• Title/Summary/Keyword: market directivity

Search Result 19, Processing Time 0.02 seconds

Cosmetics Purchasing Behavior of Males Based on the Fashion Life Style (남성 패션라이프스타일에 따른 세분집단별 화장품 구매행동 비교)

  • Hong, Sung-Sun
    • Journal of the Korean Society of Costume
    • /
    • v.57 no.2 s.111
    • /
    • pp.29-44
    • /
    • 2007
  • The purpose of this study was to classify male consumer groups according to the fashion lifestyle, to examine characteristics, needs and wants of each group, and to find out differences of cosmetics purchasing behavior among each group segment. After surveying 19-50 year old males by making a visit to college, company and home, 584 samples were analyzed by using SPSS(7.0) package program. Factor analysis, cluster analysis, ANOVA, crosstabs and $X^2-test$ were used to analyse collected data. The results of this study were as follows; 1. Twenty-two questionnaires using AIO fashion lifestyle variables produced seven factors; oriented fashion, flaunting brand preference, active preference, information intention, strong personality, reasonable economy and others directivity. Three groups based on oriented seven factors: personality, fashion and economy. 2. The Personality group had strong personal characters in their fashion. Men in this group prefer casual style and were represented by singles and professionals in their 30's. The fashion group pursued fashion trends, formal wears, and high-priced fashions. They were represented by singles with high-income managerial positions in their 19-29 age group. The economy group represented the largest sample in this study(54.5%). Men in this group tended to purchase fashion goods during of good fabrics at discount stores. This group represented married man with average incomes in their 40's. 3. Each of these three groups showed significant differences in cosmetics purchasing behavior. The personality group mainly purchased cosmetics on-line market because of price. The Internet tended to be their primary source of informations. They spent under 10,000won and pursued a simple and clear image. The fashion group purchased cosmetics at department stores to benefit from the knowledge of sales personal and their source of informations in the mass media. They spent over 70,000won monthly and pursued also a simple and clear image. The economy group purchased cosmetics at discount stores because of their wide assortment of products. They spent under 30,000won monthly and pursued a simple and clear image. Each of these groups currently consume different products and have a different concept of future cosmetic products.

A Study on Business Model of Fintech - Focus on the Business model canvas - (핀테크의 비즈니스 모델에 관한 연구 - 비즈니스 모델 캔버스를 중심으로-)

  • Ryu, Jeong-Min;Seo, Yong-Mo;Cho, Han-Jin
    • Journal of Digital Convergence
    • /
    • v.14 no.3
    • /
    • pp.171-179
    • /
    • 2016
  • The purpose of this study is to deduce a successful business model of fintech and suggest the business model component in fintech on domestics. Business model has suggested on a strategic levels but it is to a value of corporation. From literature research, we find a conceptual character and its component of business model. The results show that we understand the business model of fintech. We suggest business model of component for a successful entry of market. These results suggest business model canvas by Alexander Osterwalder. This business model consist of 9 blocks - customer segmentation, value proposition, customer relationship, key resource, key activity, key partnership, revenue stream, and cost structure. These components need an analytic approach for a successful entry and settlement of market. Also, we analyze and suggest a fintech business model and directivity of its components.

The Effect of Environmental and Organizational Characteristics of the Fashion Companies on Continuous Acceptance Intention and Performance of the Internet Business (패션 기업의 환경특성 및 조직특성이 지속적인 인터넷 비즈니스 수용의도 및 성과에 미치는 영향)

  • Lee, Eun-Jin
    • Fashion & Textile Research Journal
    • /
    • v.11 no.3
    • /
    • pp.427-436
    • /
    • 2009
  • The purpose of this study is to analyze whether environmental and organizational characteristics have an effect on continuous acceptance intention and performance of the internet business in fashion companies. A survey was conducted from January 15 to February 15 in 2009, among members of fashion companies carrying out internet business. The data was collected with 288 subjects, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The results of this study were as follows; First, environment characteristics(internal pressure, external pressure) and organizational characteristics(chief executive officer, capacity of the organization and future directivity) of the fashion companies had an effect on continuous acceptance intention of the internet business. Second, environment characteristics and organizational characteristics of the fashion companies had an partially effect on performance of the internet business. Third, elevation of the business, customer relationship improvement and raise the market reactivity in performance factors of the fashion companies had an effect on continuous acceptance intention of the internet business.

The Issue of the Korean-Chinese Poetic Criticism in 1990's - Focusing on the Magazine Literature and Art(Munhakwayesul), Zhangbaikshan (1990년대 중국조선족 시문학 비평의 쟁점들 - 『문학과 예술』, 『장백산』을 중심으로)

  • Jang, Eun-Young
    • Cross-Cultural Studies
    • /
    • v.40
    • /
    • pp.159-183
    • /
    • 2015
  • This study examined the issue of criticism in Korean Chinese literature in 1990's. This is transitional time why China introduced a market economy system. It had an important effect on Korean Chinese society not the cultural climate but also literature. Besides, Diplomatic Relation between Korea and China in 1992 gave an impulsion to changing literature. So this study tried to take note of directionality of Korean Chinese literature through the Korean Chinese magazine Literature and Art(Munhakwayesul) and Zhangbaikshan. First issue of Korean Chinese literature in early 1990's is crisis and restoration of criticism genre. At that time criticism faced with what is modernity. Some critics insisted that criticism should to improve. So it was necessary to accept foreign theory. Then they were concerned postmodernism and deideology tendency. What was important thing is that they would find their culture identity. So few critics tried to communicated with world literature. Especially they emphasized communication with Korean writer who lives in other country. Ultimately they thought that Korean Chines literature must get literal universality and ethnic speciality. For example poet Nam-YoungJeon's totem poetry is representative work. The issues of Korean Chines criticism in 1990's are not directivity of literature but also directivity of culture identity. Korean Chines literature had departed from Socialistic realism little by little and had getting diversity. Above all things criticism aimed for international sense and ethnic culture identity.

Developing the On-line Game Industry's Changing Scenario and Establishing Business Strategy According to the Introduction of IPTV (IPTV 도입에 따른 온라인 게임 산업의 변와 시나리오 개발 및 경영 전략 수립)

  • Kim, Min-Kwan;Han, Chang-Hee
    • Information Systems Review
    • /
    • v.10 no.2
    • /
    • pp.21-48
    • /
    • 2008
  • The Korean on-line game industry is going through a rapid change. The future business environments for potential on-line game companies are very uncertain due to the new service and the different market trends. In this paper, I propose the use of morphological analysis approach for scenario generation about the future of the On-line game industry. The stages of research process were as follows; Firstly, digital contents analysis and key issues were drawn on IPTV in the on-line game industry. Secondly, each key issue was analyzed and the influence factors and directivity flow were found. Thirdly, highly probable future on-line game industry scenarios were derived. In this case, morphological analysis. On the basis of the developed scenarios, I formulated some implications for business strategy of a potential on-line game companies.

Crisis at Universities and the Practical Issues of Physical Education and Sports Related Departments (대학의 위기와 체육계열 학과의 실천적 과제)

  • Yi, Joo-Wook;Han, Dong-Soo;Yun, Dae-Hyun
    • Journal of Digital Convergence
    • /
    • v.14 no.1
    • /
    • pp.427-436
    • /
    • 2016
  • Is university restructuring for 'reinforcing university education quality and competitiveness of higher education'? The fundamental problems of the on going university restructuring becomes crisis of university and moreover, Sports Related Departments faces huge crisis. This research analyzes university crisis and progress of Sports Related Departments. After conducting discussion about a directivity of Physical Education in university with a focus on role and direction of 'Physical Education' which is for realization of 'University''s ideal, Sports Related Departments proposed four practical tasks, which is for preventive improvement, not for prescriptive improvement. First, Effort to establish academical identity. Second, characterization strategy for each different region and university. Third, Reforming of Sports Related Departments related with prospect of the labour market. Last, Drawing up a plan for establishing Sports Related Departments' united system.

Two-Year Security Related Studies and Curriculum Reconstruction (2년제 경호관련학과의 교육과정 현황 및 재구성)

  • Jang, Ye-Jin
    • Korean Security Journal
    • /
    • no.25
    • /
    • pp.165-184
    • /
    • 2010
  • However, the academic identity of security related studies still remain as a task to be solved. In 2000, security related studies were newly established and offered in 60 universities, but the present condition is that the number of universities that offer the studies has decreased due to the issues such as reduction of freshmen and there are currently 39 universities (both two-year and four-year). In addition, an appropriately mixed use of name of the studies is being demanded in order to respond to the social overall market changes, as the names such as 'police', 'security', 'martial art' and 'non-commissioned officer'. Of course, the common goal the studies are pursuing is safety service activities for civilians. However, the present condition is that the establishment of university system is still insufficient, and the curriculum has composed loosely by professors in various field. Therefore, the two-year security related studies with strong market directivity in the security industry were selected in this thesis to highlight the realistic issues and comparatively analyze the curriculum of each school to deduce basic curriculum and future direction was presented. The wavering curriculum of each school while seeking the common goal of security related studies is reflecting the reality of unsettled security studies and it is a task that needs to be solved. The security related studies need reinforced education such as the method to provide opportunities of joint-task among professional manpower, academic-industrial cooperation process and academic-industrial joint-development, while adopting subdivided education.

  • PDF

The Study on User's Continuance Intention of Traceability System between Agricultural and Marine Products (식품 유형간 이력추적시스템의 지속사용의도에 미치는 영향에 관한 연구)

  • Lee, Seung-Yook;Park, Hyeon-Suk
    • Journal of Distribution Science
    • /
    • v.14 no.4
    • /
    • pp.67-79
    • /
    • 2016
  • Purpose - Over recent years, we have concerned about safety and quality on food products because of delivery complexity. The dependence of foreign food products escalate supply of products. And there are often negligent accident of marine and agricultural products. Therefore, the complexity increases the importance of safety on food and information quality for consumers. In spite of the interest augmentation of various interested parties, there is decrease in reliability and effectiveness, if it would be established without the right directivity. For the study, we tried to examine the first considerations the point of - view in service environment and information quality with accepting and diffusing the Traceability System. Then, we tried to verify the relationships between the factors of TS and the determinants of behavior decision. Next, we made efforts to find the mutual relationship among distributors, producers, consumers and the other prerequisite factors from the point of view in service environment and information quality in order to operate effectively the information perspective and system. Research design, data, and methodology - For the purpose of this study, the samples of consumers were targeted to Traceability System, and 661 people have been investigated. Through theoretical discussion of previous research, nine hypotheses were established, the influence of Continuous User Intention in TS. In order to test the hypotheses, a survey had conducted for 661 consumers as opinion leaders in their 20s-60s as data, and structural equation modeling was used. The difference analysis between Agricultural and Marine Products in TS; SPSS 22.0 and AMOS 22.0 were used for statistical analysis. Results - The major findings from this study were as follow; all factors of information quality excluding completeness and a social-impact had effects on the ease of use; all factors excluding understand ability in information quality and a social-impact had effects on the usefulness; completeness and social-impact had effects on perceived value; the ease of use had effects on usefulness and perceived value; usefulness had effects on perceived value and the intention of continuous use. From the results of different analysis, the CPLT(Completeness) factor has positive effects on Easy of USE and PV(Perceived Value) strongly in agricultural products. On the other hand, Social Duty has positive effects on Easy of Use strongly in marine products. Conclusion - In the age of information overflowing, TS will be a burden for users if it places too much emphasis upon accessibility. To accept and diffuse TS safely, therefore, Information System should be settled first into initial market formation. In addition, if TS elements are considered in conjunction with information factors and user environment, the acceptance and diffusion of TS would make synergy effect, even better. That is, this study contributes to the acceptance and diffusion of Traceability System. Accordingly, information quality will be settled into initial market formation. Also, social-impact element will be considered in conjunction with information quality's factors, and it will make synergy effect.

Affects on Implementation Level of IMS Activity and Performance according to IMS directivity and Fitness of Firm's Culture (IMS지향성과 기업문화 적합도가 IMS활동의 이행수준과 성과에 미치는 영향)

  • Kim, Kyung-Ihl
    • Journal of Convergence Society for SMB
    • /
    • v.1 no.1
    • /
    • pp.1-8
    • /
    • 2011
  • With a sample of 147 Korean small and medium size companies, this study examined the relationships among degree of information orientation, corporate culture, degree of information management implementation and selected business performances in the process of implementing IMS(Information Management System). Information orientation is defined as company-wide understanding and implementation of the underlying philosophy, principles, approached, and tools of information improvement programs. It is assumed that successful implementation of information improvement programs requires a information-oriented mind-set of the employees. It is also assumed that successful implementation of information improvement programs require strong support from s corporate culture that emphasizes continues improvement. Adopting the competing values model of Quinn and McGrath(1985), corporate culture is classified into 'flexible' versus 'controlled culture' and 'outer-directed' versus 'inner-directed culture'. This study examined how such fitness influenced the implementation of information innovation programs and business performance. Implementation of information innovation programs was measured through various factors, such as leadership, strategic information planning, human resources focus, customer and market focus, process management, and information analysis and application. Business performance was measured through non-financial performance measuresm such as employee results, process results, information results, and customer results, and through perceived financial performance measures.

  • PDF