• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.197-218
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• 2019

In addition to economic growth and national income increase, China is also experiencing rapid growth in consumption of cosmetics. About 67% of the total trade volume of Chinese cosmetics is made by e-commerce and especially K-Beauty products, which are Korean cosmetics are very popular. According to previous studies, 80% of consumer goods such as cosmetics are affected by the word of mouth information, searching the product information before purchase. Mostly, consumers acquire information related to cosmetics through comments made by other consumers on SNS such as SINA Weibo and Wechat, and recently they also use information about beauty related video channels. Most of the previous online word-of-mouth researches were mainly focused on media itself such as Facebook, Twitter, and blogs. However, the informational characteristics and the expression forms are also diverse. Typical types are text, picture, and video. This study focused on these types. We analyze the unstructured data of SINA Weibo, the SNS representative platform of China, and Meipai, the video platform, and analyze the impact of K-Beauty brand sales by dividing online word-of-mouth information with quantity and direction information. We analyzed about 330,000 data from Meipai, and 110,000 data from SINA Weibo and analyzed the basic properties of cosmetics. As a result of analysis, the amount of online word-of-mouth information has a positive effect on the sales of cosmetics irrespective of the type of media. However, the online videos showed higher impacts than the pictures and texts. Therefore, it is more effective for companies to carry out advertising and promotional activities in parallel with the existing SNS as well as video related information. It is understood that it is important to generate the frequency of exposure irrespective of media type. The positiveness of the video media was significant but the positiveness of the picture and text media was not significant. Due to the nature of information types, the amount of information in video media is more than that in text-oriented media, and video-related channels are emerging all over the world. In particular, China has made a number of video platforms in recent years and has enjoyed popularity among teenagers and thirties. As a result, existing SNS users are being dispersed to video media. We also analyzed the effect of online type of information on the online cosmetics sales by dividing the product type of cosmetics into basic cosmetics and color cosmetics. As a result, basic cosmetics had a positive effect on the sales according to the number of online videos and it was affected by the negative information of the videos. In the case of basic cosmetics, effects or characteristics do not appear immediately like color cosmetics, so information such as changes after use is often transmitted over a period of time. Therefore, it is important for companies to move more quickly to issues generated from video media. Color cosmetics are largely influenced by negative oral statements and sensitive to picture and text-oriented media. Information such as picture and text has the advantage and disadvantage that the process of making it can be made easier than video. Therefore, complaints and opinions are generally expressed in SNS quickly and immediately. Finally, we analyzed how product diversity affects sales according to online word of mouth information type. As a result of the analysis, it can be confirmed that when a variety of products are introduced in a video channel, they have a positive effect on online cosmetics sales. The significance of this study in the theoretical aspect is that, as in the previous studies, online sales have basically proved that K-Beauty cosmetics are also influenced by word-of-mouth. However this study focused on media types and both media have a positive impact on sales, as in previous studies, but it has been proven that video is more informative and influencing than text, depending on media abundance. In addition, according to the existing research on information direction, it is said that the negative influence has more influence, but in the basic study, the correlation is not significant, but the effect of negation in the case of color cosmetics is large. In the case of temporal fashion products such as color cosmetics, fast oral effect is influenced. In practical terms, it is expected that it will be helpful to use advertising strategies on the sales and advertising strategy of K-Beauty cosmetics in China by distinguishing basic and color cosmetics. In addition, it can be said that it recognized the importance of a video advertising strategy such as YouTube and one-person media. The results of this study can be used as basic data for analyzing the big data in understanding the Chinese cosmetics market and establishing appropriate strategies and marketing utilization of related companies.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.514-520
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• 2011

Technological development, a diverse range of media adapting to new technology has been developing. Augmented Reality Technology provides realistic information through the stereoscopic 3D images and it has been riding a wave of learner interest as an educational media which can broaden their learning experience through direct operating activity. The biggest reason why the Augmented Reality has gained such attention is because of its unique way of suggesting learning information that unlike the existing educational media, the Augmented Reality provides additional digitalized information while its users are looking at the actual object. Based on the domestic and foreign cases of development for educational contents using the Augmented Reality Technology, this thesis suggests the utilization of Pop-up books and multi-augmented Digilog Books that are ways to maximize the educational effects of the Augmented Reality. Through the development of smartphone applications that are propagating lately at a rapid rate, users can now use the Augmented Reality educational contents in a way that is easier than ever.

• Journal of Internet of Things and Convergence
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• v.6 no.2
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• pp.51-56
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• 2020

In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.

• Journal of Korea Society of Industrial Information Systems
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• v.9 no.3
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• pp.1-10
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• 2004

Video-On-Demand servers use compression techniques to reduce the storage and bandwidth requirements. The compression techniques make the bit rates of compressed video data significantly variable from frame to frame. Consequently, Video-On-Demand servers with a constant bit rate retrieval can not maximize the utilization of resources. It is possible that when variable bit rate video data is stored, accurate description of the bit rate changes could be computed a priori. In this paper, I propose a buffer management scheme called MAX for Video-On-Demand server using variable bit rate continuous media. By caching and prefetching the data, MAX buffer management scheme reduces the variation of the compressed data and increases the number of clients simultaneously served and maximizes the utilization of system resources. Results of trace-driven simulations show the effectiveness of the scheme.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.183-196
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• 2015

With widespread use of smart phones, SNS has been growing rapidly. Companies are required to do its utilization and a preemptive response. However, taking advantage of SNS is still insignificant in the companies. Compared with traditional marketing, people still consider the SNS marketing unfamiliar. This study is aimed at widening the breadth of understanding of marketing activity using SNS and inquiring into its effective applications. In an effort to achieve this research objective, first, this study analyzed the aspect of real applications by reviewing diverse practical business cases. Second, this study provided the momentum of the understanding of SNS marketing-based knowledge. The effective method of producing consumer-intimate products and services lies in customers' participation in development and production. SNS marketing is the very communication and gives ear to a customer's voice. Earnest and creative SNS marketing will play a role as a stepping-stone for businesses to move much closer to a customer.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.40 no.7
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• pp.261-272
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• 2003

An Ethernet PON(Passive Optical Network) is an economical and efficient access network that has received significant research attention in recent years. A MAC(Media Access Control) protocol of PON , the next generation access network, is based on TDMA(Time Division Multiple Access) basically and can classify this protocol into a fixed length slot assignment method suitable for leased line supporting QoS(Quality of Service) and a variable length slot assignment method suitable for LAN/MAN with the best effort. For analyzing the performance of these protocols, we design an Ethernet PON model using OPNET tool. To establish the maximum efficiency of a network, we verify a MAC protocol and determine the optimal number of ONUs(Optical Network Unit) that can be accepted by one OLT(Optical Line Terminal) and propose the suitable buffer size of ONU based on analyzing the end-to-end Ethernet delay, queuing delay, throughput, and utilization.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.449-455
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• 2015

This paper is about the utilization of public interaction design in terms of design convergence study. As there are different perspectives about public character in various academic fields, it is not simple to define the concept of it. In Korea, since 1960's, the public art which considered only about places has received more and more people's attention. But, there still remain disputes over the residents' participation and communication problems. It is more important to debate mainly on the value judgments of the public design considering artistic experience, ease, functionality, and utility in the interaction rather than a focus on user's experience. On the basis of this, it is suggested bench design which includes flower motif to access and utilize freely to necessary information and the bench design will be helpful to provoke interaction and design convergence in the era of new media technology.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.4 no.6
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• pp.1209-1221
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• 2010

Three dimensional (3D) video is expected to be an important application for broadcast and IP streaming services. One of the main limitations for the transmission of 3D video over IP networks is network bandwidth mismatch due to the large size of 3D data, which causes fatal decoding errors and mosaic-like damage. This paper presents a novel selective frame discard method to address the problem. The main idea of the proposed method is the symmetrical discard of the two dimensional (2D) video frame and the depth map frame. Also, the frames to be discarded are selected after additional consideration of the playback deadline, the network bandwidth, and the inter-frame dependency relationship within a group of pictures (GOP). It enables the efficient utilization of the network bandwidth and high quality 3D IPTV service. The simulation results demonstrate that the proposed method enhances the media quality of 3D video streaming even in the case of bad network conditions.

• Journal of dental hygiene science
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• v.11 no.1
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• pp.23-30
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• 2011

The purpose of this study was to examine the utilization of oral health education media among dental hygienists in charge of oral health education. The findings of the study were as follows. 1. In regard to the general utilization of educational media in possession by workplace, age and career, the dental hygienists who worked in public health clinics(42.4%), who were in their 40s and up(341.%) and whose career was six years or more(32.2%) made more use of the educational media. Those who didn't use the educational media cited time constraints as the most common reason(46.1%). 2. Models(53.2%) were highly preferred in most of the institutions where the dental hygienists worked, but the public health clinics(81.8%) and university hospitals(80.0%) were most fond of video clips. 3. Concerning preference for educational media by career, the dental hygienists whose career was between three and less than six years and who had a 10 years or more of career had the most liking for video clips, followed by models. Those whose career was between one to less than three years and between six and less than 10 years showed the most preference for models, followed by video clips. 4. As for their perception of the necessity of educational media, the majority felt the need for the media(87.5%). Regarding difficulties in purchasing necessary educational media, the biggest group pointed out a shortage of information(56.1%).

• Journal of information and communication convergence engineering
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• v.12 no.1
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• pp.14-18
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• 2014

A recent major development in computer technology is the advent of wearable computer systems. Wearable computer systems employ a wireless universal serial bus (WUSB), which refers to a combination of USB with the WiMedia wireless technical specifications. In this study, we focus on an integrated system of WUSB over wireless body area networks (WBANs) for wireless wearable computer systems. However, current WBAN MACs do not have well-defined quality of service (QoS) mapping and resource allocation mechanisms to support multimedia streams with the requested QoS parameters. To solve this problem, we propose a novel QoS-aware time slot allocation method. The proposed method provides fair and adaptive QoS provisioning to isochronous streams according to current traffic loads and their requested QoS parameters by executing a QoS satisfaction algorithm at the WUSB/WBAN host. The simulation results show that the proposed method improves the efficiency of time slot utilization while maximizing QoS provisioning.