• The KIPS Transactions:PartD
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• v.11D no.6
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• pp.1247-1258
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• 2004

The LBS(Location-Based Service), which is based on individual's mobility, is required increasingly as mobile telecommunication and various infrastructures have developed rapidly. The technologies for LBS are location determination technology, service platform technology, contents provider technology and moving object database technology generally. Among these, service platform must be interoperable with location gate-way server and provide common function of billing, authentification, protect location information, privacy control, location trigger and intelligent acquisition and so on. The TTA(Telecommunications Technology Association) published specification that defines a standard protocol for safe and simple interface between LBS client and LBS platform and the OpenLS(Open Location Service) in OGC (Open GIS Consortium) released implementation specifications for providing Location based core services. In this paper, we implemented service platform for LBS which is able to interoperable with location gateway server and contents provider and is caracterized as follows. First, it could require and response location information from different types of location gateway server with same interface. Second, it complies with the standard interfaces with OpenLS 4 contents providers for core LBS. Third, it could provide location of wired phone as well as wireless mobile terminal compling with the standard protocol. Last, it could provide trajectorH information based past location as well as current location, because it is able to interoperable with moving object DBMS. This paper contributes to the construction and practical use of LBS by providing the method of implementation of service platform for LBS.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.201-211
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• 2017

Wireless network using dynamic IP and mobile IP technology provides the user with convenience of access and movement. However, this causes the attacker who disguises normal user(pretending to be a regular user) to have more opportunity in regard to access and acquisition of information. This paper help the network administrator and the service provider quickly to recognize the attacker's intention to access network and service. Therefore network administrator and service provider can specify and respond the location of the attacker appropriately. To achieve above, we define an entity (W_L_M) that manages user information of WiFi and LTE network, and propose messages and procedures for attacker's location identification and alarm. The performance evaluation of this paper is based on qualitative analysis. By using the proposed method, some cost (message creation, processing and transmission) occurred but it was analyzed to be less than the total network operation cost. The proposal of this paper is a management method that utilizes existing network information and structure. This method can be used as a reference material to enhance security.

• Journal of Advanced Navigation Technology
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• v.13 no.2
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• pp.272-279
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• 2009

A location information used in LBS provides convenience to the user, but service provider can be exploited depending on how much risk you have. Location information can be exploited to track the location of the personal privacy of individuals because of the misuse of location information may violate the user can import a lot of damage. In this paper, we classify the life cycle of location information as collection, use, delivery, storage and destroy and analyze the factors the privacy is violated. Furthermore, we analyze information security mechanism is classified as operation mechanism and policy/management mechanism and propose a security solutions of all phase in life cycle.

• ETRI Journal
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• v.30 no.3
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• pp.421-431
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• 2008

In this paper, we offer a new technique to discover frequent spatiotemporal patterns from a moving object database. Though the search space for spatiotemporal knowledge is extremely challenging, imposing spatial and timing constraints on moving sequences makes the computation feasible. The proposed technique includes two algorithms, AllMOP and MaxMOP, to find all frequent patterns and maximal patterns, respectively. In addition, to support the service provider in sending information to a user in a push-driven manner, we propose a rule-based location prediction technique to predict the future location of the user. The idea is to employ the algorithm AllMOP to discover the frequent movement patterns in the user's historical movements, from which frequent movement rules are generated. These rules are then used to estimate the future location of the user. The performance is assessed with respect to precision and recall. The proposed techniques could be quite efficiently applied in a location-based service (LBS) system in which diverse types of data are integrated to support a variety of LBSs.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.37-41
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• 2017

In this paper, a platform was proposed that can service the streaming of location based real-time video-clip for smart-travel-services to work with PPL(Product Placement). The location information of drama like as LTE GPS and Beacon were used to provide the drama video with the PUSH service. And PPL DB with the attributes like as picture, video, music and URI(Uniform resource Identifier) was designed. As a result, this platform could provide the location based video streaming service that could replace the original PPL properties, color or shape, with the other properties by the interactive tagging the PPL DB in drama scenes. The proposed platform could provide the location based real-time video streaming service that can alter the PPL properties with the request of service provider.

• Journal of Information Processing Systems
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• v.7 no.1
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• pp.121-136
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• 2011

With the rapid growth of GPS-enable Smartphones, the interest on using Location Based Services (LBSs) has increased significantly. The evolution in the functionalities provided by those smartphones has enabled them to accurately pinpoint the location of a user. Because location information is what all LBSs depend on to process user's request, it should be properly protected from attackers or malicious service providers (SP). Additionally, maintaining user's privacy and confidentiality are imperative challenges to be overcome. A possible solution for these challenges is to provide user anonymity, which means to ensure that a user initiating a request to the SP should be indistinguishable from a group of people by any adversary who had access to the request. Most of the proposals that maintain user's anonymity are based on location obfuscation. It mainly focuses on adjusting the resolution of the user's location information. In this paper, we present a new protocol that is focused on using cryptographic techniques to provide anonymity for LBSs users in the smartphone environment. This protocol makes use of a trusted third party called the Anonymity Server (AS) that ensures anonymous communication between the user and the service provider.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.621-624
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• 2013

Mobile Cloud Computing is today's emerging technology. Customers enjoy the services and application from this combination of mobile technology and cloud computing. Beside all these benefits it also increases the concerns regarding privacy of users, while interacting with this new paradigm One of the services is Location based services, but to get their required services user has to give his/her current location to the LBS provider that is violation of location privacy of mobile client. Many approaches are in literature for preserve location privacy but some has computation restriction and some suffer from lack of privacy. In this paper we proposed a novel idea that not only efficient in its protocol but also completely preserves the user's privacy. The result shows that by sharing just service name and a large enough geographic area (e.g. a city) user gets required information from the server by doing little client side processing We perform experiments at client side by developing and testing an android based mobile client application to support our argument.

• Journal of Distribution Science
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• v.20 no.6
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• pp.1-10
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• 2022

Purpose: This research proposes a new modified Recency-Frequency-Monetary (RFM) model by extending the model with spatial analysis for supporting decision-makers in discovering the promotional target market. Research design, data and methodology: This quantitative research utilizes data-mining techniques and the RFM model to cluster a university's provider schools. The RFM model was modified by adapting its variables to the university's marketing context and adding a district's potential (D) variable based on heatmap analysis using Geographic Information System (GIS) and K-means clustering. The K-prototype algorithm and the Elbow method were applied to find provider school clusters using the proposed RFM-D model. After profiling the clusters, the target segment was assigned. The model was validated using empirical data from an Indonesian university, and its performance was compared to the Customer Lifetime Value (CLV)-based RFM utilizing accuracy, precision, recall, and F1-score metrics. Results: This research identified five clusters. The target segment was chosen from the highest-value and high-value clusters that comprised 17.80% of provider schools but can contribute 75.77% of students. Conclusions: The proposed model recommended more targeted schools in higher-potential districts and predicted the target segment with 0.99 accuracies, outperforming the CLV-based model. The empirical findings help university management determine the promotion location and allocate resources for promotional information distribution and student recruitment.

• Asia pacific journal of information systems
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• v.16 no.4
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• pp.239-254
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• 2006

Location-based advertising or application has been one of the drivers of third-generation mobile operators' marketing efforts in the past few years. As a result, many studies on location-based marketing or advertising have been proposed for recent several years. However, these approaches have two common shortcomings. First. most of them just suggested the theoretical architectures, which were too abstract to apply it to the real-world cases. Second, many of these approaches only consider service provider (seller) rather than customers (buyers). Thus, the prior approaches fit to the automated sales or advertising rather than the implementation of CRM. To mitigate these limitations, this study presents a novel advertisement recommendation model for mobile users. We call our model MAR-CF (Mobile Advertisement Recommender using Collaborative Filtering). Our proposed model is based on traditional CF algorithm, but we adopt the multi-dimensional personalization model to conventional CF for enabling location-based advertising for mobile users. Thus, MAR-CF is designed to make recommendation results for mobile users by considering location, time, and needs type. To validate the usefulness of our recommendation model. we collect the real-world data for mobile advertisements, and perform an empirical validation. Experimental results show that MAR-CF generates more accurate prediction results than other comparative models.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.838-843
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• 2002

Recently, PDA and cellular phone with color LCD have been widely used in various fields by high efficiency and micro miniaturization technology. According to maturity of these mobile environments, user request about mobile application field is increased. Mobile applications provide various information which is concerned with user's position through cable and wireless transmission. This paper discusses the issues related to the mobile framework for integrated 4S data. The integrated 4S data mean spatial data fusion on GIS, SIIS, ITS, and GNSS. The mobile framework provides not only spatial data but also location services such as reverse geocoding, directory service, etc. It consists of client subsystem, service provider, and data provider.