• 농업과학연구
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• 제46권4호
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• pp.915-930
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• 2019

The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2011년도 제43차 동계학술발표논문집 19권1호
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• pp.171-172
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• 2011

본 논문에서는 사람들의 관심사를 충족시킬 주제로, 소셜 네트워크(SNS)를 활성화 하여 다자간의 대화를 통한 비즈니스 마케팅을 유도하며 기존의 블로그 형식의 커뮤니티와 쇼핑몰의 형태를 결합한 신개념 네트워크를 제안하고 구현한다. 소셜 네트워크를 활성화 시키고, 패션이라는 주제로 사람들의 개성을 살릴 수 있는 아이템을 선정. 각자의 특성이 담긴 "아바타"를 제작, 본 논문 내에서 각자가 특성이 담긴 패셔니스타가 될 수 있는 공간이 된다. 실제 의류, 소품과 제법 유사하게 만든 이미지를 나와의 신체 비율이 비슷한 아바타에 직접 피팅을 시킬 수 있으며 자신이 직접 입어보지 않고, 시간과 공간의 제약을 받지 않는 것이 특징이다. 다자간의 실시간 커뮤니케이션을 통해 네트워킹도 활성화 될 뿐더러 기업과의 연계를 통해 구매로까지 이어질 수 있는 공간을 만든다.

• 산업경영시스템학회지
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• 제17권31호
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• pp.11-20
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• 1994

In these days, as human resource development is emphasized in an enterprise, the importance of evaluation of the education and training which is the means to practice is gradually increased. Because people wants to know the effects compared to the cost of the education and training in several years. Therefore, in this paper, I testified to a contribution about the strategic purpose of the functions of the education and training and I represented several strategies to practice it Through these strategies. the department of the education and training is getting know that how much does the education and training affect a prodectivity and a profit in offering service. And I also represented that it can be applied soft system analysis in developing concept model of ways of doing things. This analysis explains detaily the job performance skills which needs in each constituent element of system. The education and training can develop the ways of improving the job performance skills. The job performance skills affect a productivity and a profit. Finally, increasing of a profit due to the education and training represents the contribution of the strategic purpose and emphasize the development of the program for it. The education and training have to be considered the development of the marketing plan. If the prefects of the department of the education and training help their strategic purpose achievement, other departments can be given the services offering the education and training. The education and training measures the effects, embodies them and needs to be more sensitive making datas of the success cases.

• 통상정보연구
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• 제12권4호
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• pp.363-382
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• 2010

It should be unthinkable to not provide water at survival of any living things. Water is too a basic element for development for a country. Currently, the global market of mineral water is growing rapidly. This study, I conceptualized mineral water as bottled water. In particularly, bottled water has seen huge global growth for the last few years. The annual growth rate of the market in the period 2005-2009 was 5.9%. Following a surge in obesity and subsequent health and wellness trends, many consumers are switching from sugary soft drinks to healthier alternatives. Therefore, the global bottled water market is one area which has big potential for growth, but price competition is getting intensified among multi-national and domestic firms. Korean providers too are faced with strong competition in growing domestic market. The bottled water market has presence of multinational provider like Nestle, Danone and Coca-Cola, which collectively account for 35.1% of the world market share in 2009. On the basis of a market orientation approach, this article looks at changing environments in the world mineral water industry and attempts to describe foreign market entry strategy of the Korean mineral water industry. The market orientation provides strong norms for learning from customers and competitors, is instrumental in creating a superior value for buyers, innovating successfully, and generating excellent firm performance. So firms should consider a strategic planning in basis on market orientation before they enter foreign markets. Some discussions were made about managerial implications for Korean bottled water providers.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.177-184
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• 2020

The paper examines the reaction of the Z-Vietnam generation to online TV advertising (TVC), which elements of online TV advertising has a positive influence, which factors do not affect or negatively affect their consumption decisions for the advertised goods. Data for the study was collected from 300 Vietnam's Generation Z in Ho Chi Minh City through live interviews or questionnaires through Google Docs Forms, with over 30 questions. The six basic factors that influence the reactions of Generation Z consumers are information, entertainment, irritation, credibility, interaction, and advertising value. The research results show that, due to the influence of social media and generational characteristics, most consumers of the Generation Z in Vietnam have a favorable attitude towards online TV advertising, and they appreciate this form of advertising. Information element, irritation, credibility and entertainment have a strong and positive impact on TVC. The other two factors are advertising value and interaction, which does not significantly affect the reaction of this generation. This study needs to be checked and reviewed by subsequent studies on a larger scale and in a wider scope because the study only conducted random sampling on a small scale, did not meet the requirements for representation and generality.

• 대한안전경영과학회지
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• 제8권5호
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• pp.99-117
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• 2006

Consumers keep demanding for diversified high quality products, valuable services and safety. With this in mind, Distribution Industry is being updated rapidly to accomodate this demand. Meanwhile, Distribution Information Technology of agricultural products has been in slow progress with little in-depth studies. In this study, it has been analyzed the usage of Bar code which is the key element for agricultural Distribution Information Technology. The analysis was conducted through a survey utilizing questionnaire covering 5 Hypermarkets(Super-centers) including big 3 companies. Also, Japanese market trends have been studied to visit a Japan Government Organization concerned, GS1 Japan, an Agricultural Cooperative, an Agricultural Wholesale Market, and a Retail Company. If we could use KAN code for all agricultural products, we could collect and analyze the information of price and trade quantity of them. It opens a new era to understand the agricultural products supply and demand easily. This will certainly make a great contribution to the evolution of agricultural products distribution. From this research, it is suggested that collective efforts by suppliers, wholesalers, retailers and Government Officers are needed to make large scale mutual marketing Organizations, which specialize in sending out agricultural products. The Organization is recommended to standardize and pack every final agricultural products, to promote the use of KAN code.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.216-219
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• 2007

New paradigm of modern society today - environmentally sound and sustainable development - led to the attempt on the introduction of natural elements in various spaces by people's interest in the quality of life. As one of the distinguished space marketing in designing the outer space of resort, this plan attempts to limit artificial boundary within open scenery, thus creating nature within nature - interior theme garden. In addition, this plan is aimed to obtain location property of inner garden through limited boundary, to promote the identity of resort by endowing it with new values in space and to form emotion care garden and culture garden for users. The plan has proceeded under the following concepts. 1) Differentiation from outer space has been made by creating a theme garden with unique theme garden - landscape elements and an attempt have been made to increase the values of interior garden through the introduction of new species of plants and the state-of-the-art facilities. 2) Emotion care garden - The garden has been created to get emotion purified systematically within nature and let people take a rest and enjoy their spare time. 3) Culture garden - The garden has been planned where culture could be created through various experience activities as a space with education and entertainment by providing a variety of interesting elements.

• 한국인공지능학회지
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• 제10권2호
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• pp.7-11
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• 2022

OLED displays cannot be used permanently due to burn-in or generation of dark spots due to degradation. Therefore, the time when the display can operate normally is very important. It is close to impossible to physically measure the time when the display operates normally. Therefore, the time that works normally should be predicted in a way other than a physical way. Therefore, if you do computer simulations based on artificial intelligence, you can increase the accuracy of prediction by saving time and continuous learning. Therefore, if we do computer simulations based on artificial intelligence, we can increase the accuracy of prediction by saving time and continuous learning. In this paper, a dataset in the form of development from generation to diffusion of dark spots, which is one of the causes related to the life of OLED, was generated by applying the finite element method. The dark spots were generated in nine conditions, such as 0.1 to 2.0 ㎛ with the size of pinholes, the number was 10 to 100, and 50% with water content. The learning data created in this way may be a criterion for generating an artificial intelligence-based dataset.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.419-430
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• 2021

The study aims to analyze the factors that shape patient loyalty, namely, by involving the service quality factor (SERVQUAL), hospital image, patient value, and patient satisfaction in private hospitals. This study was conducted in Makassar City, Indonesia, with a sample of 296 eligible samples from private hospitals. The sample criteria were patients with outpatient and hospitalization status. Then, this study developed 23 hypotheses to test the statistical relationship between direct, intervening and multiple-effect models. Problem-solving and research focus are carried out using a quantitative method approach with a PLS-SEM-based testing tool. The bootstrapping method is being used with the constant bootstrapping step to demonstrate the results of hypothesis testing; we find that the overall hypothesis has a positive and significant effect. The combination of testing models involving several variables shows that a patient's loyalty can be formed if a patient's satisfaction has been realized. Satisfaction can be realized if the value-customer has been felt by the patients. Therefore, the hospital image must be directly proportional to service quality. Service quality is the essence of service that directly affects customers; service quality is also the reason that shapes consumer perceptions in increasing rationalization and solid customer (patient's) decision-making.

• Journal of Platform Technology
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• 제10권1호
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• pp.20-28
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• 2022

인공지능기반의 건강 데이터 검증은 임상 연구에 도움을 줄 뿐만 아니라, 새로운 치료법을 개발하는데 필수 요소가 되었다. 미국 식품의약 관리국이 의학진단 분야 중 인공지능을 이용하여 성인 당뇨병 환자의 경증 이상 당뇨병성 망막증을 감지하는 의료기기 마케팅을 승인한 이래, 인공지능을 이용한 테스트가 증가하고 있다. 본 연구에서는 구글에서 지원하는 Teachable Machine 을 이용하여 이미지 분류 기반의 인공지능모델을 생성하고, 학습을 통한 예측 모델을 완성하였다. 이는 현재 만성질환의 환자들 중 발생하는 안구 질환 중 백내장의 조기 발견하는데 용이하게 할 뿐만 아니라, 눈 건강을 위해 헬스케어 프로그램으로 안 질환 예방을 위한 디지털 개인건강 헬스케어 앱을 개발하기 위한 기초 연구로 진행되었다.