• 제목/요약/키워드: marketed liquor

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Discriminant Analysis of Marketed Liquor by a Multi-channel Taste Evaluation System

  • Kim, Nam-Soo
    • Food Science and Biotechnology
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    • 제14권4호
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    • pp.554-557
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    • 2005
  • As a device for taste sensation, an 8-channel taste evaluation system was prepared and applied for discriminant analysis of marketed liquor. The biomimetic polymer membranes for the system were prepared through a casting procedure by employing polyvinyl chloride, bis (2-ethylhexyl)sebacate as plasticizer and electroactive materials such as valinomycin in the ratio of 33:66:1, and were separately attached over the sensitive area of ion-selective electrodes to construct the corresponding taste sensor array. The sensor array in conjunction with a double junction reference electrode was connected to a high-input impedance amplifier and the amplified sensor signals were interfaced to a personal computer via an A/D converter. When the signal data from the sensor array for 3 groups of marketed liquor like Maesilju, Soju and beer were analyzed by principal component analysis after normalization, it was observed that the 1st, 2nd and 3rd principal component were responsible for most of the total data variance, and the analyzed liquor samples were discriminated well in 2 dimensional principal component planes composed of the 1st-2nd and the 1st-3rd principal component.

국제 경쟁력을 위한 술 포장디자인 연구 - 국내소주 및 일본 Sake 중심으로 - (A study on the liquor package design of international competitive advantage - Focused on Soju and Sake -)

  • 장욱선
    • 디자인학연구
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    • 제16권3호
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    • pp.151-160
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    • 2003
  • 21세기의 정보화 시대에는 국가간, 지역간 무역의 장벽이 사라지고 다변화하는 무한경쟁시대로 변모하게 될 것이다. 포장산업은 판매부터 폭넓은 시장에서 모든 계층의 소비자 욕구를 충족시키는 기업위주의 마케팅 활동이 가능하였다. 따라서 이 시대에 요구되는 술 포장디자인은 시장구조가 양적, 질적으로 다양해지면서 제품이미지를 계획적으로 통제, 운영하지 않으면 자사 브랜드의 시장력이 저하될 수 밖에 없는 현실이다. 이제 술 포장디자인은 물질적, 생산지 1차 기능의 충족을 위한 수단으로만 존재하는 것이아니라 인간의 만족과 정서적 풍요로움을 가능하게 해줄 수 있어야만 한다. 그러한 가치 형성의 배경은 여러 가지 다각적 측면으로 분석되어진다. 술 포장디자인 그 시대의 기초와 취미 소비자의 질서가 가장 적절하게 표현되는 대중문화를 선동하는 사회적, 문화적 파급효과에 이르고 있다. 그리한 변화에 따라 소비자의 의식구조, 라이프 스타일 변화 시장 구조 계층을 변화시켰으며 술 시장의 세분화를 더욱 더 촉진 시켰다고 할 수 있다. 이에 본 논문은 세분화된 소비계층의 중심인 술 포장디자인의 커뮤니케이션 할 수 있는 효율성을 도모하고 술 소비자의 계층구조에 대한 이론적 고찰을 하고자한다. 또한 술 포장디자인의 전략의 특성을 파악하고, 술 포장디자인이라는 매개체를 통하여 상호유기성 통하여 보다 효율적인 소비자 커뮤니케이션에 접근토록 하는 새로운 전략적 방안을 제시하고자 한다.

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국내 시판 중인 일부 과일 리큐어의 치아 부식능 평가 (Erosive potential of several fruit-flavored liquors in Korea)

  • 박석우;김상겸;정은하;권호근;김백일
    • 대한치과의사협회지
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    • 제54권7호
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    • pp.521-528
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    • 2016
  • Purpose: The aim of this study was to evaluate the erosive potential of several fruit-flavored liquors marketed in Korea by measuring pH, titratable acidity, and variations in pH utilizing an ISO method. Materials and Methods: Six fruit-flavored liquors were investigated. An orange juice and three kinds of soju were selected as the control beverage. The pH and titratable acidity of the beverages were determined by 1 M NaOH until the pH 5.5 and 7.0 (recorded as $TA_{5.5}$ and $TA_{7.0}$, respectively). All measurements were performed in triplicate. The process of ISO 28888 was used for measurement of the pH variation (${\Delta}pH$) using an under-saturated hydroxyapatite solution (screening solution) and determining the difference between the initial and final pH of the screening solution. The average ${\Delta}pH$ was determined based on 4 measurements. Results: All the fruit-flavored liquors tested in this study showed a pH lower than the critical pH for dental erosion (4.5). The average pH of the fruit-flavored liquors was 2.77 and was also lower than the pH of the soju and an orange juice (control drinks). $TA_{5.5}$ and $TA_{7.0}$ values of the fruit-flavored liquors were 4.92ml and 7.13ml, respectively. The fruit-flavored liquors showed an erosive potential capable of damaging the enamel surfaces, whereas the orange juice had the highest titratable acidity. The changes in pH determined using the screening solution confirmed that the fruit-flavored liquors had erosive potential, with ${\Delta}pH$ value of 1.53. Conclusions: The fruit-flavored liquors tested in this study might have a strong potential to erode dental hard tissues.

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