

검색결과 16건 처리시간 0.022초

퓨전 디자인의 수사학적 표현에 관한 연구 (A Study on the rhetorical expression of the Fusion Design)

  • 김은지;이정욱
    • 한국실내디자인학회논문집
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    • 제29호
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    • pp.3-10
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    • 2001
  • In recent years when the importance of public communication is more emphasized, it has to be noticed that we are now living in the public-initiated age of rhetoric resulted from rapid development of broadcast media. Therefore, the purpose of this treatise is to examine the structural characteristics in the fusion design in order to anaylize the rhetorical expressions as symbols of communication. One of those is intertextuality that expresses metaphorically by bleding and borrowing codes and another is hypertextual space where various texts twines around each other making brand-new and diverse organizations, as the combined allegory with a number of hidden expression. The fusion design may be understood as the Intention to attract gaze to visual messages and as the rhetorical expressions based on compounding aesthetic codes by producing new cultural meanings. If fusion, a phenomenon which represents the 21st century, not a passing fad of cultural mixture, is ready to take the initiative, the design has to be groped for that creates a synergy effect.

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수사학적 관점에서의 인터넷 개인방송 크리에이터에 대한 이용자의 기부의사에 관한 연구 (User's Willingness to Donate to a Personal Broadcasting Creator From a Rhetorical View)

  • 문윤지
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권3호
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    • pp.83-104
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    • 2019
  • Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

The Effects of Photo Decoration Cues on Online Consumers' Affective Responses in Distribution Science

  • SHIHUI, Huang;FENG, Zhou
    • 유통과학연구
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    • 제19권12호
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    • pp.71-81
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    • 2021
  • Purpose: This study to seek to answer two research questions in distribution science: what photo decoration cues in online grocery stores could be identified? Could photo decoration cues significantly effect on the affective perception and behavioral intention of consumers? Research design, data, and methodology: his study conducted a laboratory experiment with a 2×2×2 factorial design to validate the proposed research model and test our proposed hypotheses. Research design, data and methodology: Two stages experiments were adopted in this study, among 360 voluntaries who have had an experience of online grocery shopping, 331 valid data had been collected and analyzed using MANOVA and PLS-SEM algorism. Results: (1) both reflective surface and complementary goods layout lead to visual appeal and shopping enjoyment; (2) contrast color usage positively impacts on visual appeal while does not significantly affect shopping enjoyment; (3) consumers' affective responses positively impact attitudes toward product and store which in turn lead to purchase intention and store loyalty. Implications for research and practice are discussed. Conclusions: Using the media richness theory, visual rhetoric theory and visual design literature as the theoretical foundation, the study provides a solid foundation to comprehend the impact of photo design artifacts on consumers' affective responses when online consumers shopping online for fresh grocery.

한국 신문만화의 언어유희적 기법 연구 (Study of Rhetorical Puns in Korean Comic Strips in Daily Newspaper)

  • 김을호
    • 만화애니메이션 연구
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    • 통권10호
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    • pp.1-16
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    • 2006
  • 본 논문에서는 한국 신문네칸만화에 있어서 언어유희의 기법과 그 기능을 분석하였다. 우리나라 신문네칸만화는 생활만화로 정착한 서구의 네칸만화와 달리 시사만화로 발달하면서 정보전달의 기능이 중시되는 미디어적 특성을 갖게 되었다. 이 때문에 네칸만화는 무엇보다 정확하고 함축적인 언어의 힘을 크게 필요로 하는 장르로 자리잡게 되었다. 또한 한국 네칸만화는 그 성장과정에서 국가권력의 과도한 통제로 인해 의미전달에 있어서 직접성이 강한이미지 기법보다 우회적 표현이 가능한 언어 기법의 모색에 천착하게 되었다. 그 결과 우리나라 네칸만화텍스트는 ‘수사법의 보고(寶庫)’라고 할 만큼 다채로운 언어운용의 방법들을 보여준다. 본 논문에서는 네칸만화에 있어서 만화의 주된 효과인 재미와 감동 창출의 동력이며 창작의 원리로 작동해온 수사법들 중에서 언어운용의 방법들을 단적으로 보여주는 언어유희의 기법을 살펴고자 한다. ‘촌철살인()의 미학’으로 요약되는 우리나라 네칸만화에 나타난 언어라는 요소의 기능과 가치에 대한 고찰은 만화예술에 있어서 언어가 갖는 중요성을 환기시킨다.

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선전, 보수세력 그리고 언론: 선전전략으로서 '잃어버린 10년' 분석 (Propaganda, Conservatives, and the Media: Analyzing the "Lost 10 Years" as Propaganda Strategies)

  • 김영욱
    • 한국언론정보학보
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    • 제53권
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    • pp.100-120
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    • 2011
  • 이명박 캠프의 선거 승리는 '잃어버린 10년' 선거전략의 실질적인 성공을 의미한다. 이 연구는 한나라당이 내세웠던 '잃어버린 10년' 선거전략이 기존 문헌에 나타나는 선전전략과 비교해서 어떤 의미를 가지는지 분석하는데 목적을 두었다. 또한 '잃어버린 10년' 선전전략은 한나라당의 선전전략이기도 했지만, 보수언론을 포함하는 전체 보수세력의 일관된 선전전략으로 기능한 측면이 짙다. 따라서 한나라당과 보수언론의 언변을 비교 분석해봄으로써 '잃어버린 10년' 선전전략이 어떤 일관성을 가지고 전개되었는지 알아보고자 하였다. 따라서 이 연구는 주로 어떠한 선전메시지 전략이 사용되었는가를 종합적으로 알아보기 위해 한나라당 홈페이지와 주요 보수신문의 '잃어버린 10년' 관련 기사들을 함께 분석했다. 분석결과, 1차 유형으로 분류된 선전전략들은 2차 라스웰 선전전략 유형과 매우 유사한 형태를 보여주었다. 이는 세부 선전 내용의 주제에 약간의 차이가 있을 뿐 '잃어버린 10년' 선거전략이 전통적인 선전전략의 형태와 매우 닮아 있다는 것을 보여준다. 이와 함께 연구결과는 전통적인 선전전략을 답습한 한나라당의 선거전략이 보수언론의 지원을 통하여 강력하고 상호 보완적인 힘을 발휘했다는 것을 보여준다. 이러한 연구 결과를 바탕으로 보수세력의 선전전략이 가지는 함의와 향후 후속 연구의 가능성에 대해서 논의했다.

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포스트-미디엄과 포스트프로덕션 : 포스트모더니즘 이후 현대미술의 '동시대성(contemporaneity)' (Post-Medium and Postproduction: Contemporaneity of Contemporary Art)

  • 정연심
    • 미술이론과 현장
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    • 제14호
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    • pp.187-215
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    • 2012
  • In recent studies of art historical methodology, such as Critical Terms for Art History and The Art of Art History, subjectivity, identity, abjection, and other terms have been placed safely in the genealogy of contemporary art history. This paper questions the contemporaneity in the story of contemporary art in our time in relation to two other critical terms that have been regularly cited by contemporary critics, not only in Euro-American fields but also in Korea. The terms are postmedium and postproduction, respectively, as used by Rosalind Krauss and Nicolas Bourriaud. This paper stems from the critical condition in which art criticism and theory have their power in the rise of neo-liberalism. But this paper does not deal with the contemporary as a chronological term for art history but rather examines the three critical terms-contemporaneity, post-medium, and postproduction-that have garnered scholarly attention. I would like to put aside postmodernism for the moment; I don't disregard the postmodern condition although the death of postmodern critical terms has resulted in the loss of its polemical power in art worlds such as in exhibitions, etc. To look at "the postproduction in the age of post-medium age after postmodernism," I first explore Krauss's notion of post-medium because, unlike media artists like Lev Manovich and Peter Weibel, Krauss's post-medium condition is different and insists on medium specificity. In this sense, Krauss has turned out to be another Greenberg in disguise. For her, photography and video are expanded mediums after Greenberg, because Krauss has spent her life explicating those mediums. Under the Cup, her recent publication, came out in 2011, and discusses her desire to defend medium-specificity against the intermedia of installation art found ubiquitously in international exhibitions and biennales. Her usage of post-medium has been taken up by Weibel as postmedia in a broader sense. But whether the post-medium condition or the postmedia age, we nonetheless enter the new age of the contemporary. Consequently, this paper questions what constitutes contemporaneity in our times. It is said that there is nothing new on earth, yet I find original artistic strategies among the younger generation in the postmedia age. The contemporary justifies its place in art fields and criticism by keeping its distance from postmodernism although we still find the remnants of postmodern artistic practices and theoretical foundations. By looking at materials written by Terry Smith, I would like to examine contemporaneity as a rhetoric where artists, critics, and curators endeavor to set up a new spirit of criticism, distant from the past of modernism and postmodernism. In discussions, modernism and postmodernism act as catalysts interacting with each other while justifying their own place. In conclusion, my paper reaches to delineate where the contemporary finds its place among artists' responses and working methods. It explores the postproduction of the Internet and the World Wide Web generations, where images become data rather than representation (of modernism) and appropriation (of postmodernism). This paper analyzes Bourriaud's text, as well as relevant artists like Pierre Huyghe, Liam Gillick, and others. By examining the aforementioned critical terms, I would like to reconsider our own contemporary art in Korea, especially among young artists influenced by digital media and the World Wide Web in the 1990s.

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