• 아태비즈니스연구
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• 제9권1호
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• pp.1-18
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• 2018

This study aimed to examine the effect of brand equity dimensions measuring the impact of brand equity on purchase intension of smart phones in Kathmandu. Descriptive and causal research design was used for the study. Structured questionnaires were administered for collecting data. Structured equation modeling was applied for validating the proposed model and measuring the influence of brand equity dimensions on purchase intentions of smart phones. Independent sample t-test and ANOVA was used to test the effect of moderating variables on purchase intention. The research fount brand loyalty and brand awareness were the influential factors for purchase intention of smart phones. Females performed significantly more than males in purchase intention. Qualification had no significant differences on purchase intention of smart phones. The findings of this study add values to the literature and its applicability of brand equity, brand awareness and purchase intensions which helps to formulate polices and strategies.

• 대한영양사협회학술지
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• 제14권2호
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• pp.186-197
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• 2008

The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

• 경영과학
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• 제21권2호
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• pp.111-122
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• 2004

Measuring performance of corporate information system has become one of the core issues in that development of the information system requires substantial amount of investments and the system works as a crucial leverage to enhance competitive edge. Most of the previous researches for performance of the information system have narrow and limited focus on such as the effect of user satisfaction and productivity. This paper suggests a model to measures the comprehensive performance which is classified as user scope (user involvement and satisfaction), operational scope (task productivity, task innovation, customer satisfaction, management control) and efficiency scope (financial performance), and to represent the relationship among the scopes by the path analysis model. Followings are conclusions from statistical hypothesis test of the model: (i) user involvement through user satisfaction has positive effect on all the performances in the operational scope, (ii) task innovation and customer satisfaction in the operational scope has statistically significant impact on financial performance but task productivity and management control do not. This conclusion indicates that task productivity and management control has the long term effect in nature, and evaluation of the information system has managerial implication when it Is measured in comprehensive performance which includes internal operational performances as well as financial performance.

• 산업경영시스템학회지
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• 제41권4호
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• pp.248-255
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• 2018

Ensuring the quality of molds is one of the major issues in mass production. In general, securing the quality of the molds is achieved by repeating grinding and die spotting after machining the molds based on engineer's decision. However, this heuristic method is affected by the engineer's skill and working environment. Therefore, a lot of time and resources are needed in order to ensure quality. In this study, ensuring the quality of molds using grinding map which is generated using automatic measurement is proposed. An automatic measuring system based on CMM (Coordinate Measuring Machine) is developed for measuring the molds. This system generates the measurement path automatically using the 3D CAD model of products. CAD (ComputerAided-Design), CAM (Computer-Aided-Manufacturing), and CAQ (Computer-Aided-Quality) technology is integrated using DMIS (Dimensional Measuring Interface Standard) format in the automatic measuring system. After measuring the molds, a grinding map is generated using the gap between the CAD model and measured values of mold. The grinding map displays the machining tendency and the required amount of grinding with values on a 3D map. Therefore, the quality of molds can be ensured with exactness and quickness based on the grinding map. This study shows that integrating the planning, measuring, and analyzing based on computer technology can solve the problem of quality assurance of mold using the proposed method, therefore the productivity can be increased.

• 한국경영과학회지
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• 제10권1호
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• pp.79-83
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• 1985

This purpose of this study is to suggest a tentative model for project selection of information system. In constructing a mathematical model, quantification of decision criteria is tried to lessen difficulties of measuring benefits of information system project. Suggested model enables us to select projects in the context of portfolio and information system policy.

• 가족자원경영과 정책
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• 제13권4호
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• pp.115-139
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• 2009

This study focused on the development of a scale measuring the effect of consumer education. The purposes of this study were to develop a tool which could measure consumer knowledge, consumer attitudes and consumer behavior. Data were collected from 266 college students. Analysis was done using frequency, cross tabulation analysis, reliability test, principle components factor analysis, confirmatory factor analysis (Amos 5.0), and multiple regression analysis. The results from this study were as follows: 1) Nine consumer knowledge factors (23-items) were identified: consciousness of consumer education and evaluation, consumer rights and allowance management, methods of consumer education and consumer institutions, green energy and environmental consumption, essence and content of consumer education, consumer rights and consumer duty, critical consideration and consumer's damage salvation, buying minds and decision-making, independent consumers. Total variance was 58.4%. Cronbach's alpha for the nine factors ranged from .68-.79. 2) Five consumer attitude factors (26-items) were identified: green environmental consumption, consumer's role and rights, resources saving and consumer's damage salvation, consciousness of consumers, and right consumption. Total variance was 59.2%. Cronbach's alpha for the five factors ranged from .89-.94. 3) Seven consumer behavior factors (27-items) were identified: social role and rights of consumer and consumer movement, right buying and segregated garbage collection, green environmental consumption and resources saving, altruism and decision-making, allowance management and impulse buying, consumer's damage salvation, and consciousness of consumer. The total variance was 59.1%. Cronbach's alpha for the seven factors ranged from .77-.88. Finally, a scale measuring the effect of consumer education consisting of 76 items (consumer knowledge: 23 items (9 factors), consumer attitude: 26 items (5 factors), consumer behavior: 27 items (7 factors)) was constructed.

• 디지털융복합연구
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• 제16권2호
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• pp.27-36
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• 2018

재무적 IT 투자 효과 측정 방법들은 기업의 요구를 충족시킬 수 없었다. 그러므로, IT 투자에 대한 종합적이고 비 재무적 성과측정 모형에 대한 많은 요구가 있었다. 본 연구에서는, 이러한 요구에 부응하기 위해 기업의 업무 프로세스에 기반 한 IT 성과측정 모형을 제시하고 있다. 본 연구에서 제시된 모형은 기업의 IT목표와 전략적 조정을 측정변수로 사용하여 기업의 성과측정 모형을 제시한다. 국내 125개 기업을 IT에 대한 목표에 따라 다음과 같이 네 개의 그룹으로 분류하여 데이터를 수집하였다: "무 중심", "운영 중심", "시장 중심", "이중 중심". 분석결과를 통해서 우리는 IT에 대한 더 높은 집중(중심)을 갖고 있는 기업일수록 보다 더 높은 IT 투자 성과를 인지하고, 또한 이는 IT에 대한 기업 목표의 정도가 IT 투자의 성과를 측정하기 위한 척도가 된다는 것을 알 수 있었다.

• 대한인간공학회지
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• 제35권2호
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• pp.111-123
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• 2016

Objective: The objective of this research is to study preceding literature on safety culture surveying tools and indicators used in aviation organizations to help the further understanding of aviation safety culture by presenting Korea-Safety Culture Survey Indicator (K-SCSI) as a relevant case. Background: The aviation field puts a great deal of effort in preventive safety management through the application of Safety Management System (SMS), which was co-developed by international aviation organizations such as ICAO and FAA. To successfully operate safety management system, safety culture factors such as the organization member's level of consciousness, attitude and faith regarding safety must be put together. However, the aviation field currently lacks programs to promote safety culture and the exact understanding of some safety culture concepts. Method: This research inquired into the definition of safety culture in the aviation field and the surveying tools used to measure it. It then described the development and application process of the Korea-Safety Culture Survey Indicator (K-SCSI) mainly focusing on case studies. Results: In this research are presented safety culture promoting programs that can be applied to subordinate indicators of K-SCSI such as organization commitment, management involvement, rationality of reward system, employee empowerment and reporting system. Conclusion: For a mature safety culture to settle successfully, it is essential that safety culture survey indicators are developed and applied in a way that fits the organization's features. Also, behavior measuring indicators are required to develop a more objective indicator and thus must be standardized. Application: Cases that deal with the development and application of safety culture measuring tools within the aviation field can be studied and applied in other domains to spread safety culture.

• 한국방재학회 논문집
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• 제2권4호
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• pp.69-75
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• 2002

본 연구에서는 하천수질자료를 현장계측하고 무선으로 실시간 전송하여, GIS 상에서 자료를 분석하여 하천수질의 이상을 신속, 정확하게 파악하여 하천의 수질관리를 효율적으로 관리할 수 있는 GIS에 기반한 하천수질 관리시스템을 개발하였다. 시스템을 성능을 테스트할 목적으로 한강의 제1지류인 탄천을 시범유역으로 선정하여 개발된 시스템을 테스트하였다. 하천관리시스템은 크게 GPS 수신기가 탑재된 무선 실시간 계측시스템, 서버컴퓨터, GIS 시스템의 세 부분으로 나뉘어지며 각각의 시스템을 통합, 연계하여 최종 시스템을 개발하였다. 개발된 하천관리시스템을 시험유역에 적용한 결과 탄천 수질자료의 측정이 실시간으로 이루어짐과 동시에 서버컴퓨터에 저장되는 자료를 GIS 시스템 상에서 즉시 표출하고 가공할 있게 됨으로서 하천 수질을 실시간으로 관리할 수 있는 가능성을 제고하였으며 수질오염확산예측 및 수질방재등의 목적으로 활용할 수 있는 가능성을 확인하였다.

• 산업융합연구
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• 제3권1호
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• pp.145-168
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• 2005

This study on intellectual capital which is in spotlight as an important factor has meaning that it provides information on intellectual capital to interested parties(stockholders, employers, employees, customers, etc.), suggests intellectual capital measurement indices for strategic management of human resources, and presents intellectual capital management process which is useful in companies practically by designing and verifying intellectual capital measurement models for effective management of intellectual capital.