• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.726-738
• /
• 2016

This paper aims to examine structural relationship between the influence factors of customer loyalty, hypothesizing that m-CRM characteristics, market orientations, relationship quality and relationship length plays a crucial role in achieving customer loyalty in insurance companies. Total of 255 valid sample data were used to test study hypotheses. By using Structure Equation Modeling(SEM) method, the results show that m-CRM characteristics and customer orientation significantly influence to relationship quality except competitor orientation and all relationship quality are very significantly influence to customer loyalty being consisted of customer retention and word of mouth effect. In addition, the modulation effect of relationship length is confirmed about relationship between relationship quality and customer loyalty. A real situation we conducted our research may enable academics and practitioners to understand the antecedents and outcomes of m-CRM implementation in terms of market orientation.

• The Korean Journal of Food And Nutrition
• /
• v.30 no.4
• /
• pp.719-727
• /
• 2017

The objective of this study was to investigate the effect of alcohol content in Makgeolli made with Chinese matrimony vine (M-CMV) on the sensory profile and consumer acceptability. The M-CMVs were prepared with 6, 7, 8, and 9% alcohol content. Descriptive analysis of M-CMV was performed with six trained panelists. Thirteen attributes were generated and their intensities were alcohol content dependent. The consumer acceptance test was conducted with 57 consumers. M-CMV samples with 7% alcohol had the highest acceptance rate (5.8) followed by 6% M-CMV (5.6). Commercial rice Makgeolli (CRM) had the lowest consumer acceptance. Consumers were divided into two groups by clustering analysis. The majority of consumers (n=38) preferred M-CMV and did not like the commercial sample. Only 19 consumers indicated high acceptance ratings for CRM. However, these consumers also preferred 6 and 7% M-CMV. Partial least-squares regression analysis revealed moderate attribute intensities were related to greater consumer acceptability. The optimal alcohol content for the greatest consumer acceptance predicted by linear regression was 6.7%.

• Journal of the Korean Solar Energy Society
• /
• v.34 no.1
• /
• pp.39-47
• /
• 2014

Solar applications analysis and building energy performance depend on the quality of the solar resource data available. Unfortunately, most of the weather stations do not measure solar radiation data in Korea, as a reason many researchers have studied different solar radiation estimation models and suggested to apply them to various locations in Korea. In addition, they also studied the impact of hourly global solar radiation on energy performance of an office building by comparing the simulated building energy consumptions using four different weather files, one using measured, and three estimated solar radiation from different models, which are Cloud-cover Radiation Model (CRM), Zhang and Huang Model (ZHM), and Meteorological Radiation Model (MRM), and concluded that there was some impact on energy performance of the building due to the using different solar radiation models. However, the result cannot be applied to all other buildings since the simulated office building for that study only used limited building characteristics such as using fixed values of solar heat gain coefficient (SHGC) and window-to-wall ratio (WWR), which are significant parameters related to solar radiation that affect to the building energy consumptions. Therefore, there is a need to identify how the building energy consumption will be changed by varying these building parameters. In this study, the impact of one measured and three estimated global solar radiation on energy performance of the office building was conducted taking account of SHGC and WWR. As a result, it was identified that the impact of four different solar radiation data on energy performance of the office building was evident regardless SHGC and WWR changes, and concluded that the most suitable solar models was changed from the CRM/ZHM to the MRM as SHGC and WWR increases.

• Korean Journal of Environmental Agriculture
• /
• v.31 no.1
• /
• pp.9-15
• /
• 2012

BACKGROUND: A preliminary investigation of the radon ($^{222}Rn$) concentration has been conducted, employing solid-state nuclear-track detectors (SSNTD) and a continuous radon monitor (CRM), for fourteen randomly selected agricultural greenhouses in Jeju Island, where the underground-air was used for air conditioning and $CO_2$ supplement. METHODS AND RESULTS: The SSNTD was used to measure the average radon concentration for three months and the CRM was used for an instantaneous measurement. In order to obtain the radon concentration of a greenhouse, the SSNTDs were placed at a number of evenly distributed points inside the greenhouse and the mean of the measured values was taken. In addition, in order to assess the radon concentration of the underground-air itself, measurement was also made at the borehole of the underground-air in each agricultural facility, employing both the SSNTD and CRM. It is found that the radon concentration of the greenhouses ranges higher than those not using the underground-air and the average of Korean dwellings. While the radon concentration of most agricultural facilities is still lower than the reference level (1,000 Bq/$m^3$) recommended by the International Radiation Protection Committee (ICRP), three facilities at one site show higher concentrations than the reference level. The three-month-averaged radon concentration and the instantaneous radon concentration of the underground-air itself ranges 1,228- 5,259 and 3,322-17,900 Bq/$m^3$, respectively, and regional variation is more significant. CONCLUSION: From this results, radon concentration of the underground-air is assumed that it is associated with the geological characteristics and the boring depth of the region located of their.

• CRM연구
• /
• v.4 no.1
• /
• pp.55-68
• /
• 2011

Recently with the development of Web services by utilizing a variety of web content, the studies on user experience and personalization based on web usage has attracted much attention. Majority of personalized analysis are have been carried out based on existing data, primarily using the database and statistical models. These approaches are difficult to reflect in a timely mannerm, and are limited to reflect the true behavioral characteristics because the data itself was just a result of customers' behaviors. However, recent studies and commercial products on web analytics try to track and analyze all of the actions from landing to exit to provide personalized service. In this study, by analyzing the customer's click-stream behaviors, we define U-Score(Usage Score), P-Score (Preference Score), M-Score(Mania Score) to indicate variety of customer preferences. With the devised three indicators, we can identify the customer's preferences more precisely, provide in-depth customer reports and customer relationship management, and utilize personalized recommender services.

• Asia Marketing Journal
• /
• v.12 no.2
• /
• pp.111-133
• /
• 2010

Marketing financial services used to be easier. Today, the competition in financial services is fierce. Not only has the competition become more intense, financial services have also changed structurally. In an environment with various customer needs and severe competitions, the marketing in financial services industry is getting more difficult and more important than before. However, there are still not enough studies on financial services marketing in Korea whereas lots of research papers have been published frequently in some international journals. The purpose of this paper is (1)to review the literature on financial services marketing, (2)to investigate current marketing activities based on in-depth interview with financial marketing managers in Korea, and (3)to suggest some implications for future research on the financial services marketing. Financial products are not consumer products. In fact, they are not products at all in the way product marketing is usually described. Nor are they altogether like services. The financial industry operates in a unique way, and its marketing tasks are correspondingly complex. However, the literature review shows that there has been a lack of basic studies which dealt with inherent characteristics of financial services marketing compared to the research on marketing in other industries. Many studies in domestic marketing journals have so far focused only on the general customer behaviors and the special issues in some financial industries. However, for more effective financial services marketing, we have to answer following questions. Is there any difference between financial service marketing and consumer packaged goods marketing? What are the differences between the financial services marketing and other services marketing such as education and health services? Are there different ways of marketing among banks, securities firms, insurance firms, and credit card companies? In other words, we need more detailed research as well as basic studies about the financial services marketing. For example, we need concrete definitions of financial services marketing, bank marketing, securities firm marketing, and etc. It is also required to compare the characteristics of each marketing within the financial services industry. The products sold in each market have different characteristics such as duration and degree of risk-taking. It means that there are sub-categories in financial services marketing. We have to consider them in the future research on the financial services marketing. It is also necessary to study customer decision making process in the financial markets. There have been little research on how customers search and process information, compare alternatives, make final decision, and repeat their choices. Because financial services have some unique characteristics, we need different understandings in the customer behaviors compared to the behaviors in other service markets. And also considering the rapid growth in financial markets and upcoming severe competition between domestic and global financial companies, it is time to start more systematic and detailed research on financial services marketing in Korea. In the second part of this paper, I analyzed the results of in-depth interview with 20 marketing managers of financial services companies in Korea. As a result, I found that the role of marketing departments in Korean financial companies are mainly focused on the short-term activities such as sales support, promotion, and CRM data analysis although the size and history of marketing departments to some extent show a sign of maturity. Most companies established official marketing departments before 2001. Average number of employees in a marketing department is about 58. However, marketing managers in eight companies(40% of the sample) still think that the purpose of marketing is only to support and manage general sales activities. It shows that some companies have sales-oriented concept rather than marketing-oriented concept. I also found three key words which marketing managers think importantly in financial services markets. They are (1)Trust in customer relationship, (2)Brand differentiation, and (3)Rapid response to customer needs. 50% of the sample support that "Trust" is the most important key word in the financial services marketing. It is interesting that 80% of banks and securities companies think that "Trust" is the most important thing, whereas managers in credit card companies consider "Rapid response to customer needs" as the most important key word in their market. In addition, there are different problems recognition of marketing managers depending on the types of financial industries they belong to. For example, in the case of banks and insurance companies, marketing managers consider "a lack of communication with other departments" as the most serious problem. On the other hand, in the case of securities firms, "a lack of utilization of customer data" is the most serious problem. These results imply that there are different important factors for the customer satisfaction depending on the types of financial industries, and managers have to consider them when marketing financial products in more effective ways. For example, It will be necessary for marketing managers to study different important factors which affect customer satisfaction, repeat purchase, degree of risk-taking, and possibility of cross-selling according to the types of financial industries. I also suggested six hypothetical propositions for the future research.