• Korean Journal of Organic Agriculture
• /
• v.4 no.1
• /
• pp.13-28
• /
• 1995

This study analyzed marketing activities of producers' organization on organic farming products(O.F.Ps), and was inquired into direction of consumption increase by it. As a result, in order to raise marketing efficiency and to increase consumption of O.F.Ps, the present questions and issues which are to be solved is as follows: Consumer's confidence for O.F.Ps should be obtained broadly and formally. Particulary, the use of brand such as 'no pollution' or ' no pesticides' should be forbidden without institutional certification. Thus cosumers should be able to distinguish O.F.Ps from general farming products(G.F.Ps) by the brand. Also physical marketing is inefficient since many items are marketed in small amount, and marketing cost is spendedtoo much relatively. Physical marketing center to cut down this expenses should be constructed under government support largely. And the consumers' price of O.F.Ps tends to be fixed all the year round. Owing to this feature, the consumers' price of G.F.Ps have severely influece upon at once demand and supply of O.F.Ps. The associations of consumer and producer should allow O.F.Ps price to fluctuate in proportion to G.F.Ps price. Besides, both should vary marketing patterns. Finally, government should help both associations legally and institutionally to improve all economic activities.

• International Journal of Advanced Culture Technology
• /
• v.9 no.3
• /
• pp.271-276
• /
• 2021

In this paper we analyze the effect of the credit period on inventory policy under trade credit with ordering cost including a fixed cost and freight cost, where the freight cost has a quantity discount. For marketing purposes, some supplier offers credit period to his buyer to stimulate the demand for the product he produces. The delay in payments during the credit period has the effect of reducing the buyer's capital opportunity cost. It is also assumed that the buyer pays the freight cost for the order and hence, the ordering cost consists of a fixed ordering cost and a variable freight cost which depends on the order quantity. As a result, the possibilities of trade credit and discounts on freight costs are expected to play an important role in the buyer's inventory policy. Based on the economic order quantity inventory model, we analyze how the buyer can determine the optimal inventory policy and we examine the effect of the length of credit period on the buyer's inventory policy.

• Asian-Australasian Journal of Animal Sciences
• /
• v.7 no.2
• /
• pp.249-254
• /
• 1994

An experiment was conducted to investigate the performance and production cost of Pekin ducklings fed varying levels of dietary protein. One hundred and twenty ducklings in four separate groups received either 16, 18, 20 or 22% CP in the starter period (day-old to 3rd week of age). These four groups ate either 12, 14, 16 or 18% CP respectively during the grower-finisher period (4th week to 12th week of age). The results of the study indicated that in a tropical country like Bangladesh, the protein needs of Pekin ducklings should be satisfied depending on the age at which the birds are to be marketed. If the ducklings are to be marketed at 6 weeks, 22/18% CP would be sufficient. When the marketing is aimed at 9 weeks of age, 20/16% would be adequate. For ducklings which are to be marketed at 12 weeks of age, a protein level of 18/14% would be required. All these results should help the producers to keep production cost to a minimum. The exceptional capacity of ducklings for compensatory growth would help keep birds on low protein levels if they are reared upto 9 or 12 weeks before marketing.

• Journal of the Korean Society of Costume
• /
• v.60 no.8
• /
• pp.100-117
• /
• 2010

The cosmetics industry is executing the experiential marketing strategy, which focuses the brand experiential experience for the connection with consumers and differentiated strategy for the company's brand image, according to the expansion of quality service, which increasingly consume a diverse experience. Among these, the low-priced cosmetics market is trying a variety of experiential marketing to provide positive experience of their product and their brand through a unique service or event to stimulate the motions of young woman, who are changing rapidly, and is actively utilizing the means of marketing to form brand equity for these experiential marketing. Therefore, this study is to find out the effect of customer experiential on the brand equity through a variety of experiential marketing of low-priced cosmetics brand and based on the result, we were able to find out that the experiential marketing is also used as important means of marketing for low-priced cosmetics market to secure the brand equity and to maintain long-term relationship with the customer. This is expected to provide strategic and practical implications to the cosmetic marketing managers for customer management and this will recognize the importance of customer experiential in cosmetic marketing and suggest proper marketing strategy plan. In this study, the multiple regression analysis was mainly uses to find out the influence between the variables for low-cost cosmetic brand but we're hoping to execute a study, which directly and indirectly covers the complete path by using the various parameters, which can be effected on the brand equity.

• Journal of Digital Convergence
• /
• v.18 no.11
• /
• pp.195-205
• /
• 2020

As the use of the Internet has become more common worldwide, digital marketing has gained a great weight as an advertising medium. Low cost and effective digital marketing tools include websites, eyes, blogs, search advertisements, online banners, mailings, YouTube, etc., which most companies around the world use one or more of them for digital marketing. I have. In this environment, global companies with more than one overseas subsidiary have become very interested in how to establish and implement digital marketing strategies. However, many studies have been conducted on the necessity of digital marketing and its implementation strategy, but there are no studies on specific implementation methods that can be applied in practice. Therefore, in this study, we intend to define digital marketing suitable for global SMEs, establish a promotion strategy model, and present a specific implementation strategy establishment planl. Through this, we intend to contribute to establishing a general-purpose SME global digital marketing strategy.

• Journal of Navigation and Port Research
• /
• v.35 no.7
• /
• pp.589-596
• /
• 2011

Terminal market has rapidly crashed and market rates have taken a sharp plunge. The substantial throughput decrease resulted from the world economic downturn has been a finishing blow to the terminal operators in Busan. Every terminal operator is taking cost saving as its first priority and accelerating structural reform and downsizing. Under the desperate situation, the need of effective cost analysis would be highly required to effectively control operation cost and to develop new services to satisfy the different needs of the customers. Furthermore, terminal operators could reduce unnecessary activities and concentrate their resource on the more cost-effective process through the operation cost analysis. In order to suggest a new framework of the cost control of container terminals, this paper seeks to analyze terminal costs based on ABC approach by processing actual data.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.52
• /
• pp.119-135
• /
• 2011

Korea's trading volume is expected to surpass USD 1 trillion in 2011. Korean economy achieves this largely due to its dependence on export and enhanced technological capacity and product quality. Improved recognition of Korean enterprises in the global arena also helped. However, the largest reason behind theses could be found in exporters' ceaseless marketing endeavors and continued government supports. Today, more and more people become to rely on trade exhibitions to boost export effectively. Trade exhibitions are employed as a useful tool to attract buyers and enter a market. This is because such exhibitions' marketing effect and professional aspects. South Korean export relies on large conglomerates for most part. However, 95% of the country's entire industry are small and medium-sized companies. This means that SMEs' export has a huge impact on the national economy. Therefore, as a way to improve SME export and minimize their losses, we need to use trade exhibitions more actively. The overseas policy insures only promotional activities regarding foreign exhibition and fair (including international events held in Korea), foreign distributor, shopping mall, home shopping, etc. and does not include air fare, traffic cost in the local place, accommodation cost and dining expenditures as costs to be excluded mentioned above. It is not easy for them to take part in events abroad if they have to pay for such expenses. If full financial support is difficult, the Korea trade insurance corporation still may give a certain level of aid for successful exporters to engage in marketing activities abroad more actively and further stimulate SMEs' export.

• Fashion & Textile Research Journal
• /
• v.11 no.4
• /
• pp.566-573
• /
• 2009

The purpose of this paper was to collect the information of textile and fashion trade show exhibiting such as the exhibition objectives, trade show selection criteria, reasons for not exhibiting, and exhibition performance. The data were collected from textile and fashion companies which participated in the Preview in Daegu or Seoul Fashion Sourcing Fair, or through the Research Company. The results showed that the most heavily weighted factor among reasons for not exhibiting was "high cost" and the most important exhibiting objective was "identifying the need and the preference of potential customers". "The quality and the quantity of sales lead" was ranked highly among exhibiting selection criteria. Also, the future of exhibition industry was also recognized positively and "effective PR and marketing activities" was assigned high importance among services provided by the organizer.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.21 no.48
• /
• pp.263-268
• /
• 1998

An efficient agricultural marketing system is very important to producers and consumers to keep the reasonable prices. In these days, the main policy for the efficient agricultural marketing system is to enlarge the direct transaction market. But it is not easy to enlarge the direct transaction market in a few years. This paper proposes a new efficient agricultural marketing system that gives a similar effect with the direct market. The proposed system is mainly composed of three associations; producers', consumers' and retailers'association, and the function of the system is devided into material affairs and commercial affairs. The structure of the system also can be simplified as two to three steps. So the system can reduce the cost of logistics and keep the reasonable prices for both producers and consumers.

• Journal of Distribution Science
• /
• v.18 no.7
• /
• pp.73-81
• /
• 2020

Purpose: This research examines the factors that influence organic food purchasing decisions of kindergartens in Ho Chi Minh City, Vietnam. Research Design, Data, and Methodology: A mixed-method research was utilized in this study. It included a focus group of 10 participants and a survey of 304 respondents, (quantitative research) who are employed in the selected kindergartens, using both online and paper surveys based on nonprobability and convenient sampling. The SPSS and SmartPLS 3 software were used to analyze data. Results: a) Eight factors affect the purchase decision of kindergartens; b) Environment Attention, Normative Beliefs, Trust belief on brand, Cost of meal set, and Reference group positively affect Intention behavior; c) Feeling safe positively affect Perceived Quality Product. Perceived quality of product and Intention behavior positively affect organic food Purchase Decision of kindergartens. Conclusion: Eight factors affect organic food purchasing decisions of kindergartens in Ho Chi Minh City. This study offers recommendation and solutions for a stable output of organic products in Vietnam, and ways to popularize them within the community.