• Journal of Korean society of Dental Hygiene
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• v.23 no.1
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• pp.63-72
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• 2023

Objectives: This study aimed to identify the level of occupational and organizational retention intention and related factors among new dental hygienists. Methods: The participants were 195 dental hygienists employed for less than 24 months. A t-test and one-way analysis of variance were conducted to determine the level of intention to stay according to an individual's major-related characteristics and work environment awareness level. Pearson's correlation analysis was performed for each item, and stepwise multiple regression was performed for factors related to retention intention. Results: In the work environment, the organizational support network had the highest occupational retention intention (β=0.513). Organizational retention intention (β=0.351), working infrastructure (β=0.293), cooperation relationship (β=0.165), and management justice (β=0.151) were factors related to organizational retention intention (p<0.001). Employment at the practice hospital was related to occupational (β=0.167) and organizational retention intention (β=0.138), and satisfaction with clinical practice was related to occupational retention intention (β=0.327). Conclusions: New dental hygienists are expected to be actively utilized for long-term tenure in both occupations and organizations by actively reflecting on the results obtained through this study in the curriculum and working environment of dental hygienists.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.13-26
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• 2021

The purpose of this study is to understand the relationship between the subfactors(economic benefits, customized benefits, psychological benefits) of tourism SNS benefits and the intention to reuse tourism SNS values, and propose measures to revitalize the tourism industry through marketing strategies that can continuously provide differentiated services from customers through long-term relationship formation, increase profits, maintain and secure customers. This study conducted an empirical analysis of 326 people aged 19 or older. The results of the study are as follows. First, in the relationship between tourism SNS benefits(Economic benefits, customized benefits, psychological benefits) and tourism SNS values(economic value, functional value, emotional value), it was confirmed that tourism SNS benefits have a positive impact on all of the tourism SNS values. Second, in the relationship between the sub-factors of tourism SNS values and the intention of reuse, it was analyzed that all sub-factors of SNS values have a positive effect on the intention of reuse. Based on result of this study, developing contents such as mobility apps to strengthen long-term relationships with customers to maximize the value of tourism SNS and tourism SNS will improve the reuse of tourism service.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.23-36
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• 2014

This paper analyzes the effects of national culture on an individual's ethical decision-making in the context of the Internet. An ethical decision-making model which posits that five moral philosophy variables-justice, relativism, egoism, utilitarianism, and deontology-affect ethical judgment; ethical judgment, in turn, affects behavioral intention was proposed and Hofstede's five cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation were used to analyze the effects of national culture on the model. The results showed that power distance, individualism, and masculinity had significant effects on the relationship between the deontology variable and ethical judgment, individualism, masculinity, and uncertainty avoidance had significant effects on the relationship between the justice variable and ethical judgment, and individualism and long-term orientation had significant effects on the relationship between ethical judgment and behavioral intention in the Internet context.

• Asia pacific journal of information systems
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• v.34 no.1
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• pp.351-371
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• 2024

This study aims to assess the impact of chatbot usability and demographics on continuous intention to use across different sectors. The research employed Braun's Bot Usability Scale (BUS11) to measure chatbot usability, focusing on accessibility, quality, conversation quality, privacy risk, and response time. A total of 187 participants completed a survey as part of this study. Variance-based SEM was utilized to examine relationships and test hypotheses. This study contributes to the ongoing discourse on chatbot adoption and user behaviour. It enhances the understanding of chatbot usability, highlighting the role of age in continued intention to use chatbots. The findings suggest that different age groups may possess specific preferences and expectations regarding chatbot usability. These differing preferences can influence their intention to continue using this technology. The study reveals that chatbot usability significantly impacts continuous intention to use and that age moderates the relationship between perceived conversation quality, information, privacy, security, and continuous intention to use. Based on the study's results, it is recommended that chatbot designers enhance usability to promote long-term adoption and usage.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.890-899
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• 2008

This study aimed to identify the effects of service quality of internet shopping malls on consumer satisfaction and word of mouth intention. The data were obtained from questionnaires completed by 345 people aged between 20 and 39 living in Busan. The SPSS package was used for data analysis whose methods included factor analysis, ANOVA, cluster analysis and regression analysis. The results of this study were as follows: First, the service quality factors were determined to be reliability, diversity, convenience, accuracy & communicability. Differences among the groups divided by service quality factors were found to be meaningful in consumer satisfaction and word of mouth intention. Second, reliability, diversity, convenience & accuracy significantly affected consumer satisfaction, however all the service quality factors significantly effected word of mouth intention. Finally, consumer satisfaction, reliability, diversity, accuracy & communicability had an significant effect on word of mouth intention. It would be helpful for the managers of internet shopping malls that consumers can be satisfied with right fashion products and efficient inter-communication based on trustfulness in the long-term relationship.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.82-104
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• 2023

This study analyzes the effect of users' experiences using AI chatbot services on relationship quality and behavioral intention. For the study, a survey was conducted on users who experienced AI chatbot services, and the research hypothesis was verified by analyzing the final 299 copies of valid data. As a result of the analysis, it was confirmed that satisfaction and trust, which are the relationship quality dimensions of AI chatbot service, were formed in users through the cognitive experience, emotional experience, and relational experience. In addition, it was confirmed that satisfaction and trust have a positive effect on the intention to continue using and recommending AI chatbot services, which correspond to the level of consumers' behavioral intentions, respectively. In addition, in terms of relationship quality, it was significant in all paths of the road of behavior, but in satisfaction, the path coefficient of the road of continuous use of AI chatbot and recommended road was significantly higher than the path coefficient in trust. This study provided a theoretical foundation that the relationship with relationship quality that affects behavioral intention also affects AI chatbot services in the online environment, and it is significant in that it suggests that relationship quality is an important mediating factor in establishing long-term relationships with consumers.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.595-610
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• 2016

This study investigates the parameters that affect the choice of Korean medical services, as well as the relationship between the cultural characteristics and the behavioral intention to use Korean medical services. The cultural characteristics of Chinese and Russian individuals have an impact on the national image and image of Korea's medical services, and that this affects their behavioral intention to use Korean medical services. Nevertheless, there were differences among the cultural characteristics, in terms of specific elements. Among Chinese individuals, the national image is affected by 'power distance', 'individualism-collectivism', and 'long-term orientation'; for Russians, it is affected by 'individualism-collectivism', 'power distance', 'uncertainty avoidance', and 'long-term orientation'. On the other hand, for Chinese, the image of Korean medical services is affected by 'power distance' and 'long-term orientation', while for Russians it is affected by 'power distance' and 'uncertainty avoidance'. These in turn influence their behavioral intention to use Korean medical services. As such, by recognizing these cultural properties, and by designing and offering suitable services with these in mind, Korean medical institutions can nurture among foreign visitors greater satisfaction and a desire to revisit.

• Journal of Korean society of Dental Hygiene
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• v.19 no.6
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• pp.993-1001
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• 2019

Objectives: The purpose of this study was to investigate the effects of dental hygienists' recognition of sponsorship on their organizational attachment and turnover and to improve their attachment affinity according to the working environment. Methods: Dental hygienists working at dental clinics distributed 220 questionnaires from the date of approval to October 31, 2019, at the dental hygienist maintenance training site and online. Data were analyzed using the IBM SPSS Statistics 20.0 program with a significance level of 0.05. Results: Dental hygienists' perception of sponsorship, organizational attachment, and turnover intention were 2.97, 2.86, and 3.43, respectively. The turnover intention was higher when participants were unmarried, had high work intensity, a clinical career of 4-6 years, low organizational attachment, and a 53.7% explanation. Conclusions: To reduce the turnover intention, it is necessary to make appropriate compensations according to the long-term root of the experienced person, to adjust the work intensity, and to make efforts to increase the workers' attachment so that workers and organizations have the same values.

• Journal of the Korea Society of Computer and Information
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• v.27 no.1
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• pp.107-113
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• 2022

In this paper, we propose the relationship between the expectation of home training, exercise commitment, and exercise continuation intention. The subject of this study is the police officers belonging to the Busan and Gyeongnam Provincial Police Agency as of March 2021. Among them, a survey was conducted targeting 337 people who had experience participating in home training. As a result of the study, first, it was found that the expectations of home training were significantly correlated with exercise immersion and exercise continuation intention factors. Second, it was found that the expectation of home training participants had a significant effect on exercise immersion and exercise continuation intention. Third, exercise immersion of home training participants was found to have a significant effect on exercise continuation intention. Home training will be usefully used to prepare physical conditions for various public safety situations. If you training with a long-term plan rather than short-term training, you will be able to achieve the effect that home training seeks.

• Journal of the Korea Society of Computer and Information
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• v.16 no.1
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• pp.211-218
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• 2011

Customer relationship management (CRM) comprises a set of processes and nabbing systems supporting a business strategy to build long term, profitable relationships with specific customers. Customer data and information technology(IT) tools form the foundation upon which any successful CRM strategy is built. Recently, the Internet rectifying this life, IT technology and the rapid development taking place over the Internet, customer relationship management, e-CRM has emerged. The purpose of this research is to investigate the important elements of e-CRM which in fluence the customer satisfaction and the brand loyalty in e-shopping mall. And this study is to investigate the relationship between customer satisfaction and repurchase intention and word of mouth intention.