• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.433-444
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• 2021

The study seeks to identify the factors affecting the green marketing element of students' food purchasing decision at Co-opMart supermarket chain in Ho Chi Minh City through the application of a mix of qualitative and quantitative research methods that include probability sampling and convenient sampling of 400 students from Ho Chi Minh City University of Technology (HUTECH). The data are analyzed with SPSS software using Cronbach's Alpha, Exploratory Factor Analysis, Multiple Linear Regression and PATH model to test the model through the intermediate variable 'student's perception' and the hypotheses, identifying the green marketing effects on HUTECH students' food purchasing decisions at Ho Chi Minh City Co-opMart supermarket chain. The results of the study identify four factors of the green marketing mix (4Cs), namely, green commodity, green cost, green convenience, and green communication. All these factors have an influence on the student's food purchasing decision at Co-opMart supermarket. Cost is the strongest factor eliciting student's interest in purchasing green products, followed by convenience, then communication. Commodity has the least impact on green purchasing decision. This study proposes some feasible solutions for Co-opMart managers to attract more students using green food in the complex situation of contaminated food, which is extremely harmful to consumers' health.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.5
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• pp.1219-1226
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• 2013

The purpose of this study was aimed to analyze factors affecting on continuous intention to use of Smartphone based on the innovation diffusion theory. Also, by using the demographic characteristics were compared whether the difference in the loyalty on between user group of iOS and Android platform. Predictor factors were selected innovation, convenience, economic cost, social influence, communication channel, compatibility and complexity suggested on the innovation diffusion theory. Participants of this study were 278 Smartphone users in Busan city and Gyeongnam province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths except path from complexity to the continuous intention to use and loyalty are significant. The comparison loyalty on between user group of iOS and android platform are significant. This study suggests practical and theoretical implications based on the results.

• Journal of Environmental Impact Assessment
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• v.20 no.6
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• pp.867-878
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• 2011

Development restriction areas (greenbelt areas) of Korea were recognized in 1970 as a means to control urban sprawl and conserve the natural environment. Although there have been some achievements, for a long time many planners and residents have requested a redefining of the green belt due to individual property rights restrictions and urban management problems. In fact, a lot of the greenbelt area is being destroyed by urban development. Therefore, conservation of ecological spaces in the green belt is needed to maintain urban naturalness. In this regard, this study suggests efficient methods to manage the greenbelt through the adoption of a landscape ecological value assessment. The greenbelt of the Seoul Metropolitan Area (SMA) is represented as the case study because there has been mounting pressure to develop the area in Korea. In this study, the assessment of the landscape ecology in the greenbelt area focuses on landscape structure and function. The assessment consists of the following steps: First, patches were derived by NDVI analysis using landsat remote sensing data. Second, characteristics of the patches were quantified by analyzing the landscape structure, such as patch size and shape index. Lastly, the gravity model and least cost path analysis to assess connectivity were applied to evaluate the landscape function in the green belt areas. The assessment result showed that 48.45% of green belt area should be conserved to maintain ecological stability and function. Moreover, major ecological networks were identified near the large patches in the northern and southern areas. However, relative low ecological values were identified in the western part of the green belt area due to the lack of green spaces. Furthermore, some development plans in the green belt were also identified near the conservation area. Based on these results, the restoration needed areas to enhance ecological value in green belt were displayed. This study suggests efficient management of the greenbelt area, which is disappearing as a result of urban development. The area for conservation chosen in this study should be managed carefully in urban planning. Finally, the results of this study can be used in green belt polices and plans for the promotion of ecological naturalness and stability.