• The Journal of Information Systems
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• v.33 no.2
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• pp.1-25
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• 2024

Purpose Live commerce, a real-time product promotion method using portable hardware, is experiencing significant growth. This approach involves product experts or celebrities endorsing products, providing consumers with valuable information to mitigate uncertainty. This research underscores the significance of the seller's authenticity and their value similarity with consumers in live commerce. The study's first objective enhance the seller's authenticity and elucidate the mechanism that influences purchase intention. The second objective is to demonstrate the interactive effect of value similarity and the seller's authenticity on positively influencing purchase intention. Design/methodology/approach This research utilized previous studies to develop models and hypotheses, focusing on adults experienced in live commerce product purchasing. The study tested the research hypothesis using 330 samples. The study analyzed the path from seller authenticity to purchase intention via structural equation modeling (AMOS 22.0), and also explored the interaction between value similarity and seller authenticity using the Process 3.1 macro. Findings The research validates that the seller's channel activities and external perception amplify the seller's authenticity, influencing purchase intentions. It also affirms that value similarity fosters seller authenticity and interactive effects, thereby boosting purchase intentions. These findings provide insights for devising seller management strategies on live commerce platforms.

• Asia pacific journal of information systems
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• v.34 no.2
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• pp.493-517
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• 2024

E-commerce has grown to be perceived as an integral component of modern customers' lives. Fast innovation enables businesses to implement new business ideas that enhance customers' shopping experiences. The motive is to study the allurement of unrestrained buying behaviors resulting from Live Streaming Commerce in the presence of Emotional imagery. The conceptual model and hypotheses for the study have been framed based on the SOR model. A survey was conducted in north India, where data was collected from 577 consumers experiencing live streaming and analyzed with the help of AMOS and SPSS software. The repulsive behavior scale has been developed by using qualitative research. The findings revealed that there is a significant relationship between the stimulus of livestreaming and unrestrained buying behaviors with the mediating role of emotional imagination. Two crucial mediating factors, pleasure, and arousal (fervent imagination), have successfully predicted experiential shopping behavior. The study has implications for online marketers and policymakers, as marketers can use our developed model to understand consumers' different buying behaviors, and policymakers can select and design specific features for the social presence of live streaming. Integrating three different types of unrestrained buying behavior influenced by live streaming would add to the literature. The study adds value to the literature by developing a scale to measure repulsive behavior after testing and validating with experts.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.3
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• pp.1417-1426
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• 2011

Business still relies heavily on pen and paper for legal reasons or convenience. The handwritten document is to be converted into digitalized document for IT system to manage and process in real time. Because the previous document digitalization systems convert the handwritten documents into digitalized documents by scanning and post-processing the documents, it is difficult to seamlessly proceed the work process. This paper proposes the LiveForm, a framework for digitalizing handwritten document using digital pen and handwriting recognition technology. To prove the applicability of the proposed LiveForm, we also implement a LiveForm based service in industrial gas distribution process and analyze effects of the system. The LiveForm generates the same digital image as the handwritten document by writing up the paper with absolute coordinates by digital pen and converts the handwriting data to digital text to insert the information into back-end system. The LiveForm based system eliminates scanning for document digitalization and data input with keyboard into back-end system in paper-based information gathering. Therefore, it is possible for the LiveForm to improve work process in various business areas.

• Journal of Aquaculture
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• v.11 no.2
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• pp.183-191
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• 1998

To substitute fromzed and freeze-dried food for live food in the development of the artificial seedling production of bivalve larvae, the dietary value of live T. suecica was compared with those of freeze-dried T. suecica, frozed T. suecica, live T. suecica (50%)+frozen T. suecica (50%), and live T. suecica (50%)+freeze-dried T. suecica (50%) in the rearing of oyster (Crassotrea gigas) and hen clam (Mactra chinensis) larvae, and manila clam (Tapes philipninarum) spats. Oyster larvae fed live T. suecica showed the highest growth (shell hight $231.9^{\mu}$m) and survival rate (72.6%) and those fed freeze-dried T. suecica showed the lowest growth (shell height $168.9^{\mu}$m) and survival rate (35.3%). However, in the hen clam larvae, there were not significantly different among diet group in growth and survival rate. The small spats of manila clam fed live t. suecica or live T. suecica (50%)+freeze-dried T. suecica (50%) showed higher growth and survival rate than those fed other diet group. In the case of large spats of manila clam, live T. suecica and live T. suecica (50%)+frozen T. suecica (50%) showed better growht. But, survival rates were not different among diet groups. Dietary valuse of frozen and dried T. suecica were different on species and growth stage, and frozen and freeze-dried T. suecica can be partially used as substitute food for T. suecica live T. succica in shellfish hatchery.

• Journal of the Korean Society of Radiology
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• v.12 no.7
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• pp.845-852
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• 2018

This study aimed to investigate the difference of X-ray exposure by comparing and analyzing absorbed dose according to changes in the number of frames in coronary angiography, also depending whether the zoom mode is FOV enlargement or Zoom Live. Moreover, for appropriate frame selection measures for examination, including the effect of frame change on the image quality, were sought by measuring the noise strength expressed by the standard deviation (SD), the signal to noise ratio (SNR) and contrast to noise ratio (CNR). The study was conducted with an anthropomorphic phantom on an angio-system. The linear relationship between the frame rate and the radiation dose was evident. On the contrary, the indices of image quality (SD, SNR, and CNR) were almost constant irrespective of the number of frames. The difference depending on the zoom mode was not statistically significant for DAP, air kerma, and SD (p > 0.05). However, SNR and CNR were statistically different between FOV enlargement and Zoom Live. In conclusion, since the image quality was not degraded significantly with the decreasing frame rate from 30, 15, to 7.5 f/s and the radiation dose evidently decreases in almost exactly linear proportion to the decreasing frame rate, the number of frames per second needs to be maintained as low as reasonably achievable. As for the dependence on the zooming mode, the Live Zoom mode showed statistically significant improvement in the image quality indices of SNR and CNR and it justifies active use of the Live Zoom mode which enables real-time image enlargment without additional radiation dose.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.15-21
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• 2020

E-commerce live broadcast is a new online shopping model that has gradually emerged in China in recent years. In the e-commerce live broadcast, the audience gathered into a buying group by watching and participating in virtual interaction, and obtained stable emotional energy from it. Closely following the concept of emotional energy, with the help of the interaction ritual chain model, the components of e-commerce live broadcast can be clarified. And the paper shows how individuals can form a buying group in social interaction. I will take the interaction behavior in e-commerce live broadcast as the research object and observe the phenomenon based on the theory of interaction ritual, then come up with the interaction ritual chain model of E-commerce live broadcast group.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.28 no.9
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• pp.99-104
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• 2014

This paper presents a unified live-streaming method based on Hypertext Mark-up Language 5(HTML5) for an IP camera which is independent of browsers of clients and is implemented with open-source libraries. Currently, conventional security systems based on analog CCTV cameras are being modified to newer surveillance systems utilizing IP cameras. These cameras offer remote surveillance and monitoring regardless of the device being used at any time, from any location. However, this approach needs live-streaming protocols to be implemented in order to verify real-time video streams and surveillance is possible after installation of separate plug-ins or special software. Recently, live streaming is being conducted through HTML5 using two different standard protocols: HLS and DASH, that works with Apple and Android products respectively. This paper proposes a live-streaming approach that is linked on either of the two protocols which makes the system independent with the browser or OS. The client is possible to monitor real-time video streams without the need of any additional plug-ins. Moreover, by implementing open source libraries, development costs and time were economized. We verified usefulness of the proposed approach through mobile devices and extendability to other various applications of the system.

• Journal of the Korean Society of Industry Convergence
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• v.5 no.3
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• pp.201-208
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• 2002

The machine tool which operates by hand is replacing by CNC machine tool to improve the quality of the product and the productivity in modem mechanic industry. The precision of machine part is influenced greatly the surface roughness by cutting condition of machine tool. So this study was performed to examine the aluminium surface roughness of section according to change of strength rating, nose radius, cutting speed, using live center. The results of this study are as follows; 1. In the case of 56mm diameter of test piece(length is below triple of diameter), whether establish the live center or not, doesn't influence to the surface roughness, and it is possible to make product without the live center. 2. The average surface roughness of 42mm diameter(length is quadruple of diameter) is similar to the 56mm diameter in the cutting condition of nose radius 0.8mm and cutting speed 140mm/min, but there are increases and differences in other cutting conditions. 3. In the case of test piece length more 70m/min(140m/mm) and nose radius improved greatly using the live center. 4. In the case of test piece length is quintuple of diameter, the nose radius must choose big tool and increase the cutting speed in preference live center establishment availability to improve that is surface roughness. Conclusively, if aluminum test piece length is fewer than triple of diameter, can process without establishing live center. If aluminum test piece length is more than quintuple of diameter, cutting conditions to improve surface roughness are (1) cutting speed (2) nose radius (3) whether the live center uses or not.

• The Korean Journal of Pain
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• v.23 no.1
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• pp.18-23
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• 2010

Background: Complications following lumbar transforaminal epidural injection are frequently related to inadvertent vascular injection of corticosteroids. Several methods have been proposed to reduce the risk of vascular injection. The generally accepted technique during epidural steroid injection is intermittent fluoroscopy. In fact, this technique may miss vascular uptake due to rapid washout. Because of the fleeting appearance of vascular contrast patterns, live fluoroscopy is recommended during contrast injection. However, when vascular contrast patterns are overlapped by expected epidural patterns, it is hard to distinguish them even on live fluoroscopy. Methods: During 87 lumbar transforaminal epidural injections, dynamic contrast flows were observed under live fluoroscopy with using digital subtraction enhancement. Two dynamic fluoroscopy fluoroscopic images were saved from each injection. These injections were performed by five physicians with experience independently. Accuracy of live fluoroscopy was determined by comparing the interpretation of the digital subtraction fluoroscopic images. Results: Using digital subtraction guidance with contrast confirmation, the twenty cases of intravascular injection were found (the rate of incidence was 23%). There was no significant difference in incidence of intravascular injections based either on gender or diagnosis. Only five cases of intravascular injections were predicted with either flash or aspiration of blood (sensitivity = 25%). Under live fluoroscopic guidance with contrast confirmation to predict intravascular injection, twelve cases were predicted (sensitivity = 60%). Conclusions: This finding demonstrate that digital subtraction fluoroscopic imaging is superior to blood aspiration or live fluoroscopy in detecting intravascular injections with lumbar transforaminal epidural injection.

• Journal of Satellite, Information and Communications
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• v.10 no.1
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• pp.71-76
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• 2015

In this paper, we developed the hardware GPS signal generator for generating a satellite navigation signal synchronized with Live GPS signal signals and analyzed the performance of signal genterator thorough the experiment For a hardware implementation of the GPS navigation signal synchronous generator, the GPS module may receive a GPS signal in order to generate the same signal as the operation that is transmitted from the current GPS satellite and the synchronized time information and the GPS satellites using the Novatel Inc. OEMStar.In. For generating the GPS synchronization signal, the GPS navigation signal generator was adjusted to a reference clock using the GPS clock synchronous information provided by the GPS receiving module and GPS signals also generated in consideration of the delay of the internal hardware of the generator. In this paper, we analyzed the effect of the receiver via the signal switching between Live GPS signal and generates a signal to measure the performance of the GPS navigation synchronization signal generator. It was confirmed that by the seamless operation of the signal even the moment that the switching of the generated signal from Live GPS signal has occurred through experimentation.