• 인터넷정보학회논문지
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• 제25권1호
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• pp.69-78
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• 2024

최근 소비자들은 환경, 사회, 지배구조 관련 정보를 확인하고 더 나은 사회적 가치와 환경 친화적인 제품을 선택하려는 경향이 증가되고 있다. 본 논문에서는 GraphSAGE와 GAT를 결합한 모델인 MultiSAGE를 활용하여 최근 소비 트렌드인 가치소비에 맞추어 ESG 지표를 적용한 상품 추천 시스템을 제안하였다. 이를 위하여 한국 ESG 기준원에서 수집한 2022년 1,033개 기업의 ESG 등급 데이터와 실제 N기업의 쇼핑의 상품 데이터를 Heterogeneous Graph 형식의 데이터로 바꾸는 데이터 처리 과정과 MultiSAGE를 적용하여 머신 러닝에 적용하고, 특정 상품을 입력하면 그 상품의 친환경 대체재를 추천해주는 추천 시스템을 구현하였다. 구현결과, 소비자들은 기업의 ESG지표를 적용한 제품을 쉽게 비교하여 구매할 수 있고, 이를 통해 사회적 가치와 환경친화적인 제품을 추천하는 시스템에 활용될 것으로 기대한다.

• 동의생리병리학회지
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• 제38권1호
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• pp.38-45
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• 2024

To compare and analyze the improvement effects of white ginseng extract, red ginseng extract, and black ginseng extract on cognitive dysfunction and memory impairment caused by scopolamine in rats. In the cognitive behavioral test, the tendency of the SCOP+B group to overcome the escape time delay induced by scopolamine administration was observed, unlike the SCOP group. The frequency on plat form was significantly increased in the group treated with ginseng extracts compared to the SCOP group. As a result of measuring the duration time on goal quadrant, the time spent in the quadrant was significantly increased in the SCOP+B group compared to the SCOP group. In the hippocampus, the SCOP-treated group significantly decreased the activity of AChE compared to the normal group, but the ginseng extract-treated groups significantly increased it compared to the SCOP group. After sacrificing the rats after the behavioral test, the expression of PSD95 protein in the excised brain was significantly decreased in the SCOP group compared to normal, but it was observed that the SCOP+R and SCOP+B groups were significantly increased compared to the SCOP group. CREB1 protein expression was significantly increased in the SCOP+R group, and the expression of Cdk5 was significantly increased in the SCOP+B group. Ginseng extracts significantly restored the memory damaged by scopolamine suggesting that red ginseng increased the expression of CREB1 and PSD95 proteins, and black ginseng increased the protein expression of Cdk5 and PSD95 to induce memory recovery.

• 대한안전경영과학회지
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• 제26권2호
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• pp.23-31
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• 2024

In the military, ammunition and explosives stored and managed can cause serious damage if mishandled, thus securing safety through the utilization of ammunition reliability data is necessary. In this study, exploratory data analysis of ammunition inspection records data is conducted to extract reliability information of stored ammunition and to predict the ammunition condition code, which represents the lifespan information of the ammunition. This study consists of three stages: ammunition inspection record data collection and preprocessing, exploratory data analysis, and classification of ammunition condition codes. For the classification of ammunition condition codes, five models based on boosting algorithms are employed (AdaBoost, GBM, XGBoost, LightGBM, CatBoost). The most superior model is selected based on the performance metrics of the model, including Accuracy, Precision, Recall, and F1-score. The ammunition in this study was primarily produced from the 1980s to the 1990s, with a trend of increased inspection volume in the early stages of production and around 30 years after production. Pre-issue inspections (PII) were predominantly conducted, and there was a tendency for the grade of ammunition condition codes to decrease as the storage period increased. The classification of ammunition condition codes showed that the CatBoost model exhibited the most superior performance, with an Accuracy of 93% and an F1-score of 93%. This study emphasizes the safety and reliability of ammunition and proposes a model for classifying ammunition condition codes by analyzing ammunition inspection record data. This model can serve as a tool to assist ammunition inspectors and is expected to enhance not only the safety of ammunition but also the efficiency of ammunition storage management.

• 한국가정과교육학회지
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• 제34권1호
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• pp.35-57
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• 2022

이 연구는 게이미피케이션을 적용한 '환경친화적 의류 라이프 사이클' 수업을 개발하고 이를 적용하여 이 수업이 학습자에게 미치는 영향과 만족도를 살펴보고자 하였다. 개발된 수업은 경기도 소재 A 고등학교 2학년 학생 40명에게 2022년 2월 3일 ~ 2022년 2월 10일까지 총 4차시 적용되었으며 생산 - 유통 - 소비 - 폐기의 단계로 게더타운 플랫폼에서 게이미피케이션 요소가 반영된 내용을 학습한 후 미션을 해결하는 형태로 진행되며 미션을 수행하지 못할 경우 계속해서 반복학습을 하도록 설계하였다. 학습자들은 수업 전 사전 설문과 수업 후 사후 설문을 하였고 3명으로 이루어진 한 개의 그룹을 무선표집하여 심층면접을 실시하였다. '환경친화적 의류 라이프 사이클' 주제로 게이미피케이션을 적용한 수업은 학습자들의 몰입도와 자기주도적 학습 태도에는 유의미한 영향을 미치지 않은 것으로 나타났다. 다만, 비몰입도가 높은 학습자의 경우 수업의 몰입도가 높아졌고, 몰입도, 자기주도적 태도가 높을수록 만족도가 높은 것으로 나타났다. 학습자들은 게이미피케이션을 적용한 수업에 대해 '우려'와 '기대'를 나타내었으며 개발된 수업이 '새로운 교수법'을 사용한 수업이기는 하지만 '적절한 사용'이 필요하다고 하였다. 그리고 이 수업은 '학생 중심 수업'과 '자기주도적 학습'이 가능하다고 평가했다. 수업을 실행한 교사는 이 수업이 기존 수업에 비해 학생들의 기대와 흥미를 끄는 데 더 효율적이었고, 메타버스 환경의 수업이 비대면 시대의 새로운 수업으로 인식된다고 하였다. 다만, 실제 현장에 적용했을 때 학습자들이 원활하게 수업을 진행할 수 있도록 구체적인 설계를 해야 하고 수업에서 교사의 역할이 더욱 중요하다고 하였다. 그리고 게임의 요소가 주는 기대감이 수업의 본질을 흐리지 않도록 제대로 설계해야 함을 제안하였다.

• Journal of Preventive Medicine and Public Health
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• 제9권1호
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• pp.11-24
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• 1976

This study was a part of large scale of a prospective study on attitudes of professional students in medicine, nursing and teaching toward population related issues in Korea. The study was first conducted in May 1974 and then in May 1975 for the 1974 class cohot using a questionaire consisted of attitude scales and other items developed by Lee. The purpose of stuay was twohold, namely, to determine the difference in students among specializations on one hand and between the first and second years in the 1974 class cohot regarding tile subject matter. A one-way analysis of variance was used for attitude scale, and absolute and relative frequency were computed for the analysis of non-attitude scale items by employing Fishers' Ratio and Duncan's multiple range test at 5% level and chi square test at 5% level as significance tests. The hypothesis 'students in health profession are more likely to have positive attitudes toward population related issues progressively as class year advances than students in teaching profession' was tested and the following results were obtained: 1) Nursing students were more likely to display favarable attitudes toward family planning than medical or teaching students although the class cohot showed slightly negative improvement in the second year. Medical and teaching students apperaed to have slightly improved attitudes in the second year. 2) Respondents in general perceived national family planning program as a means of population control and this tendency was more true among nursing students as the class year advances than two other professional groups of students. Students in teaching profession appeared to perceive it more as a means to improve individual family welfare while health students were likely to see as to improve maternal and child health. This tendency was progressively improved as the class year advanced. 3) The majority of students regardless of their respective specializations believed that family planning program should be directed toward the improvement of individual family welfare. No progressive changes in the class cohot were observed. 4) About the plan to use contraceptives in future, no singnificant differences were observes among different specializations nor in different class years. However, the majority was confirmed to have a plan to use contracepives in future. An increasing proportion of the undecided category was observed, as class year advanced among health students. 5) Students in health profession were found to be more favorable about 'more leisure opportunities' as motive for limiting number of children whereas education students indicated the reasons as 'facilitate ambitions' and 'economic base' The progressive changes toward positive direction in both groups were observed as the class years advanced. 6) Attitudes toward induced abortions of the health students were observed to be positively related to class years while an inverse relationship was found in teaching students who showed much less favor in the subject matter than health students. This phenomenon may be due to the different exposure to learning environments unique to respective specializations. 7) Health students were found to have more favorable attitudes toward population education in general than the teaching students. The teaching students appeared to have changed more to the negative direction when they became the second year while no such development was observed in health students. The teaching students seemed to hold a very conservative position with regard to sex education in schools. 8) About the equality of sexes, the nursing group was found to be most favorable while the reverse was true in the teaching group. A change in the negative direction as the class year advanced was found in the teaching group. 9) About questions related to fertility values-the 10 percent of respondents regardless of specialization indicated that they would maintain their single status in future, however no change was observed in the second year. The desired number of children was found to be two by the majority of students in nursing, medicine and teaching in order of high proportion. No changes in a different class year were observed. The childless marriage was seen by nursing students as a problem more than other students, but a slight change in positive direction was found when the nursing students became the second year. In summing, as data supported in the above, students in health profession demonstrated more favorable attitudes toward population related issues than the teaching students and this tendency became more apparent in the second year. It was noticed that health students were more conscious about the health aspect of population and family planning program while the teaching students gave more attention to the socioeconomic aspect. The sex variable seemed to have operated in the item related to the equality of sexes. In conclusion, as data presented in the above, the hypothesis of this study was accepted except in the few items. It should be noted that the limitation of this study is the short duration of the observation in measuring the possible attitude changes. It should include curriculum analysis for the respective specializations in order to indentify the area of curriculum impact on students in future study.

• 수산해양교육연구
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• 제13권1호
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• pp.117-131
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• 2001

The character of the educational tradition of Germany could be divided into two aspects. One is the humanistic liberal tendency and the other is vocational. From the beginning of the Twentieth Century, however, there has been an attempt to unify these two trends by the . Georg Kerschensteiner is the first of importance to make some comprehensive curriculum for this goal. In Kerschensteiner, the genuine education makes the individual assume his work and role in society, and to develop them by cultivating insight, will and power. His view is well expressed in the slogn "The vocational education is the beginning of the humanistic education." His goal is to make men of independence and autonomy through vocational education. The theory of Kerschensteiner's education is called 'general vocational education'. The reason why is that his vocational education concerns not just technical training for industry, but also general liberal arts. In this point, Kerschensteiner's point of view goes back to Wilhelm von Humboldt, neo-humanist afar in the first half of the Ninteenth Century, and to John Dewey, pragmatist in the contemporary age of Kerschensteiner. Kerschensteiner was much influenced by Humboldt's concepts of power and individuality. These concepts came to be embodied as a principle of vocational education in Kerschensteiner. Furthermore, Humboldt's concept of power could be associated with Dewey's theory of reflexive thinking. The power in Humboldt is to create spirit, which is connected with the world outside through language. The reflexive thinking of Dewey is a process that examines and selects some alternative thinking in the consciousness before acting. This process makes one find the method of problem-solving which results in behaviour. That is the experimental spirit or pragmatic behaviourism. These theories are reduced to the concept of 'work' in Kerschensteiner. And Kerschensteiner's theory of education that has both sides, humanistic and vocational, is similar to that of John Dewey. Dewey brings forward the idea that the vocational education is the best way to cultivate intelligence and emotion, as intelligence operates best in the life. The position of Dewey is in accord with that of Kerschensteiner who intends to cover experiences of various fields of society through practice-learning, and to have knowledge got from outside of school, refuting the misled trend of education isolated from real life. However, there is some difference between Kerschensteiner and Humbolt or Dewey. While the Neo-humanism of Humbolt and the pragmatic education of Dewey put emphasis rather on the liberal arts and culture of individuality, Kerschensteiner is concerned more with the work and life of the reality of society as a group. Kerschensteiner's concept of utility is related to education for the whole man and to the work of the individual and the nation as well as the will and power to practice it. The ideal man of utility of Kerschensteiner is to learn perfectly the value and behaviour of society through vocational life and to have right view of the state establishing a sound mutual relation between individual and state. Kerschensteiner is regarded as a devotee of 'the state of harmony' or 'the ideal of the state', as he makes the state as the criterion for defining the role of the individual. It can be said that Kerschensteiner is not a democrat of the American style as Dewey is, as he makes much of the value of the nation and state. However, he is a humanist and democrat in the point of vocational education. His purpose of education is to make whole men through work and vocational education.

• 문화기술의 융합
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• 제6권3호
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• pp.1-8
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• 2020

호남 남종화의 상징적 거목이자 호남문화의 스승으로 추앙받는 의재 허백련(1891~1977)은 진도출신으로 소치 허련의 방계이며, 미산 허형의 제자이다. 전통 남종화 정신과 그 기법에 충실한 화격(畫格)을 자득(自得)·자화(自化)하였다. 의재(毅齋)는 광주에서 '연진회(鍊眞會)'를 발족시켜 후진양성을 도모하였고, 해방 후 무등산 아래 산장을 짓고 다도인으로서, 그리고 민족정신을 강조하고 실천했던 사회교육자로서의 또 다른 면모도 보였다. 그는 한시와 화론에 조예가 깊었고, 서예에 있어서 독특한 심미경지를 구현하는 등 시(詩)·서(書)·화(畵) 삼절(三絶)의 전형적 서화가였다. 의재(毅齋)는 특히 산수화에서 탁월한 재능을 보였다. 그의 화풍은 예황풍(倪黃風)의 갈필(渴筆)로써 기존 화법을 준수하면서도 문기(文氣)를 중요시 여겼으며, 탈진습기(脫盡習氣)하여 새로운 실험정신으로 끊임없이 도전했다. 의재(毅齋)의 작품세계는 화풍이나 추구하는 관점의 변화를 작품에 사용한 낙관(落款)을 기준으로, 고법(古法)과 사의간원(寫意簡遠)의 숙련기였던 '의재(毅齋)'시대, 실경(實景)과 남화(南畵)의 융합 화풍으로 절정기를 보였던 '의재산인(毅齋散人)'시대, 청담평안(淸談平安)한 신품경지(神品境地) 구현으로 독자적 화풍을 이룬 '의도인(毅道人)'시대 등 총 3시기로 나누어 살펴볼 수 있다. 의재(毅齋)의 공헌은 동양회화의 지류인 한국회화문화의 정통 남종화에 대한 한 축을 이어왔다는 미술사적인 평가를 넘어 남도화의 보편적 정신과 지역적 특성을 바탕한 실경과 정서를 살린 창의적 계승을 통하여 현대를 잇는 조종(祖宗)이었음을 인식하고, 그의 예술정신과 전통에 대한 열정과 실험정신을 계승해야 할 것이다.

• 한국식생활문화학회지
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• 제18권4호
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• pp.333-345
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• 2003

We conducted a survey on Japanese women's consciousness of food culture and their traditional food consumption by self filling-out questionnaire during January, 2000 for the period of a month, For the survey we selected 250 women residing in Kyoto, Japan. For the statistic work we used SAS package system, and t-test, $\cal{X}^2-test$ and Duncan's multiple range test were also used to verify the results significance. The purpose of this survey lies in gathering a basic data on the comparative direction of Korean and Japanese women's food culture in the future 1. Comparing the preferred food purchase place, In case of Korean women, traditional market was comparatively more preferred while Japanese women relatively preferred convenience store (p<0.001). 2. In case of Japanese women, they answered there is no difference from ordinary days on New Year's Day (71%) and Christmas (40%) while 38% answered they prepare food at home. 40% said they prepare food on parents-in-law's birthday, and 41% said no difference from ordinary days. 52% said they prepare food at home on husband's birthday. For their own birthday, 32% said yes to preparing food at home while 45% said no difference and 22.3% said eating out. For children's birthday 65% said preparing at home, 16.3% said no difference and 14.9% said eating out. 3. Comparing the conception on traditional food, Korean women answered 'complicated' (77%) most while 'simple' (5%) least, which indicates their demands for simplified recipes. In case of Japanese women, 'complicated' (44%) was most while 'scientific' (6%) was least which indicates their demands for scientific way of recipes. There were differences shown by age (p<0.001) and the older the more said 'simple' or 'logical' (p<0.01). 4. As the reason for the complicity of traditional food recipes, Koreans said 'too many hand skill' (60%) most while 'too many spices' (8%) least. For Japanese, 'various kind of the recipe' (55%) was most while 'too many hand skill' (7%) was least. There were significant differences shown by academic background (p<0.01) and income(p<0.01), and the lower the academic background, the more said 'too many spices' as the reason for the complicity in making traditional food. Generally, the lesser the income, the more tendency to say 'various kinds of the recipe'. 5. In case of Koreans, 'the recipe is difficult' (56%) was high while 'uninterested' (9%) was low in answer which showed differences by academic background (p<0.05), and in case of Japanese, 'no time to cook' (44%) was high while 'uninterested' (7%) was low. 6. The following is the reasons for choosing traditional food as a snack for children. In case of Koreans, they answered as 'traditional food' (34%), 'made from nutrious and quality materials' (27%), 'for education' (22%) and 'suites their taste' (17%) revealing 'traditional food' is highest. In case of Japanese, it was revealed in the order of 'made from nutrious and quality materials' (36.3%), 'traditional food' (25.2%), 'suites their taste' (22.6%), 'for education' (12.8%) and 7. Comparing the most important thing for the popularization of traditional food in the world, Koreans answered 'taste and nutrition' (45%) most while 'shape and color' (6%) least. In case of Japanese, 'taste and nutrition' (75%) was answered most while 'hygienic packaging' (4%) was least. Both considered 'taste and nutrition' as most important thing for the popularization of traditional food in the world. 8. In case of Koreans, they answered they learn how to make traditional food 'from mother' (47%), 'media' (18%), 'school' (15%), 'from mother-in-law' (14%), 'private cooking school' (4%) and 'close acquaintances' (2%). In case of Japanese, they said mostly learn 'from mother', but it was also shown that the lower the academic background the lesser the tendency of learning 'from mother' but 'from school' (p<0.001). 9. About the consumption of traditional fermented food, Koreans said they make kimchi (90%), pickled vegetables (39%), soy sauce (33%), bean paste (38%), salted fishery (12%) and traditional liquors (14%) at home while 67% for salted fishery and 48% for traditional liquors answered they buy rather than making at home. On the other hand, Japanese answered they mostly buy kimchi (60%), soy sauce (96%), bean paste(91%), natto(92%), salt fermented fish foods (77%) and traditional alcoholic beverage (88%) to eat. This difference was shown very distinct between Korean and Japanese women (p<0.001). 10. About the most important thing in food, Koreans answered in the order of 'liking and satisfaction' (33%), 'for health' (32%), 'for relieve hunger' (18%) and 'convenience' (17%). In case of Japanese, it was revealed in the order of 'for health' (61%), 'liking and satisfaction' (20%), 'to relieve hunger' (16%) and 'convenience' (3%). This shows that Japanese women take comparably more importance to health than Korean women. The conception of food was shown different between Korean and Japanese women (p<0.001), and Koreans showed level 4-5 of food culture while Japanese showed level 5.

• 한국보건교육건강증진학회:학술대회논문집
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• 한국보건교육건강증진학회 2004년도 국제학술대회
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• pp.1-16
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• 2004

이 논문은 다음 관점들로부터 건강 증진의 가능성들을 고찰해 본다. (1) IUHPE, (2) 사회문화적 유사성들 (3) 행동 연구, 그리고 (4) 과거로부터의 학습 1, IUHPE는 여러 지역에 걸쳐서 분산된 활약들을 평가하며, 일본, 한국, 홍콩, 대만과 중국은 NPWP 지역에 속한다. IUHPE 세계회의가 1995년에 일본에서 개최된 이래로, NPWP 회원수의 60% 이상을 일본이 차지하곤 했다. 2001년 이후로 중국어권 소구역에서 회원수가 급속히 증가하는 중이다. 다국적 합작(국적을 초월한 공동연구)은 여전히 그 초기 단계에 있다. 2. 유교는 중요한 부분중의 하나다. 유교적 전통은 단지 장애물로써 보여져선 안되며, 동아시아에서 더욱 만족스러운 건강증진의 형태를 추구하기 위한 이점들로써 보여져야 한다. 3. 새로운 공중보건체제 내에서, 사람들은 그들의 건강을 창조하고 존속시키도록 되어있다. 그러나 특히 일본에서는, 여전히 '직접 대면하는 숨김없는 상호작용의 부족' 추세가 학구적인 환경뿐 아니라 건강증진 환경에서도 흔하게 있다. 그러므로 저자는 WIFY 의뢰(사람들의 매일의 생활과 환경을 재검토하기 위한 주제를 놓고 고안된 상호 작용하는 질문들)나 토론회(원탁 회의 참석자들) 상호작용을 소개하는 것과 같은 참여적 접근들을 시도했다. 지금까지, 참여자 대다수가 새로운 시도들을 기꺼이 받아들이고 있다. 4. 1945년에 일본의 한국침입과 점령이 종결된 이후, 다음의 사회적 현상은 상대적으로 논의된다. -동양 의술의 상태, -공공 의료시설의 분리, 그리고 -국립 면허로써의 건강증진 전문가. 현 상태로 유지를 고집하고 실속 있는 사회 변화를 뒤로 미루는 일본의 경향에 반하여, 한국에서는 빠르고 역동적인 사회적 변화를 향한 추세가 더욱 흔하게 관찰되고 있다. 위의 모든 가능성들이 여전히 그 시작 단계에 있음에도 불구하고, 그들은 한층 더한 도전과 수반하는 연구들을 기다리고 있는 흥미로운 방향들을 제시할 것이다.연구에서 제시하는 유지관리 모델을 기반으로 각 지자체별로 적절한 컨설팅이 진행되고 이에 따라 담당자의 실천이 이루어진다면 지자체 GIS의 투자대비 효과에 대한 기대는 이상이 아닌 현실로 다가오게 될 것이다.가오게 될 것이다. 동일하게 25%의 소유권을 가지고 있다. ？스굴 시추사업은 2008년까지 수행될 계획이며, 시추작업은 2005년까지 완료될 계획이다. 연구 진행과 관련하여, 공동연구의 명분을 높이고 분석의 효율성을 높이기 위해서 시료채취 및 기초자료 획득은 4개국의 연구원이 모여 공동으로 수행한 후의 결과물을 서로 공유하고, 자세한 전문분야 연구는 각 국의 대표기관이 독립적으로 수행하는 방식을 택하였다 ？스굴에 대한 제1차 시추작업은 2004년 3월 말에 실시하였다. 시추작업 결과, 약 80m의 시추 코아가 성공적으로 회수되어 현재 러시아 이르쿠츠크 지구화학연구소에 보관중이다. 이 시추코아는 2004년 8월 중순경에 4개국 연구팀원들에 의해 공동으로 기재된 후에 분할될 계획이다. 분할된 시료는 국내로 운반되어 다양한 전문분야별 연구에 이용될 것이다. 한편, 제2차 시추작업은 2004년 12월에서 2005년 2월 사이에 실시될 계획이다. 수백만년에 이르는 장기간에 걸쳐 지구환경변화 기록이 보존되어 있는 ？스굴호에 대한 시추사업은 후기 신생대 동안 유라시아 대륙 중부에서 일어난 지구환경 및 기후변화를 이해함과 동시에 이러한 변화가 육상생태계 및 지표지질환경에 미친 영향을 이해하는데 크게 기여할 것이다.lieve in safety with Radioactivity wastes control for harmony with Environment.d by the experiments under various conditions.뢰, 결속 등 다차원의 개념에 대한 심도 깊은 연구와 최근 제기되고 있는 이론의 확대도 필요하다. 마지막으로 신뢰와 결속에 영향을 미치는 요소간의 개념적 분류, 차이의 검증, 영향력 등을 광범위하게 진행

• 농촌계획
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• 제20권4호
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• pp.253-262
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• 2014

This, an association research for design-improvement and model-development of exhibition shops at rural tourism communities, is to secure objective data by analyzing customers' awareness-tendency of and demand for agricultural-specialty exhibition shops. Survey-questions for finding out consumers' awareness-tendency and demand were determined through brainstorming of a professional council, 30 rural communities of which visit-rate by consumers is considerably high were selected for the recruit of 200 consumers. For investigation and analysis, survey and in-depth interview were carried out at the scene with the application of frequency analysis and summarization of their opinions, which revealed that they have a strong will to visit the rural tourism communities for the purchase of agricultural specialties along with the experience of learning-program and on-the-scene direct dealing and that their viewpoint on the direct dealing at the scene was very positive. Also it was confirmed hat their satisfaction with the purchase of agricultural specialties by on-the-scene direct dealing, their pleasure at the purchase, their satisfaction with services and their intention for re-purchase of them were very high while their satisfaction with the exhibition shops was very low. With on-the-scene survey, the consumers' opinions could be listened to in depth. Almost all of them said their satisfaction with the trip to those rural tourism communities was considerably high since they could go to those communities themselves to relieve the stress from their modern life, to experience healing and to see the goods on the scene. Their satisfaction also was attributed to the fact that they have enough trust in purchase along with feeling the warm-heartedness of rural residents. As to their awareness of exhibition shops, they showed a positive response to the on-the-scene direct dealing at rural communities while they, thinking that the space in those exhibition shops was not sufficiently wide, demanded for more systematic counters in more accessible and affordable exhibition shops so that they might be more satisfied with the exhibition shops. Their demand for the necessity of exhibition shops selling agricultural specialties was found to be over 80%, which indicates that the necessity is very high. As to the suitability of function, they have the opinion that the business at those shops had better be focused on sales since they have the understanding of information when they take a trip to the rural communities, while there was another opinion: since agricultural products are seasonal items they should be exhibited and sold at the same time. More than 90% of the respondents had a positive viewpoint on direct dealing of agricultural specialties on the scene, which showed that their response to it was very high. They preferred the permanent shops equipped with roll-around table-booths. In addition, it was revealed that they want systematic exhibition shops in rural communities because they frequent those communities for on-the-scene direct purchase. The preferred type and opinion resulting from estimation of consumers' demands have been reflected for development of practical designs. The structure of variable principles has been designed so that the types of display-case and table-booth might be created. The result of this study is a positive data as a design model which can be utilized at rural communities and will be commercialized for the verification of its validity.