• 제목/요약/키워드: market share increase

검색결과 263건 처리시간 0.023초

부산수산물의 유통개선정책에 관한 연구 (A Study on Policy of Distribution Improvement of Fishery Products in Busan)

  • 송계의
    • 무역상무연구
    • /
    • 제37권
    • /
    • pp.161-185
    • /
    • 2008
  • In 2006, the share of fisheries distribution in Busan amounted to 1.9 million ton, which was 41 percent of the whole country. In details, coastal fishery 334 thousand ton(14% of the whole country), deep sea fishery 452 thousand ton(82%), import fishery 964 thousand ton(70%), export fishery 157 thousand ton(43%) were distributed in Busan region, respectively. According to distribution share, import(50%), deep sea fishery(24%), coastal fishery(18%), export(8%) are main category of fisheries distribution in Busan. After the institutional changes in 1997, that is, from monopoly to the competitive systems are implemented, the share of sales volume through a home trust market decreased gradually since 2000. Especially, the share of direct sales in farming fisheries sector amounted to 73.8 percent of total production volume, 80.7 percent of production value in 2005. Furthermore, the share of fisheries sale through e-commerce is increasing owing to the growth of IT and competitive price of its products. and the sale share of large discount store is also on the 10% more increase. Hereafter these structure changes of fisheries distribution in Busan will be more intensified. Therefore, after reflecting the change in distribution policy of Busan Fisheries, the directions of distribution policy should be established, as follows. $\cdot$ Distribution policy to prepare for increasing of non-trust market sales $\cdot$ Fisheries distribution policy to prepare for increasing of direct transaction like e-commerce $\cdot$ Distribution policy to prepare for increasing of sales ratio in large discount store $\cdot$ Distribution policy for making up sound purchasing circumstance of Fisheries $\cdot$ Distribution policy for reducing the fisheries distribution cost $\cdot$ Distribution policy to prepare for increasing of direct carrying the deep sea fisheries and import fisheries to Seoul and $Inch'{\breve{o}}n$ section $\cdot$ Distribution policy for implementing the information system for managing fisheries transaction $\cdot$ Distribution policy for advancing the export & import management of fisheries $\cdot$ Distribution policy for establishing transaction principle reflecting the peculiarity in fishery distribution(to enacting independent fishery law)

  • PDF

수산물 수출 확대 전략 - 시장 성장성과 규모를 중심으로 - (Seafood Export Expansion Strategies - Focusing on Market Growth and Size -)

  • 김진백;김대영
    • 수산경영론집
    • /
    • 제54권4호
    • /
    • pp.19-45
    • /
    • 2023
  • This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.

백색산란계와 갈색산란계의 생산성 비교 (Comparison of Performances between Brown and White Egg Layers)

  • 이규호
    • 한국가금학회지
    • /
    • 제25권3호
    • /
    • pp.119-128
    • /
    • 1998
  • On account of the recent improvement in performance of brown layers, the market share taken by brown layers has increased to about 50% in the world and to almost 100% in Korea. There are several other reasons why the industry has moved from white to brown, such as : brown layers are used to be more robust, more docile and easier to manage ; e brown layers are easier to sex at the hatchery ; brown layers lay less second grade eggs, due to a better shell Quality ; brown eggs seem to be more attractive than white ; and a clear consumer preference, thus a better price per egg. More recently, however, the trend towards brown eggs has been slowing down. The main reasons for this lie in that white layers can still produce an egg at a lower cost and that white eggs have better de-shelling properties, easier candling and higher yolk and solid content of the liquid egg which are benefits for egg processing industry. Although the performance of the brown layers is still improving, there are increasing opinions in the poultry industry that the market portion of white layers should be increased based on the following reasons, such as : shell color has no effect on the nutritive value of eggs ; . brown layers consume more feed ; the percentage of meat spots is significantly higher in brown eggs than in white eggs ; . brown layers are less efficient in the second cycle of production than in the first ; white layers are more resistant to the disease of fowl typhoid. In order to increase the market share of white layers in Korea, it may be needed to enlighten the consumers not to prefer the brown and large eggs and to inform the excellencies of white eggs widely.

  • PDF

디지털 온라인 영화시장의 수요 집중화 경향 (Demand Concentration in the Korean Digital Online Movie Market)

  • 최성희
    • 한국콘텐츠학회논문지
    • /
    • 제21권8호
    • /
    • pp.69-78
    • /
    • 2021
  • 디지털 기술발전과 더불어 극장이 아닌 디지털 온라인 매체에서의 영화 수요와 공급이 지속적으로 증가하고 있다. 본 연구는 극장에 비해 다양한 영화가 상영되는 디지털 온라인 영화시장의 수요 집중화 경향을 분석하고자 한다. 2013년 1월부터 2019년 12월까지 TV VOD 자료에 대한 실증분석을 통해 다음의 결과를 확인하였다. 첫째, 극장개봉작 1,137편의 영화에 대한 분석을 통해 디지털 온라인 매체인 TV VOD 관람 수요에 비해 극장 관람 수요의 집중도가 상대적으로 더 높음을 확인하였고 이러한 차이가 통계적으로도 유의하게 나타났다. 둘째, TV VOD 수요 집중도 추이를 살펴보면, 시장에 공급되는 작품편수가 증가함에 따라 절대적 롱테일 지수에 해당하는 독립·예술영화(틈새 상품) 수요도 증가하는 추이를 보이지만 상대적 롱테일 지수인 독립·예술영화 수요 비중과 상위 1% 영화의 수요 비중의 경우 증가 또는 감소 추이가 뚜렷하게 나타나지 않았다. 셋째, TV VOD 수요 집중도와 TV VOD 시장규모 간에 통계적으로 유의한 관계가 있다고 보기 어려웠다. 본 연구는 우리나라의 디지털 온라인 영화시장의 특징을 파악할 수 있는 실증적 결과들을 제시하였다는 점에서 유용성을 가질 것이다.

환율 변화의 친환경 자동차 품질 향상과 시장점유율 확대에 대한 상충효과 (Exchange Rate Changes Cause Conflicting Effects on Improving the Quality and Increasing Market Share of Eco-friendly Vehicles)

  • 서정석
    • 자원ㆍ환경경제연구
    • /
    • 제29권3호
    • /
    • pp.313-333
    • /
    • 2020
  • 본 연구는 생산비에 영향을 미치는 요인의 하나로서 환율이 변화할 때, 친환경 자동차의 품질 향상과 시장점유율 확대에 상충적 효과가 유발됨을 보인다. 우선 고품질의 친환경 자동차와 저품질의 내연기관 자동차로 구성된 수직적 차별화 복점 모형에서, 각 기업이 품질 수준과 가격을 순차적으로 결정하는 완전정보하의 두 단계 비협조게임을 설정한다. 그리고 각 종류의 자동차가 서로 다른 화폐를 사용하는 두 국가에서 구분되어 생산될 때, 내연기관 자동차를 생산하는 국가 화폐의 환율이 상승하여 그 자동차 생산비가 상대적으로 저렴해지면, 생산자는 경쟁 심화를 선호하게 되고, 품질 수준 차별화 축소의 시도로부터 품질 향상 유인이 발생한다. 이때 친환경 자동차 생산 기업은 경쟁력 약화로 인해 경쟁을 회피하려고, 품질 차별화 확대를 위한 품질 수준 제고의 동기를 갖는다. 그렇지만 이 경우 친환경 자동차의 시장점유율은 위축된다. 만일 환율이 반대 방향으로 변화하면, 친환경 자동차의 점유율 확대가 기대되지만, 두 자동차의 품질 수준은 모두 저하되는 상충적 효과가 유발된다.

세계 낙농산업 동향: IV. 유제품 소비 및 교역을 중심으로 (Outlook of the Global Dairy Industry and Its Current Situation: IV. 2015 Global Consumption and Trade of Dairy Products)

  • 김성준;오세종
    • Journal of Dairy Science and Biotechnology
    • /
    • 제34권1호
    • /
    • pp.59-62
    • /
    • 2016
  • Recently, underdeveloped countries have exhibited slight increases in their share of global dairy production. However, this growth is mostly the result of an increase in the number of producing animals, rather than a rise in productivity per milking cow. Fortunately, with the increase in milk production, the world dairy trade reported that the abundance of milk has resulted in increased production of other dairy products, such as dairy powder and butter. In general, there has been an increasing trend in the demand and supply of milk and all dairy products in the international dairy market since 2005. As the economy recovers, both the demand and consumption of milk will increase. However, no change is expected in the long-term prospects for the dairy market, particularly for 2016.

대형 할인매장 고객만족 설문조사 방법에 대한 제고 (Remark on the Problems of Survey Methods Applied to Customer Satisfaction for Discount Stores)

  • 손소영;장종상
    • 품질경영학회지
    • /
    • 제26권2호
    • /
    • pp.93-105
    • /
    • 1998
  • Many large scale discount stores try to enter the market in newly developed city areas. In order to sucessfully increase the market share, it is essential for them to understand customers' needs. In doing so, various forms of survey methods are often used and survey forms can influence respondents' decision. The main objective of this paper is to check consistency of different survey methods in terms of deriving the expected market share. In this paper, we a, pp.y two survey forms for both AHP and conjoint analyses using a randomized complete block design. Using AHP, we compare Kim's club, Carf, E-mart and Macro in terms of the following four customer attributes: parking facility, size of store, business hours, and special pricing policy. In conjoint analysis, we estimate the part-worth of each level of the customer's attribute so that one can design the best store which would optimizethe customer's attribute so that one can design the best store which would optimize the customer's utility. Empirical comparison results indicate very low consistency between the two methods. It implies the importance of verification methods of survey. We also analyze the impact of special pricing policy using a meta analysis. It turns out that older customers are a, pp.rently more sensitive to pricing policy.

  • PDF

B2B 전자상거래 현황과 정책방향 (B2B Electronic Commerce: It′s Current Situation And Policy)

  • 김제홍;주상호
    • 한국컴퓨터정보학회논문지
    • /
    • 제8권1호
    • /
    • pp.140-148
    • /
    • 2003
  • B2B 전자상거래가 국가간에서 활발한 움직임이 전개될 시기도 멀지 않을 것으로 보인다. 우리는 B2B 전자상거래를 활성화하기 위해서는 민간주도의 자율적 규제원칙이 우선적으로 계속 추진되어야하고 기업간 협력정서와 기업간 관계 진작을 위한 정책수립 및 시행도 요구된다. 기업간 전자상거래의 효율성과 효과를 감안한 경쟁정책의 조율과 국제표준화 활동에의 적극 참여 등 정부 정책도 필수적이다. 그리고 현재 우리나라의 기업간 전자상거래 시장 확대를 위한 현황 분석은 물론 향후 정책대응 방안 마련도 되어야 한다. 그러기 위해서는 우리나라 기업간 전자상거래 시장 분석을 위한 기업거래 관행과 기업간거래 연계 방안 그리고 B2B 전자상거래 정책방향에 대한 분석이 계속 이루어져야 한다.

  • PDF

The Preliminary Analysis of Introducing 500 km/h High-Speed Rail in Korea

  • Lee, Kwang-Sub;Eom, Jin Ki;Lee, Jun;Moon, Dae Seop
    • International Journal of Railway
    • /
    • 제6권1호
    • /
    • pp.26-31
    • /
    • 2013
  • Following the success of the KTX (Korea's first high-speed rail system) with a maximum operating speed of 300 km/h opened in 2004, experts in Korea started a research on the development of key technologies for high-speed rail (HSR) with a top speed of 500 km/h. This paper is a preliminary analysis of the research. It first reviews HSR experiences around the world, in terms of traffic and economic impacts of HSR, and presents a preliminary analysis of 500 km/h HSR in Korea. It is estimated that introduction of 500 km/h HSR with a 54% of travel time reduction will increase HSR passengers to about 9.8 million (about 78% of market share) between Seoul and Busan. It is a 23% of growth compared to the base scenario. Along with conventional rail passengers, air passengers are expected to be significantly impacted by the 500 km/h HSR. As a function of HSR travel time, the estimated market shares of both KTX and 500 km/h HSR compared to air are very comparable with previous international experiences. Based on the forecasted traffic, estimated total benefits are $758 million per year.

중국 항공산업현황 및 전망에 관한 연구 (Study on the Current status and prospects of China aviation industry)

  • 이기헌;황호원;오영진
    • 한국항공운항학회지
    • /
    • 제22권1호
    • /
    • pp.51-64
    • /
    • 2014
  • According to the prediction of Aviation Industry Corporation of China, in the next 20 years, China will have an increase of 4,583 civilian airliners, including 3,682 jumbo jets and 901 regional aircrafts. Chinese commercial aviation aircraft market will undoubtedly grow rapidly. until the year 2030, China's share of the global aircraft fleet will increase from 9% to 15%. In addition, the business jet market has a huge growing room in the global industry, the deliveries will reach 10,000 units in the next 10 years, and the Chinese market deliveries will reach 23,600 in the next 20 years. China's aviation market, is and will be enormous in the future. It is one of the main engines of economic growth in the field. China's civil aviation transportation is based on dazzling economic development. Air transport is the fastest growing power for the time being. China's aviation sector will have an average annual gross of about 10%, and more likely to continued growing and it is expected to be world's major aviation market around the world. As the result, since one of future the important industries will be emerged, Air policy enforcement and considering the reality of our future prospects for the airline industry presented.