• The International Journal of Costume Culture
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• v.5 no.1
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• pp.14-25
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• 2002

The purpose of this study is to define mass customization in the apparel industry and to discover, the apparel industry's potential to deliver customized apparel products. Different from product-centered mass Production, mass customization is focusing on customers' unique needs. The goal of mass customization is for customers to find exactly what they want at a reasonable price. Using new technologies such as 3-D body scanning and digital printing, mass customization can give customers customfit and personalized garments. Mass customization can satisfy a customer in terms of personalization, fit and design. Adoption of mass customization will open new opportunities for the apparel manufacturer of the future. Mass customization is a strategy that apparel manufacturers should consider for their goals.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.167-174
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• 2015

This study examines the Personalized Oriented Customized and services in smart environments. In addition to The structure of industry is currently smart environment shifting from the manufacturing industry focusing on goods production to service industry merging and combining service and marketing. The companies are placing a higher value on the customer needs to gain a competitive edge with creation of new business model. The key dilemma in mass customization and service, though, is how product customization can be realized without increasing production cost significantly. The purpose of this study is to explore new product development strategies that facilitate mass customization and service. Specifically, we propose Crowdsourcing marketing, Digital experience technology, Recommender Systems, 3D printing technology, Flexible manufacturing systems and UX based PSS(Product-Service Systems) in new product development processes as enabling strategies for mass customization and service in smart environments.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.327-335
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• 2019

Personalized production represents the changing production and consumption in the fourth industrial revolution. Manufacturers in each field are making great efforts to introduce this concept, but it is difficult to find a flow of change such as in the craft industry, especially in the workshop system. I will try to measure the possibility of fusing personalized production in the craft workshop in accordance with the changing production and consumption. To do this, we examined the concept and examples of mass custom production, which is a similar system, and defined the customized production. Then, we recognized the production status of the modern craft workshop and consequently examined the possibility of convergence based on two basic points of productivity and communication.

• Journal of the Korea Safety Management & Science
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• v.2 no.4
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• pp.103-112
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• 2000

This research aims at the improvement of the manufacturing productivity of . kitchen furniture industry. W company deals with the orders of 2 types - the one is the batch order for mass production, and the other is the order of a customized single set. But, because the company has a single manufacturing system appropriate to mass production despite of the above 2 types-orders, the problems of increasing work-in-process, throughput time and material handling time were resulted in, and the overall productivity was generally low. We proposed a new material handling method to substitute the traditional one, the rearrangement of facility layout, and the introduction of a proper outsourcing method. This research results in about 80% increase in production quantity in the same period.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.111-131
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• 2012

Mass Customization combines the advantages of mass production and customization. Mass customization has been praised as an innovative approach that would result in changes in business paradigm. However, there is no consensus on the concept of mass customization, but only a generally accepted framework exists to explain successful practices. Prior cases in mass customization are those of the small-medium sized or Internet-based companies. We in this paper explore the mass customization cases of market-leading manufacturers. Although those traditional organizations may be not for swift change, the cases of those companies are important because they target mass markets. Lampel and Mintzberg[35] proposed a continuum of strategies ranging from pure standardization to pure customization. This study investigates mass customization strategies of three companies. In this paper, the cases of cosmetics and sports shoe can be described as tailored customization, and the household appliances case can be classified as customized standardization. These three cases are compared with each other from the customers' decoupling point. Findings and implications of this research are discussed.

• International journal of advanced smart convergence
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• v.9 no.1
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• pp.82-89
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• 2020

This study is a design study related to the application of 3D printer technology for garment printing. Knitting, which used to be a home industry in the early days, originally comes from hand-knitting. This evolved with various personal devices as a small job for the self-sufficiency of early European housewives. In addition, since the Industrial Revolution, mechanical production entered the mass production mass supply system, and various apparel products were provided to consumers in accordance with mass standardized dimensions. This is similar to the development process in Korea. In addition, it has formed a considerable market with the situation that it can produce and supply apparel products at low labor costs of first-generation Namdaemun and Dongdaemun merchants. As the production shifted to the Southeast Asian region due to the increase in labor costs in the domestically developed social situation, the production of garment products in Korea is now almost 5%. As a result, apparel-related production facilities and related companies are constantly moving to other countries to move production facilities sensitively due to rising labor costs. Recently, smart factory automation has been planned to explore new possibilities. In addition, in recent years, with the evolved appearance of consumers, the appropriate supply of the right amount of production has appeared, and the 3D printer applied to personal garment output has attracted considerable interest in the customized market. Therefore, in order to become a new hope and a small addition to various clothing workers, this study conducted related research on the following 3D printers for clothing output and attempted to proceed with a new design.

• Design & Manufacturing
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• v.10 no.3
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• pp.51-57
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• 2016

The customized production market tends to get bigger due to the improvement of 3-D printing technology and a rise in national income. This research is to overcome the limitation of original production method which is localized under the mass production, and furthermore It is to find the intersection between the future 3D printer and a standard molding technology by manufacturing custom earphone with a low price.

• Journal of Powder Materials
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• v.27 no.5
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• pp.420-428
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• 2020

Additive manufacturing technology is recognized as an optimal technology for mass-customized distributed production because it can yield products with high design freedom by applying an automated production system. However, the introduction of novel technologies to the additive manufacturing industry is generally delayed, and technology uncertainty has been pointed out as one of the main causes. This paper presents the results of the research and analysis of current standardization trends that are related to additive manufacturing by examining the hierarchical structure of the quality system along with the various industry and evaluation standards. Consequently, it was confirmed that the currently unfolding standardization does not sufficiently reflect the characteristics of additive manufacturing technology, and rather can become a barrier to entry for market participants or an element that suppresses the lateral shearing ability of additive manufacturing technology.

• Journal of Fashion Business
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• v.5 no.4
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• pp.1-13
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• 2001

The purpose of this study was to research production situation of made-to-measure clothes of ready-towear manufacturers for middle-aged women. This study will be the basis of developing production model of mass customized clothing for middle-aged women. For the questionnaire, 18 ready-to-wear manufacturers, which were producing made-to-measure clothes and in higher ranking of sales, were selected and the pattern makers of the manufacturers were questioned about 29 items for this research. The results of the questionnaire were as follows: 1. The production ratio of made-to-measure clothes was increasing and most manufacturers have problems making fitted clothes for each customer. 2. The most common reason to order made-to-measure clothes was the sizes according to the various somatotypes and the proportion difference of a body. 3. The common somatotypes of upper body for made-to-measure clothes were obesity, large bust, bent forward posture, and leaning back posture. 4. The common somatotypes of lower body for made-to-measure clothes were obesity, prominent abdomen, prominent abdomen-prominent hip, and prominent hip. 5. Pattern making for made-to-measure clothes was to use production patterns or make new patterns.

• Journal of Distribution Science
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• v.11 no.4
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.