• Title/Summary/Keyword: mass-media relationship

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The Relationship between the Media Exposure of Hospital Physicians and Patient Volume - a University Hospital Case - (병원의료진의 언론노출과 진료실적간의 관계 - 일개 대학병원 사례를 기준으로 -)

  • Kim, Sung Cheol;Kim, Tae Kyung;Kim, Tae Hyun;Park, So Hee;Lee, Sang Gyu
    • Korea Journal of Hospital Management
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    • v.21 no.1
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    • pp.51-61
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    • 2016
  • This study attempted to investigate how mass media marketing of a hospital influences patient volume. Additionally, the association of patient volume with exposure time and the type of mass media was examined. Data from a university hospital in Bundang (from January 2014 to November 2014) were used. Degree of physicians' mass media marketing was measured by the number of media exposure. Linear mixed model for repeated measures data was run to identify the associations between the number of media exposure and patient volume. First, the number of hospital physician's mass media exposure and new patients and the first visit patients were positively associated. Second, broadcasting media which has relatively significant in patient volume is TV programs such as cultural programs and news. Third, hospital physicians with higher ranks who were exposed to press media receive more patient appointment. Also, nonsurgical hospital physicians who were exposed to press media receive more patients. Fourth, medical treatment activities for hospital staff who hold the rank of Professor in case of making an appearance at press media have relatively increased. Hospital physician's media exposure, particularly TV programs, was significantly related to patient volume for outpatients.

The Characteristics of the Popular Culture Contemporary Fashion Shows -Focus on Pret-a-Porter collections after the mid of 1990s- (현대패션쇼의 대중문화적 특성(제1보) -1990년대 중반이후 기성복컬렉션을 중심으로-)

  • 장안화;박민여
    • Journal of the Korean Society of Costume
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    • v.54 no.4
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    • pp.1-14
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    • 2004
  • This study suggests the popular culture theory as a basic framework to find out the characteristics of contemporary fashion show meeting the popular culture, and describes that the show is the popular culture of this generation. The culture is the way of our life unifying the world at common area of human being. The popular culture is to subdivide it into the public culture that shares aesthetic taste, and to borrow each other and develop it mutually because of the collapse of dichotomous boundary with high quality culture, and to represent the people’s thought and behaviour expanding their areas. The author has examined the characteristics of popular culture of modern fashion show by four collections, that is, commercialism, mass media, political relationship and interaction, etc: Firstly, at the commercialism, the fashion show combines it with other genre organically to do mass production and sales and produces cultural consumption goods supplying a lot of sight-seeing. Secondly, at the mass media, the image of contemporary fashion show has been spread out with mass media such as fashion magazines, cable TV and Internet beyond time and space to produce advertisement effects and makes new fashion and bring democratic culture. Thirdly, at political relationship, the fashion in its peak can make a big stream of wealth, so that it plays important roles under governmental regulations in this era and governments make efforts to support and develop it. Lastly, at interaction, the fashion show shares media functions to let users participate in the program and to exchange information as a feedback to influence each other.

A Study on the Effect of Popular Culture in Modern Fashion -Focused on the Fashion Icon- (현대 패션에 나타나는 대중문화의 영향에 관한 연구 -Fashion Icon을 중심으로-)

  • Kim, Young-Sam
    • Journal of the Korean Society of Costume
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    • v.56 no.7 s.107
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    • pp.58-67
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    • 2006
  • This study of popular culture is in based on an academic point of view and based thereon an investigation of popular culture from a fashion standpoint follows. This study is to suggest that the popular culture theory can be a basic framework to examine the characteristics of fashion Icon and to verify that the characteristics of Fashion Icon is similar to the codes of the popular culture of today, This study considers the characteristics of popular culture as commercialism, mass-media relationship and a symbolic interaction. The images of movie stars projected through diverse entertainment media are the very fashion icons and strong role models that are copied by consumers. Now, the public take the lead in cultural industry, and they create new images as positive receivers of the images of fashion icons, not as mere imitators or followers. Fashion irons have contributed to diversifying the styles of ideal feminine beauty, and their lift pattern and image are one of the major sources to stir up the imagination and inspiration of people. Thus, the times, fashion and entertainment media have continued to evolve, closely affecting one another, and fashion icons play a role of fashion leader, through entertainment media, who takes the initiative in mass fashion without just being confined to the field of entertainment. This study meaningful from the aspect that discussion of popular culture has been placed in a position that recognizes the entity of and interest in popular culture. through this study, I hope that the scope of interest in Fashion design will expand and that approaches to popular culture will become more diversified.

Effect of Idol Star's Sexual Image and Social Support on Sex Openness of Adolescent (아이돌 스타의 선정적인 영상과 사회적 지지가 청소년의 성개방성에 미치는 영향)

  • Kim, Seok-Hwan;Yoon, Heun-Keung
    • The Journal of Korean Society for School & Community Health Education
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    • v.18 no.2
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    • pp.43-53
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    • 2017
  • Objectives: The purpose of this study is to examine the relationship between sexually explicit video viewing and social support through the mass media and the sex openness of adolescents. Methods: This study used as the main data of 'Study on Measures against Sexualization of Juveniles through Mass Media in the Smart Age' conducted by 'National Youth Policy Institute' in 2014 nationwide. 3,176 of the 4,356 adolescents in Korea were selected as the final study subjects after excluding the 1,180 missing adjectives. Results: As a result, sex openness of male students was higher than that of female students. The higher the grade, the higher the sex openness, and the higher the stimulus, the higher the sex openness. The higher the imitation sharing, the higher the sex openness. The higher the human rights violation, the lower sex openness. Finally, the higher the social support, the higher the sex openness. Conclusions: In conclusion, strengthening the management of realistic media providers and emotional education rather than the unconditional regulation of mass media is expected to help prevent adverse effects on the sex openness of adolescents.

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Mediating effect of social support on the relationship between viewing sensational videos of idol stars and adolescent sexual openness (아이돌 스타를 촬영한 선정적인 영상물 시청과 청소년 성개방성과의 관계에서 사회적 지지의 매개효과)

  • Kim, Seok Hwan
    • The Journal of Korean Society for School & Community Health Education
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    • v.23 no.4
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    • pp.41-48
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    • 2022
  • Objectives: This study aims to investigate the mediating effect of social support on the relationship between the viewing of sensational videos of idol stars through the mass media and the sexual openness of adolescents. Methods: This study used the 'Study on countermeasures against sexual commodification of adolescents through mass media in the smart era' conducted by the 'Korea Youth Policy Institute' in 2014 for the entire country as the main data. Variables consisted of socio-demographic characteristics of study subjects, video viewing, social support, and sexual openness. For data analysis, SPSS ver 23.0 program was used. Results: As a result of comparing the averages, male students (20.40) had higher sexual openness than female students (18.67), and high school students (20.27) had higher sexual openness than middle school students (18.05) at school level. By grade level, sexual openness increased from the first year of middle school (17.47) to the third year of high school (20.82) (p<0.001). In order to verify the mediating effect of video viewing on the effect of adolescent social support on sexual openness, 3-step mediated regression analysis and Sobel test were conducted. As a result, video viewing had a significant effect on sexual openness through social support (p<0.001). Conclusion: Rather than obscuring the environment of mass media unconditionally, creating an atmosphere according to the tendency of realistic social support and reinforcing emotional education will help prevent the adverse effects of reckless sexualization of adolescents.

Probabilistic Q-system for rock classification considering shear wave propagation in jointed rock mass

  • Kim, Ji-Won;Chong, Song-Hun;Cho, Gye-Chun
    • Geomechanics and Engineering
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    • v.30 no.5
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    • pp.449-460
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    • 2022
  • Safe underground construction in a rock mass requires adequate ground investigation and effective determination of rock conditions. The estimation of rock mass behavior is difficult, because rock masses are innately anisotropic and heterogeneous at different scales and are affected by various environmental factors. Quantitative rock mass classification systems, such as the Q-system and rock mass rating, are widely used for characterization and engineering design. The measurement of rock classification parameters is subjective and can vary among observers, resulting in questionable accuracy. Geophysical investigation methods, such as seismic surveys, have also been used for ground characterization. Torsional shear wave propagation characteristics in cylindrical rods are equal to that in an infinite media. A probabilistic quantitative relationship between the Q-value and shear wave velocity is thus investigated considering long-wavelength wave propagation in equivalent continuum jointed rock masses. Individual Q-system parameters are correlated with stress-dependent shear wave velocities in jointed rocks using experimental and numerical methods. The relationship between the Q-value and the shear wave velocity is normalized using a defined reference condition. This relationship is further improved using probabilistic analysis to remove unrealistic data and to suggest a range of Q-values for a given wave velocity. The proposed probabilistic Q-value estimation is then compared with field measurements and cross-hole seismic test data to verify its applicability.

Shifting Meme Content during Information Development on the COVID-19 Pandemic in Indonesia

  • Kadri, Kadri;Jumrah, Jumrah
    • Journal of Information Science Theory and Practice
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    • v.10 no.1
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    • pp.30-44
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    • 2022
  • This research aims to identify and reveal the meaning of memes about COVID-19, and explain changes in meme content in regard to the information development of COVID-19 in Indonesia published by the mass media and online media. The data is sourced from memes that are shared on social media, especially WhatsApp groups in the period of January to June 2020. To reveal the meaning of memes, a semiotic analysis of Roland Barthes' model is used. Qualitative analysis is used to reveal the relationship between memes and the information development of COVID-19 in Indonesia. The results of the study show that meme content has shifted according to three stages of information development of COVID-19 in Indonesia published by the mass media and online media. When COVID-19 was not yet confirmed in Indonesia, meme content contained mostly humor that was not educative, moreover it seemed to underestimate the coronavirus. Meme content which is mostly humorous and pornographic occurred when COVID-19 was confirmed in Indonesia and during the lockdown policy. At last, as the government has begun to distribute social assistance, the meme content looks more critical. The results of this research emphasize the urgency of the mass media as a source of public information during the COVID-19 pandemic, become a reference for the community in making memes as a forum for expressing feelings and social criticism, and serve as a reference for the government to act and make the right decisions related to the pandemic that is endemic in their country.

Analysis of Path Model Based on Objectification Theory for College Women's Eating Disorder Symptomatology (대상화이론에 근거한 여대생의 섭식장애증상 경로모형 분석)

  • Lee, Eun-Joo
    • Korean Journal of Women Health Nursing
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    • v.16 no.1
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    • pp.78-86
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    • 2010
  • Purpose: This study was to examine the fitness of a path model based on the objectification theory and to expand it by including the new variables to explain eating disorder symptomatology (EDS). Methods: The subjects consisted of 444 college women. Data was collected through self-report questionnaires that measured self-objectification (SO), social physique anxiety (SPA) and EDS as the original variables in the objectification theory, and influence of mass media (IMM) and sex-role attitude (SRA) as the new variables. Data was analyzed by SPSS/WIN 12.0 and Amos 5.0 programs. Results: IMM and SRA showed direct effect on SO. IMM had direct and indirect effect on SPA and EDS. SRA had direct and indirect effect on EDS, but only indirect effect on SPA. SO and SPA influenced EDS directly, and SO influenced indirectly EDS. Conclusion: Path analyses indicated support for the original theory and the expanded theory. It is necessary for repeated studies including various age groups of women to clarify the applicability of the objectification theory to Korean women's eating disorders. And it were recommended that we should promote womens' criticism of the image and message about the perfect female body presented in the mass media, and to highlight the relationship of gender equality to women's eating disorders in health education.

Effects of High School Student' Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption (고등학생의 협력적 소비에 대한 교육경험과 기대 혜택이 참여 의도에 미치는 영향)

  • Jung, Joowon;Choi, Kyoungsook
    • Human Ecology Research
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    • v.55 no.4
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    • pp.351-362
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    • 2017
  • Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

A Study on Relationship between Interactive in Media Art and Ubiquitos Space (미디어 아트의 인터랙티브 개념과 유비쿼터스 공간과의 관계성 연구)

  • Jung, Jae-Won;Kim, Moon-Duck
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.11a
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    • pp.141-145
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    • 2006
  • The development of information & communication technology in 21st century along with the mass media In 20th century, the influence of state-of-art culture in our society rapidly increased in these days. This state-of-art culture makes the world becomes single-channeled by network, and there is a big change not only in human life but also in concept and understand for art and space. The development of digital paradigm and media technology is exerting a strong influence on the Ubiquitous computing environment that is being drawn great interest. The ubiquitous is concerned as expansion of media art, and the interactive art which is part of media art has the similarity with the ubiquitous computing environment. In this study, the possibility of connection between the territory of ubiquitous environment which is recently focused and has strong interrelation feature, and the territory of interacting will be examined. Furthermore, possibility of new space design work through seeking the possibility of connection between two territories will be estimated.

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