• 한국조리학회지
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• 제16권5호
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• pp.103-117
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• 2010

본 연구는 기호식품인 커피가 감성적 성격 혹은 유용적 성격의 소비재로 사용되고 있는 현실을 인식하여 커피전문점 이용 동기를 감성적-유용적 동기로 파악하고, 이 동기요인에 따라 시장세분화를 시도하였다. 시장세분 결과, 감성적 동기가 높은 감성적 소비자와 유용적 동기가 높은 유용적 소비자, 그리고 두 가지 동기요인이 모두 낮게 나타난 수동적 소비자의 세 집단으로 구분되었다. 집단별 커피전문점 이용 선택 속성에 있어서 유의한 차이를 보였는데, 감성적 소비자는 '커피맛과 분위기', '특별한 커피', '쾌적한 공간' 등 감성적 선택 요인에 대한 인식과 '가격적 혜택', '인터넷 사용 여부' 등 실용적 혜택에 대한 중요도 인식이 높은 것으로 파악되어 감성적 소비자인 동시에 합리적 소비자라고 할 수 있다. 반면, 유용적 소비자는 '여러 명이 회의할 수 있는 독립적 공간', '혼잡 정도', '화장실 및 흡연실 등의 시설' 등의 '쾌적한 공간'에 대한 중요도 인식이 높게 나타났다. 또, 세분시장별 일반적 특성이나 커피 음용 행동 간 연관성에 있어서, 성별과 주로 마시는 커피 종류, 커피 마시는 시간대, 마시는 장소만이 유의한 연관성을 가지는 것으로 파악되었다.

• 정보학연구
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• 제5권1호
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• pp.157-171
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• 2002

e-Marketplace는 B2B 거래의 한 종류로서 인터넷상에서 불특정 다수의 공급자와 수요자(N:N)간 비즈니스 거래를 유발시켜 주는 가상의 시장인데 전세계적으로 특정 산업에 한정된 수직적인 e-Marketplace와 특정 산업과 관계없는 수평적인 e-Marketplace형태로 발전되고 있다. e-marketplace는 구매자와 판매자에게 제공하는 이점들 때문에 놀라운 속도로 증가하고 있다. 구매자입장에 e-marketplace는 새로운 공급업체를 물색하는 과정에서 들어가는 구매비용을 낮출 수 있다. 공급업체의 경우 e-Marketplace는 판매비용을 낮추고 새로운 고객에게 물품을 납품할 수 있는 기회를 제공한다. 이에 e-marketplace 기업들도 분명한 비즈니스모델로서 경쟁력 있는 업체만이 생존할 것이다. 이러한 생존에서 살아남기 위해서는 치열한 경쟁을 이겨내야 한다. 이에 대한 구매자와 판매자의 역할이 무엇인지를 살펴 보는 것이 본 연구의 목적이다.

• 한국유통학회지:유통연구
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• 제2권2호
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• pp.153-172
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• 1997

The distribution sector is affected by a wide range of regulations. Many of these are related to health and safety, others are related to urban planning and environmental issues, whereas some mainly have an economic basis. But, regulations many be unduly restrictive, in which case they can drive up costs and ultimately prices, or they may, in some cases, reduce consumer choice. Unduly restrictive regulations could also increase costs indirectly, by reducing competition and thus lead to lower productivity growth. In the past few years, distribution sector has gone through drastic changes due to deregulation and market opening. Implementation of regulatory reforms served as an opportunity to change laws and systems which had been an obstacle to development of distribution sector. Market opening of distribution sector became a turning point to promote competition among domestic and foreign firms. However, for small and medium scale of the typical retail enterprises which were in no position to compete in terms of prices, additional facilities, and services, faced a threat of diminished trading area, and even of their existence. Because, large firms may have greater market power than small firms, as they can more easily extract favorable terms when procuring goods, and may also be able to deter entry by advertising outlays or access to the best sites. In addition, larger chain stores armied with sufficient capital dominated trading area and reduced customer's welfare by abusing their monopoly power when competing with other shops, and are often cited as an example of adverse effects of local monopoly. In order to minimize such adverse effects and to foster competition, regulatory reforms in distribution sector should set its goal to promote sound and stable distribution activities through market principle and restoring competition principle, and ultimately to boost customers welfare. Therefore, deregulation in distribution sector should be implemented in a way to promote customers welfare, eliminate entry barriers, and expand competition principle such as productivity and efficiency competition. However, it should be also recognized that deregulation of system alone is not enough to develop the distribution sector. To compete in a increasingly concentrated industry, small enterprises increasingly engage in co-operative arrangements, such as buying groups, strategic alliances or franchise agreements.

• 복식문화연구
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• 제17권4호
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• pp.709-722
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• 2009

At the end of April, 2009, the number of mobile phone users reached about 46 million in Korea. Consequently, the mobile shopping market is growing rapidly, and fashion products are one of the most concerned categories in mobile shopping market. In the meantime, the growth rates of domestic fashion industry and fashion retail market are forecasted very slow. In this situation, however, the growth rate of on-line shopping market including internet shopping, TV home shopping, and mobile shopping is estimated more than 12% per year until 2010. Particularly, mobile shopping area is forecasted the most rapid growing field. The objective of this study were to confirm the factors which had influences on mobile fashion shopping and to examine the effects of these factors affect the attitude toward mobile fashion shopping and the using intention of mobile fashion shopping. With the results, marketing strategies for mobile fashion shopping companies would be proposed. Date were gathered from 125 respondents of 20's and 30's females and were analyzed by AMOS 7.0. The key points of the results are; 1) The 5 factors of instant access, individualization, amusement, usefulness and ease of use which extracted from preceding researches were confirmed as the characteristics of mobile fashion shopping, 2) among these factors, amusement and usefulness had positive influences on the attitude toward mobile fashion shopping, 3) reliability on mobile fashion shopping didn't had an influence on the attitude toward mobile fashion shopping significantly, but had a positive influence on the using intention of mobile fashion shopping directly, and 4) the attitude toward mobile fashion shopping affects using intention of mobile fashion shopping positively. With these results, mobile fashion shopping companies can establish marketing strategies from various angles.

• 아태비즈니스연구
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• 제11권4호
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• pp.303-315
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• 2020

Purpose - The purpose of this study is to analyze Korea's trade relations centered on the Pacific Alliance (PA), a major economic integration in Latin America, and identify its problems and suggest measures that can be taken by the government and corporations to reinforce economic cooperation. Design/methodology/approach - To improve the level of contribution of the study, an empirical analysis is necessary. However, due to limited data access, the study will approach the topic of trade relations between Korea and the PA with various statistics and literature. Findings - First, there is an urgent need for changes in import-export goods between Korea and the PA, as trade is focused on specific items. Second, although foreign direct investment from Korea to the PA is centered in manufacturing and mining industries, there should be different investment strategies by countries and industries. Third, it is necessary to reinforce commercial cooperation. Korea currently has Free Trade Agreements with Chile, Peru, and Columbia, but not with Mexico, the largest trading partner among the PA. Therefore, Korea must take active measures to sign an FTA with Mexico, which has been put on hold. Research implications or Originality - Latin America has the most thriving market when it comes to Free Trade Agreements worldwide. With the official establishment of the Pacific Alliance (PA) in 2012, the economic integration of Latin America faced entirely new circumstances. Reinforcing economic cooperation with the PA is extremely important for Korea in terms of entering and dominating the Latin American market. However, there is still a lack of research on the Pacific Alliance, and corporations that aim to enter the Latin American market face difficulties due to lack of information. By investigating the Pacific Alliance and its prospects and analyzing the trade relations with Korea, this study will provide strategic measures for corporations that wish to enter the Latin American market.

• Journal of Acupuncture Research
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• 제32권4호
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• pp.91-102
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• 2015

Objectives : The Oriental medical device industry is expected to continue to experience significant growth. It should increase its global market share rather than focusing on the domestic market. Countries around the world self-regulate their domestic market, so this study aims to aid in the development of a particular overseas market by introducing the U.S.(the largest market) medical device registration and approval process. Methods : For an understanding of the US medical device licensing process, we researched the relevant regulatory organization (FDA), the history, definition and classification of medical devices, the approval and 510(k) submission process related to substantial equivalence, IEC 60601-1 Edition 3, usability tests, and so on. Results : Medical devices in the United States are assigned to one of three regulatory classes: Class I, Class II and Class III, based on the level of control necessary to assure the safety and effectiveness of the device. If a company's device is classified as Class II and if it is not exempt, a 510k will be required for marketing. 1) A 510(k) is a premarket submission made to the FDA to demonstrate that the new device to be marketed is "substantially equivalent" to a legally marketed device (predicate device) 2) The IEC 60601-1 Edition 3 preparation process, which contains information related to usability, is expensive and time-consuming but a critical requirement. Conclusions : Although the U.S. market has high barriers to entry, access to this, large overseas market will encourage development of the Oriental medical device industry and commercial value enhancement is expected.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.281-286
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• 2019

The study aims to analyze the adaptation strategies and resilience of tobacco farmers to face unfavorable trading system. The research method refers to a qualitative approach with phenomenological models and case studies. The findings revealed tobacco farmers in Jember developed various adaptation strategies and resilience through farmer group organizations, partnerships, self-capacity building and access to financial institutions based on economic, social, cultural, and experience values from various sources and interactions among fellow tobacco farmers. The tobacco trading system, which is left to the market mechanism, results in low bargaining power of farmers, this encourages tobacco farmers to develop various adaptation and survival strategies, namely through collective activities of farmer groups, partnerships and self-development and access to financial institutions. Dealing with the unfavorable tobacco trading system, tobacco farmers do not switch to other commodity farming but adapt and make Jember a center for tobacco production in East Java and Indonesia. From this findings, it suggests to the government as the regulator does not only provide subsidies for tobacco farmers, but also must provide various technical assistance to increase the ability of tobacco farmers. More importantly, regulations must be made benefit tobacco farmers other than corporations so that equality can be enjoyed by tobacco economy players.

• 복식문화연구
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• 제28권1호
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• pp.114-130
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• 2020

The purpose of this study is to reveal the cultural meaning behind modern experiences of diversity through the history of clothing in Korea. To this end, this study examines aspects that dictate clothing culture acceptance experienced and practiced by women by analyzing the case of the Naju rural area in Jeollanam-do from the 1950s to 1980s. Modern clothing was accepted later in the 20 century in this village, and the Satgolnai traditional textile tradition was an important factor after 1950s. In addition, the continuity of the rural five-day market is different from practices in the city. Limitations in access to media such as TV, films, and magazines, and the functional meaning of clothing in rural areas contributed to limitations for women to get the opportunity to access modern clothing items that were popular in the city. Unlike in the city, the event that inspired the transition to full-scale modern clothing in this village was the Saemaul Undong Movement of the 1970s. Additionally, Mombbe (labor cloth) worn during the Japanese colonial period was continuously worn as daily clothes for Naju women even after the 1950s. Therefore, colonial modernity continued through clothing.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권12호
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• pp.5803-5819
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• 2017

In this paper, we proposed a contract theory based cooperative spectrum sharing scheme with joint power and bandwidth optimization under asymmetric information, where the primary user (PU) does not know the secondary users' (SUs) private information. To improve performance, PU needs to provide incentives to stimulate nearby SUs to help forward its signal. By using contract theory, PU and SUs' negotiations are modeled as a labor market. PU and SUs act as the employer and employees, respectively. Specifically, SUs provide labor (i.e. the relay power, which can be used for forwarding PU's signal) in exchange for the reward (i.e. the spectrum access bandwidth which can be used for transmitting their own signals). PU needs to overcome a challenge how to balance the relationship between contributions and incentives for the SUs. We study the optimal contract design which consists of relay power and spectrum access bandwidth allocation. We show that the most efficient SUs will be hired by the PU to attend the cooperative communication. PU can achieve the same maximum utility as in the symmetric information scenario. Simulation results confirm that the utility of PU is significantly enhanced with our proposed cooperative spectrum sharing scheme.

• 공학논문집
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• 제3권1호
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• pp.139-146
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• 1998

프레임 릴레이는 다양한 네트워크를 연결하기 위하여 사용되는 고속광역네트워크 기술이다. 패킷교환방식과 회선교환방식의 장점을 결합함으로써, 프레임 릴레이는 오늘날 기업의 다양한 업무환경에 적합한 고성능/고신뢰도의 통신 서비스를 제공한다. 본 논문에서는 프레임 릴레이기술의 기본개념 및 특징을 정리하고, 표준화현황을 고찰하였으며, 국내의 프레임 릴레이 산업 및 서비스 현황을 분석하였다. 또한, 프레임 릴레이를 이용한 기업망 원격접속 다이얼-업 서비스를 위한 시험망을 구성하여, 프레임 릴레이 다이얼-업 서비스의 기능 및 비용효과를 분석하였다.