• 인간식물환경학회지
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• 제24권2호
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• pp.209-218
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• 2021

Background and objective: Instagram, an image-based social media, is being used as an important outlet for the communication and place marketing of public spaces. The purpose of this paper was to analyze how types of place-based content affect user reactions (Likes and Comments) on Instagram in order to provide basic data on the operation and utilization of social media by public places such as botanical gardens and arboretums. Methods: A total of 850 posts uploaded to the Instagram account of Kew Gardens from November 6, 2014 to July 3, 2020 were classified using 14 subject codes. Multiple regression analysis was performed to evaluate the user's reaction between the dependent variables ("Likes", "Comments") and the independent variables (14 subject codes). Results: The findings showed that user reactions appear to differ depending on the typology of the content, and "Likes" and "Comments" were presented in independent behavioral reactions. In particular, "close-ups of plants (botanic, macro)," "plant colony (botanic, wide)," "place-specific landscape (building, landscape)," "anniversary" and "information" showed positive impacts on both "Likes" and "Comments"which could lead to electronic word-of-mouth and content sharing. Conclusion: Based on these findings, it can be argued that the typology of a botanical garden's content can be used to determine factors that affect the immediate reactions and enhance engagement with users.

• 유통과학연구
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• 제22권8호
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• pp.1-15
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• 2024

Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

• 천문학논총
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• 제30권2호
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• pp.715-718
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• 2015

Astronomy is a popular topic for the public in term of astronomical phenomenon such as occultations, solar and lunar eclipses or meteor showers. In term of education, astronomy also is popular as one of the world Science Olympiads. Social media, as the new trend in communicating and connecting people, plays a significant role in increasing the size of the astronomy community. Beyond IYA 2009, more and more astronomy activities have been done in many places in Indonesia. New astronomy communities have been formed in several cities and public engagement is also high in social media especially on Facebook and Twitter. In this paper, we will discuss the lesson learned from astronomy outreach achievements in Indonesia and the need for citizen science projects as a distance learning tool for the public as part of astronomy development in Indonesia. We argue and propose that this project will be also important up to a regional scope.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2014년도 춘계학술발표대회
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• pp.972-974
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• 2014

현대 사회에서 젊은 사람들의 인터넷 게임 과몰입 현상은 하나의 사회적 문제로 대두된다. 본 연구는 설문 결과를 이용하여 인터넷 게임 과몰입 사용자들의 생체 신호 차이를 비교하여 각 비교군들의 특징을 분석한다. 과몰입 사용자들의 CSG척도를 이용하여 분류한 각 몰입군 별로 Go/Nogo Task를 통하여 ERPs 신호를 측정, 특징을 분석한다. 이를 이용하여 각 몰입군 별 생리학적 지표를 만들고 인터넷 게임 과몰입자에게 몰입 정도를 알려주는 과몰입 진단 방법을 제안한다.

• International Journal of Contents
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• 제14권4호
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• pp.86-91
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• 2018

Text has evolved along with the history of art as a means of communicating human intentions and emotions. In addition, text visualization artworks have been combined with the social form and contents of new media to produce social messages and related meanings. Recently, in text visualization artworks combined with digital media, communication forms with viewers are changing instantly and interactively, and viewers are actively participating in creating artworks by direct engagement. Interactive text visualization with additional viewer's interaction, generates external dynamics from text shapes and internal dynamics from embedded meanings of text. The purpose of this study is to propose a visual dynamics model to express the dynamics of text and to implement a text visualization system based on the model. It uses the deconstruction of the imaged text to create an interactive text visualization system that reacts to the gestures of the viewer in real time. Visual Transformation synchronized with the intentions of the viewer prevent the text from remaining in the interpretation of language symbols and extend the various meanings of the text. The visualized text in various forms shows visual dynamics that interpret the meaning according to the cultural background of the viewer.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.17-22
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• 2022

This article defines the process of formation of anti-corruption consciousness as one of the areas of interaction between public authorities and civil society institutions. It is concluded that the implementation of the state anti-corruption policy in Ukraine may be more promising if the institutions of civil society are actively involved. The degree of citizen engagement can be increased by increasing social trust, as well as by increasing the level of political and legal education and culture. Particular attention should be paid to the organization of public control and monitoring of the activities of public authorities, impartial coverage of information on the fight against corruption in the media, as well as the joint conduct of an information and educational campaign and the promotion of the formation of anti-corruption consciousness among a large number of citizens.

• 스마트미디어저널
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• 제13권6호
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• pp.62-71
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• 2024

This study applies topic modeling to uncover user experience and app issues expressed in users' online reviews of a fan community platform, Weverse on Google Play Store. It allows us to identify the features which need to be improved to enhance user experience or need to be maintained and leveraged to attract more users. Therefore, we collect 88,068 first-level English online reviews of Weverse on Google Play Store with Google-Play-Scraper tool. After the initial preprocessing step, a dataset of 31,861 online reviews is analyzed using Latent Dirichlet Allocation (LDA) topic modeling with Gensim library in Python. There are 5 topics explored in this study which highlight significant issues such as network connection error, delayed notification, and incorrect translation. Besides, the result revealed the app's effectiveness in fostering not only interaction between fans and artists but also fans' mutual relationships. Consequently, the business can strengthen user engagement and loyalty by addressing the identified drawbacks and leveraging the platform for user communication.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.122-128
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• 2024

This study delves into the unique transformation of South Korea's elderly population, distinctively termed 'Nomad Silver'. Characterized by individuals aged 65 and above who actively seek novel experiences and embrace new activities, this demographic shift signifies a departure from traditional perceptions of the elderly. The Nomad Silver cohort, distinguished by their significant economic influence and evolving needs, necessitates a tailored approach to healthcare services. This paper underscores the importance of comprehending both the fundamental biological needs and the personalized desires of the Nomad Silver, aiming to enhance their satisfaction and overall well-being. Hospitals, in response, should innovate their services to resonate with the emotional, psychological, and social facets of this age group. Consequently, the paper proposes a four-pronged strategy for hospitals to adapt: comprehensive healthcare provision, patient-centric service development, senior health education coupled with community engagement, and establishing a generational bridge hub. Furthermore, the paper posits that catering to the Nomad Silver not only promises substantial financial gains for hospitals but also fosters new business opportunities across various sectors.

• 한국조경학회지
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• 제33권5호통권112호
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• pp.1-14
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• 2005

This study describes the recognition and the application of materials corresponding to the formative language of landscape design as the formative process of creating connote forms and meanings in a space. The purpose of this study is to propose the significance of materiality not only for conveying the meaning of landscape but also for providing expanded experience through synesthetic perception. The study consists of two parts: (1) The concept of materiality in landscape architecture is studied in three categories, which are divided in chronological order when the recognition of materials was changed. (2) Based on this exploration of the concept of materiality and the ways of expressing it that have developed from landscape arts to landscape architecture, the significance of materiality as the medium of contemporary landscape design is proposed. Breaking from previous technical and engineering approaches to materials and from a vision-centered recognition of materials, this study focuses on aesthetic and semantic aspects of materiality and is based on multidimensional recognition though synesthesia. Materiality has significance not only as the dynamic medium that carries the meaning of landscape by providing connections with the surrounding environmental context, but also as the engagement medium that expands observers' experiences with the environment through synesthesia. The study of materiality as the medium of landscape design would contribute to expanding the scope of the language of landscape design and to expressing the meaning of landscape through materiality being revealed on the basis of converted recognition of materials.

• 한국게임학회 논문지
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• 제8권4호
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• pp.17-27
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• 2008

본 연구는 비디오 게임 구조와 플레이어 의식의 순환적 시스템에 대한 밀도 있는 관찰과 분석을 위해 '어드벤처 게임(Adventure Game)'장르로 분석대상을 제한하였다. 어드벤처 게임 고유의 특징적 단위구조인 '퍼즐 시스템'을 분석하였고, 그 경험이 플레이어의 의식에 '완결 욕구'를 발생시켜 몰입과 참여도에 작용하는 메커니즘 연구에 중점을 두었다. 연구과정은 문헌연구와 직접 플레이 등을 통해 어드벤처게임과 그 구성 요소들의 본질적 특성 및 비디오 게임 플레이의 몰입 특성을 살펴보았으며, 어드벤처게임에서의 퍼즐 시스템을 정의하고, 이 시스템 내에서 퍼즐요소와 내러티브 요소가 유기적으로 작용하는 구조 및 플레이 과정을 분석하여 '퍼즐 시스템'과 '완결 욕구'에 대한 가설들을 수립하였다. 가설을 확인하기 위하여 극적인 컷 씬이 포함된 게임과 컷 씬이 제외된 게임단위를 제작하고 실험을 실시하여 차이를 조사하였으며, 게임 난이도의 수준차이와 실패지점의 위치 변화를 유도하여 게임의 해결여부, 실패지점에 따른 플레이어의 완결 욕구와 참여도 변화를 파악하였다.