• Journal of Satellite, Information and Communications
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• v.12 no.1
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• pp.49-53
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• 2017

In this paper we present the combination of location based mobile advertisement services and dynamic digital signage markets has been developing recent days to provide consumer admired visual mobile advertisement on all kind transportation vehicles. In spite of that, the digital signage advertisement content management is still not that easy to manage the content dynamically as well operation is most time consuming to handle the contents dynamically in digital signage business. As location based services is most impactful service in shopping, the location responsive advertisement on vehicle signage will be most desirable mobile advertisement to help people migrate from one place to another place for travel or stay. This paper propose a mobile location responsive digital signage system for vehicles using the GPS and wireless infrastructure integrated with digital signage system. This proposed research use the centralized digital signage system architecture for the mobile advertisement application and this system can be expanded to different vehicles for digital advertisement including buses, trucks, train, air vehicle and any other form of mobile advertising vehicles. Also, this present an effective advertisement recommendation algorithm, by which the advertisement can be selected broadcasted for the right advertisement ventures more effectively as the service requested from advertiser. This paper present the emulated experimental result to evidence the proposed dynamic vehicle signage system performed better than compared with traditional signage random advertising. The emulated result proves that the advertisement recommendation algorithm can effectively works out the targeted key audiences in location responsive region the algorithm evaluated.

• Journal of the Korea Society of Computer and Information
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• v.23 no.8
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• pp.67-73
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• 2018

In this paper, we propose an electronic attendance management system using the bluetooth function of the beacon and BLE advertising function of the smart phone. In the beacon-only bluetooth attendance confirmation system, it is needed more than one beacons according to the class room sizes. A BLE advertising function based attendance confirmation system can not provide the information about the location of the attendances. In the proposed system, we can identify the location of the instructor using the beacon of the class room, and confirm the attendances by checking the position of the attendances's smart phone. In this system, we can achieves the goals of electronic attendance management system using only one beacon per a class room.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.4
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• pp.59-88
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• 2008

For the success of the DMB market to meet consumers' demands for Ubiquitous Media and strengthen the nation's competitiveness, it's inevitable for us to activate DMB advertising as of main profit source for DMB Media, and to develop various types of DMB advertising which are linked to the profit model. So I'd like to look over the various types of DMB advertising which are suitable for DMB features as one of the efforts to activate DMB advertising. First of all, I've figured out what kinds of advertising are available for new media and which related technologies are required for DMB media. Through this research, I could find out what features of new media such as cable broadcasting, Internet and Mobile have become the source of developing various types of advertising and how to a great part to activate new media advertising markets by making the best use of their media features. This research also shows that DMB advertising has the high potential to be developed in various and effective types and kinds of advertising with its media feature and technological feature. This research observing DMB advertising cases showed that DMB advertising can be divided into 6 types such as forms, purposes, techniques, advertising positions, the use of LBS(Location Based Service), coupons and it could be developed into various kinds of DMB advertising dependent on each type. On the other hands, it would be great to have continual researches and follow-ups for various types of DMB advertising and the verification of the effectiveness for DMB advertising by performing potential DMB advertising.

• Journal of the Korea Society for Simulation
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• v.25 no.2
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• pp.21-29
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• 2016

Indoor location system has been used Wi-Fi to get a location. After the development of BLE(Bluetooth Low Energy), the interest in the method of a indoor positioning had been move on. It has more advantages than using Wi-Fi. Easy installation, low power consumption, low signal interference and changeable setting(Advertising interval, tx power, etc.). These things can improve efficiency or accuracy in a indoor positioning system. For this reason, recent indoor positioning system uses BLE rather than Wi-Fi. Accordingly, error factors of BLE beacon based indoor positioning should be studying for high accuracy of indoor positioning. In this research, set up few experiment scenarios and keep a close watch on how technological, environmental factor is affecting positioning accuracy. When a application uses largest signal strength to get the indoor location, the mean error of experimental results was decreased compare to using received signal strength in real-time. The result was same when the application applied average and standard deviation to get the indoor location. Changing advertising interval had an effect on the mean error of indoor positioning. Short advertising interval makes the lower mean error than large advertising interval.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.85-86
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• 2011

• Journal of Internet Computing and Services
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• v.6 no.5
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• pp.143-154
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• 2005

This paper presents a reliable multicast transmission for the advertising-supported Access Point in which a user can use a wireless network access service through receiving the advertisement. In this paper we propose a application-layer multicast protocol that controls a transmission rate of the mobile device for the reliable multicast in wireless LAN environment. Internet advertising includes all means and medias for advertising on the Internet in order to raise sales or popularity of the products or services. Since the current Internet advertising systems are passive, the target systems are exposed to unspecified persons and its exposure rates of the advertisement are changeable and unpredictable. In this paper, we propose an Internet advertising system, with which users can access the wireless Internet without charge, advertisers can provide customized advertisement according to location, time, and categories of users, and owners of network infrastructure can manage the system with a low cost.

• Journal of Korea Game Society
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• v.16 no.6
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• pp.69-78
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• 2016

Outdoor ads such as billboards, banners or posters frequently appears in street maps of FPS games. In this paper, we propose a method for the automatic placement of outdoor advertising in the city area of FPS games. Outdoor ads are from real world products or enterprises and they are managed in a server computer. If the ads data are updated, the advertisements are automatically placed again without modifying source codes. When placing ads, we utilize the real world location of the game player regarding commercial spheres of ads and service types of real world shops. We evaluate priority scores for the available ads based on the collected real world properties and higher priority ads are preferentially placed on the map. The proposed ad placement method makes the game players feel affinity for the placed ads and also it increases the advertising effect.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.59-66
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• 2015

The rapid development of information communication technology(ICT) is born opportunities of business venturing and many items of start-up. On the smart media era, there are a lot of location based services. Thus we researched to find which factors impact location based constructs on smartphone environment in this study. We have conducted a preference analysis of the influencing factors for location based constructs for our study. In first steps, based constructs that were already known by empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising&commerce. In second steps, the preference relationship among the categorized constructs were analyzed using AHP(analytic hierarchy process) technique. Participants of this study were 106 students H university in Daejeon-city during 2014. 10. 11 to 2014. 10. 25. The result of the analysis might be summarized that the chatting(0.170) has the highest preference among the above constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

• Journal of the Korea Society of Computer and Information
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• v.15 no.3
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• pp.121-128
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• 2010

Whenever and wherever, recognizing location of object such as human as well as things, ubiquitous Location-Based Service which provides useful service based on this are rising as an important service. In this paper, we implemented customized real time 1:1 e-CRM system that can communicate with user's mobile phone through using Location-Based Service of mobile phone. Among various scenarios that are applicable to designed system, development and test were conducted based on scenario that provides shopping information and discount information to customers through SMS as they approach to vicinity of large discount store and allow them to download discount coupons through Call Back. The suggested system will be applied to various service event and can be used as a customized real time marketing method according to user's personal activity area.

• 한국공간정보시스템학회:학술대회논문집
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• 2005.11a
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• pp.61-66
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• 2005

Spatiotemporal data mining represents the confluence of several fields including spatiotemporal databases, machine loaming, statistics, geographic visualization, and information theory. Exploration of spatial data mining and temporal data mining has received much attention independently in knowledge discovery in databases and data mining research community. In this paper, we introduce an algorithm Max_MOP for discovering moving sequences in mobile environment. Max_MOP mines only maximal frequent moving patterns. We exploit the characteristic of the problem domain, which is the spatiotemporal proximity between activities, to partition the spatiotemporal space. The task of finding moving sequences is to consider all temporally ordered combination of associations, which requires an intensive computation. However, exploiting the spatiotemporal proximity characteristic makes this task more cornputationally feasible. Our proposed technique is applicable to location-based services such as traffic service, tourist service, and location-aware advertising service.