• Title/Summary/Keyword: media coverage

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A study on effects of the press release on Incheon International Airport Corporation (인천국제공항관련 언론보도가 기업이미지에 미치는 영향)

  • Byeon, A-Reum;Choi, Yun-Chul
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.3
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    • pp.9-17
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    • 2017
  • Incheon International Airport is total number of passengers using that increased by 8.3 percent year-on-year, with the highest level of user ratings since the opening of the previous year. Thus, After analyzing the positive image of Incheon International Airport and analyzing future corporate image development, the company conducted a study on improving the image of Incheon International Airport. Based on the SERVQUAL method, the study classified the five types of SERVQUAL. The difference in the distinctions of the media coverage varied, and the differences in the credibility of the media show that the differences between the press and the credibility of the media are not reflected in the characteristics of the media. These findings will provide data for the managerial control of corporate images based on positive or negative reporting on the Incheon International Airport, and based on the analysis of the findings, it is believed that it will benefit from being the most high-profile airport.

How to Improve Influenza Vaccination Rates in the U.S.

  • Yoo, Byung-Kwang
    • Journal of Preventive Medicine and Public Health
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    • v.44 no.4
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    • pp.141-148
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    • 2011
  • Annual epidemics of seasonal influenza occur during autumn and winter in temperate regions and have imposed substantial public health and economic burdens. At the global level, these epidemics cause about 3-5 million severe cases of illness and about 0.25-0.5 million deaths each year. Although annual vaccination is the most effective way to prevent the disease and its severe outcomes, influenza vaccination coverage rates have been at suboptimal levels in many countries. For instance, the coverage rates among the elderly in 20 developed nations in 2008 ranged from 21% to 78% (median 65%). In the U.S., influenza vaccination levels among elderly population appeared to reach a "plateau" of about 70% after the late 1990s, and levels among child populations have remained at less than 50%. In addition, disparities in the coverage rates across subpopulations within a country present another important public health issue. New approaches are needed for countries striving both to improve their overall coverage rates and to eliminate disparities. This review article aims to describe a broad conceptual framework of vaccination, and to illustrate four potential determinants of influenza vaccination based on empirical analyses of U.S. nationally representative populations. These determinants include the ongoing influenza epidemic level, mass media reporting on influenza-related topics, reimbursement rate for providers to administer influenza vaccination, and vaccine supply. It additionally proposes specific policy implications, derived from these empirical analyses, to improve the influenza vaccination coverage rate and associated disparities in the U.S., which could be generalizable to other countries.

The Necessity of Countermeasure Against China's Nationalism Approaches to Ieodo: Analysis of China's Media Contents of Ieodo(2006~2008) (이어도에 대한 중국의 민족주의적 접근과 대응 필요성: 중국의 언론보도(2006~2008) 내용 분석)

  • Koh, Choong-Suk
    • Strategy21
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    • s.31
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    • pp.120-141
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    • 2013
  • Korea, China, and Japan forms triangle structure which mixed complicatedly on the history and maritime territorial disputes. Nationalism lies on the basis of triangle structure, and it is a main factor which increase tension and conflicts among three countries. Considering dynamics of changing nationalism circumstance, Ieodo issue needs to prepare active countermeasures which considers cope with nationalism confrontations. The aim of this article is suggests preparations of active countermeasures cope with nationalism provocative actions. First, I will specify nationalism as a factor of territorial dispute, and review characters of Ieodo issue. Second, I will analyse China's nationalism to Ieodo through analysis of China's media contents and coverage trend of Ieodo issue (2006~2008). I will suggest necessity of active defense measures coup with China's nationalism, basis of these analysis. As a result, China's nationalism might be a criterion which measures of China's desire for Ieodo. Stimulating Ieodo coverage of China's state media can be a criterion which predicts China governments's for Jurisdiction of Ieodo. We need active measures coup with China's nationalism Which evolves into a much more bold and assertive.

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Business Model of New Media Platform in K-Content Use (한국 방송 콘텐츠의 뉴미디어 플랫폼 비즈니스 모델)

  • Kim, Young-Hwan;Jung, Hoe-Kyung
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.431-438
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    • 2016
  • This study focused on the Korean-wave content consumed in the global market and analyzed success/failure factors of services through business model analysis. It aims to offer an effective new media content platform model. ViKi, Drama Fever, Maaduu.com which are representative global OTT were researched on management strategy by case analysis. The success of the global OTT platform is organized into three factors, target customer coverage, revenue model and community activation. Clear and wide coverage of target customer is important to determine the value of the service. Also, revenue model based on the pay service and community for Korean-wave fandom are essential to make good performance in new media platform business.

A Study of News Consonance on the Intermedia and Intramedia Agenda: Focused on the 2000 presidential campaign news coverage (매체간(Intermedia)과 매체내(Intramedia) 의제분석을 통한 뉴스획일화 연구: 2000년 미국 대통령 선거운동에 관한 뉴스보도를 중심으로)

  • Ku, Gyo-Tae
    • Korean journal of communication and information
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    • v.21
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    • pp.7-34
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    • 2003
  • The present study was designed to study the media consonance of campaign news coverage by comparing the issue salience provided by each medium. To explore the issue of consonance, this study examined the relationship of campaign agenda at intermedia and intramedia level. The data analysis revealed that there was general consensus in setting the campaign agenda at the intramedia and the intermedia level. On the other hand, the research focus indicated there was media difference in reporting the campaign agenda over time. In the perspective of agenda-setting function, the exposure to news media with greater uniformity might result in greater agenda-setting effects, since the media makes the issues salient by giving more media attention. After all, the uniformity of issue salience among news media might influence "what issues to think about," resulting in limiting the range of democratic discussion.

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A Content Analysis of Housing and Culture in National Print Media (주요 신문매체를 통해 본 아파트 주거문화 분석)

  • Lee Sung-Mi;Lee Yeon-Sook
    • Journal of the Korean housing association
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    • v.16 no.3
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    • pp.9-16
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    • 2005
  • Daily newspapers are one of the most influential mass media and the news coverage can be used an indicator of social issues and needs. The purpose of this study was to investigate characteristics of physical environment in apartments, and to examine the underlying social ideas. In doing so, the contents of national daily newspapers in the past ten years were analyzed by using frequencies. The study found that sophistication, diversity, and differentiation were drawn as social values that lie in the physical environment of apartments, and the characteristics were related to housing types, space planning and complex layout. The finding shows that the coverage of the physical environment in apartments has been growing, and the increasing attention to the residential environment remains strong and significant.

A Semi-Markov Decision Process (SMDP) for Active State Control of A Heterogeneous Network

  • Yang, Janghoon
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.7
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    • pp.3171-3191
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    • 2016
  • Due to growing demand on wireless data traffic, a large number of different types of base stations (BSs) have been installed. However, space-time dependent wireless data traffic densities can result in a significant number of idle BSs, which implies the waste of power resources. To deal with this problem, we propose an active state control algorithm based on semi-Markov decision process (SMDP) for a heterogeneous network. A MDP in discrete time domain is formulated from continuous domain with some approximation. Suboptimal on-line learning algorithm with a random policy is proposed to solve the problem. We explicitly include coverage constraint so that active cells can provide the same signal to noise ratio (SNR) coverage with a targeted outage rate. Simulation results verify that the proposed algorithm properly controls the active state depending on traffic densities without increasing the number of handovers excessively while providing average user perceived rate (UPR) in a more power efficient way than a conventional algorithm.

Relationship Analysis among Media, Public Opinion and the Presidential Statements during George Bush's War on Drugs

  • Lee, Hyo-Seong;Ryu, Seung-Kwan
    • International Journal of Contents
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    • v.5 no.3
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    • pp.33-39
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    • 2009
  • This study tested a path model of agenda building examining the relationship among the media, the public and the presidential statements on the issue of drug abuse during the Bush administration's War on Drugs. The results showed that a dynamic and interactive relationship among aforementioned actors. First, the real-world conditions strongly increased both media coverage and presidential statements. Second, the news media and president influenced each other. Third, public concern, however, did not function as a significant factor in agenda-building process in this study. The result of this study indicates that Bush was not utterly a reactive or proactive president in terms of his relationship with the media. That is, news media and the president interacted regarding the drug issues; the relationship between President Bush and the media for drug issues was reciprocal.

Korean Media's News Coverage of Japan's position on Her Past History Problems Under Abe Shinzo's Cabinet Dynamic Process of News Framing (아베 내각의 일본 과거사 인식 문제에 대한 한국 언론의 시각 보수신문과 진보신문에 나타난 보도 프레임의 역동적 과정)

  • Lee, Wan Soo;Bae, Jae Young;Park, Kyung Woo
    • Korean journal of communication and information
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    • v.79
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    • pp.104-139
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    • 2016
  • This study investigated how Korean media covered Japan's position on her past history issues proposed by Abe' Shinzo's cabinet. The researchers adopted Entman's analytical tools for frame analysis and the concept of "frame changing" proposed by Chi and McCombs. The analysis rendered several propositions. First of all, the Korean media's coverage on Japan's past history issues focused heavily on the current conflict among two nations rather than constructing a futuristic viewpoint based on a thorough discussion on the historical background of the topic. In addition, it emphasized that the conflict should be resolved by political negotiations between the two governments. Secondly, the news coverages depicted "comfort women" issues as the prime element of the conflict, describing Abe's cabinet as the major inducer of the conflict. Ideological and political divisions among Korean media did not significantly influence on how they frame Japan's past history issues. In general, Korean media took the stance of ethnocentric "patriotic journalism," advocating Korean government's position and covering the emotional reactions from Korean public instead of providing through and through objective news coverage on Japan's past history issues.

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Recognition and satisfaction of dental care customers after 1 year national health insurance coverage of dental scaling (스케일링 건강보험 급여화 시행 1년 후 치과의료소비자의 인식도 및 만족도 조사)

  • Lee, Bo-Geun;Lee, Jung-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.2
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    • pp.185-193
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    • 2016
  • Objectives: The purpose of the study was to examine the recognition and satisfaction of dental care customers after 1 year national health insurance coverage of dental scaling. Methods: A self-reported questionnaire was completed by 477 dental care customers in Gyeongbuk, Busan, Yangsan, and Gyeonggido from July 18 to September 30, 2014 after receiving informed consents. The questionnaire consisted of general characteristics of the subjects(5 items), subjective awareness of oral health(4 items), recognition of scaling(5 items), and recognition and satisfaction of scaling health insurance(5 items). Data were analyzed using SPSS version 20.0 program. Results: Those who recognized the national health insurance coverage of dental scaling accounted for 80.1 percent and 47.2 percent of them got the health insurance coverage via media advertisements. Those who received the scaling service by health insurance coverage accounted for 73.8% and 66.2% of them were very satisfied with the service. Among the customers, 91.8% were satisfied with scaling health allotment. There was a statistical significance between scaling health insurance and subjective oral condition recognition(p<0.01). Through the health insurance coverage scaling service, the oral health in Korea will improve much. Conclusions: The expansion of health insurance coverage of scaling service will provide the universal oral health care for all people. Owing to low cost service, people will actively try to come in contact with public health service in the future.