• Title/Summary/Keyword: marketability

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Effect of Storage Temperature and Keeping Materials on Storability and Quality of Chinese Yam (貯藏溫度와 充塡材料가 마의 貯藏과 品質에 미치는 影響)

  • 김영광
    • Korean Journal of Plant Resources
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    • v.10 no.1
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    • pp.58-63
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    • 1997
  • The experiment was done to clarify the effect of keeping material and storage temperature on weight and quality of Chinese yam (Dioscorea opposita) tuber. After the yam tubers were placed into the plastic boxes filled with different keeping materials [polyethylene (PE) film, hull, soil, sand, vermiculite], they were stored under different storage temperature(room, cold) from Oct. 15 to Mar. 15 when all the characters related to the tubers were measured. Soil or PE film as keeping materials was the lowest sound tuber rate when stored at room or cold temperature, respectively, while vermiculite was the highest in both storage temperature. When PE film and vermiculite in both storage temperatures were used as keeping materials, tuber weight were less reduced than the others. Brightness of chromaticity and moisture content were lower in room temperature storage than in cold temperature storage although the characteristics related to marketability were not affected by storage temperature. PE film had greater brightness and value 'a' of chromaticity but lower its 'b' value in the latter temperature than in the former temperature. Vermiculite, however, did the reverse result in comparison with PE film.

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Effects of Soil Reaction (pH) of Culture Soil on the Growth of Saxifraga stolonifera in Pot Cultivation (토양반응(pH)이 분화재배 바위취의 생육에 미치는 영향)

  • Suh, Jong-Taek;Yoo, Dong-Lim;Lee, Hyean-Suk;Lee, Hee-Kyeong;Ryu, Seung-Yeol
    • Korean Journal of Plant Resources
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    • v.20 no.1
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    • pp.86-88
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    • 2007
  • This experiment was carried out to find out proper soil acidity (pH) that can enhanced ornamental worth and marketability on flowerpot cultivation of Saxifraga stolonifera. It was treated 3 replications of randomized complete block design to pH 4.5, 5.0, 5.5 and 6.0. Soil was used peatmoss and young plant of Saxifraga stolonifera planted at 10cm pot of diameter. It was investigated to growth characteristics at intervals of twenty days after planting. On the growth characteristics at different soil acdity (pH) of Saxifraga stolonifera, It was many growth increment of plant width, plant height, leaf length and leaf width on pH 4.5, but was remarkably reduced growth increment on a higher soil acidity (pH). Therefore, Saxifraga stolonifera was showed the best growth when planted at soil of $pH4.5{\sim}5.0$.

Strategy to Enhance Competitiveness of Textile & Fashion in Taegu Exporting U.S. Market - through Joint Research with the Color Association of the US (CAUS) - (대구 섬유 .패션산업의 대미주 수출 경쟁력 강화 방안 - 미국유행색협회(CAUS)와의 공동조사를 통하여-)

  • 박명애;한영아
    • The Research Journal of the Costume Culture
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    • v.9 no.4
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    • pp.616-628
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    • 2001
  • The purpose of this research is to create a polyester sample book that serves as a point of reference that exporters in the Taegu area can allude to when exporting to the U.S. By getting this project off the ground, we can expect to make a worthy contribution to the manufacture of high-quality, value-added fashion & textile goods. The research was conducted as follows. First, a study was carried out in the local market ensued by consumer surveys with regards to consumer attitude on man-made fibers, market researches, and interviews with experts, all in conjunction with the Color Association of the U.S. Also, a diverse array of fabric swatches were collected from Manhattans fabric wholesalers and then classified by color and fabric type fur the sample book. In short, this research found that man-made fibers have full marketability in the U.S. Thus, in order for Taegus synthetic textile firms to be successful in exporting to the US, it is essential that they come up with fabrics that have properties resembling natural fibers such as having a soft hand, natural sheen, smooth draping, and diverse textures as well as being in line with the current trends. In addition, it is also necessary to develop fabrications that are versatile and functional. Thus, by developing innovative fabrications, the synthetic textile business will turn toward the production of high-quality synthetics and will also provide a platfrom for strengthening the competitive edge of Koreas textile & fashion business.

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The Relationship between Wine-Selection Attributes and Consumer Satisfaction (와인 소비자의 선택 속성의 만족도에 관한 연구)

  • Bang, Jin-Sik;Choi, Tae-Ho;Jun, Jin-Hwa
    • Culinary science and hospitality research
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    • v.12 no.2 s.29
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    • pp.88-105
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    • 2006
  • Entering into the new millennium, the Korean wine market has recorded the highest growth rate among the domestic alcoholic beverage market and been recognized as a rapidly emerging market with further escalation potential. Responding to the current drastic escalation of Korean wine market in terms of its volume, the present study scrutinizes the considerable wine-selection attributes that are related to individual wine consumer‘s characteristics including demographic variables. These attributes are also expected to be precursors of wine consumers‘ satisfaction. ANOVA results suggest that each demographical variable-gender, age, income level, and the frequency of wine consumption-pertains to specific wine-selection attribute(s). Likewise, wine consumers‘ characteristics are also associated with those attributes. As wine consumers are experienced, they rely less on information; rather, their selections tend to be dependent upon quality, value, contexts, and preferences. The subsequent multiple-regression investigating the relationship between wine-selection attributes and satisfaction signifies that quality, contexts, and preference attributes are the substantial antecedents of wine consumers‘ satisfaction. When consumers purchase a wine, "information on purchase" was the most important criterion for the Newcomers and the Outsiders, while the Connoisseurs mainly depended on "marketability", "wine values" and "viticulture environment". "Preference" attributes influenced the Aspirants the most in buying decision. The Newcomers and the Outsiders need more information before deciding to purchase as their wine knowledge was very limited. The Connoisseurs were likely to consider the quality as a more important factor than the price and it is necessary to develop high quality wine at a reasonable price in order to attract this group.

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Residential Use according to the Preferred Developer Type for Senior Congregate Housing (노인공동생활주택의 선호개발유형에 따른 주거사용 특성)

  • Kim Yang-Hyun;Hong Hyung-Ock
    • Journal of Families and Better Life
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    • v.23 no.5 s.77
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    • pp.133-143
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    • 2005
  • The purpose of this study was to gain understanding about residential satisfaction and preference of the members of the future elderly generation who have an intention to develop senior congregate housing. The data for this study were collected from 600 participants who were in their 40s to 60s, residing in Seoul, and who have an intention to develop senior congregate housing. The data collection spanned from December 1st to 20th, 2004. The results of this study were as follows: Firstly, the respondents who had a higher level of education, higher income, and a high-ranking job showed relatively higher residential satisfaction with their present house. Similar satisfaction level came between their present house and expecting ones in their later life. Financial responsibility was the most serious expected problem when they continue living in the present house in the later life. It means that the economic ability is the primary factor that determines whether they will have a stable life later. Secondly, as for the preference for the senior housing developer type, the group who preferred collectively developed senior congregate housing far outnumbered the other who preferred independent developer type. Also, the group who preferred collective developer type had higher economic ability than that of the other. These results indicate that above all, economic competence is the must significant variable, which should be considered in the future life and residential planning for the elderly. Korean senior congregate housing models should be developed based upon elaborate research. It is also necessary to develop different types of housing, such as a more practical type and a high quality type, as well as to respond to different kinds of developmental objectives, such as marketability and public benefit.

Credit Evaluation Model for Medical Venture Business By the Analytic Hierarchy Process (AHP를 이용한 의료기기 벤처기업의 신용평가모형)

  • Park, Cheol-Soo;Kim, Mahn-Sool
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.2
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    • pp.133-147
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    • 2011
  • This study presents the credit evaluation model for medical venture business which has been growing within the recent decade. We develop the model with two steps. At the first step, the evaluation indexes for each of the financial and non-financial factors of a firm are listed. At the second step, the weight for each index is measured by using the Analytic Hierarchy Process of Saaty(1980). The financial factors consists of 5 upper level indexes and 10 lower level indexes. The upper level indexes of the financial sector are profitability, safety, utilization, growth, and productivity. And the non-financial factors consists of 5 upper level indexes and 17 lower lever indexes. The upper level indexes in this sector are manager's competence, technical capability, marketability, business validity, and reliability. In order to get the empirical results for our model, we conduct the questionnaire survey targeting the credit assessment officers, who are practicing at the financial institutions or the credit guarantee company located within the Wonju Medical Devices Cluster.

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A Case Study on the Transfer of Technology from Government-funded Research Institute to Industry (공공연구성과의 산업체 기술이전 사례연구)

  • Suh, Sang-Hyuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.187-197
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    • 2013
  • Public research institutes in Korea have been criticized for attaching great importance to developing new technologies than actively moving them to the industry. Despite the various effort to enhance the technology transfer and commercialization by Korean government and government-funded research institutes, the gap between R&D outcome and real world application does not seem to be reduced. In this context,this study investigates a successful case of TT by a research institute. The aim of this study is to draw the factors of successful and TT which may be applied to other government funded research institute. The finding suggest marketability of technology, commercialization-oriented attitude, technology complementary assets and technological absorption capacity, matching of goals between the partenars and finally the timely utilization of public support program of commercialization are important factors.

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Impacts of Ethical Consumption Beliefs on Attitudes toward Eco-Friendly Faux Leather Apparel Products and Mediating Roles of Perceived Consumer Effectiveness and Apparel Environmental Knowledge (윤리소비신념이 친환경 인조피혁 의류제품 태도에 미치는 영향과 지각된 소비자 효율 및 의류환경지식의 매개효과)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.125-137
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    • 2013
  • This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

동태적 고객만족 모형의 전략적 활용 - 통신서비스를 중심으로 -

  • 연승준;박상현;김상욱
    • Proceedings of the Korean System Dynamics Society
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    • 2003.02a
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    • pp.29-55
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    • 2003
  • 최근의 통신서비스 시장은 경쟁의 도입과 기술의 발전이라는 두 축에 힘입어 양질의 서비스를 보다 저렴한 요금으로 소비자들에게 제공하고자 노력하여 왔다. 그러나 이러한 통신서비스의 질적 향상 노력에도 불구하고 여전히 통신서비스의 품질은 소비자들의 기대수준에는 미치지 못하고 있다는 지적이 있다 더욱이 문제가 되는 것은 소비자가 인지하고 있는 통신 서비스 품질의 기대수준은 시간의 흐름에 따라 동태적으로 변화하는 것이어서 한 시점에서의 통신 서비스 품질 수준의 측정으로는 정책적으로 큰 의미를 설명하기 어려운 실정이다. 이와 관련하여 많은 선행 연구들이 다양한 측면에서 시행되어져 왔지만 이제까지의 많은 선행 연구들은 대부분이 통신서비스의 특성을 제대로 고려하지 않고, 고객만족의 향상과 불일치를 가져오고 있는 성능품질만을 측정한다거나, 시간의 흐름에 따라 변화해 가는 소비자가 서비스에 대해 인지하고 있는 중요도나 기대수준을 고려하지 않고 있으며, 각 구성요소간의 동태적 인과고리에 대한 고려 없이 연구가 이루어져 전반적인 통신 서비스의 고객만족을 전체적인 시각에서 평가한 연구는 극히 드물다. 따라서 본 연구는 통신서비스의 고객만족을 피드백 관점, 동태적 관점, 사실적 관점의 시스템 다이내믹스 방법론을 적용하여 전반적인 동태적 고객만족 모형을 구현하고 이를 정책적으로 활용할 수 있는가에 대한 접근을 시도하였다. 고객만족은 결코 한순간에 머물러 있는 것이 아니며 체감품질 및 기대수준의 영향을 받아 지속적으로 변화해간다 따라서 어떻게 기대수준을 관리하고 고객의 기대에 부응하는 체감품질을 관리하는 것이 지속적인 고객만족을 획득할 수 있는 가를 시뮬레이션 모형을 통해 가시적으로 시스템의 행태를 구현함으로써 그 이해의 폭을 넓히고자 시도하였다.으로써 웹에서의 혁신적이며 크로스 사이트, 크로스 장르적인 컨텐츠 플래닝의 가능성을 시사하는데 의의가 있다고 하겠다.y used to some of interactive storytelling through hyper text in CD-ROM and web sites. More complicated and different structured models were born through games that offered graphics, virtual spaces and interactivity. When drawn onto a structural graph, few attributes and similarities seem to occur. This paper will try to outline and discuss structural graphs of interactive storytelling methods and suggest some ways for better storytelling design.eal sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.의 무게와 부피는 24주간 다소 감소하는 경향을 보였으나 통계적인 유의차는 없었다. 냉동저장 감자의 무게와 부피 변화는 48주간 전혀 없었다. 상온 냉장저장 감자의 조직의 강도(hardness)는 24주

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The Effects of Treatment with Ethylene-Producing Tablets on the Quality and Storability of Banana (Musa sp.)

  • Belew, Derbew;Park, Do Su;Tilahun, Shimeles;Jeong, Cheon Soon
    • Horticultural Science & Technology
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    • v.34 no.5
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    • pp.746-754
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    • 2016
  • This study was conducted to assess the effect of ethylene producing tablet (patent no.10-1574011) and treatment period on quality and storability of banana (AAA - Cavendish group) fruit imported into Korea from the Philippines. Three and five days of treatment periods, and different concentrations of ethylene tablet (50 ppmv, 100 ppmv) and control (standard ethylene gas treatment at a concentration of 100 ppmv) were used for the study. Slightly higher respiration rate was observed in banana fruits treated with 50 ppmv in both 3 and 5 days after treatments as compared to the control. Better storability was observed with banana fruits treated with 50 ppmv and 100 ppmv as compared to the control. All the treatments were shown a decrease in firmness as the storage days proceeded. The highest firmness was recorded from 50 ppmv on the initial day of storage while the lowest was recorded from 100 ppmv on 9 day storage. It was observed that banana fruits could be stored for up to 12 days without losing their color quality in all treatments except for the control. However, the quality of fruits at the control rapidly decreased (lost marketability) after 9 days of storage. Banana fruits treated with ethylene tablet with 100 ppmv for 5 days recorded the highest soluble solids content (SSC) at the beginning of storage period which was similar with the control. However, banana fruits treated with ethylene tablet with 100 ppmv for 3 days showed better storability than the control. On the other hand, ethylene tablet with 50 ppmv for 5 days of treatment has extended banana shelf life without affecting peel color, firmness and SSC content. Hence, these results indicate that banana fruits treated with ethylene tablet with 100 ppmv for 3 days or /and 50 ppmv for 5 days are an optimum for ripening of banana to be used for market and ultimate consumption.