• 유통과학연구
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• 제12권12호
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• pp.65-73
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• 2014

Purpose - Distribution of agricultural products is collapsing due to recent changes in the environment balance between retailers and producers. Further, the increase in the imports of agricultural products due to free trade has caused revenue problems for producers. Agricultural producers are faced with increasing difficulties, and the organized producing center's importance is growing each day. Korean organized producing centers' policies have been conducted since 2000, and have thus been sustained for more than 10 years. Organizing a producing center's business is focused on agricultural cooperative and farming association corporation this has already have been carried out. In addition, it has achieved significant results through these organizations, but it still has many problems. Research design, data, and methodology - Organized producing centers were classified for each type. The survey covered 90 organizations, based on factor analysis, analysis of balance, and logistic regression analysis. The results of the conducted factor analysis are as follows. Production, marketing, human resources management, organizational skills, post management, safety, and scale were classified as the seven kinds of factors. These are the factors that affect the organized producing centers through the variance analysis and logistic regression analysis. The purpose of such research and analysis is to suggest the direction for the future organized producing centers' policies. Result - Results of the analysis of the variance are listed below. Items by type, production, marketing, human resource management, and organizational skills are shown to depict differences between the factors. Organization form results show that production and marketing showed a difference between the factors. The size of the organization, production, and marketing showed the difference between the factors. The factors affect organized producing centers differently depending on the type shown, as seen from the results. In contrast, the logistic regression results of the analysis are as follows. Considering the results by the type of item, and the horticulture type of marketing, human resource management has a (+) influence. Grain type and production showed a (+) influence. New types of income affecting organizational skills have a (+) influence. Considering the results for each type of organization, the agricultural cooperative type of marketing and human resource management have (+) influence. Farming association corporation type of production has a (+) influence. As a result, the size of the organization is as follows. Large organizations are production, expressed in marketing with a (+) impact. Medium-size organizations are expressed with their size factor having a (+) impact. Small organizations are expressed with a safety factor having a (+) impact. Conclusions - The types of factors display different effects. One factor is that the type of a (+) represents the influence of other factors (-) as per factor symptomatology. Therefore, the type of measures to organize a strategy to maximize the benefits of your organization should be pursued. In addition, based on the support for small organizations, improving the quality of the producer organization should be considered.

• 농업과학연구
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• 제39권1호
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• pp.43-51
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• 2012

Hanwoo, Korean cattle, is traditionally an important livestock to farmers and also important meat to consumers. Recently, to make more efficient production system and provide cheaper and high-quality hanwoo meat, the scale-up via brand is emphasized. However, the price of hanwoo is getting higher and the price increase is considered to occur due to marketing margins in the distribution process. In this study, factors affecting the hanwoo marketing margin are analyzed using 2004-2009 monthly data. In the Cochrane-Orcutt estimation of marketing margin, hanwoo production, other domestic production and import, income, output index, market share of major retailers, and market share of hanwoo brands shows statistical significance in the result. The results shows basic factors of the marketing margins to hanwoo and gives some implications to the management system of hanwoo brand like a sophisticated market segmentation and a differentiated promotion.

• 동굴
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• 제81호
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• pp.25-34
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• 2007

These days cities are in the stage of inter-competition and emboss the placeness which they have. The marketing is emphasized for urban regeneration in backward cities and the dominant position in the urban competition. This study focuses on the place marketing with potential factors which the places have. In addition, this study intends to research the marketing through showing centers and the method to commercialize the places with the factors to success, Planning-Group, Place Identity and Place Image, and Public-private Partnerships, in the case of the Dongdaemun Market. Finally, the study intends to show politic significance for preferable objects of place marketing for the network of the fashion-cluster, differentiation of the rapid productivity, the foreign information centers, the dongdaemun sewing association, and the merchant association as the consequence of comparable analysis.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.207-219
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• 2013

The study examined relational marketing in terms of transaction specific satisfaction and cumulative satisfaction in the professional sport industry. The study evaluated the motivation of spectators visiting professional baseball games in 2012 and the satisfaction factors of relationship marketing. In this study, the satisfactions were considered in terms of single satisfaction associated with transaction and gradual satisfaction associated with customer loyalty. The relationship marketing was established considering each factor of marketing strategies, facility, game performance and entertainment. The study categorized the factors for customers to visit games as facility, game performance and entertainment with marketing strategies. The study found out that the customer satisfaction was related with both transaction specific satisfaction and cumulative satisfaction where cumulative one is longer term related. Moreover, cumulative satisfaction will be more related with the long term team financial performance.

• 유통과학연구
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• 제18권6호
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• pp.15-24
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• 2020

Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.

• Asian Journal of Business Environment
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• 제12권2호
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• pp.29-41
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• 2022

Purpose: In the era of sustainable development, the role of consumers and businesses has become increasingly important by demonstrating the importance of social and environmental issues. Accordingly, firms widely adopt cause-related marketing to fulfil corporate social responsibility. The purpose of this study is to examine factors that affect consumer attitude toward cause-related marketing with perspectives of the sustainable development goals (SDGs) and instrumental conditioning. Research design, data and methodology: Proposed research questions include effects of cognition, emotion, sustainability, and business ethics on attitude, effects of attitude on purchase intention, and effects of intention on satisfaction. This study collected the data via an online survey and applied factor and regression analysis. Results: Findings indicated that factors affect attitudes differently in cases of cause-related marketing with SDGs and instrumental conditioning. The results of this study found that business ethics affects consumer attitude and differ based on types of cause-related marketing. This study found that attitude positively affects purchase intention that also affects expected satisfaction. Conclusions: By applying perspectives of SDGs, findings of this study provide implications to producers, marketers, and policymakers to promote and achieve sustainability. In particular, the results found that business ethics should be more addressed to fulfill customer attitude.

• 산업융합연구
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• 제10권1호
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• pp.1-12
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• 2012

The purpose of this study firstly shows the marketing current condition and features of large discount stores playing a big change role in the Korea domestic distribution market. Secondly, I will analyze the success factors of the online marketing. And then finally, I will derive implication regarding the using solution of the effective online marketing.

• 한국산학기술학회논문지
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• 제15권5호
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• pp.2870-2881
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• 2014

본 연구는 ICT 수출기업을 대상으로 하여 수출성과에 미치는 영향요인들을 실증적으로 분석하고자 하는데 그 목적이 있었다. 연구모형은 선행연구에서 논의되었던 변수들을 중심으로 하여 수출성과에 미치는 요인들을 크게 기업특성 요인, 마케팅 특성요인, 수출지원제도 특성요인 등 3개의 변수로 설정하였고, 종속변수로 수출성과를 비 재무적 성과로 설정하여 분석하였다. 분석 결과, 수출성과에 영향을 미치는 변수 중 기업특성 요인(CEO 시장 지향성, 수출경쟁력, 수출경험)과 마케팅 특성요인(해외 시장 다변화, 마케팅 애로 요인)은 수출 성과로 설정한 비 재무적 성과에 영향을 미치는 변수임을 알 수 있었다. 그러나 수출지원제도 특성 요인은 비 재무적 성과에 영향을 미치지 않는 변수임을 알 수 있었다.

• 한국조리학회지
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• 제18권5호
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• pp.33-44
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• 2012

본 연구의 목적은 호텔 레스토랑에 있어서 체험 마케팅이 브랜드 개성에 미치는 영향을 조사하기 위한 것이다. 특히 본 연구의 의도는 호텔 레스토랑에 있어서 체험 마케팅과 브랜드 개성의 요인 사이의 관계를 검증하는 것이다. 연구 방법으로는 특급호텔 레스토랑 체험마케팅이 브랜드 개성에 미치는 영향으로 특급호텔브랜드 레스토랑 체험공간을 이용한 고객을 대상으로 세부 브랜드 개성 요인 도출과 호텔레스토랑 체험 도출, 브랜드개성과 전략적 체험의 상관관계의 연구 과제를 실증조사 및 분석하고자 한다. 연구결과는 체험 마케팅에 있어서 감각, 감성, 인지, 행동, 관계의 다섯 가지 요인 중 행동, 관계의 요인만이 브랜드 개성의 역량, 호감, 활기, 세련, 강인의 다섯 가지 요인 중 역량, 호감, 활기, 세련의 요인에 영향을 미치는 것으로 나타났고 나머지 강인요인은 기각 되었다. 따라서 향후 연구에서는 다른 선행연구들과의 브랜드 개성 차원을 비교하고 향후 연구에 호텔 레스토랑에 적용할 수 있는 브랜드 개성척도의 개발이 필요하다고 본다.

• 한국산업정보학회논문지
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• 제12권5호
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• pp.183-200
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• 2007

본 연구는 전통적인 오프라인 기업인 항만물류기업이 온라인 영업활동을 도입함으로써 얻을 수 있는 대표적인 기대효익 요인과 마케팅믹스 및 글로벌 경쟁력간의 관계를 분석한다. 대표적인 기대효익 요인으로 신뢰증진, 정보입수, 오프라인 제약 등 세 가지 요인들이 추출되었다. 실증적으로 추출된 이 세 가지의 온-오프라인 시너지 효익요인들이 해당 항만물류기업의 마케팅믹스와 글로벌 경쟁력을 얼마나 향상시키는가를 분석하였다. 구조방정식모형을 이용한 분석 결과, 기대효익 요인들은 해당기업의 마케팅믹스 요인에 유의한 영향을 미치는 것으로 나타났으며, 마케팅믹스 요인은 글로벌 경쟁력에 큰 영향을 미치는 것으로 나타났다. 이러한 결과는 항만물류기업이 글로벌 경쟁력을 증진하기 위한 마케팅믹스 전략을 개발하는데 유용한 방향을 제시하고 있다.