• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.6
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• pp.1189-1204
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• 2020

Population aging and longevity have compelled major worldwide consumer markets to focus on senior citizens who exhibit a desire to nurture their appearance and obtain related products such as cosmetics. This trend signals an increasing need for in-depth research on elderly consumers in the color cosmetics market. This study identified the characteristics of seniors in the pre-elderly stage ("new seniors") based on their lifestyle and market segments. It employed online surveys with participants consisting of pre-elderly Korean women born between 1955 and 1963 who reside in the greater Seoul and Gyeonggi area. The study used SPSS 23.0 for factor analysis, reliability verification, cluster analysis, ANOVA, Duncan's test, and cross-analysis. The results show that new seniors could be classified into four groups based on lifestyle: Prime Seniors, Potential Seniors, Rational Seniors, and Slump Seniors. Each group has distinct characteristics. The findings suggest that the senior market requires further segmentation and is no longer a single uniform market. This study also confirms that the lifestyles of the elderly is an instrumental variable for their segmentation.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.261-269
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• 2009

This study was to analyze the effect of market orientation on service quality and business performance in the firms of private security guards. To attain the goal of the study described above paragraphs, some peoples held in Seoul were set as a collected group. Then, using the purposive sampling method, finally drew out and analyzed 235 peoples in total. The material collection device was the brochure named . The result of reliability check up was here below; Chronbach' $\alpha$=.732. To analyze materials, reliability analysis, SEM were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, market orientation have influence on service quality. Second, market orientation have influence on business performance. Third, service quality have influence on business performance.

• International Journal of Reliability and Applications
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• v.12 no.2
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• pp.123-129
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• 2011

Due to restriction of vehicle emissions and high demand for fossil fuels nowadays, car manufacturers around the world are looking into alternative ways in introducing new car model that would vastly captured the market. Thus, Electric Vehicle (EV) has been further developed to take the advantage of the current global issues on price of fossil fuels and impact on the environment. Since car battery plays the crucial role on the overall performance of EV, many researchers have been working on improving the component. This paper focused on the reliability of EV battery which involves recognizing failure types, testing method and life prediction method. By focusing on these elements, the reliability feature being identified and as a result the batteries life will be prolonged.

• Journal of Applied Reliability
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• v.11 no.1
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• pp.1-15
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• 2011

Automobile markets are so fierce in the world market that every major manufacturer assure the buyer of the car by give a provocative warranty plan for their cars. For instance Hyundai motor company offer 10 years and 100,000 miles of warranty whichever comes first. But in order for this effort to be successful every critical component such as window switch has to be proven to be reliable in an adverse environment. Therefore, in this article reliability assessment criteria for window switch are established in terms of basic performance test, environment test and life test.

• Proceedings of the KIEE Conference
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• 2003.07a
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• pp.42-45
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• 2003

This paper presents a method for assessing reliability indices of transmission system. Because successful operation of electric power under the deregulated electricity market depends on transmission system reliability management, quantity evaluation of transmission system reliability is very important. The key point idea is based on that the reliability level of transmission system is equal to reliability level difference of between composite power system(HLII) and generation system(HLI). It is the reason that composite power system includes uncertainties and capacity limit of transmission lines. The practicality and effectiveness of this methodology are illustrated by the case study using the KEPCO size system.

• Proceedings of the KIEE Conference
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• 2003.11a
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• pp.67-70
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• 2003

In recent, the importance and necessity of some studies on reliability evaluation of grid come from the recent black-out accidents occurred in the world. The quantity evaluation of transmission system reliability is very important under competitive electricity environment. The reason is that the successful operation of electric power under the deregulated electricity market depends on transmission system reliability management. The various results of many case studies for the IEEE 25buses system using the Transmission Reliability Evaluation for Large-Scale Systems(TRELSS) Version 5_1, a program made in EPRI are introduced in this paper. Some sensitivity analysis has been included. This paper suggests that the some important input parameters of the TRELSS can be determined optimally from this sensitivity analysis for high reliability level operation of a system.

• International Journal of Reliability and Applications
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• v.5 no.2
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• pp.47-57
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• 2004

The market for used products is becoming more competitive and dealers of used products use warranty to promote sales as well as to provide assurance to customers. Offering warranty results in additional costs associated with warranty servicing. This cost can be reduced through actions such as overhaul and upgrade that improves the reliability of the item. This is worthwhile only if the cost of improvement is less than the reduction in the warranty servicing cost. This paper deals with two models to decide on the reliability improvement strategies for used items sold with FRW policy.

• The Journal of Industrial Distribution & Business
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• v.8 no.7
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• pp.71-81
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• 2017

Purpose - The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology - For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results - In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions - In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.

• Journal of Distribution Science
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• v.12 no.8
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• pp.71-82
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• 2014

Purpose - This study is to examine the effect of environmental orientation on innovation, environmental and market performance in Korean franchise firms' context. This study also investigates how environmental orientation, innovation and environmental performance play mediating roles between environmental orientation and market performance. For these purposes, the authors developed a structural model which consists of several constructs. In the model, environmental orientation was proposed to affect innovation and environmental performance, while innovation and environmental performance influence market performance. Specifically, innovation and environmental performance were proposed as core mediators between franchise firms' environmental orientation and market performance. Research design, data, and methodology - The data were collected from 155 franchise firms in Korea during January 2012. The results of factor analysis with reliability test with Cronbach's α warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures of each construct was warranted from the result of correlation analysis. The data were analyzed with reliability analysis, and structural equation modeling with SPSS Win/PC 18.0 and AMOS 18.0. Results - The results of the overall model analysis appeared as follow: χ²=52.388(df=21), p=.000. GFI=.932, AGFI=.854, NFI=.964, CFI=.978, RMSEA=.099, RMR=.059. Since the result of the overall model analysis demonstrated a good fit, we further analyzed our data. The findings can be summarized as follows: Firstly, the environmental orientation had a positive effect on innovation and environmental performance, but had not a direct effect on market performance. Secondly, innovation had a positive effect on environmental performance, but had not a direct effect on market performance. Thirdly, environmental performance had a positive effect on market performance. Conclusions - The results of this study show that, in order to achieve competitive advantages and environmental and market performance in turbulent market situation, franchise firms should emphasize internal and external environmental orientation, and put through improvements in perspective of technology, organization, and product. Consequently, this research suggests that environmental orientation is a motive for franchise companies' innovation, environmental performance, and market performance. It also suggests theoretical and managerial implications, limitations, and further research directions.

• International Journal of Reliability and Applications
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• v.11 no.1
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• pp.55-67
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• 2010

There has been a recent upsurge in demand for the improvement of car reliability in the Northern American which is the primary market of South Korea automobile industry. It has been required that the warranty for transmission control unit for passenger cars directly related to passenger safety or security should be extended for 10 years and 160,000 km. In this paper, the test method for reliability and evaluation criteria is presented to evaluate the reliability on the automatic transmission controller. Reliability certification test can be roughly divided into two types: a quality test and life assessment test and a quality test can be subdivided into a basic performance test and environmental resistance test. There are 3 types of tests on the performance test for automatic transmission controller and environmental resistance test is composed of 14 items. Life test is performed with only the product passed this quality test. In this study, operation limit test at the high-temperatures, accelerated life test under specific temperature and accelerated life test for 2 or 3 stress levels are shown as a way for life test.