Purpose - Previous research has shown that a very high level and a very low level of job scope can both be more stressful than intermediate levels of job scope. This study investigates the potential positive and negative effects of the number of accounts handled by sales personnel. The primary objective of this paper is to examine how the number of accounts salespeople handle affects their stress and performance. Research design, data, and methodology - This research conducted the data collection using a survey of salespeople in the pharmaceutical industry. I sent the survey to 420 salespeople, and received 318 usable responses. To assess measurement reliability and validity, I ran an exploratory and confirmatory factor analysis. I also employed structural equation modeling (SEM) to test all hypothesized effects in AMOS and also measured the interaction variable using Ping's (1996) approach. Results - These results show that there are linear and non-linear effects of the number of accounts handled by the salesperson on both role ambiguity and role conflict. First, the number of accounts handled by a salesperson is positively related to role ambiguity and role conflict. Second, the effect of the number of accounts handled on role ambiguity and role conflict decreases as the number of accounts handled by the salesperson increases. Third, as accounts increase from a low level, role stress increases; when the number of accounts reaches an optimal level, role stress decreases; and when the number of accounts increases to a high level, it can be detrimental to the salesperson's role stress. Fourth, while product complexity is positively related to role ambiguity, brand strength is negatively related to both role ambiguity and role conflict. Fifth, the greater the brand strength, the weaker the relationship will be between the number of accounts handled and salesperson role ambiguity. Finally, role ambiguity is positively related to salesperson performance. Conclusion - Too much and too little accounts increase the role ambiguity and role conflict of salespersons. Managers should identify the complex effect of the number of accounts handled by salespeople. Also, when products are complex, managers should provide training to eliminate any complex processes and complex information. These results suggest ways to decrease salespersons' role stress by ensuring an optimal level of the number of accounts and brand strength.
Researchers in channel dyads have devoted much attention to relationship between interdependence (i.e. interdependence enymmetry and total interdependence) and conflict that promote channel performance. In social science, in spite of the inconsistent results in marketing practice, there are two contradictory theories explain the relationship between interdependence and conflict - bilateral deterrence theory and conflict spiral theory. The authors apply these theories to co-marketing alliance situation in terms that this relationship is also incorporated both company's dependence, either from one company's perspective or each partner about its respective dependence. Using survey data and archival data from 181 companies enlisted in a telecommunication membership program, the authors find out the relationship between interdependence and conflict as well as investigate the antecedents of interdependence - transaction age, transaction frequency, the numbers of alliance partner, and co-marketing alliance specific assets according to previous researches. Using PLS analysis, the authors demonstrate that, with increasing total interdependence in a telecommunication membership program, two co-marketing partners' conflict level is increased in accord with the author's conflict spiral theory predictions. As expected, higher interdependence asymmetry has negative value to level of conflict even though this result is not statistically significant. Other findings can be summarized as follows. In the perspective of telecommunication company, transaction age, transaction frequency, and co-marketing alliance specific assets have influence on its dependence on a partner as independent variables. To the contrary, in a partner's perspective, transaction frequency, co-marketing alliance specific assets and the numbers of alliance partner have significantly impact on its dependence on a telecommunication company. In direct effect analysis, it is shown that transaction age, frequency and co-marketing alliance specific assets have direct influence on conflict. This results suggest that it is more useful for a telecommunication company to select a co-marketing partner which is frequently used by customers and earned high rates of mileage. In addition, the results show that dependence of a telecommunication company on a co-marketing partner is more significantly effected to co-marketing alliance conflict than partner's one. It provide an effective conflict management strategy to a telecommunication company for controling customer's usage rate or having the co-marketing partner deposit high level of alliance specific investment (i.e. mileage). To a co-marketing partner of telecommunication company, it is required control the percentage of co-marketing sales in total sales revenue or seek various co-marketing partners in order for co-marketing conflict management. The research implications, limitation and future research of these results are discussed.
One of the most important things in channel of distribution is the management of intrachannel conflict. In this study, 1 tried to find out the major sources of conflict among distribution channel members of gasolin industry and home electronics industry which have two types of distribution channels - sales branch and agency. I also investigated how the level of conflict influences the business performance of the channel member. The results of the study showed that the imbalance of power, nonfulfillment of roles by manufacturers, nonfulfillment of roles by dealer, divergence in perceptions, intrachannel communication problem have positive relation but role clarity has negative relation with conflict. The results also indicate that the more power supplier exerts upon dealer, the less supplier and dealer practice their roles, and the more communications problem there is, there will be more conflict between channel members. I also analyzed the relationship between conflict and business performance and the result came out as expected: the more conflict there is the less business performance. Some difference was found between sales branch and agency on that aspect. Managerial implications and limitations of the study were also discussed.
This study explored the effects of parenting efficacy and parental role satisfaction on the life-satisfaction of employed and unemployed mothers. The 527 mothers(234 employed, and 277 unemployed), with a child under 7 years old, were selected for this study. The results were as follows. First, employment had significant correlations with several factors, including the number of children, family income, educational level of parents, parent-child relations, preparedness for parental role conflict, and life-satisfaction. Second, for employed mothers, life-satisfaction had positive relationships with various factors, including family income, fathers' educational level, parenting efficacy, and parental role satisfaction; whereas, that of unemployed mothers had positive relationships with parenting efficacy, and parental role satisfaction. Third, for employed mothers, life-satisfaction was affected by several factors, such as family income, parental role satisfaction, parent-child relations, and preparedness for parental role conflict; however, unemployed mothers were affected by the number of children, the fathers' educational level, and self-confidence relating to the parental role, general satisfaction, and preparedness for parental role conflict.
This study compared the cognitive conflict on peer instruction concerning the level of difficulty in question, between middle school science gifted students and non-gifted students. For the study, 35 the 7th grade science-gifted students in the organization affiliated with Science Education Institute for the Gifted in Seoul and Gyeong-gi province, and 14 the 8th grade science-gifted students, and 71 the 8th grade students. They performed peer instruction on propagation of straight light and composition of light and then, discussed three concept problems. After discussing the students took paper pencil test about changing levels of cognitive conflict. Regardless of the level of difficulty in question, the science-gifted students showed meaningful decreased figures on cognitive re-evaluation factors after peer-discussion. They trusted their peers, so during discussion, they explained their concepts. Furthermore discussion process enabled them to do reflective thinking. consequently, discord of students dropped, and total figures of cognitive conflict also declined. Science-gifted students have a tendency to worry lower than general students, though they felt anxiety as difficulty of the problems after peer-discussion. Through peer-discussion, science-gifted students presented statically decreased anxiety factors. By means of analyzed results of changing cognitive conflict of science-gifted students, developing and adapting strategies of cognitive conflict considering learner characteristics of science-gifted students is needed.
This study proposes to implement premarital education programs designed to enhance potential capacity in marital life, targeted at marriage expectant couple and verify the effectiveness of the programs. For this study, 8 marriage expectant couples residing in Seoul participated. For this study, advance and follow-up surveys were conducted. To be specific, the advanced surveys questions were posed regarding general features, the level of communication, conflict-resolution skills and the attitude toward the role of the gender and so forth of those persons polled. In follow-up surveys, questions were asked regarding the extent to which the participant was satisfied with the contents of the education and teaching process in each session of the programs, the attitude toward the role of the gender, the level of communication and conflict-resolution skills. The effectiveness of the program was verified based on the subjective level of satisfaction of the instructor and the program manager and the statistical analyses of advance and follow-up surveys. Our findings show: First, the changes in 'the attitude toward the role of the gender' of the participants after 'the education of the role of the gender' were not significantly related. Second, after 'the education of communication' was implemented, the capability of the participants to communicate proved to have improved. Third, the extent to which the participants were satisfied with the contents of the education scored higher than the average, the level of educational satisfaction with 'the skills of communication between the husband and wife' scoring the highest. Fourth, with respect to the level of overall satisfaction with the educational effects of the program, the level of satisfaction with improved relationship between each party of the couple turned out relatively high, and the level of the overall education program also proved to be high.
The purpose of this study was to examine the effect of perceived economic stress & marital conflict on the quality of life under economic crisis in Korea. Data were collected from 236 couples during May and June 1998, when the Korean economy was under the control of International Monetary Fund (IMF). Many couples reported the unstability of job and the experience of economic strain events. However, the perceived level of marital conflict and the quality of life were not so bad. Husbands perceived economic stress and quality of life higher than wives did. The path analysis showed gender difference in the perceived economic stress as well as in the indirect effect of economic strain events on the quality of life through economic stress and marital conflict. In addition, family income directly affected the quality of life for husbands, but not for wives.
Purposes of this study were 1) to identify the level of role expectation and role performance for school health educators as elementary school students recognize and to compare them, and 2) to examine differences in the role expectation and performance by characteristics of students and educators. Subjects of the study were 1,433 6th grade students at 37 elementary schools in Busan. The data were collected by a structured self-administered questionnaire, measuring role expectation and performance that students recognize. The data were analyzed with descriptive statistics, t-test, and ANOVA by SPSS program. The results were summarized as follows. 1. Students' level of recognizing the role expectation was high(M=4.08) and level of the role performance was moderate to high(M=3.50) within range of 1 to 5. The students recognized role expectation greater than role performance. 2. The students' point of view for role expectation and performance for school health educators were related to several characteristics of students and school health educators. Students' levels of recognizing the role expectation and performance were higher when students were male, healthy, their academic performance was high, their level of satisfaction with their school life was high, and their level of satisfaction with using school health office was high. With characteristics of School health educators, students' level of appreciating the role expectation was higher when educators were of an older age and had a long career, and when they were fairly satisfied with their job as an educator. Students' level of recognizing the role performance was higher when educators were of a younger age, and had a small number of students at school. This indicates that there exists role conflict on students and implies that the conflict needs to be mediated, and desirable solutions to address the conflict need to be developed by school health educators.
This study investigated characteristics of children's coping behaviors in the context of perceived controllability of stress in hassles with parent(s), friend-alienation, friend-conflict, and in learning situations. The subjects were 489 sixth grade children selected from seven elementary schools in Seoul. Statistical analysis was by ANOVA, Scheffe' test, and MANOVA. Major findings were that (1) Active, passive, aggressive, and avoidant coping differed by perceived controllability of stress in all 4 stress situations. The children who perceived a higher level of controllability were more active, and less passive, aggressive, and avoidant in coping with each hassle. (2) Perceived controllability was higher in learning related than in friend-conflict situations. Active, passive, and social support seeking coping behavior was higher in learning related stress situations than in friend-conflict situations. Avoidant coping behavior was lower in learning related than in friend-conflict situations.
In this paper, we propose a pilot study to deploy the Railway Conflict Detection and Resolution System(RCDRS) in the context of Korean Railway(KORAIL). KORAIL plans to deploy in near future RCDRS, which is a decision support module placed on the top level of the Railway Traffic Management System(RTMS). This study entails the review of the state-of-art researches and projects in the field of the railway traffic management, as well as the analysis of the traffic characteristics of the major railroad lines in KORAIL. The analysis provides a basis to choose a solution approach for the railway conflict detection and resolution problem that each individual line faces. This study plays a role as a pilot study for a full systematic approach, in which interactions between lines require further advanced analysis to take the entire KORAIL lines into consideration rather than a myopic approach.
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