섭취(攝取) 지방(脂肪)의 종류(種類)가 흰쥐와 병아리의 성장(成長) 및 혈청(血淸) Cholesterol 함량(含量)에 미치는 영향(影響) (Effects of Dietary Fats and Oils On the Growth and Serum Cholesterol Content of Rats and Chicks)
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- Journal of Nutrition and Health
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- 제9권2호
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- pp.59-67
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- 1976
몇가지 식물성유지(植物性油脂)와 동물성유지(動物性油脂)의 영양가(營養價)를 비교평가(比較評價)하기 위하여 7종의 동(動), 식물유(植物油) 10%를 90% 기초사료(基礎館料)에 혼합한 시험식이(試驗食餌)를 쥐 32마리, 병아리 32마리에 4주간 섭취(攝取)시켜 성장률(成長率), 식이섭취량(食餌攝取量) 및 식이효율, 영양소이용율(營養素利用率), 질소축척율(窒素蓄積率), 혈청(血淸)콜레스테롤 함량(含量), 간지방함량(肝脂肪含量), 각 지방의 지방산(脂肪酸) 조성(造成)을 조사연구(調査硏究)해본 결과(結果) 아래와 같이 결론(結論)을 얻었다. 1. 성장률(成長率)은 각 처리구간에 통계적(統計的)인 유의차(留意差)는 인정(認定)되지 않았으나 쥐 실험(實驗)에서는 콩기름군, 채종유군, 옥수수 기름군, 동물성지방근의 증체량(增滯量)이 다른 시험군보다 좋았고 옥수수군과 동물성지방군이 병아리 실험(實驗)에서는 더 좋았다. 한편 지방 10%를 첨가한 군의 성장률(成長率)이 대조군보다 일반적으로 우수하였으나 병아리의 경우에 있어서 어유(魚油)군의 증체율(增滯率)은 좋지 않았다. 2. 식이섭취량(食餌攝取量)에 있어서는 쥐나 병아리에 있어서 공(共)히 옥수수 기름군이 가장 많았으며 어유(魚油)군의 섭취량(攝取量)이 두 실험동물(實驗動物) 다 가장낮았다. 이결과로 미루어 보면 어유(魚油)에는 식이의 기호성(嗜好性)을 저하(低下)시키는 인자(因子)가 들어 있든지 어떤 유독성분(有毒性分)이 함유(含有)되어 있을지 모른다. 식이효율면에서는 쥐 실험에서는 콩기름군, 병아리에 있어서는 윽수수 기름군이 가장 좋았으며 두 실험동물 다같이 대조군의 식이효율(食餌?率)이 가장 낮았으나 통계적(統計的)인 유의성(留意性)은 인정(認定)되지 않았다. 3. 영양소(營養素) 이용율중(利用率中) 지방이용율은 대체로 일반식이 내의 륵지방(肋脂肪)보다는 지방질(脂肪質) 첨가식이내(添加食餌內)의 륵지방(肋脂肪)이 흡수율(吸收率)이나 이용률(利用率)이 더 우수함을 보여주었고, 근소축적률(筋素蓄積率)은 쥐에 있어서는 어유(魚油)군이 73.5%, 병아리에 있어서는 채종유군이 52.1%로 가장 높았으며 또한 쥐에서는 참기름군이 66.0%, 병아리에서는 대조구가 33.4로 가장 낮았으나 각 구별 통계적(統計的)인 차이는 없었다. 4. 쥐 실험(實驗)에서만 실시된 간지방(肝脂防) 함량측정(含量測定)은 채종유군의 그것이 다른 군보다 높았으며 옥수수기름, 콩기름, 참기름, 들기름, 동물유, 어유의 순서였으나 통계적(統計的)인 유의성(留意性)은 인정(認定)되지 않았고 일반적(一般的)으로 식물성 유지급여군의 간지방함량(肝脂肪含量)이 다른 군보다 높았다. 5. 혈청(血淸)콜레스테롤 함량(含量)은 쥐에 있어서는 채종유군이 가장 높았으며 참기름군이 비교적(比較的) 높은 수치(數値)를 나타냈고, 병아리실험에서는 동물유군이 어유, 콩기름, 참기름, 들기름, 옥수수기름, 채종유, 대조군보다 높았으나 통계적(統計的)인 유의차(留意差)는 없었다.6. 지방산조성(脂肪酸造成)은 동물성유지는 대체로 palmitic acid, myristic acid함량이 많았으며 식물성유는 Linoleic acid 와 oleic acid가 많았고 옥수수기름이 필수지방산인 Linoleic acid 함량이 54.7%로 가장많았으며 특히 들기름이 2중 결합 3개인 Linolenic acid가 58.4%로 다른 식물성기름보다 월등히 높았다. 한편 식물성 기름에는 Arachidonic acid 가 소량있으나 동물유(動物油)나 어유(魚油)에서는 분석(分析)되지 못했다.
수도재배(水稻栽培)에 있어 작중토(作中土)의 유효규산함량(有效珪酸含量), ppm과 유기물함량(有機物含量)% 비(比)
동해안굿은 대한민국의 동해안 일대 해안선을 따라 강원도 고성 일대에서 부터 부산지역에 이르기까지 어촌마을에서 행해지는 굿이다. 동해안굿은 거의 세습무를 중심으로 연행되는데, 이 논문은 동해안굿의 세습무 집단 중 김석출 무계의 학습 양상을 세습무와 학습무로 구분하여 살펴보고 이를 토대로 변화하고 있는 동해안굿 학습 양상이 가진 의미를 규명하는 데 의의가 있다. 세습무는 집이 곧 교육 현장이었다. 어릴 때부터 굿판에 따라다니며 소리며 춤을 연행하게 해보아 실전경험을 쌓을 수 있었다. 그러나 대를 이어 무업을 계승해오던 세습무 가계에서 더 이상 자손들이 무업을 이어받지 않게 되면서 무업의 계승과 학습 방식에 변화가 발생했다. 1980년대 이후부터 굿이 가, 무, 악이 어우러진 종합예술로 인정받아 국가 및 각 시도 무형문화재로 지정받고, 예술대학 등에서 전공교육과정으로 편성되어 무속을 전공한 새로운 학습무들이 등장하게 되었다. 이들 학습무는 대학, 동해안별신굿보존회, 굿이 진행되는 현장 등에서 동해안별신굿의 연희 능력을 체계적으로 전승받고 있다. 시대의 변화에 따라 세습무가 학습무들을 받아들여 무업을 계승해나가며 굿의 연행 집단과 굿을 수용하는 마을 사람들의 인식에도 변화가 나타났다. 과거와 달리 굿이 한국전통예술의 원형으로 가무악 총체적 학습의 산물로 인정받으며 국가무형문화재로 지정을 받게 됨으로써 무당의 사회적 지위와 개인적 자존감이 매우 높아지게 되었다. 과거 천시 당하던 무당이 아닌 대내외적으로 인정받는 전통예술인으로 자리 잡게 되면서 굿 현장이나 마을사람들과의 관계에서도 그 지위나 대우가 많이 달라졌다. 마을 구성원들도 무집단의 세대가 변화함에 따라 과거와 달리 새로운 학습적인 요소들이 첨가된 것에 대해 인정하고 수용하는 입장을 취하고 있다. 마을단위에서도 전통적인 굿의 형식이나 제의만을 주장하기보다 마을 주민 모두가 함께 어우러질 수 있는 축제 형식이나 다양한 굿의 방향성을 고민하고 있다. 변화하는 굿의 흐름과 신진 세대의 적응에서 새로운 의미를 찾아나가고 있는 것이다. 급변하는 시대의 흐름에 따라 굿판이 점점 축소되는 현실 속에서 동해안굿은 다른 지역 굿에 비해 아직까지는 활발히 연행되고 있다. 힘겹게 동해안굿을 보존해 온 세습무의 뒤를 이어 학습무들이 활발히 유입되고, 연행 집단이 굿의 전통을 보존하는 한편, 굿을 예술 콘텐츠로 활용하기 위해 애쓰고 있기 때문이다. 또한 학습무들은 세습무로부터 배워 온 무속의 학습을 체계적으로 정리하여 후대에 최대한 원형에 가깝게 전승하고자 준비하고 노력하고 있다. 앞으로도 동해안굿은 마지막 세습무의 대를 이어 학습무들이 전통을 계승하고 시대에 맞춰 발전시켜 나갈 것이다.
10천간 12지지를 합성한 60개의 서수부호(序數符號)로 각각의 연월일시를 표현하였던 간지(干支) 책력(冊曆)에서의 그 기호는, 동양의 전통 의학(醫學) 분야에서 발병과 치료에 영향을 미치는 요인의 표식으로 쓰였을 뿐만 아니라, 여러 술수(術數) 분야에서의 길흉화복(吉凶禍福) 예단 지표로도 사용되었다. 이 간지력(干支曆) 부호를 기준으로 삼은 많은 술수 이론들이 한대(漢代) 이전까지 상당부분 갖추어졌던 것에 반해, '그것이 그렇게 된' 근원적 원리에 대한 이후의 책력학적 논의는 찾아보기 어렵다. 세성(歲星)(목성)이 황도대의 12개 '자리[차(次)]' 중에서 어느 곳에 있는 것인지로 그 한 해의 연명(年名)이 정해지는 천체력 기년 방식에는, 크게 세성기년법(歲星紀年法) 태세기년법(太歲紀年法) 간지기년법(干支紀年法) 등이 있다. 태세기년법과 명칭만 다를 뿐 실제로는 동일한 기년법이라 할 수 있는 간지기년법에서는 다시 세 가지 이상의 방식이 존재하며, 그 중 하나가 한대(漢代) 이래로 현재까지 중국과 우리나라 등지에서 끊김 없이 사용되고 있는 것이다. 2018년 올해의 간지 연명이 무술(戊戌)이 된 것은 순전히 '우연'에 의한 것이었다. 따라서 본 논의에서 필자는, 연월일시의 간지 부호를 가지고 고유 이론들을 구성하는 각종 전통 술수 분야에서 이에 대한 자각의 필요성을 역설(力說)하였다. 만 12년에 조금 못 미치는 목성의 1주천(周天) 주기 때문에, 천여 년에 한 번씩 약 85년 동안만 '황도대에서의 세성(歲星) 위차(位次)'와 '12지지(地支) 부호(符號)의 연명(年名)'이 서로 부합되는 상황이 펼쳐지는데, 최근의 수십 년이 그 시기가 됨을 확인하였다. 아울러서 28수(宿)를 바라보는 적절한 방법에 대해서도 함께 논하였다. 간지 책력이 각종 술수는 물론 전통 의술의 이론적 기반과도 결부된 것이니 만큼, 고대(古代) 천체력(天體曆)의 근원적 이론에 대한 심도 있는 연구는, 동양 전통 학문과 문화의 계승 발전 차원에서도 결코 소홀히 넘길 수 없는 일이다.
Today most developed countries provide modern medical care for most of the population. The rural area is the more neglected area in the medical and health field. In public health, the philosophy is that medical care for in maintenance of health is a basic right of man; it should not be discriminated against racial, environmental or financial situations. The deficiency of the medical care system, cultural bias, economic development, and ignorance of the residents about health care brought about the shortage of medical personnel and facilities on the rural areas. Moreover, medical students and physicians have been taught less about rural health care than about urban health care. Medical care, therefore, is insufficient in terms of health care personnel/and facilities in rural areas. Under such a situation, there is growing concern about the health problems among the rural population. The findings presented in this report are useful measures of the major health problems and even more important, as a guide to planning for improved medical care systems. It is hoped that findings from this study will be useful to those responsible for improving the delivery of health service for the rural population. Objectives: -to determine the health status of the residents in the rural areas. -to assess the rural population's needs in terms of health and medical care. -to make recommendations concerning improvement in the delivery of health and medical care for the rural population. Procedures: For the sampling design, the ideal would be to sample according to the proportion of the composition age-groups. As the health problems would be different by group, the sample was divided into 10 different age-groups. If the sample were allocated by proportion of composition of each age group, some age groups would be too small to estimate the health problem. The sample size of each age-group population was 100 people/age-groups. Personal interviews were conducted by specially trained medical students. The interviews dealt at length with current health status, medical care problems, utilization of medical services, medical cost paid for medical care and attitudes toward health. In addition, more information was gained from the public health field, including environmental sanitation, maternal and child health, family planning, tuberculosis control, and dental health. The sample Sample size was one fourth of total population: 1,438 The aged 10-14 years showed the largest number of 254 and the aged under one year was the smallest number of 81. Participation in examination Examination sessions usually were held in the morning every Tuesday, Wenesday, and Thursday for 3 hours at each session at the Namchun Health station. In general, the rate of participation in medical examination was low especially in ages between 10-19 years old. The highest rate of participation among are groups was the under one year age-group by 100 percent. The lowest use rate as low as 3% of those in the age-groups 10-19 years who are attending junior and senior high school in Taegu city so the time was not convenient for them to recieve examinations. Among the over 20 years old group, the rate of participation of female was higher than that of males. The results are as follows: A. Publie health problems Population: The number of pre-school age group who required child health was 724, among them infants numbered 96. Number of eligible women aged 15-44 years was 1,279, and women with husband who need maternal health numbered 700. The age-group of 65 years or older was 201 needed more health care and 65 of them had disabilities. (Table 2). Environmental sanitation: Seventy-nine percent of the residents relied upon well water as a primary source of dringking water. Ninety-three percent of the drinking water supply was rated as unfited quality for drinking. More than 90% of latrines were unhygienic, in structure design and sanitation (Table 15). Maternal and child health: Maternal health Average number of pregnancies of eligible women was 4 times. There was almost no pre- and post-natal care. Pregnancy wastage Still births was 33 per 1,000 live births. Spontaneous abortion was 156 per 1,000 live births. Induced abortion was 137 per 1,000 live births. Delivery condition More than 90 percent of deliveries were conducted at home. Attendants at last delivery were laymen by 76% and delivery without attendants was 14%. The rate of non-sterilized scissors as an instrument used to cut the umbilical cord was as high as 54% and of sickles was 14%. The rate of difficult delivery counted for 3%. Maternal death rate estimates about 35 per 10,000 live births. Child health Consultation rate for child health was almost non existant. In general, vaccination rate of children was low; vaccination rates for children aged 0-5 years with BCG and small pox were 34 and 28 percent respectively. The rate of vaccination with DPT and Polio were 23 and 25% respectively but the rate of the complete three injections were as low as 5 and 3% respectively. The number of dead children was 280 per 1,000 living children. Infants death rate was 45 per 1,000 live births (Table 16), Family planning: Approval rate of married women for family planning was as high as 86%. The rate of experiences of contraception in the past was 51%. The current rate of contraception was 37%. Willingness to use contraception in the future was as high as 86% (Table 17). Tuberculosis control: Number of registration patients at the health center currently was 25. The number indicates one eighth of estimate number of tuberculosis in the area. Number of discharged cases in the past accounted for 79 which showed 50% of active cases when discharged time. Rate of complete treatment among reasons of discharge in the past as low as 28%. There needs to be a follow up observation of the discharged cases (Table 18). Dental problems: More than 50% of the total population have at least one or more dental problems. (Table 19) B. Medical care problems Incidence rate: 1. In one month Incidence rate of medical care problems during one month was 19.6 percent. Among these health problems which required rest at home were 11.8 percent. The estimated number of patients in the total population is 1,206. The health problems reported most frequently in interviews during one month are: GI trouble, respiratory disease, neuralgia, skin disease, and communicable disease-in that order, The rate of health problems by age groups was highest in the 1-4 age group and in the 60 years or over age group, the lowest rate was the 10-14 year age group. In general, 0-29 year age group except the 1-4 year age group was low incidence rate. After 30 years old the rate of health problems increases gradually with aging. Eighty-three percent of health problems that occured during one month were solved by primary medical care procedures. Seventeen percent of health problems needed secondary care. Days rested at home because of illness during one month were 0.7 days per interviewee and 8days per patient and it accounts for 2,161 days for the total productive population in the area. (Table 20) 2. In a year The incidence rate of medical care problems during a year was 74.8%, among them health problems which required rest at home was 37 percent. Estimated number of patients in the total population during a year was 4,600. The health problems that occured most frequently among the interviewees during a year were: Cold (30%), GI trouble (18), respiratory disease (11), anemia (10), diarrhea (10), neuralgia (10), parasite disease (9), ENT (7), skin (7), headache (7), trauma (4), communicable disease (3), and circulatory disease (3) -in that order. The rate of health problems by age groups was highest in the infants group, thereafter the rate decreased gradually until the age 15-19 year age group which showed the lowest, and then the rate increased gradually with aging. Eighty-seven percent of health problems during a year were solved by primary medical care. Thirteen percent of them needed secondary medical care procedures. Days rested at home because of illness during a year were 16 days per interviewee and 44 days per patient and it accounted for 57,335 days lost among productive age group in the area (Table 21). Among those given medical examination, the conditions observed most frequently were respiratory disease, GI trouble, parasite disease, neuralgia, skin disease, trauma, tuberculosis, anemia, chronic obstructive lung disease, eye disorders-in that order (Table 22). The main health problems required secondary medical care are as fellows: (previous page). Utilization of medical care (treatment) The rate of treatment by various medical facilities for all health problems during one month was 73 percent. The rate of receiving of medical care of those who have health problems which required rest at home was 52% while the rate of those who have health problems which did not required rest was 61 percent (Table 23). The rate of receiving of medical care for all health problems during a year was 67 percent. The rate of receiving of medical care of those who have health problems which required rest at home was 82 percent while the rate of those who have health problems which did not required rest was as low as 53 percent (Table 24). Types of medical facilitied used were as follows: Hospital and clinics: 32-35% Herb clinics: 9-10% Drugstore: 53-58% Hospitalization Rate of hospitalization was 1.7% and the estimate number of hospitalizations among the total population during a year will be 107 persons (Table 25). Medical cost: Average medical cost per person during one month and a year were 171 and 2,800 won respectively. Average medical cost per patient during one month and a year were 1,109 and 3,740 won respectively. Average cost per household during a year was 15,800 won (Table 26, 27). Solution measures for health and medical care problems in rural area: A. Health problems which could be solved by paramedical workers such as nurses, midwives and aid nurses etc. are as follows: 1. Improvement of environmental sanitation 2. MCH except medical care problems 3. Family planning except surgical intervention 4. Tuberculosis control except diagnosis and prescription 5. Dental care except operational intervention 6. Health education for residents for improvement of utilization of medical facilities and early diagnosis etc. B. Medical care problems 1. Eighty-five percent of health problems could be solved by primary care procedures by general practitioners. 2. Fifteen percent of health problems need secondary medical procedures by a specialist. C. Medical cost Concidering the economic situation in rural area the amount of 2,062 won per residents during a year will be burdensome, so financial assistance is needed gorvernment to solve health and medical care problems for rural people.
Digital Convergence means integration between industry, technology, and contents, and in marketing, it usually comes with creation of new types of product and service under the base of digital technology as digitalization progress in electro-communication industries including telecommunication, home appliance, and computer industries. One can see digital convergence not only in instruments such as PC, AV appliances, cellular phone, but also in contents, network, service that are required in production, modification, distribution, re-production of information. Convergence in contents started around 1990. Convergence in network and service begins as broadcasting and telecommunication integrates and DMB(digital multimedia broadcasting), born in May, 2005 is the symbolic icon in this trend. There are some positive and negative expectations about DMB. The reason why two opposite expectations exist is that DMB does not come out from customer's need but from technology development. Therefore, customers might have hard time to interpret the real meaning of DMB. Time is quite critical to a high tech product, like DMB because another product with same function from different technology can replace the existing product within short period of time. If DMB does not positioning well to customer's mind quickly, another products like Wibro, IPTV, or HSPDA could replace it before it even spreads out. Therefore, positioning strategy is critical for success of DMB product. To make correct positioning strategy, one needs to understand how consumer interprets DMB and how consumer's interpretation can be changed via communication strategy. In this study, we try to investigate how consumer perceives a new product, like DMB and how AD strategy change consumer's perception. More specifically, the paper segment consumers into sub-groups based on their DMB perceptions and compare their characteristics in order to understand how they perceive DMB. And, expose them different printed ADs that have messages guiding consumer think DMB in specific ways, either cellular phone or personal TV. Research Question 1: Segment consumers according to perceptions about DMB and compare characteristics of segmentations. Research Question 2: Compare perceptions about DMB after AD that induces categorization of DMB in direction for each segment. If one understand and predict a direction in which consumer perceive a new product, firm can select target customers easily. We segment consumers according to their perception and analyze characteristics in order to find some variables that can influence perceptions, like prior experience, usage, or habit. And then, marketing people can use this variables to identify target customers and predict their perceptions. If one knows how customer's perception is changed via AD message, communication strategy could be constructed properly. Specially, information from segmented customers helps to develop efficient AD strategy for segment who has prior perception. Research framework consists of two measurements and one treatment, O1 X O2. First observation is for collecting information about consumer's perception and their characteristics. Based on first observation, the paper segment consumers into two groups, one group perceives DMB similar to Cellular phone and the other group perceives DMB similar to TV. And compare characteristics of two segments in order to find reason why they perceive DMB differently. Next, we expose two kinds of AD to subjects. One AD describes DMB as Cellular phone and the other Ad describes DMB as personal TV. When two ADs are exposed to subjects, consumers don't know their prior perception of DMB, in other words, which subject belongs 'similar-to-Cellular phone' segment or 'similar-to-TV' segment? However, we analyze the AD's effect differently for each segment. In research design, final observation is for investigating AD effect. Perception before AD is compared with perception after AD. Comparisons are made for each segment and for each AD. For the segment who perceives DMB similar to TV, AD that describes DMB as cellular phone could change the prior perception. And AD that describes DMB as personal TV, could enforce the prior perception. For data collection, subjects are selected from undergraduate students because they have basic knowledge about most digital equipments and have open attitude about a new product and media. Total number of subjects is 240. In order to measure perception about DMB, we use indirect measurement, comparison with other similar digital products. To select similar digital products, we pre-survey students and then finally select PDA, Car-TV, Cellular Phone, MP3 player, TV, and PSP. Quasi experiment is done at several classes under instructor's allowance. After brief introduction, prior knowledge, awareness, and usage about DMB as well as other digital instruments is asked and their similarities and perceived characteristics are measured. And then, two kinds of manipulated color-printed AD are distributed and similarities and perceived characteristics for DMB are re-measured. Finally purchase intension, AD attitude, manipulation check, and demographic variables are asked. Subjects are given small gift for participation. Stimuli are color-printed advertising. Their actual size is A4 and made after several pre-test from AD professionals and students. As results, consumers are segmented into two subgroups based on their perceptions of DMB. Similarity measure between DMB and cellular phone and similarity measure between DMB and TV are used to classify consumers. If subject whose first measure is less than the second measure, she is classified into segment A and segment A is characterized as they perceive DMB like TV. Otherwise, they are classified as segment B, who perceives DMB like cellular phone. Discriminant analysis on these groups with their characteristics of usage and attitude shows that Segment A knows much about DMB and uses a lot of digital instrument. Segment B, who thinks DMB as cellular phone doesn't know well about DMB and not familiar with other digital instruments. So, consumers with higher knowledge perceive DMB similar to TV because launching DMB advertising lead consumer think DMB as TV. Consumers with less interest on digital products don't know well about DMB AD and then think DMB as cellular phone. In order to investigate perceptions of DMB as well as other digital instruments, we apply Proxscal analysis, Multidimensional Scaling technique at SPSS statistical package. At first step, subjects are presented 21 pairs of 7 digital instruments and evaluate similarity judgments on 7 point scale. And for each segment, their similarity judgments are averaged and similarity matrix is made. Secondly, Proxscal analysis of segment A and B are done. At third stage, get similarity judgment between DMB and other digital instruments after AD exposure. Lastly, similarity judgments of group A-1, A-2, B-1, and B-2 are named as 'after DMB' and put them into matrix made at the first stage. Then apply Proxscal analysis on these matrixes and check the positional difference of DMB and after DMB. The results show that map of segment A, who perceives DMB similar as TV, shows that DMB position closer to TV than to Cellular phone as expected. Map of segment B, who perceive DMB similar as cellular phone shows that DMB position closer to Cellular phone than to TV as expected. Stress value and R-square is acceptable. And, change results after stimuli, manipulated Advertising show that AD makes DMB perception bent toward Cellular phone when Cellular phone-like AD is exposed, and that DMB positioning move towards Car-TV which is more personalized one when TV-like AD is exposed. It is true for both segment, A and B, consistently. Furthermore, the paper apply correspondence analysis to the same data and find almost the same results. The paper answers two main research questions. The first one is that perception about a new product is made mainly from prior experience. And the second one is that AD is effective in changing and enforcing perception. In addition to above, we extend perception change to purchase intention. Purchase intention is high when AD enforces original perception. AD that shows DMB like TV makes worst intention. This paper has limitations and issues to be pursed in near future. Methodologically, current methodology can't provide statistical test on the perceptual change, since classical MDS models, like Proxscal and correspondence analysis are not probability models. So, a new probability MDS model for testing hypothesis about configuration needs to be developed. Next, advertising message needs to be developed more rigorously from theoretical and managerial perspective. Also experimental procedure could be improved for more realistic data collection. For example, web-based experiment and real product stimuli and multimedia presentation could be employed. Or, one can display products together in simulated shop. In addition, demand and social desirability threats of internal validity could influence on the results. In order to handle the threats, results of the model-intended advertising and other "pseudo" advertising could be compared. Furthermore, one can try various level of innovativeness in order to check whether it make any different results (cf. Moon 2006). In addition, if one can create hypothetical product that is really innovative and new for research, it helps to make a vacant impression status and then to study how to form impression in more rigorous way.
1. The 'Kao Zheng Pai(考證派) comes from the 'Zhe Zhong Pai' and is a school that is influenced by the confucianism of the Qing dynasty. In Japan Inoue Kinga(井上金娥), Yoshida Koton(吉田篁墩) became central members, and the rise of the methodology of historical research(考證學) influenced the members of the 'Zhe Zhong Pai', and the trend of historical research changed from confucianism to medicine, making a school of medicine based on the study of texts and proving that the classics were right. 2. Based on the function of 'Nei Qu Li '(內驅力) the 'Kao Zheng Pai', in the spirit of 'use confucianism as the base', researched letters, meanings and historical origins. Because they were influenced by the methodology of historical research(考證學) of the Qing era, they valued the evidential research of classic texts, and there was even one branch that did only historical research, the 'Rue Xue Kao Zheng Pai'(儒學考證派). Also, the 'Yi Xue Kao Zheng Pai'(醫學考證派) appeared by the influence of Yoshida Kouton and Kariya Ekisai(狩谷掖齋). 3. In the 'Kao Zheng Pai(考證派)'s theories and views the 'Yi Xue Kao Zheng Pai' did not look at medical scriptures like the "Huang Di Nei Jing"("黃帝內經") and did not do research on 'medical' related areas like acupuncture, the meridian and medicinal herbs. Since they were doctors that used medicine, they naturally were based on 'formulas'(方劑) and since their thoughts were based on the historical ideologies, they valued the "Shang Han Ja Bing Lun" which was revered as the 'ancestor of all formulas'(衆方之祖). 4. The lives of the important doctors of the 'Kao Zheng Pai' Meguro Dotaku(目黑道琢) Yamada Seichin(山田正珍), Yamada Kyoko(山田業廣), Mori Ritsi(森立之) Kitamura Naohara(喜多村直寬) are as follows. 1) Meguro Dotaku(目黑道琢 1739
1.The 'Kao Zheng Pai'(考證派) comes from the 'Zhe Zhong Pai(折衷派)' and is a school that is influenced by the confucianism of the Qing dynasty. In Japan Inoue Kinga(井上金峨), Yoshida Koton(古田篁墩
1 : 탁주양조(濁酒釀造)에 가장 큰 미생물원(微生物源)이 되는 누룩중(中)의 미생물군(微生物群)과 효소(酵素)를 조사하기 위(爲)하여 충남대학교(忠南大學校) 농과대학(農科大學)에서 제조(製造)한 누룩(S)와 시판(市販) 누룩(T)을 공시(供試)하여 사상균(絲狀菌), 호기성세균(好氣性細菌), 유산균(乳酸菌) 및 효모(酵母)를 검색(檢索) 계수(計數)하고 특(特)히 효모(酵母)는 TTC-agar 처리(處理)로서 그 정색별(呈色別)에 따라 유별(類別)하였으며 또한 Amylase 및 Protease 역가(力價)를 측정(測定)하여 얻은 결과(結果)는 다음과 같다. (a) S 누룩 1gm. 중(中)에는 Aspergilles eryzae group: