• 한국의류학회지
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• 제27권9_10호
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• pp.1026-1035
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• 2003

The purposes of this study were to analyze the new lifestyle of female consumer of age in the range of 19∼35 and to investigate their clothing-purchasing behavior and preferred sensation by lifestyle group. The questionnaire survey was carried out on 402 subjects with 31 lifestyle questions, 32 questions of clothing purchasing behavior and 18 questions of preferred sensation. Through factor, cluster analysis and anova using SPSS, we found that the female consumers were composed of 6 lifestyle groups; Traditional Appearance Pursuit(19.4%), Personal Life Pursuit(15.7%), Outer Beauty Pursuit(15.9％), Active Practical Pursuit(11.4%), Digital Leisure Pursuit(13.4%) and Unconcern(21.6%). The location of 6 lifestyle group were visualized in 2-D as the horizontal axis of 'Internal↔Appearance' and the vertical axis of 'Personal↔Collective'. Six groups by lifestyle showed different clothing-purchasing behavior and preferred sensations, and had different socio statistical parameters, such as age, income, job and education.

• 대한지역사회영양학회지
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• 제16권6호
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• pp.782-793
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• 2011

The purposes of this study were to classify university students by their lifestyle and to investigate the relationships between lifestyle and coffee satisfaction. The survey had been undertaken for 360 Korean and Chinese university students in Daejeon from November to December 2009. A total of 242 usable questionnaires were received with 67.2% response rate. The statistical analysis was performed by the SPSS 18.0 package program. Lifestyles of subjects, based on AIO (Activities, Interests, Opinions) method and factor analysis, were segmented into 2 groups of "outgoing activity" (n = 137) and "introverted devotion" (n = 105). "Outgoing activity" group exhibited highly health-oriented (p < 0.001) and convenience-oriented (p < 0.001) characteristics, but "introverted devotion" group showed highly goal-oriented (p < 0.01) and safety-oriented (p < 0.01) features. Comparing to "introverted devotion" group, "outgoing activity" group showed higher intake of coffee (p < 0.01) and more expense for beverage (p < 0.01). Three factors were extracted from 15 coffee quality attributes by factor analysis; "fundamentals", "supplement" and "inducement". These factors were positively correlated with coffee satisfaction according to lifestyle groups (p < 0.01). For "outgoing activity" group, 'fundamentals' was independent factor for satisfaction on coffee in coffee house (${\beta}$ = 0.268, p < 0.05) and canned or bottled coffee (${\beta}$ = 0.314, p < 0.01), and "supplement" was independent factor for satisfaction on coffee in vending machine (${\beta}$ = 0.235, p < 0.05). For "introverted devotion" group, "inducement" was independent factor for satisfaction on coffee in vending machine (${\beta}$ = 0.238, p < 0.001). These results provide an understanding for lifestyles of coffee consumers and give an insight into differentiated marketing plans for coffee industry.

• 한국의류학회지
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• 제22권4호
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• pp.460-468
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• 1998

The purpose of this study were 1) to identify the differences between homosexual and heterosexual men in clothing behaviors(fashion leadership, preference for up-to-date style and sexual attractiveness), lifestyle and sex-role attitudes, and 2) to investigate the relation- ships between clothing behaviors and lifestyle and sex-role attitudes. The data was collected via self-administered questionnaires from 183 adult men(88 homosexual, 95 heterosexual men) living in Seoul, and was analyzed by factor analysis, t-test, correlations and multiple regressions. The result of this study were as follows: 1. Two factors of fashion leadership. were identified: fashion opinion leadership and fashion innovativeness. Four factors of lifestyle were identified: appearance awareness, self-confidence, authoritativeness, and achievement. 2. The result of t-test between homosexual and heterosexual men in clothing behaviors and psychological characteristics, homosexual men showed higher scores in fashion innovativeness, fashion opinion leadership, preference for up-to-date style, and appearance awareness of lifestyle characteristics. 3. From the result of analyzing the effects of psychological characteristics on 4 variables of clothing behaviors, appearance awareness of lifestyle characteristics was found to be the most influential factor for all the clothing behavior variables in both groups.

• 한국의류학회지
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• 제40권4호
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• pp.685-700
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• 2016

This study investigated the effects of experience elements on store identity, shopping satisfaction, and behavioral intention in lifestyle shops. The respondents of the study were 300 adult males and females who visited lifestyle shops. The data were analyzed by using SPSS 18.0 for exploratory factor analysis and reliability analysis, and AMOS 18.0 for confirmatory factor analysis and path analysis. The results showed that there were four experience elements: entertainment, education, escapist, and esthetic. The experience elements are based on Pine & Gilmore's Experience Economy Theory. The result of path analysis showed that the entertainment experience and escapist experience had significant influences on store identity. Store identity positively influenced shopping satisfaction, but it had no significant influence on behavioral intention. Shopping satisfaction was found to have a significant effect on behavioral intention. The indirect effect analysis showed that the entertainment and escapist experiences have positive influences on shopping satisfaction and behavioral intention mediated by store identity. The store identity had an influence on behavioral intention mediated by shopping satisfaction. This study provides helpful information to domestic lifestyle brands for the establishment of a competitive store identity strategy by implementing the important store experience elements of lifestyle shops.

• 한국의류학회지
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• 제42권3호
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• pp.438-451
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• 2018

This study analyzed differences in awareness, attitude, and purchase intention for multi-brand stores among fashion lifestyle groups. A questionnaire survey was conducted between September 12th and September 30th 2016 with women in their 20s to 40s living in the Seoul metropolitan area, Busan, Gyeongnam area, Daegu, and Gyeongbuk area. Data were collected from 417 women and analyzed using factor analysis, cluster analysis, analysis of variance and a Duncan test. The results of this study are summarized as follows. First, the result of factor analysis showed that fashion lifestyle was divided into five factors such as individuality orientation, practicality orientation, conspicuous orientation, fashion orientation, and economic orientation. The respondents were classified into economic pursuit group, individuality seeking group, active fashion seeking group and practicality seeking group according to fashion lifestyle factors. Second, there were significant differences in awareness, attitude, and purchase intention of multi-brand stores among fashion lifestyle groups. Fashion seeking group was more aware of, had a positive attitude toward, and purchased more fashion products in multi-brand stores than other groups.

• 한국조리학회지
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• 제13권3호
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• pp.293-307
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• 2007

This article was to provide information enabling us to respond effectively to the well being market which has great potential of growth by studying well-being consumption behaviour according to the lifestyles of dining-out customers and to find out how their lifestyles have influence on well-being by investigating their patterns according to demographical characteristics of dining-out customers who play key role in consumption and will have great purchasing power in food service industry. First, factor analysis of variation of lifestyle, 6 factors are named conscious style, realistic style, self-regard style, health-focusing style, changeable style, and fashion-sensitive style. Second, factor analysis of well-being consumption behaviour, 5 factors over eigen 1 are selected and used in a research and they are named healthful food principle, physical health principle, mental health principle, confidence principle, and old-age planning principle. Analysis result reveals that there exists significant relationship between lifestyle and well-being consumption behaviour.

• 한국의류학회지
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• 제33권1호
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• pp.55-67
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• 2009

The purpose of this study is to develop well-being lifestyle measurement. Data were collected from a total of 251 Korean females ranging from 20 to 50 years old. The measurement items were developed by focus group interview to well-being consumers. Through a series of exploratory factor analysis and confirmatory factor analysis, the 7 sub-factors and 14 items that construct final measurement model of well-being lifestyle were identified: Health oriented eating habits, social welfare oriented consumption, interest in health policy, self-esteem enhancement, sports activity, volunteer for local community, use of cosmetics made of natural components. Fitness of measurement model and reliability and discriminant validity of measurement variables were accepted as a good level.

• Child Health Nursing Research
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• 제29권1호
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• pp.37-50
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• 2023

Purpose: This study aimed to validate the Child Healthy Lifestyle Profile as an instrument for screening healthy behaviors in school-aged children in South Korea. Methods: Self-reported questionnaires were administered to 454 students, comprising elementary-school students (n=221) and child cancer survivors (n=233). Reliability and validity were assessed using Cronbach's α, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA). Results: Cronbach's α, as a reliability test, was 0.87. Varimax rotation yielded nine factors with eigenvalues greater than 1 in the EFA, which explained 61.0% of the total variance. In the CFA, both convergent and discriminant validities were acceptable. Therefore, the Child Healthy Lifestyle Profile was validated as an assessment tool for Korean school-aged children. Conclusion: Based on the results of this study, the Child Healthy Lifestyle Profile was identified as a reliable and valid instrument for assessing healthy lifestyles in elementary-school children in South Korea.

• 대한가정학회지
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• 제32권4호
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• pp.241-250
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• 1994

The purpose of this study was to categorize lifestyle patterns and to define the characteristics of the lifestyle of middle class residents in Seoul. Questionnaires were administered to 1572 homemakers in Seoul. Statistics with the SPSS software package for factor analysis and F-test was used. The results showed that the type of car which the residents owned was a major indicator to classify SEC(Socio Economic Class). The middle class was categorized into four groups which were relevant classifications based on determining indicators obtained from previous studies: the lower middle class which owned a Tico was classified into the Economy Concerned Lifestyle category the middle class which owned an Elantra was classified into the Health Concerned and Hobby Oriented Lifestyle category the upper middle calss which owned a Sonata was classified into the Interior Design and fashion Oriented Lifestyle category and the lower upper class which owned a Grandeur was classified into the Hobby and Fashion oriented Lifestyle category.

• 한국산학기술학회논문지
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• 제18권11호
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• pp.239-251
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• 2017

연구는 일부 공무원들의 생활습관병에 대한 건강행동과 HBM을 구성하는 인자(생활습관병에 대한 취약성, 중대성, 건강행동의 유효성, 장벽, 가족력, 매스컴으로부터의 정보, 사회적 지원 네트워크)와의 관련성을 규명하고자 시도하였다. 조사대상은 D광역시에 소재하고 있는 정부 공공기관의 행정공무원 729명으로 하였으며, 자료 수집은 2016년 2월 1일부터 3월 31일까지의 기간 동안에 구조화된 무기명 자기기입식 설문지를 이용한 설문조사에 의하였다. 연구결과, 생활습관병에 대한 건강행동점수는 생활습관병에 대한 취약성, 건강행동의 유효성 및 매스컴으로부터의 정보와 유의한 양의 상관관계를 보인 반면, 생활습관병에 대한 건강행동의 장벽과는 유의한 음의 상관관계를 보였다. 또한, 공분산구조분석 결과, 생활습관병에 대한 건강행동에 영향을 미치는 요인으로는 생활습관병의 취약성 및 중대성이 가장 큰 요인이었으며, 다음으로 생활습관병의 가족력 및 매스컴으로부터의 정보, 건강행동의 유효성 및 장벽, 수단적 지원 및 정서적 지원의 순이었다. 위와 같은 연구결과는 HBM을 구성하는 각 인자(생활습관병의 취약성 및 중대성, 건강행동의 유효성 및 장벽, 생활습관병의 가족력 및 매스컴으로부터의 정보, 수단적 지원 및 정서적 지원)는 생활습관병에 대한 건강행동을 실천하는데 중요한 요인이 되고 있음을 시사한다. 따라서 앞으로 생활습관병에 대한 효과적인 예방 지도를 위해서는 대상자 개개인의 생활습관병에 대한 건강행동 실천에 관련된 요인을 정확히 파악하여 지속적으로 관리해 나가는 것이 중요하다고 생각된다.