• Journal of Distribution Science
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• v.11 no.4
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• Journal of the Korean Society of Marine Environment & Safety
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• v.26 no.7
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• pp.864-872
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• 2020

In accordance with the sulfur regulations of the International Maritime Organization (IMO), very low sulfur fuel oil (VLSFO) shows various production-dependent physico-chemical properties. This study aims to use as basic data for oil spill response according to study of physico-chemical characteristics of VLSFO and mixed fuel oil of VLSFO-HSFO. The mixed fuel oil was prepared by mixing 25, 50, 75 mass% of HSFO with VLSFO containing 0.46 and 0.36 mass% of sulfur. The physico-chemical properties such as the kinematic viscosity, pour point and distribution of Saturates, Aromatics, Resins, and Asphaltenes (SARA) were studied in the laboratory. As mixed of 75 mass% of HSFO with high the kinematic viscosity and low pour point in VLSFO, the kinematic viscosity of the mixed fuel oil increased to 350.2 %, and VLSFO with pour point of 23℃ and -11℃ lowered or raised to -3℃ and -6℃ respectively. As HSFO was mixed in VLSFO with a small Asphaltenes distribution, the Saturates distribution decreased to 68.8% and Asphaltenes distribution increased to 1,417 % dramatically.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• v.21 no.2
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• pp.89-107
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• 2017

In this paper, we have proposed a modified Marker-And-Cell (MAC) method to investigate the problem of an unsteady 2-D incompressible flow with heat and mass transfer at low, moderate, and high Reynolds numbers with no-slip and slip boundary conditions. We have used this method to solve the governing equations along with the boundary conditions and thereby to compute the flow variables, viz. u-velocity, v-velocity, P, T, and C. We have used the staggered grid approach of this method to discretize the governing equations of the problem. A modified MAC algorithm was proposed and used to compute the numerical solutions of the flow variables for Reynolds numbers Re = 10, 500, and 50000 in consonance with low, moderate, and high Reynolds numbers. We have also used appropriate Prandtl (Pr) and Schmidt (Sc) numbers in consistence with relevancy of the physical problem considered. We have executed this modified MAC algorithm with the aid of a computer program developed and run in C compiler. We have also computed numerical solutions of local Nusselt (Nu) and Sherwood (Sh) numbers along the horizontal line through the geometric center at low, moderate, and high Reynolds numbers for fixed Pr = 6.62 and Sc = 340 for two grid systems at time t = 0.0001s. Our numerical solutions for u and v velocities along the vertical and horizontal line through the geometric center of the square cavity for Re = 100 has been compared with benchmark solutions available in the literature and it has been found that they are in good agreement. The present numerical results indicate that, as we move along the horizontal line through the geometric center of the domain, we observed that, the heat and mass transfer decreases up to the geometric center. It, then, increases symmetrically.

• Proceedings of the Korea Concrete Institute Conference
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• 2008.11a
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• pp.249-252
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• 2008

In recent large-scale structures, as mass concrete type structure is frequently applied to the building, temperature crack due to hydration heat needs to be considered. Since a volume change is internally or externally restricted in a mold after placing concrete, temperature crack of mass concrete takes place. By this reason, the reduction method to control this crack is required. In this study, low heat mixture and hydration heat difference is used to execute the analysis of hydration heat, considering the changes of heat transfer coefficient according to curing conditions and block placement of mass concrete. For the analytical modelling, original portland cement and concrete of low heat mixture are placed in the upper and lower payer, respectively. A convection boundary condition is fixed because mass concrete of block placement is characterized by the difference of mold form and curing condition. Through the analysis results considering the changes of low heat mixture, block placement, and heat transfer coefficient, we check out the temperature and stress distribution and analyze the temperature crack reduction effect.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.45 no.6
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• pp.723-729
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• 2012

On 3 February 2011, a mass mortality of finless porpoises Neophocaena asiaeorientalis occurred at a dike of the Saemangeum Sea dike. A total of 249 carcasses were collected; these had been stranded by a sea dike and had floated into the lake formed by the dike. Eight bodies were measured, and four of these were dissected to analyze stomach contents. The blubber thicknesses of five bodies were compared with those of caught finless porpoises in the Yellow Sea from 2010. Finless porpoises at the Saemangeum Sea dike exhibited better nutritive conditions than finless porpoises in the Yellow Sea. Air temperature in January 2011 was lower than the prior 5-year average (P<0.05). Water temperature when the mass mortality occurred was lower than values observed in 2009 and 2010: values below $0^{\circ}C$ had been recorded, and the majority of the dike lake had frozen over. The mass mortality of finless porpoises may have been caused by these unusually low temperatures.

• Smart Structures and Systems
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• v.16 no.5
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• pp.807-833
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• 2015

While tuned mass dampers are found to be effective in suppressing vibration in a tall building, integrating it with a semi-active control system enables it to perform more efficiently. In this paper a forty-story tall steel-frame building designed according to the Canadian standard, has been studied with and without semi-active and passive tuned mass dampers. The building is assumed to be located in the Vancouver, Canada. A magneto-rheological fluid based semi-active tuned mass damper has been optimally designed to suppress the vibration of the structure against seismic excitation, and an appropriate control procedure has been implemented to optimize the building's semi-active tuned mass system to reduce the seismic response. Furthermore, the control system parameters have been adjusted to yield the maximum reduction in the structural displacements at different floor levels. The response of the structure has been studied with a variety of ground motions with low, medium and high frequency contents to investigate the performance of the semi-active tuned mass damper in comparison to that of a passive tuned mass damper. It has been shown that the semi-active control system modifies structural response more effectively than the classic passive tuned mass damper in both mitigation of maximum displacement and reduction of the settling time of the building.

• Bulletin of the Korean Chemical Society
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• v.26 no.12
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• pp.1991-1995
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• 2005

Sensitivity factors of elements by a glow discharge mass spectrometry (GD-MS) were intensively investigated and compared with a laser ablation inductively coupled plasma-mass spectrometry (ICP-MS). In case of copper matrix, the sensitivity factor by GD-MS generally decreases with the increase of the mass number of element. The details are a little different between each data measured by Faraday and multiplier detectors. The factor by a multiplier detector drastically decreases with the mass increase in the region of low mass as in Faraday detector’s case, but slowly in the high mass region. On the contrast, the sensitivity factor of solution standard by a conventional ICP-MS slowly increases with the increase of elemental mass number even though there are some exceptions such as gold and also the sensitivity factor by a laser ablation ICP MS generally increases with mass number of element in the specimen of glass type. In case of steel matrix, any definite trends could not be shown in the relationship between the GD-MS’s sensitivity factor and elemental mass.

• Journal of The Korean Astronomical Society
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• v.29 no.spc1
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• pp.223-225
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• 1996

We review current theoretical understanding of the spectral properties (low and high states, transition of states, quasi-periodic oscillations etc.) of the low mass as well as supermassive black hole candidates.

• The Bulletin of The Korean Astronomical Society
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• v.37 no.2
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• pp.115.1-115.1
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• 2012

The Ultraviolet Coronagraph Spectrometer on board the Solar and Heliospheric Observatory (SOHO) observes low ionization state coronal mass ejection plasma at ultraviolet wavelengths. The CME plasmas are often detected in O VI ($3{\times}10^5K$), C III ($8{\times}10^4K$), $Ly{\alpha}$, and $Ly{\beta}$. Earlier in situ observations by the Solar Wind Ion Composition Spectrometer (SWICS) on board Advanced Composition Explorer (ACE) have shown mostly high ionization state plasmas in interplanetary coronal mass ejections (ICME) events, which implies that most CME plasma is strongly heated during its expansion in solar corona. In this analysis, we investigate whether the low ionization state CME plasmas observed by UVCS occupy small enough fractions of the CME volume to be consistent with the small fraction of ICMEs measured by ACE that show low ionization plasma, or whether the CME must be further ionized after passing the UVCS slit. To do this, we determine the covering factors of low ionization state plasma for 10 CME events. We find that the low ionization state plasmas in CMEs observed by UVCS show small covering factors. This result shows that the high ionization state ICME plasmas observed by the ACE results from a small filling factor of cool plasma. We also find that the low ionization state plasma volumes in faster CMEs are smaller than in slower CMEs. Most slow CMEs in this analysis are associated with a prominence eruption, while the faster CMEs are associated with X-class flares.

• Ocean and Polar Research
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• v.30 no.4
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• pp.379-399
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• 2008

Spatial-temporal variations in physiochemical water qualities (temperature, salinity, DO, SPM, POC and nutrients) of surface and bottom waters were investigated along the mid-western coastal area (Taean Peninsula to Gomso Bay) of Korea. Spatial distribution patterns of temperature and salinity were mostly controlled by the physical mixing process of freshwater from Geum River and/or Gyunggi Bay with nearby coastal water. A strong tidal front is formed off Taean Peninsula during spring and summer. Seasonal variations in nutrient concentrations, lower in spring and summer and higher in fall and winter, are primarily regulated by magnitude of phytoplankton occurrence rather than freshwater loadings into the bay. Based on seasonal and spatial variability of physicochemical parameters, water quality of the study area can be divided into four water masses; Gyunggi Bay-influenced Water Mass (GBWM), Geum River-influenced Water Mass (GRWM), Yellow Sea Bottom Cold Water Mass (YSBCWM) and Cheonsu Bay Water Mass (CBWM). Water quality of the GBWM (Taean Peninsula coastal area), which has relatively low salinity and high concentrations of nutrients, is strongly controlled by the Gyunggi Bay coastal water, which is under influence of the Han River freshwater. In this water mass, the mixed layer is always developed by strong tidal mixing. As a result, a tidal front is formed along the offshore boundary of the mixed layer. Such tidal fronts probably play an important role in the distribution of phytoplankton communities, SPM and nutrients. The GRWM, with low salinity and high nutrients, especially during the flood summer season, is closely related to physiochemical properties of the Geum River. During the flood season, nutrient-enriched Geum River water mass extends up to 60 km away from the river mouth, potentially causing serious environmental problems such as eutrophication and unusual and/or noxious algal blooms. Offshore (<$30{\sim}40m$ in water depth) of the study area, YSBCWM coupled with a strong thermocline can be identified in spring-summer periods, exhibiting abundant nutrients in association with low temperature and limited biological activity. During spring and summer, a tidal front is formed in a transition zone between the coastal water mass and bottom cold water mass in the Yellow Sea, resulting in intensified upwelling and thereby supplying abundant nutrients to the GBWM and GRWM. Such cold bottom water mass and tidal front formation seems to play an important role in controlling water quality and further regulating physical ecosystem processes along mid-western Korean coastal area.