• 무역상무연구
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• 제18권
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• pp.159-188
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• 2002

International joint ventures are usually formed and managed by domestic companies and foreign investors for the common objectives. They offer an opportunity for each partner to benefit significantly from the comparative advantages of the other. Local partners bring knowledge of the domestic market; familiarity with government bureaucracies and regulations; understanding of local labor markets; and existing manufacturing facilities. Foreign partners can offer advanced process and product technologies, management know-how, and access to export markets. In Korea, joint ventures have been encouraged to usher in foreign investors with foreign currency capital badly needed during the IMF financial crisis. In the meantime, Korean laws and regulations with respect to joint ventures have been largely overhauled to promote foreign direct investment (FDI) both inbound and outbound. They include four types of FDI, i.e., acquisition of foreign stocks, provision of long-term loans, participation in joint operations like resources development, and establishment of foreign offices. From the legal point of view, the formal joint venture agreement must be an offspring of a series of tough negotiations between domestic and foreign partners. They usually stress the long-term relationship with the good will and dedication to each other, and restrict the free transfer of stocks. Both partners are earnestly interested in the ownership and management of the joint venture. So they keep a close eye on the articles of incorporation, changes of business environment, conflict resolution methods, transparency of accounting and other financial matters. When a multinational corporation (MNC) is involved in the joint venture, conflicts over management strategies, marketing and other issues take place more often than not between the MNC and local partners. We have to pay attention to joint ventures, particularly, in China and North Korea. As witnessed in other transition economies, China is eagerly bringing in foreign direct investments for the development of nation's economy. China encourages foreign investors to establish ordinary joint ventures, contractual joint ventures, solely invested foreign capital companies and jointly operated development companies with local partners. In North Korea, however, joint ventures have a different meaning like contractual joint ventures in China, in which North Korean partners have an initiative in the management. Rather, jointly operated companies or simply processing-for-wage companies are recommended in view of the unpredictable legal infrastructure in North Korea.

• 한국식품조리과학회지
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• 제29권5호
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• pp.553-562
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• 2013

The purpose of this study was to analyze the key factors considered important by customers in the selection of a Korean restaurant through the use of conjoint analysis techniques. A total of 400 questionnaires were distributed over a 2-week period in October 2011, of which 354 were completed (88.5%). Statistical analysis was then carried out using the Windows 18.0 Statistics package. The research was based on the analysis of two target areas - daily meals and special purpose meals. Responses were measured by using Zaichkowsky's Personal Involvement Inventory (PII) and a 7-point Likert Scale. Overall it was found that in all areas of the results regarding the involvement related analyses, daily meals scored lower than special purpose meals. This implied that the choice of daily meals is more applicable to customers with a low level of involvement, whereas high-involvement customers were more likely to focus on special purpose meals. The analysis of high-involvement customers revealed that the quality of food, price, service quality and physical environment, in order of priority, were the most important factors in selecting a restaurant. The use of the optimum attribute combination revealed the following results: delicious food (0.601); friendly staff (0.170); clean restaurant (0.191); price of 20,000 won (-0.513). Furthermore, low-involvement customers considered the following factors as important when selecting a Korean restaurant: quality of food, followed by price, physical environment and service quality in that order. In this instance, the optimum attribute combination showed the following outcomes: tasty food (0.645); friendly staff (0.418); clean restaurant (0.365); price of 5,000 won (-0.847). These results indicated the importance of developing a marketing plan which was based specifically on a customer's involvement level, focusing on their main selection criteria when choosing a Korean restaurant.

• 한국측량학회지
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• 제32권3호
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• pp.245-251
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• 2014

As delineating market areas of retail businesses has become an interesting topic in marketing field, Lee and Lee recently suggested a noteworthy method, which applied the hydrological analysis of geographical information system (GIS), based on Christaller's central place theory. They used a digital elevation model (DEM) which inverted the kernel density of retail businesses, which was measured by using bandwidths of pre-determined 500, 1000 and 5000 m, respectively. In fact, their method is not a fully data-based approach in that they used pre-determined kernel bandwidths, however, this paper has been planned to improve Lee and Lee's method by using a kind of data-based approach of the L-index that describes clustering level of point feature distribution. The case study is implemented to automobile-related retail businesses in Seoul, Korea with selected Kernel bandwidths, 1211.5, 2120.2 and 7067.2 m from L-index analysis. Subsequently, the kernel density is measured, the density DEM is created by inverting it, and boundaries of market areas are extracted. Following the study, analysis results are summarized as follows. Firstly, the L-index can be a useful tool to complement the Lee and Lee's market area analysis method. At next, the kernel bandwidths, pre-determined by Lee and Lee, cannot be uniformly applied to all kinds of retail businesses. Lastly, the L-index method can be useful for analyzing the space structure of market areas of retail businesses, based on Christaller's central place theory.

• Applied Biological Chemistry
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• 제49권2호
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• pp.158-162
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• 2006

두부의 저장 중 신선도를 판정 할 수 있는 신선도표시계를 제작하여 두부의 표면에 부착하여 품질변화를 측정하였다. 부패시점을 판정하기 위하여 pH, VBN, TBARS, 총균수 및 관능검사를 수행하였다. 두부의 저장 중 품질변화를 측정한 결과 신선도표시계의 반응 시점과 같은 저장 8일째에 두부는 부패초기수준에 도달하여 pH는 5.6, 총균수는 7.63 log CFU/g의 값을 나타내었다. 또한 VBN, TBARS 값도 상승하였고, 관능검사 결과도 저장 8일 이후에는 이취 및 표면에 점질물 생성 및 조직의 저하 등 가식이 불가능 하였다. 따라서 본 연구에서 사용된 신선도표시계는 두부의 저장 중 신선도를 실시간으로 나타내줌으로써 두부의 유통기한 확립 측면에서 매우 유용한 도구가 될 것으로 판단된다.

• 한국의류학회지
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• 제32권8호
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• pp.1202-1212
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• 2008

As increasing the rates of purchasing cosmetic in internet shopping mall, the relationship marketing between purchaser and shopping mall service providers has become more important. At this point, the purpose of this study was to investigate factors of relational benefits and commitment, and to analyze the effects of relational benefits and commitment on word-of-mouth intention and repurchase intention for cosmetic purchaser in internet shopping mall. With convenience sampling, the research was surveyed to 20’s to 30’s female and male who had purchased cosmetics in internet shopping mall. The 308 responses were analyzed by frequency analysis, factor analysis, reliability test, and multi-regression analysis. The results were as follows. First, the factors of relational benefits were divided into psychological benefits, social benefits, and economic benefits. Also the factors of commitment were divided into calculative commitment and affective commitment. Second, only psychological benefits affected to calculative commitment, and all three factors of relational benefits affected to affective commitment. Third, the word-of-mouth intention for cosmetic purchaser in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment and affective commitment. Lastly, the repurchase intention of cosmetic in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment, affective commitment and the word-of-mouth intention.

• 패션비즈니스
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• 제24권4호
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• pp.144-160
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• 2020

Today, the development of innovative technologies is accompanied by changes in the industrial structure and the Big Blur phenomenon, where the boundaries in various fields are blurred. The purpose of this study was to view the Big Blur phenomenon as a big paradigm shift in the 21st century and derive environmental changes and characteristics of the Korean fashion market. The research method included an analysis of the fashion brands after 2015. Through this study, we intended to establish a framework for understanding the changes in the fashion market from the perspective of Big Blur and discuss the direction of brand marketing. The research results showed the hyperlinks, connectivity, openness, homeostasis, synchronicity, mobility, interactivity, and brand experience of online and offline spaces beyond the boundaries of virtual space and offline physical spaces such as online physical and spatial viewpoints. It also showed the characteristics. The characteristics from the socio-cultural point of view were characteristic of diversity, mixture, coexistence, composability, and pluralism beyond the traditional socio-cultural and regulatory scopes. Hip hop fashion, street fashion, unisex, genderless, androgynous fashion, and kid fashion are the backbone of the Big Blur and are becoming important factors in fashion. The characteristics of the market and economic viewpoint are prosumers that play roles both as producers and consumers. It shows the extensibility of consumers as producers, the cohesiveness of producers and consumers, the cooperation, and the interconnectivity.

• 디자인학연구
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• 제20권2호
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• pp.89-102
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• 2007

Seoul suffers from over congestion of outdoor signage. Signage is on everywhere including on windows, on entrance way, on every available space on the building wall. The excessiveness is up to the point that decorating surface of a building is almost meaningless and most signage is lost in each other's profuse presence. The competition to attract more attention is resulting in bigger, brighter, and more stimulating signage. As the result, outdoor signage of Seoul have lost its intended function to provide useful information and befallen to be viewed as visual pollution. As it is an important visual element of city view, the outdoor signage also serves important role of delivering needed information in proper way to enhance convenience of city life. At the same time, it is a very important marketing tool that is essential to economic activity. Outdoor signage also holds enormous potential to act as a visual and structural element to improve city view just as a beautiful architecture does. However, outdoor signage that does not consider the harmony with its surrounding environment can only be treated as visual pollution. The effort of Seoul to better the city view by improving the outdoor signage started at Jong-ro area. By reforming outdoor signage, the streets of Jong-ro achieved much more harmonious and aesthetically pleasing city view. The study went through analysis of current status and characteristics of outdoor signage of Cheonho-dong Rodeo Street, Gangdong district to suggest detailed design solution to reform the roadside view and to revitalize the street.

• 패션비즈니스
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• 제5권2호
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• pp.87-104
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• 2001

The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

• 디지털융복합연구
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• 제14권8호
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• pp.331-342
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• 2016

의료기관에서의 인적자원관리의 중요성은 많은 관심이 제기되고 있다. 이와 같은 관점에서, 효과적인 인적자원관리 전략들은 의료기관을 포함한 조직성과에 중요한 영향을 미치고 있다. 이에 본 연구에서는 임상간호사를 중심으로 그들이 지각하고 있는 감정노동, 직무소진, 그리고 이직의도의 영향관계에서 사회적 지지의 매개효과를 분석하기 위하여 최소자승법에 의한 회귀분석을 실시하여, 병원경영전략을 제시하면서 의료기관 종사자들의 인적자원관리 분야의 전략을 개발하고자 하였다. 분석 결과는 다음과 같다. 첫째, 임상간호사들이 느끼는 사회적 지지는 감정노동과 직무소진의 영향관계에 매개효과를 나타냈다. 둘째, 임상간호사들이 느끼는 사회적 지지는 감정노동과 이직의도의 영향관계에서도 또한 매개효과를 보이고 있었다. 본 연구결과는 간호조직의 인사관리를 발전시키기 위하여 그들이 지각하고 있는 직무소진과 이직의도를 감소시키는 등의 심리적 요인의 중요성을 제시하고 있다. 또한 본 연구는 병원조직 운영에 경영학과 심리학의 융복학적 인사관리를 통해 효율적인 병원조직 관리방안을 모색하였다.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.10-18
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• 2016

사람의 인지 능력은 시각에 많은 것을 의존하고 있다. '시각'은 눈을 통해 빛의 자극을 받아들이는 감각을 통칭하며, '시선'은 눈동자의 중심점과 외계의 시점을 연결하는 직선 작용으로 일반적으로 주목하는 물체와 눈을 잇는 직선을 의미한다. 시선에 대한 연구는 '심리학', '인지 언어학'등 여러 학계에서 활발하게 진행되고 있다. 시선을 객관적으로 분석하기 위한 방법으로 '아이트래킹'에 대한 연구가 활성화 되어 있다. 아이트래킹에 관한 연구진행을 위한 장비가 '아이트래커'이며, 연구 분야가 웹페이지 개발 분석 등의 범위에서 매장분석, 교통신호처리 방법, 운송기기, 영상콘텐츠의 사용자 경험분석과 마케팅 분석 기법 등으로 확대됨에 따라 고정형 아이트랙커 보다는 고글형의 모바일 아이트랙커(Glasses Eye-Tracking Device)의 수요가 확대되고 있다. 본 연구에서는 아이트래킹의 개요와 특성을 파악하고 아이트래킹 연구의 확산을 위한 방안을 제시한다.