• 한국항만경제학회지
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• 제35권4호
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• pp.1-16
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• 2019

지구 온난화에 따른 북극해의 해빙면적이 감소하면서, 북극해를 통한 선박 운항의 상용화 문제가 지속적으로 주목받고 있다. 특히 아시아와 유럽을 있는 북동항로의 경우, 기존의 수에즈항로에 비해 거리적으로 훨씬 짧음에 따라, 전통적인 항로를 대체할 항로로 그 경제성에 대한 많은 선행연구들이 진행되고 있으며, 많은 연구들이 경제성에 긍정적인 결과를 내놓고 있다. 하지만, 2013년부터 2019년까지의 추세를 보았을때, 실질적으로 북동항로를 통과한 화물(Transit Cargo)의 증가는 크게 이루어지지 않았다. 이러한 상황에서 본 연구는 외항선사 중 외국 선사 2곳과, 국적 선사 2곳의 임원을 대상으로 심층 인터뷰와, 인터뷰의 결과를 따른 4가지 상위기준으로 컨테이너 운송의 내부적 제약요인, 외부적 제약요인 그리고 외항선사의 내부 조직의 목표와 비전, 북극해항로 이용을 통한 경제성을 선정하였고, 각 상위기준 별 하위기준을 4~5가지로 추출하여 총 17가지 하위기준의 중요도를 계층분석법으로 실증하였다. 상위기준의 첫째는 선사의 비전과 목표로 선사가 신 시장을 창출하는데 북극의 가치와, 요구되는 선사의 의지 및 역량을 평가하는 내부적 강점이다. 둘째, 선사의 북극해항로 진출에 관련한 내부 제약성으로 북극해항로에 진출에 대한 부정적 요인과 선사의 역량적 한계를 유발하는 내부적 약점을 의미한다. 셋째, 북극해항로 이용으로 인한 경제성으로 북극해의 미래 경제적 가치와 북극해 연안국으로부터 북극해 및 북극 진출과 개발과 관련한 협력으로 선사에게 제공되는 외부적 기회 요인이다. 마지막으로 북극해항로의 외부제한성으로 북극해항로 이용하기까지 해결되어야 할 외부적 선결 과제로 기상조건과 연안국의 통항정책, 그리고 북극해 주변국의 북극해항로 관심의 증대로 인한 새로운 경쟁의 장이 생성될 가능성을 의미한다. 분석의 결과로 외국적 외항선사와 국적 외항선사로 구분하여 북극해항로 진출에 관한 국내외 외항선사 상호 간 북극해항로 진출에 관한 결정요인에 대한 인식차이를 파악하였다. 이러한 결과로 북극해항로를 운송 상의 제약점, 진출 기회요인에 관한 각 선사별 견해와 함의를 이끌어냈으며, 외항선사의 북극해 진출과 북극해운송의 원활한 이용을 위해 선사들의 대응과, 협력 및 원활한 통항을 위하여 정부 간의 협력의 필요성을 제시하였다.

• 해양환경안전학회지
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• 제16권2호
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• pp.175-183
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• 2010

갯벌 패류양식장의 구조물 설치 및 지형적 공간배치에 따른 저서생물 현황을 파악하기 위해 고흥 남성리 양식장의 실제적인 사례를 조사하였다. 그 결과를 요약하면 다음과 같다. (1) 남성리 갯벌양식장의 지반 경사는 약 $1^{\circ}$ 미만으로 매우 평탄하며, 육지로부터 약 150 m까지는 $\sqcup$형, 그 후는 $\sqcap$형 지반형태를 가진다. $\sqcup$형 지반은 간출시 해수를 가두고 $\sqcap$형 지반은 외해 유출을 가로막을 뿐만 아니라 내부인자로서 해수 유출 시간을 지연시키는 작용/영향을 하게 될 것으로 생각된다. (2) 양식장 구분 시설물로 설치된 굴 패각 망태 또는 사석의 축제 형식은 총 5가지로 구분할 수 있으며, 양식장 대기 노출 시간과 침수시간은 각각 181분과 434분이었다. (3) 수치실험결과로서 대상해역의 내습 심해파랑은 최대파고 약 0.5m로서 매우 정온한 해역특성을 가지며, 탁월 입사파향은 나로대교 하단부는 S방향, 갯벌양식장 인근은 SE, SSW, S방향으로 조사되었다. (4) 고흥 남성리 주변 해역의 입도분석결과, 퇴적물은 Gravel 0.0~5.81(평균 1.70)%, 모래 14.15~18.39(평균 13.23)%, 실트 27.59~47.15(평균 30.84)%, 점토 35.79~55.73(평균 36.19)%로 구성되어 있으며, Folk 분류법에 의해 (g)M, sM(Sandy mud), gM(Gravelly mud)로 분류되었다. (5) 2010년 1월 남성리 패류 양식장 저서생물 현황조사에서는 총 11종이 1%이상의 우점종으로 출현하였으며 이 중 연체동물이 1종, 다모류가 8종, 갑각류가 2종이었다.

• 한국가정과교육학회지
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• 제20권3호
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• pp.179-200
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• 2008

본 연구는 사범대 가정교육과 교사교육을 TQM의 구성요소를 중심으로 평가하여 TQM을 위한 기초 자료를 제시하여 가정교육학의 미래발전에 기여하는 데 목적을 두었다. 설문조사 대상은 사범대학 가정교육과 3학년 학생 전체를 대상으로 하였는데, 사범대학 가정교육과를 방문(3개교)하거나 우편발송(10개교)하여 총 342부 가운데 302부(88.3%)를 회수하고 285부(83.3%)를 분석 자료로 이용하였다. 이렇게 하여 나온 본 연구의 결과 및 결론을 요약하면 다음과 같다. 본 연구는 사범대 가정교육과 교사교육을 TQM의 구성요소를 중심으로 평가하여 TQM을 위한 기초 자료를 제시하여 가정교육학의 미래발전에 기여하는 데 목적을 두었다. 설문조사 대상은 사범대학 가정교육과 3학년 학생 전체를 대상으로 하였는데, 사범대학 가정교육과를 방문(3개교)하거나 우편발송(10개교)하여 총 342부 가운데 302부(88.3%)를 회수하고 285부(83.3%)를 분석 자료로 이용하였다. 이렇게 하여 나온 본 연구의 결과 및 결론을 요약하면 다음과 같다. 가정과교사교육을 통하여 습득하게 된 가정과교사의 전문적 자질 성취도를 보면, 가정교육에 대한 열정, 가정과교사로서의 긍지와 사명감 등이 높게 나타났으며 가정교과에 대한 미래비전 제시, 가정교과 관련 특별활동 지도능력, 컴퓨터 활용 능력에 대한 성취도는 낮은 것으로 나타났다. 재학 만족도의 경우 평균 3.15로 나타났는데 본인의사로 입학한 경우와 재입학을 희망하는 경우, 성적이나 기타 사유로 입학한 경우와 재입학을 희망하지 않는 경우 보다 높았다. 가정과교사교육자의 리더쉽에 대해서는 거래적 리더쉽보다 변혁적 리더쉽을 취한다고 인식하였다. 재학만족도가 높고 재입학을 희망하는 재학생일수록 가정과교사교육자에 대한 리더쉽 인식 수준이 높았다. 가정교육과 재학생의 임파워먼트 수준은 평균 3.52로 중간보다 약간 높게 나타났다. 재학생의 임파워먼트 수준은 가정교육 전공교수가 재직하고 있는 대학의 재학생이 그렇지 않은 재학생보다 높았다. 가정과교사 교육과정에 대한 교육개혁을 위한 일반적인 요구를 사정한 결과, 가정과교사 교육과정은 중등현장의 실무능력 함양을 위한 것으로 인식하고 있었고, 가장 개혁이 필요한 분야로 교수방법의 혁신을 들고 있었다. 교수법 가운데에서는 실험 실습수업을 가장 선호하는 것으로 나타났으며, 학점이수에 있어서는 교과내용학을 우선 충실 이수를 한 뒤 부족한 교과교육학은 현장에서 연수과정을 개설하여 보완하도록 요구하고 있었다. 대학의 가정과교사 교육과정 개발 주체는 현장의 가정과교사와 재학생이 되어야 한다고 요구하고 있다. 이상과 같은 연구를 바탕으로 추후 가정과교육에 TQM을 어떻게 도입하여 평가할 것인지에 대한 연구와 공급자 중심에 서의 평가 연구, 내러티브 연구를 통한 질적연구의 활성화를 제언한다.

• 서비스연구
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• 제13권1호
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• pp.186-200
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• 2023

본 연구는 국내 시각장애인 대부분이 외출 시 사용 및 휴대하는 보행 용구인 흰 지팡이를 중심으로 사용성을 개선하고, 도출된 문제점에 대해서는 개선 및 해결 방안을 마련함으로써 시각장애인의 보행권 및 안전사고 예방에 기여하고자 하였다. 또한, 본 연구는 시각장애인을 대상으로 한 연구로, 우리나라 국민 중 약 25만 명에 달하는 전맹과 저시력자 중에서도 보행 용구인 흰 지팡이 없이 혼자 외출하지 못하는 20%에 해당하는 1~2급 시각장애인을 주 타깃으로 하였다. 연구하는 과정에서 디자인씽킹의 더블 다이아몬드 모델(공감하기→문제 정의하기→아이디어 내기→프로토타입 만들기→테스트(검증하기)를 통해 시각장애인이 보행 용구로 주로 사용하는 흰 지팡이의 문제점을 도출하여 사용성을 개선하고 흰 지팡이가 시각장애인이 보행하는 과정에서 실질적인 도움이 될 수 있도록 사용자 입장에서 콘셉트를 개발하였다. 공감하기를 과정에서 조사한 결과 시각장애인의 비율 증가, 모든 시각장애인을 도와줄 인력이 턱없이 부족한 상황, 시각장애인이 필수적으로 사용하는 보조 장치의 개선과 고도화, 점자블록 훼손, 불법점거, 철거, 유지 보수에 대한 문제, 시각장애인을 위한, 모두를 위한 점자블록 패러다임 제시 등 총 다섯 가지의 문제점으로 종합하였다. 아이디어 찾기와 프로토타입 만들기에서 브레인스토밍을 통해 도출된 상황들을 KJ법을 통해 그룹핑하고 관계를 설정하고 콘셉트의 방향성을 수립하기 위해 특정 상황과 주요 원인을 정리하였다. 도출된 솔루션과 주요 기능을 네 가지로 정의하고 솔루션과 주요 기능이 필요한 대표적인 상황을 두 개의 사용자 시나리오로 정리하였다. 가상의 페르소나(Persona)와 사용자 여정 맵(Customer Journey Map)을 상황에 맞춰 정리하고 3D 모델링을 통해 프로토타입을 제작하여 아이디어를 시각화하였다. 마지막으로 평가하기에서 시각장애인을 위한 길 안내용 스마트 지팡이를 ① 휴대성을 강조한 스마트 지팡이 + ② 다른 전자기기들과 호환성 + ③ 안전성과 편의성을 갖춘 제품으로 최종 콘셉트를 도출하였다.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.139-166
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• 2010

The supply chain management (SCM) systems have emerged as strong managerial tools for manufacturing firms in enhancing competitive strength. Despite of large investments in the SCM systems, many companies are not fully realizing the promised benefits from the systems. A review of literature on adoption, implementation and success factor of IOS (inter-organization systems), EDI (electronic data interchange) systems, shows that this issue has been examined from multiple theoretic perspectives. And many researchers have attempted to identify the factors which influence the success of system implementation. However, the existing studies have two drawbacks in revealing the determinants of systems implementation success. First, previous researches raise questions as to the appropriateness of research subjects selected. Most SCM systems are operating in the form of private industrial networks, where the participants of the systems consist of two distinct groups: focus companies and vendors. The focus companies are the primary actors in developing and operating the systems, while vendors are passive participants which are connected to the system in order to supply raw materials and parts to the focus companies. Under the circumstance, there are three ways in selecting the research subjects; focus companies only, vendors only, or two parties grouped together. It is hard to find researches that use the focus companies exclusively as the subjects probably due to the insufficient sample size for statistic analysis. Most researches have been conducted using the data collected from both groups. We argue that the SCM success factors cannot be correctly indentified in this case. The focus companies and the vendors are in different positions in many areas regarding the system implementation: firm size, managerial resources, bargaining power, organizational maturity, and etc. There are no obvious reasons to believe that the success factors of the two groups are identical. Grouping the two groups also raises questions on measuring the system success. The benefits from utilizing the systems may not be commonly distributed to the two groups. One group's benefits might be realized at the expenses of the other group considering the situation where vendors participating in SCM systems are under continuous pressures from the focus companies with respect to prices, quality, and delivery time. Therefore, by combining the system outcomes of both groups we cannot measure the system benefits obtained by each group correctly. Second, the measures of system success adopted in the previous researches have shortcoming in measuring the SCM success. User satisfaction, system utilization, and user attitudes toward the systems are most commonly used success measures in the existing studies. These measures have been developed as proxy variables in the studies of decision support systems (DSS) where the contribution of the systems to the organization performance is very difficult to measure. Unlike the DSS, the SCM systems have more specific goals, such as cost saving, inventory reduction, quality improvement, rapid time, and higher customer service. We maintain that more specific measures can be developed instead of proxy variables in order to measure the system benefits correctly. The purpose of this study is to find the determinants of SCM systems success in the perspective of vendor companies. In developing the research model, we have focused on selecting the success factors appropriate for the vendors through reviewing past researches and on developing more accurate success measures. The variables can be classified into following: technological, organizational, and environmental factors on the basis of TOE (Technology-Organization-Environment) framework. The model consists of three independent variables (competition intensity, top management support, and information system maturity), one mediating variable (collaboration), one moderating variable (government support), and a dependent variable (system success). The systems success measures have been developed to reflect the operational benefits of the SCM systems; improvement in planning and analysis capabilities, faster throughput, cost reduction, task integration, and improved product and customer service. The model has been validated using the survey data collected from 122 vendors participating in the SCM systems in Korea. To test for mediation, one should estimate the hierarchical regression analysis on the collaboration. And moderating effect analysis should estimate the moderated multiple regression, examines the effect of the government support. The result shows that information system maturity and top management support are the most important determinants of SCM system success. Supply chain technologies that standardize data formats and enhance information sharing may be adopted by supply chain leader organization because of the influence of focal company in the private industrial networks in order to streamline transactions and improve inter-organization communication. Specially, the need to develop and sustain an information system maturity will provide the focus and purpose to successfully overcome information system obstacles and resistance to innovation diffusion within the supply chain network organization. The support of top management will help focus efforts toward the realization of inter-organizational benefits and lend credibility to functional managers responsible for its implementation. The active involvement, vision, and direction of high level executives provide the impetus needed to sustain the implementation of SCM. The quality of collaboration relationships also is positively related to outcome variable. Collaboration variable is found to have a mediation effect between on influencing factors and implementation success. Higher levels of inter-organizational collaboration behaviors such as shared planning and flexibility in coordinating activities were found to be strongly linked to the vendors trust in the supply chain network. Government support moderates the effect of the IS maturity, competitive intensity, top management support on collaboration and implementation success of SCM. In general, the vendor companies face substantially greater risks in SCM implementation than the larger companies do because of severe constraints on financial and human resources and limited education on SCM systems. Besides resources, Vendors generally lack computer experience and do not have sufficient internal SCM expertise. For these reasons, government supports may establish requirements for firms doing business with the government or provide incentives to adopt, implementation SCM or practices. Government support provides significant improvements in implementation success of SCM when IS maturity, competitive intensity, top management support and collaboration are low. The environmental characteristic of competition intensity has no direct effect on vendor perspective of SCM system success. But, vendors facing above average competition intensity will have a greater need for changing technology. This suggests that companies trying to implement SCM systems should set up compatible supply chain networks and a high-quality collaboration relationship for implementation and performance.

• 마케팅과학연구
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• 제19권2호
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• pp.68-79
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• 2009

The interplay between hedonic and utilitarian attributes has assumed special significance in recent years; it has been proposed that consumption offerings should be viewed as experiences that stimulate both cognitions and feelings rather than as mere products or services. This research builds on previous work on hedonic versus utilitarian benefits, regulatory focus theory, customer satisfaction to address two question: (1) Is the shopping goal at the point of purchase different from the shopping value? and (2) Is the customer loyalty after the use different from the shopping value and shopping goal? We surveyed 345 peoples those who have bought the electronic-goods within 6 months. This research dealt with the shopping value which is consisted of 2 types, hedonic and utilitarian. Those who pursue the hedonic shopping value may prefer the pleasure of purchasing experience to the product itself. They tend to prefer atmosphere, arousal of the shopping experience. Consistent with previous research, we use the term "hedonic" to refer to their aesthetic, experiential and enjoyment-related value. On the contrary, Those who pursue the utilitarian shopping value may prefer the reasonable buying. It may be more functional. Consistent with previous research, we use the term "utilitarian" to refer to the functional, instrumental, and practical value of consumption offerings. Holbrook(1999) notes that consumer value is an experience that results from the consumption of such benefits. In the context of cell phones for example, the phone's battery life and sound volume are utilitarian benefits, whereas aesthetic appeal from its shape and color are hedonic benefits. Likewise, in the case of a car, fuel economics and safety are utilitarian benefits whereas the sunroof and the luxurious interior are hedonic benefits. The shopping goals are consisted of the promotion focus goal and the prevention focus goal, based on the self-regulatory focus theory. The promotion focus is characterized into focusing ideal self because they are oriented to wishes and vision. The promotion focused individuals are tend to be more risk taking. They are more sensitive to hope and achievement. On the contrary, the prevention focused individuals are characterized into focusing the responsibilities because they are oriented to safety. The prevention focused individuals are tend to be more risk avoiding. We wanted to test the relation among the shopping value, shopping goal and customer loyalty. Customers show the positive or negative feelings comparing with the expectation level which customers have at the point of the purchase. If the result were bigger than the expectation, customers may feel positive feeling such as delight or satisfaction and they would want to share their feelings with other people. And they want to buy those products again in the future time. There is converging evidence that the types of goals consumers expect to be fulfilled by the utilitarian dimension of a product are different from those they seek from the hedonic dimension (Chernev 2004). Specifically, whereas consumers expect the fulfillment of product prevention goals on the utilitarian dimension, they expect the fulfillment of promotion goals on the hedonic dimension (Chernev 2004; Chitturi, Raghunathan, and Majahan 2007; Higgins 1997, 2001) According to the regulatory focus theory, prevention goals are those that ought to be met. Fulfillment of prevention goals in the context of product consumption eliminates or significantly reduces the probability of a painful experience, thus making consumers experience emotions that result from fulfillment of prevention goals such as confidence and securities. On the contrary, fulfillment of promotion goals are those that a person aspires to meet, such as "looking cool" or "being sophisticated." Fulfillment of promotion goals in the context of product consumption significantly increases the probability of a pleasurable experience, thus enabling consumers to experience emotions that result from the fulfillment of promotion goals. The proposed conceptual framework captures that the relationships among hedonic versus utilitarian shopping values and promotion versus prevention shopping goals respectively. An analysis of the consequence of the fulfillment and frustration of utilitarian and hedonic value is theoretically worthwhile. It is also substantively relevant because it helps predict post-consumption behavior such as the promotion versus prevention shopping goals orientation. Because our primary goal is to understand how the post consumption feelings influence the variable customer loyalty: word of mouth (Jacoby and Chestnut 1978). This research result is that the utilitarian shopping value gives the positive influence to both of the promotion and prevention goal. However the influence to the prevention goal is stronger. On the contrary, hedonic shopping value gives influence to the promotion focus goal only. Additionally, both of the promotion and prevention goal show the positive relation with customer loyalty. However, the positive relation with promotion goal and customer loyalty is much stronger. The promotion focus goal gives the influence to the customer loyalty. On the contrary, the prevention focus goal relates at the low level of relation with customer loyalty than that of the promotion goal. It could be explained that it is apt to get framed the compliment of people into 'gain-non gain' situation. As the result, for those who have the promotion focus are motivated to deliver their own feeling to other people eagerly. Conversely the prevention focused individual are more sensitive to the 'loss-non loss' situation. The research result is consistent with pre-existent researches. There is a conceptual parallel between necessities-needs-utilitarian benefits and luxuries-wants-hedonic benefits (Chernev 2004; Chitturi, Raghunathan and Majaha 2007; Higginns 1997; Kivetz and Simonson 2002b). In addition, Maslow's hierarchy of needs and the precedence principle contends luxuries-wants-hedonic benefits higher than necessities-needs-utilitarian benefits. Chitturi, Raghunathan and Majaha (2007) show that consumers are focused more on the utilitarian benefits than on the hedonic benefits of a product until their minimum expectation of fulfilling prevention goals are met. Furthermore, a utilitarian benefit is a promise of a certain level of functionality by the manufacturer or the retailer. When the promise is not fulfilled, customers blame the retailer and/or the manufacturer. When negative feelings are attributable to an entity, customers feel angry. However in the case of hedonic benefit, the customer, not the manufacturer, determines at the time of purchase whether the product is stylish and attractive. Under such circumstances, customers are more likely to blame themselves than the manufacturer if their friends do not find the product stylish and attractive. Therefore, not meeting minimum utilitarian expectations of functionality generates a much more intense negative feelings, such as anger than a less intense feeling such as disappointment or dissatisfactions. The additional multi group analysis of this research shows the same result. Those who are unsatisfactory customers who have the prevention focused goal shows higher relation with WOM, comparing with satisfactory customers. The research findings in this article could have significant implication for the personal selling fields to increase the effectiveness and the efficiency of the sales such that they can develop the sales presentation strategy for the customers. For those who are the hedonic customers may be apt to show more interest to the promotion goal. Therefore it may work to strengthen the design, style or new technology of the products to the hedonic customers. On the contrary for the utilitarian customers, it may work to strengthen the price competitiveness. On the basis of the result from our studies, we demonstrated a correspondence among hedonic versus utilitarian and promotion versus prevention goal, WOM. Similarly, we also found evidence of the moderator effects of satisfaction after use, between the prevention goal and WOM. Even though the prevention goal has the low level of relation to WOM, those who are not satisfied show higher relation to WOM. The relation between the prevention goal and WOM is significantly different according to the satisfaction versus unsatisfaction. In addition, improving the promotion emotions of cheerfulness and excitement and the prevention emotion of confidence and security will further improve customer loyalty. A related potential further research could be to examine whether hedonic versus utilitarian, promotion versus prevention goals improve customer loyalty for services as well. Under the budget and time constraints, designers and managers are often compelling to choose among various attributes. If there is no budget or time constraints, perhaps the best solution is to maximize both hedonic and utilitarian dimension of benefits. However, they have to make trad-off process between various attributes. For the designers and managers have to keep in mind that without hedonic benefit satisfaction of the product it may hard to lead the customers to the customer loyalty.

• 한국초지조사료학회지
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• 제25권1호
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• pp.71-82
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• 2005

Khori(高麗) refers to the Chaabog(reindeer) that live on lichens(蘚) on Mt. Soyon(鮮) in which pastures are the cold and dry plateau of North Eurasia. Thus, the origin region of the Khori or Koguryo that are the ancestors of the reindeer-herding pastoral nomads(馴鹿 遊牧民) can be said to be the Steppe-Taiga-Tundra pastoral areas of North Eurasia and North America. When the pastoral nomads moved on to the great mountain(大山) zone of the Jangbaek(長白) to the Baekdu(白頭) Mountains, they could have been in contact with pastoral farmers or agricultural farmers living there and they became the farmers remaining on agricultural farms. They were the Koryo people, the ancestors of Korea. Staying in one place, they gradually forgot the origin of their reindeer-herding pastoral nomadic history in the Northwest area of Mt. Soyon, the small mountain(小山) zone of the Steppe-Taiga-Tundra pastoral areas. In other words, they lost their identity as reindeer-herding pastoral nomads when they entered the agricultural area after leaving the pastoral area. However, since their basic genes had already formed when they lived on the cold and dry plateau of North Eurasia, it is possible to study their pastoral nomadic history focusing on 'the minority living in the broad area(廣域少數)', by utilizing highly advanced biotechnological science and focusing on genes and information technology innovation, and removing various past hindrances in research. Therefore, it is not so difficult to restore the reindeerherding pastoral nomadic history of the Koguryo(高句麗) people and secure their pastoral nomadic identity, of which the first steps have already been taken into their historical stages. The Eurasian continent and the Korean peninsula, especially the cold and dry plateau of North Eurasia and the Korean peninsula have been closely related to each other ecologically and historically. They can never be a separate space at all. The Eurasian continent lies horizontally east to west and thus, the continent forms an isothermal zone. Also, since the time of producing their own foods, it was relatively easy for people with their technology to move to other places owing to the pastoral nomadic characteristic of mobility. Unlike the Chungyen(中原) region, western Asia and the regions covering the Siberia-Manchu-Korean peninsula where food production revolution was first made were connected to the Mongolian lichens route(蘚苔之路: Ni, ukinii jam) and steppe roads. Although the ecological conditions of nature have changed a bit throughout a long history, it was natural for the many tribes in North Asia living on the largest Steppe-Taiga-Tundra area in the world to have believed 'the legends related to animals in relation to their founders and ancestors(獸祖傳說)'. Assuming that Siberian tigers and the tigers living on Mt. Baekdu were connected ecologically and genetically because of the ecological characteristics of the animals, and their migration from plateau to plateau, we would suspect that the Chosun(朝鮮) tribe living on Mt. Baekdu were ethnically and culturally more closely connected to the farther removed Ural-Altai tribes that lived on the cold and dry plateau region than to the Han(i14;) tribe who lived in Chungyen(中原) that was close to Mt. Baekdu. More evidence is the structure of the Korean language which has the form of 'Subject + Object + Verb', which is assumed to have originated from the speedy lifestyle of the reindeer-herding pastoral nomads. The structure is quite different from that of the Han(漢) language, which is based on agricultural life. Also, it is natural for reindeer riding reindeerherding pastoral nomads or horse-riding sheep-herding pastoral nomads(騎馬, 羊遊牧民) to have held military and political power over the region and eventually to have established an ancient pastoral nomadic empire in the process of their conquest of agricultural regions. The stages for founding global empires in the history of mankind maybe largely divided into two, in terms of ecological conditions and occupations. They are the steppes and the oceans. Of course, the steppe-based empires were established based on the skills to deal with horses and the ability to shoot arrows while riding horses, along with the use of iron ware in the 8th century BC. The steppe-based empires became the foundation for an oceanic empire, which could have been established by the use of warships and warship guns since the 15th Century. Based on those facts, we know that Chosun, Puyo(夫餘), and Koguryo are the products of a developmental process of pastoral nomadic empires on the steppes. Maybe we can easily find the pastoral nomadic identity of the Koguryo more than we expected when we trace the origins and history of the Korean tribe living in the pastures located in the northwest area of Mt. Jangbaek by focusing on pastoral nomadic mobility and organization just as we have investigated the historic origins of Anglo-Saxons in America by focusing on the times before the 15th Century. In the process, we should keep in mind that English culture originated from the Industrial Revolution and was directly delivered to the American continent, although America was far from England and was not an intermediate point on long sojourns either. Further, American culture came back to England in a more advanced form later. The most important thing currently to be resolved is to cause Koreans to look back on their own history in a freer way of thinking and with diverse, profound, and sharp insight, taking away the old and existing conventional recognition that is entangled with complicated interests with Korean people and other countries. The meanings of Chosun, Khori, and Solongos have been interpreted arbitrarily without any historic evidence by the scholars who followed conventional tradition of fixed-minded aristocrats in an agricultural society. If the Siberian cultural properties of the stone age, the earthenware age, the bronze age, and the iron age are analyzed in such a way, archaeological discovery will never be able to contribute to the restoration of the Koguryo's pastoral nomadic identity. One should transcend the errors that tend to interpret the cultural properties discovered in the pastoral nomadic regions as not being differentiated from those of agricultural regions and just interpret them altogether from the agricultural point of view. A more careful intention is required in the interpretation of cultural properties of ancient Korean empires that seem to have been formed due to mutual interactions of pastoral nomadic and agricultural cultures. Also, it is required that the conventional recognition chain of 'reverse-genes' be severed, which has placed more weight on agricultural properties than pastoral nomadic ones, since their settlement on agricultural farms was made after the establishment of their ancient pastoral nomadic empires. There is no reason at all to place priority on stoneware, earthenware, bronze ware, and iron ware than on wooden ware(木器) and other ware which were made of animal skins(皮器), bones and horns(骨角器), in analyzing the history in the regions of reindeer or sheep pastures. Reading ancient Korean history from the perspective of pastoral nomadic history, one feels strongly the instinctive emotions to return to the natural 'mother place'. The reindeer-herding pastoral nomadic identity of the Koguryo people that has been accumulated in volumes in their genes and hidden deep inside and have interacted organically could be reborn with Burqanism(Burqan refers to 不咸 in Chinese), which was their religion by birth and symbolized as the red willow(紅柳=不咸). The mother place of the Koguryo's people is the endless vast green pastures of North Eurasia and North America, where we anticipated the development of Korean livestock farming following the inherent properties in the genes of the reindeer-herding pastoral nomads with Korean ancestors. We anticipate that the place would be the core resource that could contribute to the development of life of living creatures following the inherent properties of their genes and biotechnological factors. In other words, biotechnology used for a search for clues on the well-being of humans could be the fruit brought by Burqanism of the Koguryo people and the fruit of the globalization of Korean livestock farming. It is the Chosun farmer in China come from the vast nomadic reindeer pastures of North Eurasia that resolved the food problem of a billion Chinese people with lowland paddy rice seeds (水稻) by transforming Heilongjiang Province(黑龍江省) into an oceanic lowland paddy rice field(水田). Even Mao Tse-tung(毛擇東) could not resolve the food problem by his revolution campaigns for tens of years. Today is the very time that requires the development of special livestock farming following the inherent properties of the ancient Korean reindeer-herding pastoral nomads that respected the dignity of life on the cold and dry plateau of North Eurasia and the America continent. I suggest that research should be started from the pastures of the Dariganga Steppe in East Mongolia that was the homeland of Hanwoo(韓牛) and the central horse-herding steppe place(牧馬場) of Chingis Khan's Mongolia. The Dariganga Steppe is awash with an affluent natural environment for pastoral nomadic living however, the quality of life of the pastoral nomads there is still low. I suggest we Koreans, the descendents of the Koguryo, should take our first steps for our livestock farming business project and develop the Northern nomadic pastures, here at the pastures of the Dariganga Steppe, which is the Mongolian core place of state-of-the-art technology for military weapons.