• 품질경영학회지
• /
• 제44권2호
• /
• pp.321-340
• /
• 2016

Purpose: In this study, we revealed the influence of customer buying factors in the purchase process of eco-friendly product. Especially, we focused on the information acquisition, alternative evaluation, and after-purchase activity process based on Korea-China customer's survey. Methods: In the information acquisition process, we investigate the channels of information acquisition about eco-friendly product, a reliability of information, and an impediment of acquiring product information. At the stage of alternative evaluation, we extract various causes that affects pre-purchasing process and perform the AHP analysis to identify critical causes. At last, we compare several factors which affects before and after purchasing process. Results: Especially, an average utilization and cognition score of eco-friendly products of Chinese consumers is higher than Korean consumers' score. In addition, critical buying factors of Korean consumers are a product quality, an evaluation of existing users. However, that of Chinese consumers are safety of products and environmental benefits of products. Conclusion: In recent years, as the rapid economic development of China, environment pollutions like heavy smog and yellow dust have been occurred frequently. In that manner, Chinese consumer's environmental consciousness is rapidly increasing; not only try to be active participant in eco-friendly activities, but also eco-friendly purchasing activities. In addition, Chinese consumers recognize eco-friendly products as good products made with advanced technology.

• 유통과학연구
• /
• 제17권8호
• /
• pp.5-14
• /
• 2019

Purpose - This study aims to proposes a conceptual framework to segment multi-national products based on a Chinese consumer's perception of multi-national products, to find the role of consumer ethnocentrism (CET) in country of origin (COO) effects for Chinese, and to figure out how different dimension of CET Effects on purchase intention developed market and home country. Research design, data and methodology - This study selected a 2×2×2 factorial design for the hypothesis test based on the product category × combination of manufactured type × Ethnocentrism level. This study distinguishes products between luxury (Burberry) and non-luxury (Nike) products and choose combination of manufactured type (Spain vs India/ Spain vs China) in order to perform comparative studies. A total of 223 Chinese participated in the experiment. After being exposed to each scenario, participants were asked to respond to questions about brand preference and purchase intention Results - Regarding to luxury made in developed country, it is worth that exposing COO information to low level of ethnocentrism consumers. Regarding to non-luxury product made in emerging country, it makes it worse when COO information to high level of ethnocentrism consumers. Lastly, regarding to non-luxury product, patriotic consumers prefer to purchase product made in home country.

• Journal of Platform Technology
• /
• 제6권2호
• /
• pp.10-18
• /
• 2018

본 연구는 중국 핸드폰 시장에서 특정 제품사양 중 색상변화와 그 제품의 수요변화와의 관계를 가격탄력성으로 실증 분석한 것이다. 기존 가격탄력성 연구의 분석단위는 제품 카테고리이거나 제품카테고리 내 SBU 를 주로 측정한 반면, 이 연구의 가격탄력성 분석단위는 체험마케팅, 미학마케팅, 인지심리학의 연구 대상인 색상에 초점을 맞추고 있다. 본 연구의 데이터는 중국 최대 B2C 사이트에 입점한 대리상이 다국적 기업의 핸드폰을 판매한 실적자료를 바탕으로 하였다. 연구결과를 보면, 첫째, 6 개 색상의 가격탄력성이 모두 절대 값 1 보다 커서 가격 변화에 수요가 탄력적으로 반응하는 것으로 나타났다. 둘째, 색상 간 가격 탄력성의 차이가 발생하였다. 동일한 가격인하 폭 속에서 가장 적은 판매량 증가를 보인 색은 아로마화이트인 반면에, 가장 많은 판매량 증가를 보인 색은 다이아몬드색이였다. 본 연구의 결과를 통해, 중국에서 핸드폰 판매 시 가격 할인인하 폭이나 인상폭을 색상에 따라 다르게 하거나, 기업에서 핸드폰 생산량을 색상에 따라 다르게 준비하여 판매하는 것이 더 많은 이익을 창출할 수 있게 됨을 알 수 있었다. 학술적으로는 중국의 핸드폰 제품 카테고리에 색상에 따른 선호 차이와 색상에 따른 가격탄력성이 다름을 파악함으로써 가격탄력성의 분석 단위의 미시화 및 개념 확장이라는 학술적 공헌이 있었다.

• 한국컴퓨터정보학회논문지
• /
• 제24권6호
• /
• pp.45-55
• /
• 2019

The purposes of this paper is to draw a conclusion on the impact of the characteristics of economic cooperation between china and south korea on customer value and enterprise performance in the korean electronics industry. In this paper, product reliability and product innovation are especially used as analytical factors, and this paper used a survey of 293 internal employees working in the electronics industry for analyze, and structural equation model(SEM) was used to analyze the data. The results of the research analysis are summarized as follows. First, it was found that the characteristic of economic cooperation in the research model has a significant effect on the product reliability. Second, it was found that the characteristics of economic cooperation have a significant effect on the products innovation. Third, the products reliability has a significant impact on customer value, while the products innovation has not affected customer value. Finally, it was found that the customer value of the korean electronics industry also has a significant impact on the Enterprise performance. As a good development alternative to this research, there is the ultimate goal of hoping that corporate managers will help to create new good values. To this end, we hope it will be helpful as we have made necessary suggestions to establish the desired direction of the Korean electronics industry operator.

• 통상정보연구
• /
• 제12권1호
• /
• pp.353-373
• /
• 2010

This paper researched on countries effect of country-of origin product of the Korea customer. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, EU, and Chile in Korea market. That is to say, this study is reviewing on country image subject including country of origin. According to WTO rule, The rules of origin should be administered in a consistent, uniform, impartial and reasonable manner. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 250 customer in Korea market, and 220 usable responses were obtained. The 213 samples are analyzed with the countries origin effect. Multiple regression results show that the U.S.A and Japan product are positively affected by the purchase effectiveness of Korea customer's. However, The EU, China and Chile products do not affect effectiveness in Korea market. This article contributes to a understanding of effects of country-or-origin. When the nation image has been made, marketing approaches considering both image of country of manufacture origin and motivational focus can be utilized simultaneously.

• 농업과학연구
• /
• 제43권3호
• /
• pp.459-467
• /
• 2016

In Korea, the market size for environment-friendly agricultural products has reached a plateau, even though many Korean consumers still show a high level of preference for environment-friendly agricultural products. In order to solve this problem, some Korean farmers and marketers are starting to try to export their products to many countries, including China. China, in particular, is becoming one of the fastest rising market for Korean environment-friendly agricultural products, after the signing of the Free Trade Agreement with China. However, little research has been done or reported about the purchase behaviors of Chinese consumers. The purpose of this paper is to analyze the environment-friendly agricultural product purchase behavior (especially, mandarin orange and muskmelon) of consumers in the Chinese market and to present some useful implications for Korean farmers and marketers. Through survey in China (especially, Beijing and Shanghai) and frequency analysis, this study made the following findings: first, Chinese consumers show a very strong concern for environment-friendly agricultural products. Second, many Chinese consumers usually buy environment-friendly agricultural products more than two times per month. Third, Chinese consumers give more value to freshness and food-safety than taste when they make decisions on buying environment-friendly mandarin orange and muskmelon. These can have some implications for the exportation of environment-friendly agricultural products.

• 패션비즈니스
• /
• 제11권2호
• /
• pp.155-171
• /
• 2007

This research aims to present the corresponding dimensions of China men's clothes on the basis of size specification of Korea men's suits. The results of this study, with the cooperation of Sejung Company exporting men's clothes to Ningbo City, Zhejiang Province in China, are as follows: 1. Based on the drop standard of KS K 0050, the body types of Chinese men in their 20s were classified. A body types were 55.77%, Y body types were 32.16%, B body types were 11.55% and BB body types were 1.51%. 2. According to the criteria of ready-made dimensions of normal body type suggested in Korea Standards, and in consideration of the basic distribution reality of body dimensions, representative 5 sizes were selected. 3. Research jackets by different sizes were produced and went through wearing tests. The means of 1st wearing test were 3.86, 4.09, 4.09, 3.57, and 3.69. The mean of 2nd wearing test of 88-73-170 size was 4.32. 4. The corresponding size specification of China men's clothes based on those of Korea men's suits were presented here, showing product sizes and physical items in detail.

• 기술혁신연구
• /
• 제26권2호
• /
• pp.69-93
• /
• 2018

기업들이 저원가와 높은 품질을 동시에 추구하게 됨에 따라 제품 아키텍처 기반 경쟁은 기업 전략의 중요한 일부가 되었다. 본 연구는 한 중 조선 산업(LNGC)분야 대표기업의 제품 아키텍처와 조직역량을 비교 분석하여 그들이 어떻게 혁신성과를 이루어 냈는지 고찰하였다. 그 결과, 한국기업은 동력계열의 연구개발에 있어 FGSS(Fuel gas supply system), PRS(Partial Re-liquefaction System)와 같이 에너지 효율을 개선하는 장치를 자체 개발하여 기존엔진에 추가하고, 선체 무게를 경량화 하는 등 다양한 미세조정 노력을 통해 우수한 성능을 가지게 하였다. 이는 우수한 연구조직 역량과 현장과의 긴밀한 협업을 통해 실현되었으며, 고부가가치선의 높은 매출로 이어질 수 있었다. 반면 중국 기업은 설계 및 연구개발의 편의성에 집중하여, 기존의 부품에 대한 미세조정 노력을 소홀히 했고 그 결과 동일한 부품을 사용하고도 한국의 선박에 비해 7-10% 낮은 연비 효율을 지닌 것으로 나타났다.

• 한국식생활문화학회지
• /
• 제15권3호
• /
• pp.225-232
• /
• 2000

The Purpose of this study was to understand the China Yunnan Baizu food. This study was performed a visit market based on in- depth interview with food experts those who lived in Baizu province. The results were summarized as follows. The main food of Baizu were Bab, Dduk(BaBa), Nuddle(Mi xian) made from rice. They ate all kind of food from vegetables, fish, and pork, but the remarkable thing was that there were practical limit to select the ingredient. They would use some fermented products such as Pao-chai, Yan-chai, Zha. Pao-chai was fermented vegetables like Kimchi, Yan-chai was similar with Changachi in Korea, and Zha was prepared from meat and fish. Menus for Banquets were included 8 kinds of cold appetizer, 8 kinds of hot dishes, and 2 kinds of sweet desserts. The ingredients were local products and they considered hot, sour, cold taste importantly. The method of cooking was simple and Rusan, Sengpi was the most traditional Baizu food. Ru san is one of dishes prepared from the milk, and milk pedimented product. Sengpi was uncooked pork.

• Journal of Korea Trade
• /
• 제24권6호
• /
• pp.61-81
• /
• 2020

Purpose - This paper examines how the consumer animosity of partner country influences the purchase of foreign products. We analyzed news sentiment to determine whether Chinese consumer's animosity affect the purchase of the products made in Korea around the time when the U.S. Terminal High Altitude Area Defense missile system was deployed in South Korea. Design/methodology - To measure the tone of Chinese consumer animosity more carefully, we utilized a text mining technique of the Chinese language to read the public's opinion. Using Chinese news paper's editorials of 2015.1-2018.10, we analyzed the sentiment toward Korea and regressed it with Korean export to China. Findings - Empirical results report that Chinese consumers tended to reduce their purchase of consumer goods from Korea when the animosity increased, that is, the sentiments of Chinese news editorials were negative. In contrast, the animosity did not affect the purchase of Korean intermediates or raw materials. We further analyzed the effect by dividing the animosity into three categories; politics, economics, and culture. Among these groups, political news exhibits a unique effect on Chinese purchase on consumer goods from Korea. Originality/value - Existing literature on animosity models has measured the animosity by collecting the consumers' opinions through survey at a given time point, whereas it is measured by analyzing the tone of the press release by sentiment analysis during the time period around the event occurrence in this study.