• 제목/요약/키워드: market environment characteristics

검색결과 451건 처리시간 0.025초

일본 어류 양식업의 발전과정과 산지교체에 관한 연구 : 참돔양식업을 사례로 (A study on Development Process of Fish Aquaculture in Japan - Case by Seabream Aquaculture -)

  • 송정헌
    • 수산경영론집
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    • 제34권2호
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    • pp.75-90
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    • 2003
  • When we think of fundamental problems of the aquaculture industry, there are several strict conditions, and consequently the aquaculture industry is forced to change. Fish aquaculture has a structural supply surplus in production, aggravation of fishing grounds, stagnant low price due to recent recession, and drastic change of distribution circumstances. It is requested for us to initiate discussion on such issue as “how fish aquaculture establishes its status in the coastal fishery\ulcorner, will fish aquaculture grow in the future\ulcorner, and if so “how it will be restructured\ulcorner” The above issues can be observed in the mariculture of yellow tail, sea scallop and eel. But there have not been studied concerning seabream even though the production is over 30% of the total production of fish aquaculture in resent and it occupied an important status in the fish aquaculture. The objectives of this study is to forecast the future movement of sea bream aquaculture. The first goal of the study is to contribute to managerial and economic studies on the aquaculture industry. The second goal is to identify the factors influencing the competition between production areas and to identify the mechanisms involved. This study will examine the competitive power in individual producing area, its behavior, and its compulsory factors based on case study. Producing areas will be categorized according to following parameters : distance to market and availability of transportation, natural environment, the time of formation of producing areas (leaderㆍfollower), major production items, scale of business and producing areas, degree of organization in production and sales. As a factor in shaping the production area of sea bream aquaculture, natural conditions especially the water temperature is very important. Sea bream shows more active feeding and faster growth in areas located where the water temperature does not go below 13∼14$^{\circ}C$ during the winter. Also fish aquaculture is constrained by the transporting distance. Aquacultured yellowtail is a mass-produced and a mass-distributed item. It is sold a unit of cage and transported by ship. On the other hand, sea bream is sold in small amount in markets and transported by truck; so, the transportation cost is higher than yellow tail. Aquacultured sea bream has different product characteristics due to transport distance. We need to study live fish and fresh fish markets separately. Live fish was the original product form of aquacultured sea bream. Transportation of live fish has more constraints than the transportation of fresh fish. Death rate and distance are highly correlated. In addition, loading capacity of live fish is less than fresh fish. In the case of a 10 ton truck, live fish can only be loaded up to 1.5 tons. But, fresh fish which can be placed in a box can be loaded up to 5 to 6 tons. Because of this characteristics, live fish requires closer location to consumption area than fresh fish. In the consumption markets, the size of fresh fish is mainly 0.8 to 2kg.Live fish usually goes through auction, and quality is graded. Main purchaser comes from many small-sized restaurants, so a relatively small farmer and distributer can sell it. Aquacultured sea bream has been transacted as a fresh fish in GMS ,since 1993 when the price plummeted. Economies of scale works in case of fresh fish. The characteristics of fresh fish is as follows : As a large scale demander, General Merchandise Stores are the main purchasers of sea bream and the size of the fish is around 1.3kg. It mainly goes through negotiation. Aquacultured sea bream has been established as a representative food in General Merchandise Stores. GMS require stable and mass supply, consistent size, and low price. And Distribution of fresh fish is undertook by the large scale distributers, which can satisfy requirements of GMS. The market share in Tokyo Central Wholesale Market shows Mie Pref. is dominating in live fish. And Ehime Pref. is dominating in fresh fish. Ehime Pref. showed remarkable growth in 1990s. At present, the dealings of live fish is decreasing. However, the dealings of fresh fish is increasing in Tokyo Central Wholesale Market. The price of live fish is decreasing more than one of fresh fish. Even though Ehime Pref. has an ideal natural environment for sea bream aquaculture, its entry into sea bream aquaculture was late, because it was located at a further distance to consumers than the competing producing areas. However, Ehime Pref. became the number one producing areas through the sales of fresh fish in the 1990s. The production volume is almost 3 times the production volume of Mie Pref. which is the number two production area. More conversion from yellow tail aquaculture to sea bream aquaculture is taking place in Ehime Pref., because Kagosima Pref. has a better natural environment for yellow tail aquaculture. Transportation is worse than Mie Pref., but this region as a far-flung producing area makes up by increasing the business scale. Ehime Pref. increases the market share for fresh fish by creating demand from GMS. Ehime Pref. has developed market strategies such as a quick return at a small profit, a stable and mass supply and standardization in size. Ehime Pref. increases the market power by the capital of a large scale commission agent. Secondly Mie Pref. is close to markets and composed of small scale farmers. Mie Pref. switched to sea bream aquaculture early, because of the price decrease in aquacultured yellou tail and natural environmental problems. Mie Pref. had not changed until 1993 when the price of the sea bream plummeted. Because it had better natural environment and transportation. Mie Pref. has a suitable water temperature range required for sea bream aquaculture. However, the price of live sea bream continued to decline due to excessive production and economic recession. As a consequence, small scale farmers are faced with a market price below the average production cost in 1993. In such kind of situation, the small-sized and inefficient manager in Mie Pref. was obliged to withdraw from sea bream aquaculture. Kumamoto Pref. is located further from market sites and has an unsuitable nature environmental condition required for sea bream aquaculture. Although Kumamoto Pref. is trying to convert to the puffer fish aquaculture which requires different rearing techniques, aquaculture technique for puffer fish is not established yet.

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와인 소비자의 선택 속성의 만족도에 관한 연구 (The Relationship between Wine-Selection Attributes and Consumer Satisfaction)

  • 방진식;최태호;전진화
    • 한국조리학회지
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    • 제12권2호
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    • pp.88-105
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    • 2006
  • Entering into the new millennium, the Korean wine market has recorded the highest growth rate among the domestic alcoholic beverage market and been recognized as a rapidly emerging market with further escalation potential. Responding to the current drastic escalation of Korean wine market in terms of its volume, the present study scrutinizes the considerable wine-selection attributes that are related to individual wine consumer‘s characteristics including demographic variables. These attributes are also expected to be precursors of wine consumers‘ satisfaction. ANOVA results suggest that each demographical variable-gender, age, income level, and the frequency of wine consumption-pertains to specific wine-selection attribute(s). Likewise, wine consumers‘ characteristics are also associated with those attributes. As wine consumers are experienced, they rely less on information; rather, their selections tend to be dependent upon quality, value, contexts, and preferences. The subsequent multiple-regression investigating the relationship between wine-selection attributes and satisfaction signifies that quality, contexts, and preference attributes are the substantial antecedents of wine consumers‘ satisfaction. When consumers purchase a wine, "information on purchase" was the most important criterion for the Newcomers and the Outsiders, while the Connoisseurs mainly depended on "marketability", "wine values" and "viticulture environment". "Preference" attributes influenced the Aspirants the most in buying decision. The Newcomers and the Outsiders need more information before deciding to purchase as their wine knowledge was very limited. The Connoisseurs were likely to consider the quality as a more important factor than the price and it is necessary to develop high quality wine at a reasonable price in order to attract this group.

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유해환경으로부터 개인의 안전보호를 위한 패션 마스크 디자인 경향 (A study on fashion mask design trends for individual safety protection from harmful environments)

  • 이달아;김찬호
    • 한국의상디자인학회지
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    • 제24권4호
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    • pp.101-116
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    • 2022
  • The purpose of this study is to understand the trends of fashion mask designs as a fashion item with characteristics to protect individual health and safety from harmful environments. To this end, the concept, the trend analysis of the domestic and foreign mask markets, the type, characteristics of functional masks, and the design trend of fashion masks were analyzed. Research methods included case studies and literaturte on mask design, fashion magazines, fashion brand websites, fashion collections, and promotional material. First, masks for personal safety were classified as protective function masks from the natural environment, functional masks by industrial groups, masks for protective functions from biohazards, and masks for protective functions from various external activities. Through this analysis, the design trends of fashion masks were analyzed. The functional orientation of structure and functionality, the environmental orientation of sustainable eco-friendly methods, the fashion orientation of individual fashion styling, and the social functional orientation tend to transmit social messages. In the harmful environment of everyday life, items such as fashion masks with functionality and fashion characteristics should be continuously studied to integrate functional and design characteristics that can contribute to the future fashion industry and the fashion market as a sense of unity and responsibility.

How Millennials and Generation Z Perceive Sustainable Growth of Accommodation Sharing Platform Business?

  • Yooncheong, CHO
    • 산경연구논집
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    • 제14권2호
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    • pp.35-44
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    • 2023
  • Purpose: The purpose of this study is to investigate factors that affect overall attitudes on accommodations sharing platform businesses and effects of overall attitudes on sustainability of accommodation sharing platform and contribution to the tourism industry with the perspectives of millennials and generation Z. Research design, data and methodology: This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. Results: The results found that factors including economic, trust, environment, local market facilitation, and the quality of residents' life affect overall attitudes toward accommodation sharing, while social and experience aspects do now show significance on overall attitudes. Effects of overall attitudes on sustainability of the accommodation sharing platform and contribution to the tourism industry showed significance. Conclusions: The results provide managerial and policy implications. The results implied how millennials and generation Z perceive significant factors such as local market facilitation for economic benefits and environment aspects with usage of accommodation sharing support characteristics of millennials and generation Z. How to foster social aspects to interact with millennials and generation Z and experience aspects to enhance values of the accommodation sharing that shares experiences remained future issues for better development of sharing platform businesses.

넷플릭스를 중심으로한 국내 OTT 시장의 현황에 따른 독립영화 발전 가능성 모색 (Exploring the Possibility of Independent Film Development according to the Current Status of the Domestic OTT Market Centered on Netflix)

  • 이정현;정재형
    • 한국콘텐츠학회논문지
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    • 제20권8호
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    • pp.375-385
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    • 2020
  • 본 논문은 넷플릭스가 한국영화 배급시장 환경에 미치는 현실에 대해 알아보고 넷플릭스를 필두로 한 OTT 시장 속에서의 독립영화를 중심으로 한 국내 콘텐츠 발전 가능성에 대해 검증해 보려고 한다. 다양한 한류 콘텐츠에 중에서도 투자, 배급의 기회를 얻지 못하는 한국의 다양성 영화 및 독립 영화의 활로를 모색하는 것에 연구적 의의를 두며 넷플릭스가 한국영화 시장에서 보여주는 특성들에 대해 알아본다. 넷플릭스는 한국영화, 한국 드라마 등 한국콘텐츠를 보급, 한류 확산에 기여하며, 배급시장의 패러다임을 재조정하고 있으며, 이익 선순환문제, 망 사용료 논란 및 할리우드 영화의 범람등을 야기한다는 문제도 제기되고 있다. 문화상호 교환적인 특성을 고려하면 독립영화 콘텐츠와 넷플릭스 플랫폼, 관객 그리고 글로벌 시장의 상호작용은 양방향 소통 기회를 확장시켜 나갈 것이다. 다시말하면 넷플릭스가 한국미디어 시장을 이용해서 이익을 보고 있듯이 한국도 넷플릭스를 활용하여 한국 영화콘텐츠(K-Flm)의 글로벌 시장 확대를 시도해야 하며 문화적 경제적 호혜적 태도를 견지해나가야한다.

카자흐스탄 아파트 단위세대 평면변경 사례를 통해 살펴본 주거요구의 경향 (Understanding the Living Demands of Kazakh Apartments through Plan Alteration Cases)

  • 최재필;이재훈;손동화;김영우
    • 한국주거학회논문집
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    • 제25권1호
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    • pp.81-90
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    • 2014
  • As an emerging market in central Asia, Kazakhstan's housing market is witnessing increasing demands. Though Korean construction industries have attempted to take advantage of this opportunity, inadequate understanding of the local living demands have kept the industries from successfully establishing themselves in the foreign context. The goal of this research is to derive architectural planning implications regarding the living demands by investigating changes being made to the housing structure. By analyzing 11 apartment unit plans, it was found that Kazakhs had a living demand for more spacious living rooms and functional spaces. In the effort to improve the livingroom environment and usability such as enlarging the livingroom, removing the living room wall for open space or expanding the inner space facing outside is understood that the living room is considered as an important space. The fact that spaces such as dress rooms and utility rooms are being added in the housing market, reflects the demand of functional spaces. These demands are considered as the reflection of the traditional life style of nomad culture and the cold local climate. Therefore, it can be said that the apartment unit plans distributed in the Korean housing market are quite compatible with the Kazakh housing market since they offer spatious living rooms, while the latter founding implies the changes that ought to be made for a successful establishment in the foreign market.

지하도상가 활성화를 위한 이용자 인식에 관한 연구 : 수원시 지하철역 연계 지하도상가를 중심으로 (A Study on the Promotion of Plaza in Underground Passage Shopping Centers : Focused on underground shoppping center connecting with subway station in Suwon)

  • 유학수
    • 한국융합학회논문지
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    • 제2권3호
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    • pp.33-38
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    • 2011
  • 지하도상점가는 시민들로 하여금 접근성에 대한 설문결과 긍정적인 응답(보통이상 77.3%)이 우세함에 따라 이용자로 하여금 쉽게 찾아올 수 있는 입지적 특성을 가지고 있다. 하지만 현재 기반시설에 대한 불만족(상인 93.1%, 고객 63.2%)으로 향후 이용성에 대해서는 부정적 결과를 초래하고 있다. 또한 다른 사람에서의 추천의사 또한 낮은 의지를 보이고 있는 것으로 조사되었다. 따라서 이에 대한 대책 마련이 시급한 실정이다.

시작 차량의 실내 감성 향상에 관한 연구 (A Study on Enhancement of Human Sensitivity for Interior of Prototype Vehicles)

  • 최재원;양화준;이석희
    • 한국정밀공학회지
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    • 제20권5호
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    • pp.124-131
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    • 2003
  • As the new model development lead time becoming shorter and the market requirements becoming more strict, automobile manufacturer begins to utilize 3-dimensional CAD system based techniques such as DMU (Digital Mock-up), Rf (Rapid Prototyping), VE (Virtual Engineering) to meet the market trends. But, no satisfactory utilities have been developed yet, to represent emotional properties such as embossment on the surface of interior parts, touch originated from material characteristics in virtual environment, so it is inevitable to manufacture prototype parts to verify actual feeling which passengers feel in automobile. This paper suggests a methodology to enhance the human sensitivity via embodying embossment on the surface of prototype car interior trim without deterioration of dimensional accuracy using RIM (Reaction Injection Molding) and thermoforming method.

마케팅 촉진을 위한 고객정보의 체계화 방안 (Utilizing the Customer Information for an Efficient Marketing Promotion)

  • 이청림;이명호;김태호
    • 경영과학
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    • 제19권2호
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    • pp.205-220
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    • 2002
  • As the business structure of many industries changes under IT progress and internet economy, the customer information has emerged a key factor in setting up the management policy. The customer has come to replace the product as a central figure in business competition. The domestic life insurance market has also experienced the rapid structural changes in IT time. The competition in the insurance industry to maintain the existing membership and to attract the new members gets stronger under such a new business circumstance. Accordingly, it is necessary for an individual insurance company to develop a systematic marketing plan, based on the customer information, to be competitive in the market. Unlike other studies in which customer characteristics are neglected, this study attempts to utilize the customer information by applying the data mining technique, and then suggests an efficient marketing strategy that could prevail in the competitive business environment.

실버의류산업의 마케팅 전략에 관한 연구 (A study on the Marketing Strategies of the Silver Clothing Industry)

  • 김정실
    • 한국패션뷰티학회지
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    • 제5권3호
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    • pp.87-91
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    • 2007
  • The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

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