• Asia pacific journal of information systems
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• 제25권1호
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• pp.1-24
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• 2015

Electronic Commerce or e-commerce implies such an industry where goods and services are bought and sold over electronic systems. This is rapidly growing sectors in Bangladesh which influence local and international trade. Government of Bangladesh has also initiated quite a good number of measures for the expansion of e-commerce. However, low adoption of e-commerce is not uncommon in Bangladesh. The objective of this study is to determine the factors that influence the adoption of e-commerce services in Bangladesh. Extended version of Technology Acceptance Model (TAM) is envisaged as the theoretical backbone of the study. Reliability analysis using Cronbach's Alpha test indicates that the research model is internally consistent. The study reveals that 35 percent of respondents became interested in e-commerce services from advertisement on Internet or other electronic media. The findings of the study shows that all the four constructs, namely-Computer Self Efficacy, Perceived Credibility, Perceived Usefulness and Perceived Ease of Use have significant effect on the adoption of e-commerce. The study has also demonstrated that Perceived Usefulness appeared as the most important factor in describing user's adoption of e-commerce.

• 산경연구논집
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• 제13권11호
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• pp.39-46
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• 2022

Purpose: Visual communication is the act of using elements and components that can be seen. Some of the elements include images, illustrations, drawings, and videos. The purpose of this research is to check if there is the meaningful role of visual communication for emotional marketing plan. Research design, data and methodology: The present author firstly tried to obtain prior knowledge based on numerous previous literature through qualitative content method, investigating and searching related topic in 'Scopus' and 'Google Scholar' which is one of the most famous database. This methodology has already been proved the credibility and conformability by prior researchers. Results: The current study looks at four basic aspects that will assist in analyzing the findings and results from different peer-review articles. The section will cover social media, videos, podcasts, and ads. Conclusions: Several studies also affirmed that increased use of the internet and internet for marketing causes psychological issues among adolescents. Only adults should view some of the marketing ads, but if they pop into an adolescent browser, it may cause some harmful effects. Therefore, the study concluded that moderation of online visual adverts should be done to ensure only the targeted customers view the advert.

• International Journal of Computer Science & Network Security
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• 제24권7호
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• pp.195-201
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• 2024

With the Covid-19(Corona Virus) spread all around the world, people are using this propaganda and the desperate need of the citizens to know the news about this mysterious virus by spreading fake news. Some Countries arrested people who spread fake news about this, and others made them pay a fine. And since Social Media has become a significant source of news, .there is a profound need to detect these fake news. The main aim of this research is to develop a web-based model using a combination of machine learning algorithms to detect fake news. The proposed model includes an advanced framework to identify tweets with fake news using Context Analysis; We assumed that Natural Language Processing(NLP) wouldn't be enough alone to make context analysis as Tweets are usually short and do not follow even the most straightforward syntactic rules, so we used Tweets Features as several retweets, several likes and tweet-length we also added statistical credibility analysis for Twitter users. The proposed algorithms are tested on four different benchmark datasets. And Finally, to get the best accuracy, we combined two of the best algorithms used SVM ( which is widely accepted as baseline classifier, especially with binary classification problems ) and Naive Base.

• 한국학교보건학회지
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• 제14권1호
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• pp.115-130
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• 2001

Dieting behaviors prevail among most women and are highly increasing among female adolescents who don't have to lose weight. The dieting behaviors of normal or low weight groups are highly related to the negative impact of health risk behaviors. We need a strategy for intervening in the dieting behaviors of relevant groups. With this background, a study was conducted to examine the current situation of dieting behaviors and related factors in middle school girls, and to provide guidelines for the relevant dieting group. This survey was carried out by self-questionnaires passed out to 901 middle school girls from 3 middle schools in Seoul. Data were collected from April 10th, 2000 to April 17th, 2000 and 794 respondents' data were finally selected for analysis. The instruments of this study were Shin's scale for effects of mass-media, Birleson's depression self-rating scale translated by shim, Rosenberg's self-esteem scale, Smilkstein's Family APGAR score translated by Yoon, Kim's school-related adjustment scale. The credibility of instruments was 0.41~0.83 in the pilot study and 0.70~0.86 in the main study. The summary of results was as follows: 1. The general characteristics of respondents were analyzed. In comparison of grade and dieting behaviors, the subjects of the group perceived that their body image was obeser than their real body image and their ideal body image was slenderer than their current body image. A dieter's body image was seriously distorted. 2. The dieting behaviors were analyzed. The Subjects' BMI was within the normal to low range -- they didn't have to lose weight. But actually 47.3% of the respondents were dieters. Their main dieting methods were exercise(71.8%), computer games(64.9%) such as DDR and pump, and intake reduction(64.1%). Most dieters were using desirable methods such as exercise and intake control. But unhealthy methods such as saunax, smoking and harmful drug-use were also used by a few dieters. The main reason for dieting was attractiveness. The chief resources of dieting methods were mass-media(67.8%), friends(64.3%), and parents & relatives(35.1%). Only a few subjects obtained the information from health professionals. While they were trying to lose weight, 42.1% of the subjects experienced side effects such as dizziness(45.0%), apathy(20.5%), appetite loss(18.5%), amenorrhea and the irregularity of the menstrual cycle(16.6%). 3. The relationship between dieting behaviors and factors was analyzed. Dieting behaviors were significantly related to the experience of menarche, the experience of dating with heterosexuals, perceived body image, self-esteem, depression, family's relationship, school instruction-related adjustment, school life-related adjustment, and the effect of mass-media. After that, the multiple logistic regression was used. The analysis revealed that dating, perceived body image, the experience of menarche and the effect of mass media were significant factors. In conclusion, strategies for preventing irrelevant dieting behaviors are urgently required to enhance female adolescents' ability to choose the right information from countless others and to recognize their optimum body image.

• 한국아동복지학
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• 제55호
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• pp.87-111
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• 2016

본 연구는 13세미만 아동의 법정 증언과 관련해 특히 영상매체를 통한 전문 진술이 재판에서 아동인권보호 측면에서 어떻게 이루어지고 있는지 살펴보고 본 제도의 정책적 개선방안을 찾고자 하는데 그 목적이 있다. 본 연구의 목적을 위해 판례의 분석은 사실관계에 따라 분석하면서 판례의 내용에 따라 분석하였다. 내용의 분석은 13세미만 아동성폭력 판례들 중 판결의 주요 쟁점사항을 질적 분석하였다. 구체적으로 아동의 간접 진술인 영상매체를 통한 전문 진술을 법적 쟁점 사항으로 다루고 있는 판례들을 선별하여 영상매체의 증거능력의 유무 및 그 증거능력의 신빙성(증명력)을 살펴보면서 국제기준인 유엔아동권리협약(United Nations Convention on the Rights of the Child)을 통해 아동인권보호를 위한 체계적 대안을 마련하고자 하였다. 그 결과 13세미만 아동의 성폭력 재판에서 영상매체에 대한 증거능력 및 증명력판단에 전문적 지표를 만들어 재판에 활용하여 법관의 재량에 의한 판단을 축소할 것과 아동의 전문 진술에 대한 대질심문 적용범위와 관련한 규정을 신설할 것을 제시하였다. 본 연구는 판례를 통해 아동의 인권이 성인에 비해 재판에서 취약한 근거를 살펴 법률 정책의 개선방안을 살펴봄에 그 의미가 있다. 그러나 본 연구는 공개된 판례에 한정하여 판례를 선별하여 연구를 살펴 볼 수밖에 없는 연구의 한계점이 존재하고 있음을 밝힌다.

• 한국생활과학회지
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• 제21권5호
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• pp.1005-1016
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• 2012

Recently, as growing number of consumers publish product and service reviews on the Internet, e-review has received attention from retailers and researchers. E-review, a form of electronic word-of-mouth (eWOM) which is typically shared between strangers whose identity and credibility are unknown, has become an important product information source as social media has facilitated information exchanges between more consumers. The objective of this study was to investigate the effects of e-review attributes on purchase intention for fashion products, which is mediated by trust of e-review, as well as to explore the differences between consumer communities and cooperative communities. A questionnaire was developed based on previous researches. Data were gathered from adults living in Busan. The results were analyzed by factor analysis, t-test, and regression using SPSS 18.0. The results showed that consumers tended to recognize e-reviews from consumer communities as exaggerated information, while they considered reviews from cooperative communities as reliable information, which gave the latter higher purchase intention. There were significant differences in e-review attributes for fashion products (e.g., Exaggeration, Entertainment, Innocence, and Agreement), purchase intention between consumer communities (e.g: Blog, Internet cafe) and cooperative communities (e.g: general malls and specialty malls). For both communities, purchase intention of fashion products was influenced by its entertainment attributes and perceived trust of e-reviews. These results suggest that e-retailers need to focus on understanding the causes of purchase intention with e-reviews for fashion products. Specifically, e-retailers should recognize that e-reviews of fashion products were associated primarily with entertaining and with consumers' trust. Based on these findings, managerial implications are presented.

• 디지털융복합연구
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• 제18권11호
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• pp.443-448
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• 2020

본 연구는 모바일 애플리케이션을 통한 편의점 도시락 구매 과정에 영향을 미치는 시각 요소에 관한 연구이다. 연구 주제는 모바일 애플리케이션이라는 신생 환경을 반영한 편의점 도시락 구매에 관한 연구가 미흡한 점에 착안해 선정하였다. 연구 방법으로는 문헌 조사와 설문 조사를 활용하였으며, 선행 연구를 토대로 서체, 제품 이미지, 주조 색, 브랜드 로고의 4가지 시각 요소를 변수로 설정했다. 설문 조사 결과, 소비자들은 4가지 시각 요소들 중 제품 이미지를 먼저 식별하는 것으로 드러났으며, 구매 의사 역시 시각 요소에 좌우된다는 사실이 확인되었다. 따라서 제품 이미지는 소비자에게 도시락의 맛에 대한 기대감과 신뢰성을 동시에 충족시킬 수 있어야 하며, 애플리케이션은 소비자의 시선이 온전히 제품 이미지에 집중될 수 있게 디자인 되어야 한다는 결론에 도달하였다. 추후 연구의 보완 방향성으로는 비시각적 요소를 변수로 추가하거나 설문 대상을 늘리는 방향으로 검토해볼 수 있다.

• 한국전자통신학회논문지
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• 제12권4호
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• pp.663-670
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• 2017

본 논문에서는 적응적 상호작용 기반의 동영상 강의계획서 템플릿을 정의하고 있다. 대학에서의 강의계획서는 교수학습 설계도로서 매우 중요한 의미를 가지고 있으나 단편적인 구조내용, 타서비스 연계 부족, 재사용성 부족 등으로 형식적인 문서로 여겨지고 실제로는 단순한 조회에 그치고 있다. 본 논문에서는 교수학습과 관련된 실질적인 정보를 제공하고 교수자와 학습자의 상호학습 정보공유가 가능한 입체적인 강의계획서를 설계한다. 제안하는 기법은 강의계획서의 계층구조 정의, 학습자의 선호도에 맞는 미디어 콘텐츠 적용, 정보전달의 실시간 변동 기능 등을 포함하여 교수학습 중심의 강의계획서 서비스를 가능하게 한다. 실제 LMS를 통해 제공된 동영상 강의계획서는 편의성을 강화해서 사용자들의 활용도를 높이고 교수학습의 유용성과 신뢰성을 보인다.

• 컴퓨터교육학회논문지
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• 제10권1호
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• pp.77-88
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• 2007

PMP(Portable Multimedia Players)와 같은 모바일 정보기기를 학습에 활용하는 경우에는 기존 학습모델과는 차별화된 적용모델이 필요하다. PMP는 비디오, 오디오, 이미지, 사운드, 비디오 등과 같은 서로 다른 포맷의 미디어들을 저장, 이동, 플레이 하는데 융통성을 가지고 있다. 본 연구의 목적은 기술수용모델을 확장하여 PMP를 학습목적에서 사용하는 사람들을 대상으로 그들의 PMP 사용과 수용에 영향을 미치는 유인요인들을 탐색하는데 있다. 온라인 서베이 분석결과, 지각된 유용성, 지각된 용이성, 플로우, 지각된 유의성이 PMP 사용 만족에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 또한, 지각된 용이성과 콘텐츠 신뢰가 지각된 유용성에 유의한 영향을 가지며, 지각된 유용성, 지각된 용이성, 지각된 유희성 요인이 플로우에 유의한 영향력을 가지는 것으로 나타났다. 이 과정에서 PMP를 학습에 활용하는 시사점 및 한계 등도 논의하였다.

• 한국식생활문화학회지
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• 제16권1호
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• pp.1-12
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• 2001

The main purposes of this study are to know the contents and forms of impressions that the general public, and the consumerists and environmentalists have of irradiated food, and to know what information of irradiated food influences their impressions. Other purposes are to know what sources those impressions derive from, to know which media they have recently been exposed to and paid attention to irradiated food through, to know which sources they trust of information regarding irradiated food most greatly, and finally to suggest policies and strategies of communication in order to shed positive impressions of irradiated food on people. This study was conducted through the person-to-person interview survey toward 1,200 adults, and 150 consumerists and environmentalists in 1999. Adults are sampled nationally in South Korea. Only 8.7% of the general public have heard of irradiated food. Impressions of irradiated food that the general public mentioned most frequently are: harmful, insecure, negative, etc. The consumerists and environmentalists were found to have the most inaccurate knowledge of irradiated food. Television and newspaper were the major sources of impressions of, exposure to and focus of attention on irradiated food. Based on these results, we seem to devise methods to enhance impression of irradiated food by disseminating information of advantages and benefits that irradiation provides food with and to promote the fact that irradiation on food is totally irrelevant to being radioactive, danger of a nuclear power plant, genetically modifying food, etc.