• 제목/요약/키워드: management involvement

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지역축제 방문동기의 만족영향 요인 -관여도 조절효과 - (Motivational Factors Influencing Visitors' Satisfaction - Moderating Effects on Tourism Involvement -)

  • 신현배;김소윤;박덕병
    • 농촌지도와개발
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    • 제26권1호
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    • pp.17-30
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    • 2019
  • Tourism motivation and involvement are important variables influencing visitors satisfaction. The study aims to identify the factors influencing visitors' satisfaction. Particularly, the study examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 430 usable questionnaires among visitors of Gigisi local festival. Results of a factor analysis yielded three dimensions of tourism motivation which are family and local food, recreation and escape, and social factor. Results show that social factors among three dimensions of sense of community have significance for visitors satisfaction. And tourism involvement has a negative interactional effects as a moderator between recreation and escape motivation and involvement. It means that even though higher recreation and escape motivation, less likely to have visitors satisfaction if visitors have higher involvement in local festival. It was suggested that tourism motivation and involvement should be considered in local festival management and policy.

한국형 상향식 농업용수 거버넌스 모형 개발 (Development of a Bottom-up Agricultural Water Governance Model in Korea)

  • 이슬기;최경숙
    • 농촌계획
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    • 제28권3호
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    • pp.49-59
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    • 2022
  • Recently, Korea aimed to increase water use efficiency by implementing integrated management according to the water management unification policy. Considering the enormous use of water resources in the agricultural sector, it is necessary to efficiently conserve water in terms of demand management by intensifying the stakeholders' involvement and awareness campaigns. The existing agricultural water management system in Korea is based on a top-down approach by which the government agencies directly plan budgets and policies to be enforced on and implemented by farmers, with little to no involvement of farmers in the decision-making process. However, this process has hindered the desired water resources management and the water conservation goal at the field level. Moreover, the limited research on water governance operations focusing on agricultural water creates a knowledge gap, particularly in Korea. Thus, it is necessary to investigate water governance cases with successful implementations in agricultural and rural areas to identify the factors applicable to domestic governance in Korea. In addition, a more systematic governance model should be established by identifying the subjectivity of the stakeholders' involvement in agricultural water governance. Therefore, this study proposed a new bottom-up model for agricultural water governance, which aims to raise the problem of autonomous water governance while promoting stakeholders' voluntary participation in agricultural water management and reflecting farmers' involvement in the decision-making process. Moreover, if agricultural water governance is expanded nationwide by reflecting agricultural and water resource policies in the future, it is believed that positive effects can be achieved in increasing utilization efficiency and securing sustantiality through agricultural water saving.

소매점의 로열티 프로그램에서 고객의 등급하락 시 고객의 등급, 메시지의 진실성, 관여도가 충성도에 미치는 영향 (The Effect of Status, Truth of Messages, Involvement on Loyalty When Customer Experience Demotion in Retail Loyalty Program)

  • 신종국;박민숙
    • 디지털융복합연구
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    • 제12권3호
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    • pp.89-94
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    • 2014
  • 본 연구는 로열티 프로그램에서 등급 강등 시, 고객의 등급과 메시지의 진실성, 관여도가 충성도에 미치는 영향을 검증하고자 20대 230명을 대상으로 $2{\times}2{\times}2$ 집단간 실험설계를 통한 ANCOVA분석을 실시하였다. 실험결과, 최고등급과 중간등급 모두 등급하락 후 충성도가 감소하였으며 최고등급보다 중간등급의 충성도가 더 작게 감소하였다. 최고등급의 경우 메시지에서 진실성을 느끼는 정도가 높은 집단의 충성도가 더 작게 감소하였으며, 관여도가 낮은 집단의 충성도가 더 작게 감소하였다. 중간등급 또한 진실성을 느끼는 정도가 높은 집단의 충성도가 더 작게 감소하였으며, 관여도가 낮은 집단 충성도가 더 작게 감소하였다. 고객의 등급, 메시지의 진실성, 관여도의 삼원상호작용에서는 메시지에 진실성이 높다고 느끼며 관여도가 낮은 중간등급의 충성도가 가장 작게 감소하였다.

가족 관광객의 향토음식에 대한 지각된 위험, 관여도, 만족과 충성도에 관한 연구 (Study on Sense of Perceived Risk, Involvement, Satisfaction, and Loyalty of a Tourist Family for a Local Food Restaurant)

  • 김정현;이영란;조문수
    • 동아시아식생활학회지
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    • 제20권5호
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    • pp.802-811
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    • 2010
  • This study aimed to determine a tourist family's perceptions of dining at a holiday destination. A key assumption of this study was that dining at an unfamiliar locale at a tourist resort is engaging in risk-taking behavior by the tourist family. In this unfamiliar setting, participation in the local food market takes on a significant role in the tourist family's sense of satisfaction and loyalty. For the purpose of this study, involvement pertains to the family's perceived relevance of the objective of this study based on inherent needs, values, and interests. For this study, 151 subjects vacationing with his/her family on Jeju Island participated. To perform research on perceived risk and involvement in terms of the decision maker's capacity, only one member of each family responded to the survey, which examined the impact on sense of satisfaction of perceived risk and involvement in the local food scene. Perceived risks were divided according to financial, performance, physical, social-psychological, and time-risk factors. Perceived risk and involvement were found to be significant predictors of the overall satisfaction of the tourist family's local food consumption. Furthermore, performance risk was determined to be significantly linked to the tourist family's dining sense of satisfaction and loyalty. These findings provide some meaningful marketing implications for Jeju Island's tourism industry. Reducing the performance risk and increasing the local food involvement may activate rural tourism and local food consumption. Theoretical and practical contributions to local food marketing are discussed.

제품 관여수준과 인터넷 구전메시지 유형이 소비자 커뮤니케이션에 미치는 영향 -FCB 모델에 따른 제품과 인터넷 쇼핑몰의 구매 댓글을 중심으로- (Effect That Type Gets in Consumer Communication : Product Participation Level and Internet Word-of-mouth -Laying stress on purchase review of product and Internet shopping mall by FCB Model-)

  • 진홍근;이은주
    • 경영과정보연구
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    • 제22권
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    • pp.85-115
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    • 2007
  • Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

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기혼근로자의 성역할 태도와 일-가족 지향성이 일-가족 갈등/촉진 및 가족친화제도 이용에 미치는 영향 (The Effects of Employees' Gender Role Attitudes, Job Involvement, and Family Involvement on Work-Family Balance)

  • 한지숙;유계숙
    • 가정과삶의질연구
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    • 제25권5호
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    • pp.143-166
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    • 2007
  • This study examined the effects of employees' gender role attitudes, job involvement, and family involvement on their work-family conflicts, work-family facilitation, and utilization of family-friendly corporate policies. Data was collected from 377 full-time married workers from 262 large (more than 300 employees) and 100 small (fewer than 300 employees) private sector companies. The questionnaire's measurements were based on recommendations from the literature review. The questionnaire consisted of the gender role attitude scales, job and family involvement scales, work-family conflict and facilitation scales, and questions pertaining to the employee's utilization of family-friendly corporate policies. The SPSS 12.0 statistical package was used to analyze the collected data. The study found that employees showed more or less egalitarian gender role attitudes and that they were more involved in their family than their job. The employees' responses showed a low rate of utilizing family-friendly policies, but employees from large companies reported a higher utilization of family-friendly policies than those from small companies. There were also gender differences in employees' gender role attitudes, work and family involvement, and utilization of policies. Male workers held more traditional gender role attitudes, had higher levels of job involvement, and had higher rates of utilization of policies than female employees. Meanwhile, employees with children exhibited more traditional gender role attitudes and higher rates of utilization of policies than those without children. Finally, serial hierarchical regression analyses revealed that employees' more egalitarian gender role attitudes and higher job and family involvement predict higher work-family facilitation, while their gender role attitudes and job and family involvement have no significant influence on work-family conflicts. Also, employees from large companies with high job involvement will have significantly higher utilization rates of family-friendly corporate policies.

아버지가 지각한 공동양육태도 및 아버지의 양육참여와 초등학생 자녀의 가사참여의 구조적 관계 (Structural Relationships Among Father Perceived Coparenting, Fathers' Involvement and Housework of School-aged Cchildren)

  • 송경석;장영은;박정윤
    • 가정과삶의질연구
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    • 제35권2호
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    • pp.31-45
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    • 2017
  • The current study aimed at examining the structural relationships among coparenting, fathers' involvement in child rearing and the children's participation in housework. 154 fathers and their 5th or 6th grade children living in Jeju participated in the study. The data were analyzed using the Structural Equation Model(SEM) technique. The results revealed that when the fathers reported greater alliance in their coparenting, they were more likely to participate in child rearing. Fathers' involvement significantly predicted greater housework participation of their school-aged children. Higher levels of undermining and gate-keeping in coparenting were associated with less father involvement, which in turn, predicted less housework participation by their children. Gatekeeping also directly predicted lower levels of housework of children. Father involvement significantly mediated the relationship between coparenting and children's housework. The implications for the education/intervention programs promoting coparenting and father involvement were further discussed.

부부구매의사결정과 그에 관련된 변인에 관한 연구 - 몰입 및 감정이입을 중심으로 (A Study of Husband-Wife Purchasing Decision-Making and Its Related Variables)

  • 김효신
    • 가정과삶의질연구
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    • 제4권2호
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    • pp.89-101
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    • 1986
  • This study sought to investigate the presence and characteristics of postulated variables(involvement & empathy) that may moderate the need for overt conflict - resolving behavior when husbands and wives disagree on a certain purchasing subdecision and that may explain husband - wife decision - making patterns. For the above purpose, the analyses of this study are based on response of 180 husbands and wives(90 couples) to questions concerning 11 subdecisions of house and sofa-set purchasing decisions. The results are summarized as follows; 1) Income, education, and wives job do not significantly differenciate the levels of involvement and empathy except that education does the levels of wives involvement and empathy and that wives job does the levels of husbands involvement. 2) Husbands and wives indicate significantly different levels of involvement and empathy on most subdecisions. i. e., wives regard all subdecisions importantly. and on 3 subdecisions of joint decision - making pattern, they have the higher consideration for their husband's preferences. 3) Incongruency in husband - wife responses to the questions of decision - making patterns are moderate. 4) Husbands and wives involvement / empathy discriminate well the patterns of decision - making on various subdecisions within 2 product classes. Wives empathy accounts for much discriminating power in both instances. Thus, the need to add these involvement and empathy variables to models of family decision - making is sugguested.

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사용자 특성이 EA 활용에 대한 사용자 관여(User Involvement)에 미치는 영향에 관한 연구 : 국내 공공기관을 대상으로 (The Effect of User Characteristics on the User Involvement in EA Implementation : Focusing on Public Sectors in Korea)

  • 조소연;이영주;양정인
    • 한국IT서비스학회지
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    • 제9권2호
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    • pp.93-105
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    • 2010
  • Enterprise Architecture has become a key tool for transforming business process, data, IT and application resources. The "Efficient Adaptation and Management of Information System Act" was established to support the planning and development of the information system in order for the public sector to adopt Information Technology Architecture (EA) into its organization through the act. Until now, the study of EA has been mainly focused on concepts, methodologies and success factors for the implementation of EA. User involvement, which is one of the critical factors in adopting information systems, has been rarely studied in the field of EA research. The purpose of this study is to identify the effects of user characteristics on user involvement in EA implementation. After discussing intrinsic motivators and situational motivators as predictors of user involvement, a research model were developed and tested using survey data. The results showed that among intrinsic motivators, perceived competence had a strong positive effect on user involvement. Some implications were discussed for implementing and utilizing EA for public agencies.

총체적 품질경영프로그램의 효과에 영향을 미치는 요인에 관한 실증연구 (An Empirical Study on the Key Factors Affecting the Effectiveness of Total Quality Management Programs)

  • 양창호
    • 산업경영시스템학회지
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    • 제17권31호
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    • pp.163-176
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    • 1994
  • Over the last few years Total Quality Management (TQM) programs have hem widely adapted by Korean manufacturing firms to improve their productivity, competitive edge and product quality levels. The purpose of this study is to evaluate the level of importance placed on four key TQM factors (customer satisfaction, strong management leadership, continuous improvement, imployee involvement and participation) used during the implementation of korean manufacturing TQM programs and to assess the effectiveness of those key factors in improving the performance of the firms. A Questionaire was developed and sent to senior managers in manufacturing organizations throughout korea. This survey asked qustions regarding 1) the firm's business environment and TQM program development 2) subcomponents of the key factors and 3) the effectiveness of the TQM program at improving the performance of the organization. The survey data were analyzed to determine the degree of correlation between each of the factors and the effectiveness of the TQM programs. This study demonstrated that the TQM programs were instrumental at improving the performance of the firms studied, and that the improvement was positively correlated with the length of time that the program had been implemented and the planned duration of the TQM program implementation. It was found that the person-oriented elements of management leadership and employee involvement were positively correlated and predictive of the success of the TQM Program, while the process-oriented components of customer satisfaction and employee involvement were not useful predictors of the effectiveness of the TQM program implementation.

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