• Title/Summary/Keyword: low use facilities

Search Result 425, Processing Time 0.023 seconds

The Effect of Marketing Communication and Store Loyalty in Traditional Markets: Focusing on Shopping Value and Shopping Experience (마케팅 커뮤니케이션이 점포 충성도에 미치는 영향: 쇼핑가치와 전통시장 이용경험을 중심으로)

  • Song, Mu-Yeung;Yang, Hoe-Chang
    • Journal of Distribution Science
    • /
    • v.10 no.11
    • /
    • pp.71-77
    • /
    • 2012
  • Purpose - This study examined marketing communication in traditional markets by assessing consumers demonstrating brand loyalty through repeat purchases despite active marketing by competing brands hence, showing that the brand did not lose customers owing to communication. Specifically, this study examined the effects of marketing communication factors in traditional markets upon consumers' store loyalty and to determine consumers' practical and hedonic values, as moderating variables. Moreover, this study determined that both experienced and inexperienced consumers in traditional markets could similarly assess the market and examined the outcome of traditional market development as well as future strategies. Research design, data, methodology - To verify the relationship between marketing communication and store loyalty, and the moderating effects of shopping value, data were collected from 230 consumers in the Gyeonggi Province to test the theoretical model and its hypotheses. Although the field of distribution management typically uses two research methodologies, this study was conducted using empirical methodology. Specifically, analysis of variance and hierarchical regression analysis were used to test the hypotheses. Results - Consumers who had experienced the traditional market placed a greater emphasis on the physical environment or word-of-mouth marketing. Moreover, other factors apart from advertising had a significantly positive influence upon marketing communication sub-factors and store loyalty. Word-of-mouth marketing was found to be more important than other factors, therefore affirmative word-of-mouth marketing was considered important from various viewpoints. The study investigated the moderating effects of hedonic value and practical use value in the relationship between marketing communication sub-factors and store loyalty: The negative influence of publicity, physical environment, and word-of-mouth marketing was considered to be statistically significant. Conclusions - Consumers who made use of the traditional market did not think of the physical environment in an affirmative way, and consumers who did not make use of the traditional market perceived it as having a poor physical environment. However, consumers who engaged in word-of-mouth marketing experienced the traditional market in an affirmative way. Consumers who made use of the traditional market had significantly high hedonic value and/or practical use value, therefore future strategies should encourage consumers to make more use of the traditional market. Consumers who had experienced the traditional market demonstrated strong market loyalty. For consumers who did not make use of the traditional market, marketing communication was likely to influence store loyalty in a different manner from a practical perspective. In other words, marketing communication was needed to develop the traditional market, and consumers who did not make use of the traditional market should be given the opportunity to do so. Consumers having low hedonic values experienced high publicity to have high store loyalty, and consumers who experienced good facilities of the traditional market had high store loyalty (Nam & Jun, 2011). Consumers with low hedonic values as well as those with high hedonic values on the traditional market could have high store loyalty through affirmative word-of-mouth marketing.Therefore, various types of events and strategies were needed to enable consumers to experience the traditional market in an affirmative way.

  • PDF

The Location of Medical Facilities and Its Inhabitants' Efficient Utilization in Kwangju City (광주시(光州市) 의료시설(醫療施設)의 입지(立地)와 주민(住民)의 효율적(效率的) 이용(利用))

  • Jeon, Kyung-Sook
    • Journal of the Korean association of regional geographers
    • /
    • v.3 no.2
    • /
    • pp.163-193
    • /
    • 1997
  • Medical services are a fundamental and essential service in all urban areas. The location and accessibility of medical service facilities and institutions are critical to the diagnosis, control and prevention of illness and disease. The purpose of this paper is to present the results of a study on the location of medical facilities in Kwangju and the utilization of these facilities by the inhabitants. The following information is a summary of the findings: (1) Korea, like many countries, is now witnessing an increase in the age of its population as a result of higher living standards and better medical services. Korea is also experiencing a rapid increase in health care costs. To ensure easy access to medical consultation, diagnosis and treatment by individuals, the hierarchical efficient location of medical facilities, low medical costs, equalized medical services, preventive medical care is important. (2) In Korea, the quality of medical services has improved significantly as evident by the increased number of medical facilities and medical personnel. However, there is still a need for not only quantitative improvements but also for a more equitable distribution of and location of medical services. (3) There are 503 medical facilities in Kwangju each with a need to service 2,556 people. This is below the national average of 1,498 inhabitants per facility. The higher locational quotient and satisfactory population per medical facility showed at the civic center. On the other hand, problem regions such as the traditional residential area in Buk-Gu, Moo-deung mountain area and the outer areas of west Kwangju still maintain rural characteristics. (4) In the study area there are 86 general medicine clinics which provide basic medical services. i. e. one clinic per every 14,949 residents. As a basic service, its higher locational quotient showed in the residential area. The lower population concentration per clinic was found in the civic center and in the former town center, Songjeong-dong. In recently build residential areas and in the civic center, the lack of general medicine clinics is not a serious medical services issue because of the surplus of medical specialists in Korea. People are inclined to seek a consultation with a specialist in specific fields rather than consult a general practitioner. As a result of this phenomenon, there are 81 internal medicine facilities. Of these, 32.1% provide services to people who are not referred by a primary care physician but who self-diagnose then choose a medical facility specializing in what they believe to be their health problem. Areas in the city, called dongs, without any internal facilities make up 50% of the total 101 dongs. (5) There are 78 surgical facilities within the area, and there is little difference at the locational appearance from internal medicine facilities. There are also 71 pediatric health clinics for people under 15 years of age in this area, represents one clinic per 5,063 people. On the quantitative aspect, this is a positive situation. Accessibility is the most important facility choice factor, so it should be evenly located in proportion to demander distribution. However, 61% of 102 dongs have no pediatric clinics because of the uneven location. (6) There are 43 obstetrical and gynecological clinics in Kwangju, and the number of residents being served per clinic is 15,063. These services need to be given regularly so it should increase the numbers. There are 37 ENT clinics in the study area with the lower concentration in Dong-gu (32.4%) making no locational differences by dong. There are 23 dermatology clinics with the largest concentration in Dong-Gu. There are 17 ophthalmic clinics concentrated in the residential area because of the primary function of this type of specialization. (7) The use of general medicine clinics, internal medicine clinics, pediatric clinics, ENT clinics by the inhabitants indicate a trend toward primary or routine medical services. Obstetrics and gynecology clinics are used on a regular basis. In choosing a general medicine clinic, internal medicine clinic, pediatric clinic, and a ENT clinic, accessibility is the key factor while choice of a general hospital, surgery clinic, or an obstetrics and gynecology clinic, thes faith and trust in the medical practitioner is the priority consideration. (8) I considered the efficient use of medical facilities in the aspect of locational and management and suggest the following: First, primary care facilities should be evenly distributed in every area. In Kwangju, the number of medical facilities is the lowest among the six largest cities in Korea. Moreover, they are concentrated in Dong-gu and in newly developed areas. The desired number of medical facilities should be within 30 minutes of each person's home. For regional development there is a need to develop a plan to balance, for example, taxes and funds supporting personnel, equipment and facilities. Secondly, medical services should be co-ordinated to ensure consistent, appropriate, quality services. Primary medical facilities should take charge of out-patient activities, and every effort should be made to standardize and equalize equipment and facility resources and to ensure ongoing development and training in the primary services field. A few specialty medical facilities and general hospitals should establish a priority service for incurable and terminally ill patients. (9) The management scheme for the inhabitants' efficient use of medical service is as follows: The first task is to efficiently manage medical facilities and related services. Higher quality of medical services can be accomplished within the rapidly changing medical environment. A network of social, administrative and medical organizations within an area should be established to promote information gathering and sharing strategies to better assist the community. Statistics and trends on the rate or occurrence of diseases, births, deaths, medical and environment conditions of the poor or estranged people should be maintained and monitored. The second task is to increase resources in the area of disease prevention and health promotion. Currently the focus is on the treatment and care of individuals with illness or disease. A strong emphasis should also be placed on promoting prevention of illness and injury within the community through not only public health offices but also via medical service facilities. Home medical care should be established and medical testing centers should be located as an ordinary service level. Also, reduced medical costs for the physically handicapped, cardiac patients, and mentally ill or handicapped patients should be considered.

  • PDF

A Methodology of Dual Gate MOSFET Dosimeter with Compensated Temperature Sensitivity

  • Lho, Young-Hwan
    • Journal of IKEEE
    • /
    • v.15 no.2
    • /
    • pp.143-148
    • /
    • 2011
  • MOS (Metal-Oxide Semconductor) devices among the most sensistive of all semiconductors to radiation, in particular ionizing radiation, showing much change even after a relatively low dose. The necessity of a radiation dosimeter robust enough for the working environment has increased in the fields of aerospace, radio-therapy, atomic power plant facilities, and other places where radiation exists. The power MOSFET (Metal-Oxide Semiconductor Field-Effect Transistor) has been tested for use as a gamma radiation dosimeter by measuring the variation of threshold voltage based on the quantity of dose, and a maximum total dose of 30 krad exposed to a $^{60}Co$ ${\gamma}$-radiation source, which is sensitive to environment parameters such as temperature. The gate oxide structures give the main influence on the changes in the electrical characteristics affected by irradiation. The variation of threshold voltage on the operating temperature has caused errors, and needs calibration. These effects can be overcome by adjusting gate oxide thickness and implanting impurity at the surface of well region in MOSFET.

Energy Performance and Improvement in University Library - Concentrated on 'K'University Library located in Seojong City -

  • Roh, Ji Woong
    • KIEAE Journal
    • /
    • v.14 no.4
    • /
    • pp.47-52
    • /
    • 2014
  • The problem of energy consumption is more serious in university buildings than primary, middle and high school buildings. Because university buildings have generally heating and cooling systems, and various incidental facilities. In university, the library is one of the building that many people use and the most energy is spent. So, investigation on energy saving is very important and urgent. This study aims finally to present the guideline for low-energy design of University library by aiding a designer to select best solution in the side of energy-saving. In this paper, composition of space, utilization schedule and performance of construction materials are grasped, some primary factors that effect to energy saving are analyzed by energy simulation. The result of this study is as follows; First, the subject library has more cooling load than heating load because of cooling load generated during middle season. Second, green roofs is the most effective to heating load saving, but not to cooling energy. Third, outdoor air cooling is the most effective to cooling energy saving among the investigated strategies included in this study.

Membrane Technology for Waste Water Recovery

  • Okazaki, Minoru
    • Proceedings of the Membrane Society of Korea Conference
    • /
    • 1996.10a
    • /
    • pp.22-33
    • /
    • 1996
  • With the experience of the 1994 drought, and the shortage of water resources in Japan, it has been re-informed upon us ensure and maintain the stability of water resources. Accordingly, with each plant, a serious appraisal has begun looking at the re-use of waste water. Membrane technology is an important process for waste water recovery. Effluent kom waste water facilities changes the quality of water significantly. The conventional pre-treatment of RO is hard to supply good quality feed water to RO in the waste water recovery system. The microfiltration system as a pre-treatment of RO in the paper overcomes the fouling with the air backwash and is operated in direct flow mode at a low pressure producing a high flux. The paper will focus the waste water recovery using membrane technology and many examples will be given.

  • PDF

Optimum Design of the Heating Equipment by Influence of Wind Speed at Cryogenic Temperature (극저온에서 풍속의 영향에 따른 발열기자재의 최적설계)

  • Cho, Hyun Jun;Yun, Won Young
    • Journal of Korean Society for Quality Management
    • /
    • v.48 no.3
    • /
    • pp.463-479
    • /
    • 2020
  • Purpose: The purpose of this study is to evaluate the performance of heating equipments by implementing the extreme environment in which ships navigating the ice zone are exposed and to study and apply the experimental method to infer the optimized design for each factors. Methods: It is required to verify by analysis and experiment how the environment with low temperature and wind speed implemented through the test facility affects the heating walk-way and The optimum design of the heating walk-way in that extreme environment is derived using the Taguchi technique. Results: The results of this study are as follows; It was found the effect on the condition of each factor and derive optimized conditions that satisfy the performance condition of the heating walk-way in extreme use environment. Conclusion: Ships operating in Polar waters require reliable and durable facilities for all environments during sailing.

Web-based Materials Property Database System (Web 기반 재료물성 데이터베이스 시스템)

  • Lee, W.K.;Baek, U.B.;Park, P.;Jung, I.H.;Kim, D.M.
    • Proceedings of the KSME Conference
    • /
    • 2001.06a
    • /
    • pp.126-131
    • /
    • 2001
  • Materials property data are necessary to secure the reliability of failure prevention techniques such as inspection and remaining life assessment of civil infrastructure and industrial facilities. However, there is no properly collected data in Korea, and those foreign data are hard to use because of the scattering of the sources, the difference of standards, etc. In this paper, materials property database system which has been constructed at Korea Research Institute of Standards and Science is introduced. Constructed database contains 145,000 numeric data of materials property for 600 kinds of metals and can be retrieved on the internet. The database system provides graphical user interface-based information searching functions necessary for the life evaluation and safety analysis.

  • PDF

A Study on Radiation Shielding Materials for Protective Garments using Monte Carlo Simulation (몬테카를로 시뮬레이션을 이용한 보호복용 방사선 차폐 소재 연구)

  • Bae, Manjae;Lee, Hyungmin
    • Journal of Korean Society for Quality Management
    • /
    • v.43 no.3
    • /
    • pp.239-252
    • /
    • 2015
  • Purpose: Lead has been widely used in radiation shielding for its low price and high workability. Recently in several europe countries, use of lead was banned for environmental issues. Also lead can cause health problems like alergies. Alternative materials for lead are highly required. The purpose of this study was to propose lead free radiation shielding material. Methods: Research of radiation shielding in Korea is not easy for certain limits such as radiation materials, experimental facilities and places. The collected data through the research were simulated using MCNPX. The simulation tools used for this study were utilized Monte Carlo method. Results: we suggest new design of lead free radiation shielding material using MCNPX code comparing shielding performance of new composite materials to lead. Conclusion: This newly introduced nano-scale composite of metal and polymer makes new chance for highly lightened radiation protective garments with endurable shielding performance.

Propagation of Lightning Surges on Power AC Lines through Distribution Transformers (배전용 변압기를 통한 저압전원선으로의 뇌서지 전파)

  • Lee, Bok-Hee;Lee, Su-Bong;Lee, Dong-Moon
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
    • /
    • 2002.11a
    • /
    • pp.468-471
    • /
    • 2002
  • A strong need to improve the quality of electric power is increased because of increasing use of the sensitive and small-sized electronic devices. The surges on the low-voltage ac power lines are induced by nearby lightning return strokes, and the facilities for HA, OA, FA, ME as well as computer are easily damaged by high-voltage transients. The behaviors of lightning surge characteristics transferred from the primary winding to the secondary winding in distribution transformers using a Marx generator were experimentally investigated. The transfer characteristics of lightning surge associated with a custom service ground of secondary side were also examined.

  • PDF

A Development of a LCC Analysis Package for Maintenance of HVAC Equipments (공조설비 경제수명 해석을 위한 LCC 분석 패키지 개발에 관한 연구)

  • Kim, Yong-Ki;Woo, Nam-Sub;Lee, Tae-Won
    • Proceedings of the SAREK Conference
    • /
    • 2008.11a
    • /
    • pp.481-486
    • /
    • 2008
  • The building HVAC systems have very different qualities of performance and durability with the superintendent's ability for management and maintenance. The poor management of these systems finally lead to the shortening of the life expectancy and result in the increase of operating costs and energy consumptions due to low efficiencies. So it is essential to try to develop ways to adequately maintain and to use the building facilities efficiently in order to preserve earth environment and the limited resource. In this study, the LCC based numerical calculation package will be developed for the efficient maintenance plan and the determination of the reasonable time of repair or replacement of equipments.

  • PDF